ITSRIGHT
ITSRIGHT is an Italian collective management organization that collects and distributes neighbouring rights royalties owed to performers and record producers for the public use of recorded music, serving 170,000+ mandates with 60+ reciprocal agreements across 50+ countries.
- Company typePrivate
- Founded2011
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ITSRIGHT does
ITSRIGHT S.r.l. is an Italian collective management organization (CMO) for neighbouring rights, headquartered in Milan and founded in 2011. The company collects and distributes compensations owed to performers (including orchestra and chorus conductors, solo and orchestral musicians) and record producers for the public use of recorded music across radio, TV, web radio, in-store radio, public performance, streaming, and private copying. It is the only performers' CMO in Italy that negotiates and collects directly from music users, and holds agreements covering the full Italian broadcasting system (RAI, Mediaset/RTI, Sky Italia, Discovery, De Agostini) plus 600+ local stations and broadcasting associations (Confindustria Radio TV, Aeranti-Corallo).
The company operates two proprietary digital platforms: MyRights, a member portal for viewing compensation statements, invoices, and payment history; and GoRights, an online services platform for mandate management and (as of February 2026) legal and tax consulting services. An analytical distribution system allocates royalties based on the actual measured use time of each sound recording within total broadcast time. Internationally, ITSRIGHT maintains reciprocal agreements with 60+ CMOs spanning 50+ countries (including SoundExchange, GVL, ADAMI, PPL, SCAPR, ISRA, FKMP, GRAMO, and others) and is a member of the SCAPR global network. The company is B Corp certified (December 2021) and listed by AGCOM as a fully compliant CMO under EU Directive 2014/26/EU and Italian Decree Law 35/2017.
ITSRIGHT's revenue model is a 11.50% commission (reduced from 13.50% effective January 2018) deducted from neighbouring rights collections on behalf of its 170,000+ mandates. Joining and mandate granting are free, with quarterly billing cycles. The company has raised no external funding, operates with 11-50 employees, and channels revenue into distributions to right holders, reserves, and (under the B Corp structure) a defined share allocated to employees and the Giuseppe Verdi Retirement Home in Milan.
ITSRIGHT firmographics
Firmographics- Name
- ITSRIGHT
- Legal name
- ITSRIGHT S.r.l.
- Website
- https://itsright.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITSRIGHT is an Italian collective management organization that collects and distributes neighbouring rights royalties owed to performers and record producers for the public use of recorded music, serving 170,000+ mandates with 60+ reciprocal agreements across 50+ countries.
- Ownership category
- akta.pro rank
ITSRIGHT industry classification
Industry- Product category
- Neighbouring Rights Management
- NAICS
- Music Publishers (51223)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Neighboring Rights Collection (Sound Recording Performance Rights) (MPAIAKAC)
- akta.pro secondary industries
- Neighboring Rights (Master Performance Rights) Administration (MPAIAAAH), Global Rights Representation & Sub-Publishing/Reciprocal Collection Services (MPAIAKAI), Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF)
Keywords
Where ITSRIGHT is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ITSRIGHT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commission on Neighbouring Rights Collections: ITSRIGHT charges a commission fee (11.50% as of 2018, reduced from 13.50%) on neighbouring rights compensations collected on behalf of performers and producers. Joining is free; no fixed costs to grant a mandate. The commission is deducted from the royalties before distribution to right holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Quarterly | Commission-based neighbouring rights management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ITSRIGHT product offering
Product offeringCore offering
ITSRIGHT is an Italian collective management organization that collects and distributes neighbouring rights royalties owed to performers (musicians, orchestra and chorus conductors) and record producers for the public use of their recorded music via radio, TV, web radio, in-store radio, public performance, streaming, and private copying. The company negotiates and licenses recorded music directly with broadcasters and music users, and provides digital member services through the GoRights platform and MyRights member portal. A 11.50% commission (reduced from 13.50% as of 2018) is charged on collected compensations; joining and granting a mandate is free.
Product overview
ITSRIGHT operates as a neighbouring rights collective management organization offering a unified service platform for performers and producers. The core offering consists of neighbouring rights management for collecting and distributing royalties from radio, TV, public performance, streaming, and private copying. This is supported by two digital platforms: GoRights for online services including the newly launched Legal and Tax Consulting Service, and MyRights as a personal portal for compensation management. The company also provides music licensing services for broadcasters and music users. The service model uses a commission-based fee structure with no fixed costs for mandates.
Differentiator
Problem solved
Functional benefit
Brands
- MyRights: Online portal for performers and producers to manage their neighbouring rights' compensations, check statements, view and complete invoices.
- GoRights
Products and services
- Neighbouring Rights Management for Performers Manages compensations due to performers (solo musicians, orchestra and chorus conductors) for neighbouring rights, including collection and distribution of royalties from radio, TV, public performance, streaming, and private copying. For performers mandating ITSRIGHT.
- Neighbouring Rights Management for Producers Manages compensations due to record producers (record companies and artistic producers) for neighbouring rights, handling collection and distribution of royalties from various music usages. For record producers mandating ITSRIGHT.
- Music Licensing Licensing services for music users including Radio and TV broadcasters, Web Radio operators, and In-Store Radio/Music Service providers, providing bespoke licences for the use of recorded music covered by ITSRIGHT's repertoire.
- Legal and Tax Consulting Service Digital consulting service providing personalized legal consultations, professional obligations support, and assistance with rights, contracts, and tax obligations for performers and producers. Accessed through the GoRights platform.
Quantifiable outcome
- Over 170,000 mandates managed
- +2 more outcomes
Companies that use ITSRIGHT
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
ITSRIGHT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ITSRIGHT partnerships and signals
Strategic signalPartnerships
50 partnerships are on record, tiered major, core and minor.
- ERATO (Greece)majorNew reciprocity agreement with Greek CMO ERATO, consolidating presence in Greece alongside existing partnership with Apollon.
- Sony Music Entertainment ItalymajorAgreement with Sony Music regarding Supplementary Annual Remuneration (RAS) for artists, managed together with Nuovo IMAIE and FIMI.
- Universal Music ItaliamajorAgreement with Universal Music regarding Supplementary Annual Remuneration (RAS) for artists.
- Warner Music ItaliamajorAgreement with Warner Music regarding Supplementary Annual Remuneration (RAS) for artists.
- GRAMO (Norway)majorReciprocity agreement with Norwegian CMO GRAMO, important addition to existing 50+ CMO partnerships.
- Aeranti-CorallomajorMusic licences agreements with Aeranti-Corallo (most representative Italian local radio association), Radio FRT, and Associazione TV Locali.
- EEL (Estonia)majorAgreement with EEL, Estonian musicians' CMO, important achievement in internationalisation process.
- APOLLON (Greece)majorAgreement with APOLLON, Greek musicians' CMO, part of expanding international network.
- ISRA (India)majorNew agreement with Indian collecting ISRA as part of Asian market focus.
- FKMP (South Korea)majorNew agreement with FKMP, South Korean performers' CMO, strengthening Asian market presence.
- Sky ItaliacoreITSRIGHT signed agreement with Sky on neighbouring rights due to performers and producers for music use through TV programmes (XFactor, Italia's Got Talent), on-demand channels, My Sky, SkyQ and Sky Glass devices.
- NORMA (Holland)majorReciprocal agreement with NORMA for neighbouring rights management in Holland.
- AGATA (Lithuania)majorReciprocal agreement with AGATA for neighbouring rights management in Lithuania.
- LAIPA (Latvia)majorReciprocal agreement with LAIPA for neighbouring rights management in Latvia.
- RAIcoreDirect agreements with RAI for neighbouring rights licensing.
- SoundExchangecoreITSRIGHT signed international agreement with SoundExchange (USA) to manage performing rights. Expanded collaboration includes bilateral agreement for private copy collection in Italy on behalf of SoundExchange's featured artists.
- SoundExchangecoreNew international agreement with SoundExchange for performers rights management, consolidating ITSRIGHT's international presence.
- CNR (Cyprus)majorNew agreement with CNR (Cyprus) ensuring analytical collection of royalties for neighbouring rights in Cyprus.
- SPEDIDAM (France)majorAgreement with SPEDIDAM to protect Italian and French performers' repertoire in their respective countries.
- ADAMI (France)majorNew agreement with French ADAMI for performing rights management, ensuring analytical collection of royalties for neighbouring rights in France.
- POSA (South Africa)majorReciprocal agreement with POSA to manage performing rights in South Africa.
- SCFcorePublic performance: agreement with SIAE for neighbouring rights (continued collaboration).
- FIMImajorFIMI (Italian Music Industry Federation) involved in agreements for Supplementary Annual Remuneration with major labels.
- SCAPRcoreITSRIGHT joined SCAPR (Societies' Council for the Collective Management of Performers' Rights), a worldwide network representing over 50 performers' collective management organisations from 40 different countries. SCAPR develops strategies, formats and administrative systems for collecting and distributing payments to performers, and provides access to IPD international database.
- SCFcoreITSRIGHT and SCF signed agreement to distribute neighbouring rights' compensations. SCF collects by law performers' rights.
- SIAEcoreITSRIGHT and SIAE signed a deal on private copying remuneration. ITSRIGHT receives remuneration for private copying regarding its producers' repertoire directly from SIAE, then distributes compensations to right holders. Also agreement for public performance neighbouring rights.
- Confindustria Radio TVcoreMulti-year agreements with Confindustria Radio TV covering major Italian radio broadcasters including RTL 102.5, Radio Deejay, Radio Capital, RDS, Radio Italia, Montecarlo, Radio 105, Radio 24.
- RTI (Mediaset)coreDirect agreements with RTI for all Mediaset channels for neighbouring rights licensing.
- De AgostinicoreRenewed agreement on neighbouring rights with De Agostini broadcasting operators.
- Nuovo IMAIEcoreAgreement signed between ITSRIGHT, SCF and Nuovo IMAIE to distribute neighbouring rights' compensations, making the market liberalization fully operational.
- SENA (Holland)majorAgreement with SENA for neighbouring rights in Holland, part of partnerships in 30 countries.
- RAAP (Ireland)majorAgreement with RAAP for neighbouring rights in Ireland.
- SAMI (Sweden)majorAgreement with SAMI for neighbouring rights in Sweden.
- GRAMEX (Denmark)majorAgreement with GRAMEX for neighbouring rights in Denmark.
- GVL (Germany)coreAgreement with German GVL, one of the leading collecting organisations worldwide, ensuring analytical collection of royalties for musical repertoires in Germany.
- ACTRA PRS (Canada)majorAgreement with ACTRA PRS ensures Italian performers analytical and accurate collection of royalties for musical repertoires in Canada.
- PPL (UK)majorAgreement with PPL ensures Italian performers collection of royalties for musical repertoires in UK.
- LSG (Austria)majorReciprocal agreement with Austrian LSG for managing performing rights in Austria.
- AIE (Spain)majorAgreement signed with Spanish collecting society AIE for neighbouring rights management.
- CPRA/Geidankyo (Japan)majorOperating agreement with CPRA/Geidankyo for Japan as part of international expansion.
- SoundExchange (USA)coreAgreement with SoundExchange for United States neighbouring rights management, part of global coverage.
- Russian CMOsmajorAgreements with Russian collecting societies for neighbouring rights management.
- AUDIOCOOPmajorCollaboration with AUDIOCOOP and IMARA network representing international collecting societies for artists' and musicians' neighbouring rights at European Parliament events.
- Società del Quartetto di MilanominorITSRIGHT Società Benefit supports Società del Quartetto concert season, promoting live music and accessible musical experiences.
- Conservatory of Gallarate (Giacomo Puccini)minorTraining project with Conservatories supporting musicians with transversal skills and business aspects of music career.
- Conservatory of Pavia (Franco Vittadini)minorTraining project with Conservatories supporting musicians with transversal skills and business aspects of music career.
- DIAMO IL LAminorITSRIGHT supports DIAMO IL LA, an educational project introducing music listening in pre-schools, promoting well-being and social inclusion.
- SODAV (Senegal)minorInternational agreement with SODAV (Senegal) for neighbouring rights management.
- Payperformers CampaignmajorEuropean campaign for fair streaming remuneration, with over 2,000 artists calling for implementation of EU Copyright Directive article 18.
- IMARAmajorNetwork representing main international collecting societies for artists' and musicians' neighbouring rights.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ITSRIGHT competitors and assessment
Company assessmentDirect peers
- ADAMI: French collective management society for performers of recorded music (neighbouring rights). Direct functional peer for ITSRIGHT and a signed reciprocal agreement counterpart.
- GVL (Gesellschaft zur Verwertung von Leistungsschutzrechten): German collective management organisation for neighbouring rights of performers and phonogram producers. Direct peer in terms of mandate administration, analytical distribution, and international reciprocal collection.
- PlayRight: Belgian collective management society for performers of recorded music. Direct European peer operating under the same EU Directive 2014/26 framework as ITSRIGHT.
- SoundExchange: US non-profit performance rights organisation for sound recording copyright owners and featured performers. Strategic reciprocal partner of ITSRIGHT; serves as the most natural large-scale performer CMO analogue by activity set.
- SAMI (Swedish Artists' and Musicians' Interest Organisation): Swedish performer CMO collecting neighbouring rights on behalf of artists and musicians. Established reciprocal-collection peer in the Nordic market with a similar mandate mandate and operational model.
- Nuovo IMAIE: Italian collecting society for performers and producers of music, operating in the same post-liberalisation neighbouring rights market as ITSRIGHT. Directly competes for mandates from performers and producers and has historically been the largest incumbent player.
- SCF (Società Consortile Fonografici): Italian collecting society for phonogram producers collecting neighbouring rights from music users. Direct competitor in the Italian neighbouring rights market with overlapping mandate populations and broadcaster licensing responsibilities.
- PPL (Phonographic Performance Limited): UK collective management organisation collecting neighbouring rights on behalf of performers and record companies. A reciprocal partner of ITSRIGHT and the most internationally analogous performer CMO, comparable in business model and operational scope.
- GRAMEX (Denmark): Danish collective management organisation for performers' and phonogram producers' neighbouring rights. Reciprocal peer with the same mandate-collection function as ITSRIGHT.
Broad incumbents
- SIAE (Società Italiana degli Autori ed Editori): Italy's largest collective management organisation, focused on authors and music publishers but also handles private copying and neighbouring rights tie-ins. Strategic partner of ITSRIGHT (SIAE pays private-copying remuneration to ITSRIGHT for its producers' repertoire) but operates on a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ITSRIGHT social profiles
Digital presenceITSRIGHT compliance and trust
Trust signalCompliance2 records
ITSRIGHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITSRIGHT leadership team
Management profileNumber of profiles
Profiles11 records
ITSRIGHT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITSRIGHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITSRIGHT
What does ITSRIGHT do?
ITSRIGHT is an Italian collective management organization that collects and distributes neighbouring rights royalties owed to performers (musicians, orchestra and chorus conductors) and record producers for the public use of their recorded music via radio, TV, web radio, in-store radio, public performance, streaming, and private copying. The company negotiates and licenses recorded music directly with broadcasters and music users, and provides digital member services through the GoRights platform and MyRights member portal. A 11.50% commission (reduced from 13.50% as of 2018) is charged on collected compensations; joining and granting a mandate is free.
Is ITSRIGHT a public or private company?
ITSRIGHT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITSRIGHT founded?
ITSRIGHT was founded in 2011. It employs 11 to 50 people.
Where is ITSRIGHT based?
ITSRIGHT is headquartered in Milano, Italy, in the Europe region.
How does ITSRIGHT make money?
One revenue line is on record: commission on Neighbouring Rights Collections.
Who are ITSRIGHT's main competitors?
Direct peers on record are ADAMI, GVL (Gesellschaft zur Verwertung von Leistungsschutzrechten), PlayRight, SoundExchange, SAMI (Swedish Artists' and Musicians' Interest Organisation), Nuovo IMAIE, SCF (Società Consortile Fonografici), PPL (Phonographic Performance Limited) and GRAMEX (Denmark). SIAE (Società Italiana degli Autori ed Editori) is listed as a broad incumbent.
Does ITSRIGHT have an API?
No public API is recorded for ITSRIGHT.
What industry is ITSRIGHT in?
ITSRIGHT's product category is Neighbouring Rights Management. Its primary akta.pro industry code is MPAIAKAC, Neighboring Rights Collection (Sound Recording Performance Rights), with a secondary code of MPAIAAAH, Neighboring Rights (Master Performance Rights) Administration. Its NAICS code is 51223 and its SIC code is 8600.