What Megamark does

Megamark s.r.l. is a privately held Italian organized retail distribution group headquartered in Trani, in the Puglia region. The group operates over 500 direct and affiliated supermarkets and superstores across five southern Italian regions (Puglia, Campania, Molise, Basilicata, and Calabria), generating €1.7 billion in group turnover with approximately 3,000 group employees. It runs a multi-format retail strategy spanning Famila superstores (over 1,500 sqm), Dok supermarkets (over 800 sqm), Sole 365 (an everyday-low-price format), A&O proximity stores, Joe Zampetti specialty pet stores, and the newer Ottimo quick-neighborhood format.

The group's go-to-market combines company-owned stores with a franchise/affiliation model targeting local entrepreneurs, supported by a centralized service stack that includes the Cruscotto Manageriale (a store management dashboard for budget control and performance analytics), market research tools for territory selection, promotional launch support, and technical assistance. Since 1996, Megamark has been a member of Selex, one of Italy's largest purchasing groups, which is itself connected to ESD and EMD in Berlin — the largest international purchasing group in Europe — providing access to over 2,000 Selex private label SKUs and centralized purchasing power.

Revenue is generated primarily through retail sales across the direct store network, with ancillary recurring revenue from franchise fees, support services, and the Selex private label. The group is owned through Megaholding S.r.l., with Giovanni Pomarico serving as President, and operates complementary non-core initiatives including Fondazione Megamark (a charitable foundation established in 2000), the ShareFood food-waste-reduction platform, and the iamme ethical product line.

Name

Megamark

Legal name

Megamark s.r.l.

Website

https://megamark.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Megamark is a privately held Italian organized retail distribution group operating over 500 direct and affiliated supermarkets across five southern Italian regions under the Famila, Dok, Sole 365, A&O, Ottimo, and Joe Zampetti banners, generating €1.7 billion in revenue through a combination of direct retail and franchise operations supported by the Selex buying group.

Ownership category

akta.pro rank

Product category

Supermarket Retail Distribution

NAICS

Warehouse Clubs and Supercenters (455211), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Supermarket Private Label–Led Grocers (CRAHAAAI)

akta.pro secondary industries

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC), Regional Mass Merchandisers (CRAGABAB), General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

Keywords

• Organized retail distribution
• Supermarket chains
• Franchise retail network
• Private label products
• Grocery retail

Headquarters

HQ city

Trani

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Direct Stores): Revenue generated from company-owned supermarkets and superstores under Famila, Dok, Sole 365, and A&O brands, operating over 500 points of sale in southern Italy
2. Franchise Fees and Support Services: Ongoing support services to affiliated franchisees including management tools, training, promotional planning, and technical assistance
3. Private Label Products: Sale of Selex private label products (over 2000 SKUs) through all affiliated stores, contributing to increasing share of total revenue

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Megamark is a retail distribution group operating a network of over 500 direct and affiliated supermarkets across Southern Italy under multiple banners (Famila, Dok, Sole 365, A&O, Joe Zampetti, Ottimo). The group sells grocery and consumer goods to mass-market consumers and operates a franchise/affiliation program that provides local entrepreneurs with brand licensing, customized store projects, management tools, promotional planning, and technical assistance. It also distributes an exclusive private label (Selex) of over 2,000 SKUs across its affiliated stores.

Product overview

Megamark is a retail distribution group operating as a franchise network in Southern Italy, comprising multiple retail banners across different store formats: large-format Superstore Famila (1,500+ sqm), Supermercati Dok (800+ sqm), EDLP-format Sole 365 with everyday low prices, proximity stores A&O, specialty pet stores Joe Zampetti, and neighborhood supermarkets Ottimo. The group offers a private label (Selex) with over 2,000 products and operates complementary initiatives including the ShareFood food waste reduction platform, the iamme ethical product line, and Fondazione Megamark charitable foundation. Meal vouchers (Buoni pasto) are also provided as an employee benefit.

Differentiator

Problem solved

Functional benefit

Brands

• Selex (private label): Exclusive private label product line with over 2,000 products offering excellent quality-price ratio, available at all stores under the Selex partnership.
• ShareFood
• iamme

Products and services

• Superstore Famila Large-format superstores exceeding 1,500 square meters offering comprehensive grocery shopping with specialized departments including fresh food, delicatessen, butcher, and fishmonger for general consumers in Southern Italy.
• Supermercati Dok Supermarket chain with stores over 800 square meters, among the most recognized in Southern Italy, featuring extensive fresh product selection and regional specialty items for general consumers.
• Supermercati Sole 365 Every Day Low Price (EDLP) supermarket format offering consistent low prices year-round without promotional campaigns, featuring over 2,000 Selex branded products for price-sensitive consumers.
• A&O Proximity Stores Proximity neighborhood store format combining accessibility with the service advantages of traditional local shops, offering personalized service and everyday convenience to local consumers.
• Joe Zampetti Pet Stores Specialized pet stores located within Dok and Famila locations, offering premium pet products with professional advice and dedicated customer services to pet owners.
• Ottimo Supermercati Quick-neighborhood supermarket format providing convenient, quality shopping experience with selection of fresh and local products for nearby consumers.
• Selex Private Label Exclusive store brand offering over 2,000 products across all major categories with excellent quality-to-price ratio, subject to strict quality controls and supplier specifications, available at all affiliated stores.
• Megamark Franchise/Affiliation Program Franchise/affiliation program providing local entrepreneurs with customized store projects, management tools, promotional launches, technical assistance, and brand licensing to operate modern supermarkets under the Megamark banners.
• Buoni Pasto (Meal Vouchers) Meal voucher service provided to employees for use across the group's retail network as an employee benefit.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SelexcoreChannel Partner/ Reseller/ DistributorMegamark has been associated with Selex since 1996. Selex is one of the most important Italian purchasing groups, part of ESD and EMD (European Marketing Distribution) with headquarters in Berlin - the largest international purchasing group in Europe. Selex provides private label products (over 2000 SKUs) and group purchasing power.
• FederdistribuzioneminorOthersMegamark belongs to the Selex group which is affiliated with Federdistribuzione as an employer association. The company applies the national collective labor contract (CCNL) for organized modern distribution.
• ShareFoodminorStrategic or Co-development PartnerShareFood is a technological and social innovation tool serving communities in reducing food waste and associated waste production. Megamark partners with ShareFood to implement food waste reduction solutions and promote sustainable consumption practices aligned with EU Sustainable Development Goals (SDG 12.3).
• Private Label SupplierscoreOthersSelex private label products sourced from carefully selected suppliers who guarantee high standards and compliance with strict specifications. Quality control includes thousands of self-monitoring analyses on branded products through Selex's Quality Assurance Service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coop Italia: Major Italian organized retail cooperative with nationwide grocery footprint and extensive private label (Coop brand); comparable in scale, multi-format strategy, and private label depth to Megamark's Famila/Dok/Sole 365 portfolio.
• Selex Gruppo Commerciale: Italian purchasing alliance of which Megamark is a member since 1996; provides private label products and group purchasing power to affiliated organized retailers — most directly comparable because Megamark's assortment and cost structure are deeply intertwined with Selex's terms.
• Esselunga: Premium Italian supermarket chain known for strong private label and best-in-class digital/e-commerce capabilities; comparable to Megamark's Famila/Dok banners for grocery + non-food assortment, with a contrasting benchmark for digital maturity.
• Conad - Consorzio Nazionale Dettaglianti: Italy's largest organized retail cooperative operating supermarkets and hypermarkets nationwide including Southern Italy; directly comparable multi-banner, multi-region grocery retailer with strong private label and franchise/affiliate structure similar to Megamark.
• Eurospin: Italy's leading discount grocer with aggressive expansion in Southern Italy; directly comparable to Megamark's Sole 365 EDLP banner in terms of price positioning, private label reliance, and regional growth strategy.
• Bennet: Italian hypermarket chain operating large-format stores combining grocery and general merchandise; comparable to Megamark's Famila superstores (>1,500 sqm) on format size, fresh assortment, and non-food mix.
• Finiper - Gruppo Finiper Canova: Italian organized retail group operating hypermarkets (Iper) and supermarkets; comparable to Megamark on multi-format organized distribution, private label development, and presence in regional Italian markets.
• MD (Spa) - MD Discount: Italian hard-discount grocery chain expanding aggressively into Southern Italy; directly comparable to Megamark's Sole 365 on price-led positioning and private label reliance, with overlapping catchments in Megamark's core regions.

Broad incumbents

• Carrefour Italia: International hypermarket and supermarket operator with significant presence in Italy; comparable as a broad incumbent offering grocery + general merchandise across multiple formats, competing with Megamark's Famila superstores.
• Lidl Italia: European discount grocery incumbent rapidly expanding store footprint across Italy including Southern regions; comparable as a private-label-led discounter competing for the same price-sensitive shopper that Sole 365 targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gruppomegamark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megamark