Professional Insurance Enrollers

Name

Professional Insurance Enrollers

Legal name

Professional Insurance Enrollers

Website

https://pie-ins.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Employee benefits brokerage
• Group health insurance
• Worksite voluntary insurance
• Third party administration
• Wellness program services

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: PIE operates as an insurance brokerage earning commissions from insurance carriers for placing business. They work with voluntary carriers, group medical carriers, and ancillary providers. Revenue is generated through commissions on insurance products sold to employer clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Professional Insurance Enrollers (PIE) is an employee benefits brokerage that helps businesses of 2 to 20,000 employees design, enroll in, and manage group health insurance, voluntary/worksite ancillary coverage, payroll, wellness programs, and ACA/Medicare compliance. The firm earns commissions from insurance carriers and Third Party Administrators for placing coverage and providing ongoing administrative services to employer clients.

Product overview

Professional Insurance Enrollers (PIE) is an employee benefits brokerage offering a comprehensive suite of insurance and administrative services. The portfolio consists of six core service lines: Ancillary/Worksite Insurance (voluntary employee-paid policies), Third Party Administration (claims and enrollment processing), ACA Medicare (compliance and Medicare supplemental education), Group Medical (multiple plan types including Fully Insured, Level Funded, Self Funded, and Fair Market Pricing), Payroll Services (with HRIS and benefit administration integration), and Wellness Plans (incentive-based programs with SEC 125 optimization and tax savings). The company primarily serves businesses with 2 to 20,000 employees across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancillary/Worksite Insurance

Quantifiable outcome

• Employers save an average of $500 per year in FICA taxes through wellness plans
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and strategic.

• Top Voluntary CarrierscoreOthersPIE works with the top voluntary carriers in the nation to find clients the best price with the highest benefit for ancillary/worksite insurance products.
• Customer Service Driven Third Party AdministratorscoreStrategic or Co-development PartnerPIE uses customer service driven Third Party Administrators that are accurate and efficient. They work with TPAs offering innovative services like Rx Advocacy Programs beyond industry norms.
• Preferred Property, Casualty, and Liability VendorsminorOthersWhile PIE does not sell property, casualty, and liability insurance directly, they have preferred vendors for these products and refer clients as needed.
• A-Rated CarrierscoreOthersPIE works only with A-rated carriers for group medical insurance who bring value and a sense of trust knowing claims will be paid accurately and on time.
• Top Payroll ProvidersstrategicTechnology or IntegrationPIE works with top payroll providers that give employers guidance through HRIS and Online Benefit Administration Systems to streamline operations and save money.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Lockton: Lockton is the largest privately held insurance brokerage in the US with major employee benefits practices. Comparable in benefits brokerage service model and family-ownership culture (Lockton is also private/employee-owned), but at global scale with much broader product offerings.
• Brown & Brown: Brown & Brown is a top-10 publicly traded insurance brokerage with a sizable employee benefits practice. Directly comparable in employee benefits brokerage service model and SMB-to-mid-market clients, with substantially more geographic reach and acquisition-driven scale.
• HUB International: HUB International is a top-5 North American insurance brokerage with a large employee benefits practice across commercial segments. Comparable in core benefits brokerage and TPA offerings, but with national scale, PE backing, and acquired regional firms under a unified platform.
• Acrisure: Acrisure is one of the fastest-growing global insurance brokerages, built primarily through acquisition of regional brokerages. Comparable in its core brokerage/broker-of-record business but with dramatically larger scale, technology investment, and product breadth.
• USI Insurance Services: USI is a top-10 US insurance brokerage with strong employee benefits consulting and middle-market focus. Directly comparable in core employee benefits products (medical, ancillary, voluntary) and middle-market client target, with significantly larger scale and proprietary benefits technology investments.
• NFP (an Aon company): NFP is a leading US middle-market insurance broker and benefits consultant, recently acquired by Aon. Comparable in employee benefits brokerage for mid-market employers, with substantially greater scale, geographic reach, and capital backing.

Direct peers

• MJ Insurance: MJ Insurance is an Indianapolis-based, employee-owned brokerage providing group benefits, commercial, and personal lines primarily across the Midwest. Comparable to PIE in Midwest regional density, employee benefits focus, and mid-market client concentration.
• OneDigital: OneDigital is the largest US-focused employee benefits and HR consulting firm, combining brokerage, TPA, and benefits administration across all employer sizes. It is the closest direct peer to PIE in service mix (group medical, ancillary, TPA, payroll, wellness) and client segment, but at materially larger scale.
• The Horton Group: The Horton Group is a Midwest-based (Orland Park, IL) insurance brokerage with deep employee benefits, commercial, and personal lines practices. Closely comparable to PIE in regional Midwest footprint, family/employee-ownership model, and SMB-to-mid-market benefits focus.

Regional players

• Cottingham & Butler: Cottingham & Butler is a large Midwest-focused (Dubuque, IA) brokerage with significant employee benefits and commercial practices. Comparable to PIE in its Midwest concentration and benefits-brokerage orientation, but at substantially greater scale and breadth of carrier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pie_ins

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Enrollers