New Leaf Counseling

What New Leaf Counseling does

New Leaf Counseling is a private, faith-based Christian counseling practice founded in 2011, operating from Kansas City with a mailing address in Cheyenne, Wyoming. The organization serves individuals, couples, and families across the Kansas City metropolitan area and Topeka, Kansas, offering individual therapy, marriage and relationship counseling, family therapy, pre-marital preparation, adolescent counseling, substance abuse and addiction recovery, trauma and PTSD treatment, depression/anxiety/stress management, grief and bereavement, and life and career coaching. The firm is led by Executive Director Sean Ruthrauff (MA) and staffed by a team of nine counselors holding credentials including LMFT, LPC, LCMFT, PLPC, PMH-C, NCC, and Pastoral Counselor.\n\nService delivery occurs through five physical offices (Briarcliff, Midtown/Westport/North Plaza, Overland Park, and Prairie Village within the Kansas City metro, plus Topeka) and online/telehealth sessions. The standout offering is the 'Unwanted' group program, a 10-week intensive cohort built on Dr. Jay Stringer's licensed framework, priced at $1,300 per participant and including 15 hours of group work, two individual consults with Sean Ruthrauff, and supporting materials (workbook, book, self-assessment, film, Journey Course access). The technology footprint is intentionally lean: a Wix.com-hosted site supports scheduling and consent workflows, and telemental health sessions are delivered via standard video infrastructure. No proprietary platform, mobile app, AI/ML capability, or integration ecosystem is disclosed.\n\nThe revenue model is fee-for-service plus group cohort tuition. Individual session rates are not publicly disclosed, although Good Faith Estimates are provided under the No Surprises Act; the Unwanted program charges $1,300 per cohort with payment plans available. The go-to-market motion combines direct appointment scheduling via a main phone line, (913) 735-9696, and website intake with content marketing through an active blog covering anxiety, depression, relationships, addiction, and self-care, plus social presence on Facebook, Instagram, X, YouTube, and Pinterest. The Unwanted program operates as a community-led acquisition channel. The practice is privately held with no disclosed external funding, institutional investors, M&A activity, or parent company.\n\nThis description is necessarily limited by the absence of disclosed revenue, utilization, or client-count metrics in the available source material.

Name

New Leaf Counseling

Legal name

New Leaf Counseling Group

Website

https://newleafcounseling.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

New Leaf Counseling is a privately held, faith-based Christian counseling practice operating five offices in the Kansas City metro and Topeka, Kansas, serving individuals, couples, and families through in-person and telehealth therapy plus the Unwanted group program.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Family Counseling Sessions: Fee-for-service counseling sessions including individual therapy, couples counseling, and family therapy. Sessions are scheduled appointments with licensed therapists.
2. Group Therapy Programs: Structured group programs such as the 'Unwanted' program costing $1300 for 10 weeks (15 hours) of group work plus individual consults and materials

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

New Leaf Counseling is a faith-based group counseling practice that delivers licensed individual, couples, family, and adolescent therapy sessions across five Kansas-area offices and via telehealth. Core services also include structured group programs such as the 10-week Unwanted curriculum for sexual addiction recovery, all delivered through a Christian whole-person framework.

Product overview

New Leaf Counseling is a faith-based group counseling practice offering a comprehensive portfolio of mental health services across multiple locations in Kansas City, Prairie Village, and Topeka, Kansas. Their core offerings include Individual Counseling, Marriage & Relationship Counseling, Family Counseling, and Group Therapy programs such as the Unwanted Group. Additional specialized services span Adolescent Therapy, Substance Abuse & Recovery, Trauma & PTSD Treatment, Depression/Stress/Anxiety Services, Grief & Bereavement Counseling, Pre-marital Preparation, and Life Coaching. The practice also provides Online Counseling via telehealth for remote sessions. All services are delivered through a Christian faith-based lens focused on facilitating healing and restoring hope.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions providing personalized mental health support for individuals addressing personal and emotional concerns such as anxiety, depression, grief, life transitions, and identity issues.
• Marriage & Relationship Counseling Couples therapy services addressing marital issues, relationship conflicts, infidelity recovery, intimacy concerns, marriages in crisis, and marital restoration.
• Family Counseling Therapy services for families addressing blended family dynamics, parenting challenges, codependency, boundaries, and overall family well-being.
• Pre-marital Preparation & Enrich Assessments Assessments and counseling to help couples prepare for marriage and strengthen their relationships through the Prepare & Enrich framework.
• Online Counseling (Telehealth) Virtual therapy sessions allowing clients to receive mental health support remotely via video conferencing, with online informed consent processes.
• Unwanted Group Program A 10-week intensive small group program for men addressing unwanted sexual behaviors, utilizing Dr. Jay Stringer's Unwanted curriculum. Includes 15 hours of group work, two individual consultations, and comprehensive materials including the book, workbook, Sexual Behavior Self Assessment, Heart of Man film, 4 Triggers e-book, lifetime access to the Journey Course, and Jay Stringer's book.
• Adolescent Therapy & Teen Issues Specialized counseling for teenagers addressing developmental challenges, behavioral issues, and emotional concerns including identity issues, anger management, and conflict resolution.
• Substance Abuse & Recovery Services Counseling for alcohol addiction, drug addiction, and broader substance abuse recovery support.
• Trauma & PTSD Treatment Specialized therapy for Post Traumatic Stress Disorder, trauma, crisis, abuse recovery, and related conditions.
• Depression, Stress & Anxiety Services Mental health counseling addressing depression, stress management, anxiety disorders, and healthy coping strategies.
• Grief & Bereavement Counseling Support services for processing loss, bereavement, and grief-related emotional challenges.
• Life Coaching & Transitional Counseling Guidance services for individuals navigating life transitions, mid-life crisis, career changes, career coaching, and mentoring.

Quantifiable outcome

• Over 100,000 men and women have been led on a journey to healing through the Unwanted curriculum by Dr. Jay Stringer

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Enterprise-focused mental health platform serving employers and health plans with therapy and coaching. Larger incumbent operating at a different go-to-market scale but competing for the same end-counseling demand.
• Brightside Health: Telepsychiatry and online therapy provider focused on anxiety and depression. Larger incumbent overlapping on New Leaf's anxiety, depression, and trauma service lines.

Direct peers

• Talkspace: Online therapy and psychiatry platform with subscription pricing. Competes with New Leaf for telehealth counseling demand, especially among tech-forward clients and employer-sponsored benefits users.
• BetterHelp: Online therapy platform offering individual, couples, and family counseling via subscription. Direct competitor to New Leaf's telehealth and traditional counseling offerings, especially for clients seeking convenient virtual access.
• Pure Desire Ministries: Faith-based organization providing group-based recovery programs for sexual integrity, addiction, and trauma — overlaps directly with New Leaf's Unwanted program and sexual addiction service line.
• Thriveworks: Multi-state counseling and psychiatry practice with both in-person and telehealth offerings. Comparable multi-location private practice model competing for similar individual/couples/family counseling demand.
• Faithful Counseling: Faith-based online counseling platform (a BetterHelp network brand) that integrates Christian beliefs into therapy. Directly competes with New Leaf's faith-based differentiation but operates at national scale.
• Christian Counseling Associates: Multi-location Christian counseling practice offering individual, marriage, and family therapy with licensed counselors. Closest structural peer in terms of faith-based group practice model.

Emerging players

• Grow Therapy: Therapist marketplace and insurance billing platform serving solo and group practices. Comparable in enabling private practice growth, though without faith-based specialization.
• SonderMind: Therapist network platform connecting clients with licensed clinicians across multiple states. Emerging technology-enabled competitor threatening traditional private practice economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/new_leaf_cc
• YouTubeyoutube.com/channel/UCZW4zXJ-8JsY5oncob62H5w
• Facebookfacebook.com/NewLeafCounselingCenter
• Instagraminstagram.com/newleafcounseling
• Pinterestpinterest.com/newleafcc/pins
• LinkedInlinkedin.com/company/new-leaf-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Leaf Counseling