What Smile Design Dentistry does

Smile Design Dentistry PLLC is a privately held, single-location multi-specialty dental practice headquartered at 3475 Plymouth Boulevard, Plymouth, Minnesota, serving the Twin Cities West Metro area including Minneapolis. The practice is organized as a Minnesota Professional Limited Liability Company owned by its partner dentists and operates without external venture capital, private equity, or parent-company affiliation. It is led by three dentists — Dr. Brett Moore, Dr. Jennifer Bertrand (partner since 2019), and Dr. Lauren Hubbard (joined 2019) — supported by hygienists, assistants, and administrative staff.

The practice delivers comprehensive dental care across five core service lines: dental implants (single-tooth, full-arch/All-on-4, implant-supported dentures), cosmetic dentistry (porcelain veneers, bonding, teeth whitening, gum contouring, full-mouth reconstruction), orthodontics (Invisalign and traditional braces), general dentistry (cleanings, crowns, bridges, root canals, TMJ), and adjunct services (oral surgery, pediatric dentistry, periodontics, sedation dentistry, emergency dentistry). Service delivery is built on a digital technology stack including CBCT 3D imaging, iTero digital impressions, intraoral cameras, laser dentistry, guided implant surgery, and digital smile design, enabling in-house completion of procedures that are commonly referred out at smaller practices. CRNA-administered IV sedation supports both complex and dental-anxious patient cases.

Revenue is generated on a fee-for-service basis across a wide procedure price spectrum — from $85 whitening trays to $65,000 full-arch implant reconstruction — with insurance accepted from major carriers (Delta Dental, Health Partners, Cigna) and patient financing available through Cherry, LendingPoint, Proceed Finance, and CareCredit. Patient acquisition runs through direct-to-consumer channels including a website, online booking survey, Google Business Profile, and active social media presence (Facebook, Instagram, YouTube, Twitter). The practice has accumulated 660+ Google 5-star reviews and has received multiple regional award recognitions including Mpls.St.Paul Magazine Top Dentist, Minnesota Monthly Best Dentists (consecutively through 2025), and Incisal Edge 40 Under 40.

Name

Smile Design Dentistry

Legal name

Smile Design Dentistry PLLC

Website

https://smiledesigndentistry.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Smile Design Dentistry PLLC is a privately held, single-location multi-specialty dental practice in Plymouth, Minnesota, serving the Twin Cities West Metro area with three dentists offering dental implants, cosmetic dentistry, orthodontics, general dentistry, and sedation services using advanced digital dental technology.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry services
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment
• Sedation dentistry

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dental Procedures - One-Time: One-time payment for dental procedures including implants, veneers, crowns, bridges, extractions, and other restorative/cosmetic treatments
2. General Dentistry Services: Recurring revenue from regular dental checkups, cleanings, and preventive care
3. Orthodontic Treatments: Invisalign and dental braces with treatment plans spanning months to years
4. Cosmetic Dentistry: Teeth whitening, veneers, bonding, gum contouring, and smile makeovers
5. Sedation Dentistry: Sedation services for anxious patients and complex procedures

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Smile Design Dentistry is a multi-doctor dental practice that provides comprehensive general, cosmetic, restorative, orthodontic, surgical, and sedation dental care to individual patients and families. Its core offerings include dental implants (single-tooth, full-arch, and implant-supported dentures), cosmetic dentistry (porcelain veneers, bonding, teeth whitening, gum contouring, smile makeovers, full-mouth reconstruction), orthodontics (Invisalign and traditional braces), general dentistry (cleanings, crowns, bridges, fillings, root canals, TMJ), oral surgery, periodontics, pediatric dentistry, and emergency dentistry.

Product overview

Smile Design Dentistry is a dental practice offering comprehensive oral healthcare services through a multidisciplinary approach. The practice operates as a single-location dental office providing core services across dental implants, cosmetic dentistry, orthodontics, and general dentistry. The main service categories include: Dental Implants (single tooth, full-arch, implant-supported dentures); Cosmetic Dentistry (porcelain veneers, dental bonding, teeth whitening, smile makeovers, full mouth reconstruction, gum contouring, dental inlays/onlays); Orthodontics (Invisalign and traditional dental braces); General Dentistry (family dentistry, crowns, bridges, fillings, root canals, night guards, bite correction); and Additional Services (oral surgery, pediatric dentistry, periodontics, sedation dentistry, emergency dentistry). The practice is led by three dentists (Dr. Brett Moore, Dr. Jennifer Bertrand, Dr. Lauren Hubbard) and serves the Plymouth, MN and Twin Cities area.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Permanent tooth replacement using titanium or zirconia posts anchored into the jawbone. Includes single-tooth implants, full-arch implants, and implant-supported dentures for patients missing one or more teeth.
• Single Tooth Dental Implants Permanent replacement for one missing tooth consisting of a titanium post, abutment connector, and custom crown.
• Full-Arch Dental Implants Fixed full-arch prosthesis supported by 4-6 dental implants for patients missing most or all teeth in one or both arches.
• Implant-Supported Dentures Removable dentures that snap onto dental implants for stability, including ball-attachment and bar-retained overdentures.
• Cosmetic Dentistry Comprehensive aesthetic dental services including porcelain veneers, teeth whitening, dental bonding, gum contouring, smile makeovers, and full-mouth restorations.
• Porcelain Veneers Ultra-thin custom-crafted ceramic shells bonded to front teeth to correct imperfections such as stains, chips, gaps, and minor misalignment.
• Cosmetic Dental Bonding Minimally invasive procedure using tooth-colored composite resin to repair chips, cracks, and minor cosmetic imperfections.
• Teeth Whitening Professional whitening treatments including OpalGo pre-filled trays, custom tray whitening, and in-office Opalescence whitening using LED light activation.
• Smile Makeover Comprehensive personalized treatment combining multiple cosmetic procedures including whitening, veneers, implants, bonding, orthodontics, and gum reshaping.
• Full Mouth Reconstruction Comprehensive dental treatment plan to restore health, function, and appearance of the entire mouth using crowns, bridges, veneers, implants, and orthodontics.
• Gum Contouring (Gummy Smile Treatment) Laser-based gum reshaping procedure to correct excessive or uneven gum tissue for improved smile aesthetics.
• Dental Inlays and Onlays Specialized restorative treatments using porcelain or composite resin to repair molars with moderate decay or damage, preserving more tooth structure than crowns.
• Invisalign Clear aligner orthodontic system using custom-made removable plastic trays to gradually straighten teeth discreetly.
• Dental Braces Traditional orthodontic treatment using brackets and wires to correct severe misalignments, gaps, and bite issues.
• General Dentistry Routine dental care including family dentistry, dental crowns and bridges, cavity fillings, root canals, night guards for TMJ, and bite correction.
• Oral Surgery Surgical dental procedures including tooth extractions and bone grafting for implant preparation.
• Sedation Dentistry Dental anxiety management using IV sedation administered by a certified registered nurse anesthetist (CRNA) for comfortable procedures.
• Pediatric Dentistry Dental care services for children.
• Periodontics Gum disease treatment and periodontal care services.
• Emergency Dentistry Urgent dental care for dental emergencies.

Quantifiable outcome

• 95%+ survival rate at 10 years for single-tooth implants with proper care
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Delta DentalcoreOthersMajor dental insurance provider accepted by the practice. The team files claims and maximizes patient benefits.
• Health PartnerscoreOthersDental insurance provider accepted by the practice for patient coverage.
• CignacoreOthersMajor dental insurance provider accepted by the practice.
• Pankey InstituteminorStrategic or Co-development PartnerAdvanced dental education institution where dentists complete continuing education courses for advanced dental care techniques.
• Spear EducationminorStrategic or Co-development PartnerLeading dental education center providing advanced training in cosmetic and restorative dentistry. Practice dentists participate in Spear Study Clubs.
• Dawson AcademyminorStrategic or Co-development PartnerDental education institution providing training in complete dentistry, TMJ treatment, and occlusal management.
• Seattle Study ClubminorStrategic or Co-development PartnerAdvanced dental education network. Dr. Bertrand previously studied with Seattle Study Club groups for continuing education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Dental Specialists: Specialty-focused Twin Cities dental group affiliated with Park Dental, offering endodontics, periodontics, oral surgery, and orthodontics. Comparable multi-specialty clinical scope in the same regional market.

Direct peers

• ClearChoice Dental Implant Centers: National network of dental implant centers specializing in full-arch and single-tooth implant solutions. Directly comparable service line for the practice's highest-ticket implant offerings.
• Affordable Dentures & Implants: National dental provider focused on dentures and dental implants with transparent bundled pricing. Comparable service line for the practice's implant-supported dentures and full-arch implant offerings.
• Dental Associates: Multi-specialty group dental practice with multiple Twin Cities / Wisconsin locations providing general dentistry, orthodontics, oral surgery, and cosmetic services. Comparable comprehensive in-office care model and patient base.
• Park Dental: Minnesota-based multi-location dental group practice offering general, cosmetic, orthodontic, and specialty services across the Twin Cities metro. Closest geographic peer with a comparable multi-disciplinary, multi-doctor model and similar patient demographic.

Emerging players

• Tend: VC-backed modern dental studio chain emphasizing digital booking, design-forward clinics, and a hospitality-grade patient experience. Comparable focus on technology-enabled patient experience and digital marketing.

Broad incumbents

• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of doctor-owned practices with general and specialty dentistry. A relevant structural competitor for scaling and back-office leverage.
• Aspen Dental: Large DSO-backed network of dental offices offering general, cosmetic, and implant services nationwide. Competes for the same mid-market patient base with stronger marketing and procurement scale.
• Midwest Dental: Multi-location dental group practice operating across the Upper Midwest with general, cosmetic, and specialty services. Relevant regional comparison for a partner-owned multi-doctor model.
• Pacific Dental Services: Major DSO supporting dental practices with operational, marketing, and clinical infrastructure. Relevant competitive reference for multi-specialty, technology-enabled practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Smile_Design
• YouTubeyoutube.com/channel/UCsPlJDfSoOAGsH4e-E-zNYg/featured
• Facebookfacebook.com/SDDentistry
• Instagraminstagram.com/smiledesign_minnesota

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Design Dentistry