Netlinking.fr
Netlinking.fr is a French SaaS platform that enables SEO professionals, digital agencies, and ecommerce businesses to buy thematic backlinks from a curated catalog of 15,000+ websites using a proprietary semantic matching algorithm, with self-serve, planned, and fully managed service tiers.
- Company typePrivate
- Founded2017
- HeadquartersVélizy-villacoublay, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Netlinking.fr does
Netlinking.fr is a French B2B SaaS platform, operated by INTERNET FACTORY SAS (RCS Versailles, €5,000 share capital), that enables SEO professionals, digital marketing agencies, freelance consultants, and ecommerce businesses to procure thematically relevant backlinks at predictable prices. The company is headquartered in the greater Paris region (Guyancourt, with an additional registered office in Trappes) and explicitly targets French-speaking markets with euro-denominated pricing. The company was founded in 2017 by Mikaël Priol, who remains the public face of the brand and active speaker at French SEO industry events.
The platform is built around a proprietary "Algorithme de Rapprochement Sémantique" that scores semantic proximity between a client's website and a curated catalog of 15,000+ thematic publishing sites, of which the company claims more than 90% are exclusive to Netlinking.fr. Customers engage through three modalities: a self-serve "Commande à la carte" (on-demand ordering, 30% catalog access, variable pricing from €40 per link), the "Planificateur avancé" (Advanced Planner, 100% catalog access, fixed €40 per link, 6+ month scheduling), and "Délégation," a fully managed service with expert-led strategy, campaign setup, and post-audit consulting. Prepaid credits expire after 12 months of inactivity and a €400 flat fee applies on cancellation of delegation campaigns; a 15-day satisfaction-or-refund guarantee backs the first order.
The go-to-market motion is hybrid: a self-serve web app at app.netlinking.fr for transactional buyers, supported by dedicated account managers and a demo-driven inside sales process for the delegation and mid-market segments. Demand generation relies on an extensive French-language SEO content blog, YouTube conference recordings, and recurring sponsorships of French SEO community events (SeoCamp, Search Y, Paris Retail Week, SEO By Night, Salon des Entrepreneurs), complemented by co-marketing with partner agencies. Distribution is exclusively direct (no marketplace, reseller, or retail channel), the customer base is overwhelmingly SMB/agency/freelance with a single named enterprise (a national TV sports brand), and revenue, headcount, and funding data are not publicly disclosed.
Netlinking.fr firmographics
Firmographics- Name
- Netlinking.fr
- Legal name
- INTERNET FACTORY
- Website
- https://netlinking.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netlinking.fr is a French SaaS platform that enables SEO professionals, digital agencies, and ecommerce businesses to buy thematic backlinks from a curated catalog of 15,000+ websites using a proprietary semantic matching algorithm, with self-serve, planned, and fully managed service tiers.
- Ownership category
- akta.pro rank
Netlinking.fr industry classification
Industry- Product category
- SEO Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Netlinking.fr is headquartered
LocationHeadquarters
- HQ city
- Vélizy-villacoublay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Netlinking.fr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- On-Demand Link Sales: Users self-select websites from the catalog based on metrics (Semantic Proximity, TF/CF, DR, TR) and purchase individual links at variable prices starting from €40 per link (excluding content writing). Access to 30% of the catalog. Writing services available at variable rates (e.g., €20 for a 600-word standard-quality article).
- Advanced Planner (Subscription-like Recurring): Users configure and schedule link purchases over 6+ months at a fixed price of €40 per link (excluding content writing and premium/media sites). Full access to 100% of the catalog. Expert-selected thematic spots.
- Full Delegation Service: Clients delegate the strategy, creation, and management of their entire netlinking campaign (post-site audit) to a Netlinking.fr expert. Same link pricing as the planner. Includes free flash audit and consulting. A €400 flat fee is deducted for campaign cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-Demand Ordering — variable pricing, 30% catalog access |
| Subscription | Multi-year contract | Advanced Planner — fixed €40/link, 100% catalog access, 6+ month planning |
| Subscription | Multi-year contract | Delegation — full campaign management, same link pricing as planner |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Netlinking.fr product offering
Product offeringCore offering
Netlinking.fr operates a SaaS platform that connects buyers of SEO backlinks with a curated catalog of 15,000+ thematic French-language websites. The service uses a proprietary Semantic Proximity Matching Algorithm to pair buyer sites with thematically relevant publishers and offers three modes of operation: self-service on-demand ordering, multi-month planning tools, and fully managed delegation.
Product overview
Netlinking.fr is a SaaS platform providing thematic backlink purchasing services with three service tiers: Commande à la carte (self-service on-demand ordering with access to 30% of catalog), Planificateur avancé (6+ month campaign planning with full catalog access at fixed €40/link pricing), and Délégation (full managed service with expert strategy and campaign management). The platform is powered by a proprietary Algorithme de Rapprochement Sémantique that identifies semantically relevant thematic sites from over 15,000 website catalog for backlink placement. The offering includes an Accompagnement personnalisé service providing SEO consulting and campaign support.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Ordering (Commande à la carte) Self-service mode of the Netlinking.fr SaaS that lets SEO professionals, agencies and freelancers pick and purchase individual thematic backlinks on demand from the 15,000+ site catalog, with a price starting at €40 per link.
- Advanced Planner (Planificateur avancé)
- Delegation (Délégation) Premium managed service where the Netlinking.fr team assumes responsibility for the client's netlinking strategy, including thematic publisher selection, content coordination and publication, on top of the SaaS platform.
Quantifiable outcome
- Top 3 position on 7 out of 10 targeted keywords within 1 year for an ecommerce client
- +3 more outcomes
Companies that use Netlinking.fr
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Netlinking.fr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Netlinking.fr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SEO By NightcoreNetlinking.fr was a sponsor and conference presenter at SEO By Night 4 (Orléans, November 2019), with a session on whether buying links is truly risky.
- Paris Retail WeekcoreNetlinking.fr was a sponsor, exhibitor, and conference speaker at Paris Retail Week 2018 and 2019, presenting on semantic netlinking for ecommerce businesses.
- Search Y (Search Foresight)coreNetlinking.fr sponsored the Search Y event organized by Philippe Yonnet of Search Foresight agency. Founder Mikaël Priol delivered a conference on semantic netlinking context.
- SeoCampcoreNetlinking.fr is a sponsor and partner of SeoCamp (SeoCamp.us, SeoCamp Day) events across France. Founder Mikaël Priol delivers netlinking conferences. SeoCamp is a major community event for SEO professionals in France.
- Salon des EntrepreneursminorNetlinking.fr participated and delivered a netlinking conference at the Salon des Entrepreneurs Paris 2018, targeting entrepreneurs and business owners.
- Internet FactorycoreInternet Factory SAS is the operating company behind the Netlinking.fr platform. All services are provided by Internet Factory, which owns the Netlinking.fr brand, platform, and algorithms.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Netlinking.fr competitors and assessment
Company assessmentEmerging players
- Linkody: Linkody is a backlink monitoring and management tool used by SEO professionals and agencies. While narrower in scope than Netlinking.fr, it competes for the same end customer with a related link-focused workflow and dashboard.
Broad incumbents
- Majestic: Majestic is a specialist backlink intelligence tool, with Trust Flow and Topical Trust Flow metrics that Netlinking.fr explicitly surfaces in its dashboard. It is a complementary incumbent used by the same SEO audience for link quality assessment.
- Ahrefs: Ahrefs is a major SEO toolset used by the same SEO professional and agency customer base, with strong backlink analysis capabilities. It is referenced in Netlinking.fr's educational content and represents the incumbent platform layer that competes for attention and budget.
- Semrush: Semrush is a leading all-in-one SEO platform with backlink audit, link building tool, and marketplace integrations. While not a direct link seller, it competes for the same SEO professional wallet share and offers competing workflow and analytics tooling used alongside Netlinking.fr.
Regional players
- Rankwell: Rankwell is a French SEO agency also referenced as a partner by Netlinking.fr. It targets the same French SEO and ecommerce customer base, often delivering link acquisition as part of integrated SEO engagements, positioning it as both a partner and indirect competitor.
- Mediaveille: Mediaveille is a French digital marketing and SEO agency featured as a Netlinking.fr partner. It operates in the same French regional market, competing for ecommerce and SMB SEO budgets that may include netlinking service lines.
- 1ere Position: 1ere Position is a major French SEO agency listed as a partner on Netlinking.fr's blog. It competes in the French market for ecommerce and enterprise SEO retainers, where netlinking is a delivered service line that could be insourced or partnered.
Direct peers
- Eskimoz: Eskimoz is a major French SEO agency featured as a partner on Netlinking.fr's blog. It competes for the same French SEO agency and ecommerce budgets, often delivering netlinking as part of broader SEO retainers, making it a direct French-market competitor and partner at once.
- Pitchbox: Pitchbox is an outreach and link building automation platform for SEO agencies. It targets the same agency buyer with workflow tooling for prospect research, outreach, and link management, making it a direct workflow alternative.
- FATJOE: FATJOE is a B2B link building service platform offering blogger outreach, niche edits, and content placement for SEO agencies and in-house marketers. It is a direct competitor to Netlinking.fr in the link buying/marketplace category, with a similar self-serve order model and agency-friendly positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Netlinking.fr social profiles
Digital presenceNetlinking.fr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netlinking.fr leadership team
Management profileNumber of profiles
Profiles1 record
Netlinking.fr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netlinking.fr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netlinking.fr
What does Netlinking.fr do?
Netlinking.fr operates a SaaS platform that connects buyers of SEO backlinks with a curated catalog of 15,000+ thematic French-language websites. The service uses a proprietary Semantic Proximity Matching Algorithm to pair buyer sites with thematically relevant publishers and offers three modes of operation: self-service on-demand ordering, multi-month planning tools, and fully managed delegation.
Is Netlinking.fr a public or private company?
Netlinking.fr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netlinking.fr founded?
Netlinking.fr was founded in 2017. It employs 11 to 50 people.
Where is Netlinking.fr based?
Netlinking.fr is headquartered in Vélizy-villacoublay, France, in the Europe region.
How does Netlinking.fr make money?
Three revenue lines are on record. On-Demand Link Sales are the primary driver. The others are advanced Planner (Subscription-like Recurring) and full Delegation Service.
Who are Netlinking.fr's main competitors?
Linkody is listed as an emerging player. Broad incumbents are Majestic, Ahrefs and Semrush. Regional players are Rankwell, Mediaveille and 1ere Position. Direct peers are Eskimoz, Pitchbox and FATJOE.
Does Netlinking.fr have an API?
No public API is recorded for Netlinking.fr.
What industry is Netlinking.fr in?
Netlinking.fr's product category is SEO Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541810 and its SIC code is 7311.