Linkody
Linkody is a bootstrapped SaaS platform that provides 24/7 backlink monitoring, competitor backlink analysis, and disavow tooling for SEO agencies, consultants, and in-house marketing teams, distributed via a self-serve PLG model with a free tools suite and a RESTful API.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Linkody does
Linkody is a backlink monitoring SaaS platform that provides 24/7 tracking of new and lost links, competitor backlink analysis, and link profile management for SEO professionals, agencies, and site owners. The platform continuously monitors backlinks with email alerts, integrates metrics such as Domain Authority, Page Authority, Trust Flow, Citation Flow, and Moz Spam Score, and includes a built-in disavow tool that generates files compatible with Google Search Console. Additional capabilities include a Link Visualizer for one-click location of links on source pages, PDF white-label reporting, multi-user team management, Google index status checks, and 404 monitoring on landing pages.
The business operates a product-led, self-serve go-to-market with a 30-day free trial (no credit card required) and tiered subscription pricing based on the number of domains and backlinks tracked. Distribution is primarily via the website (available in English and French), supplemented by a suite of free SEO tools — Backlink Checker, Website Authority Checker, Spam Score Checker, Google Index Checker — used as lead magnets. The company has extended its product surface with sibling tools including PlaceLinkr, an AI-powered Chrome extension for backlink placement recommendations, and LinkStorm, an AI-powered internal linking tool; a RESTful API with full OpenAPI specification enables programmatic access for paid subscribers. Linkody is privately held and bootstrapped, with no disclosed institutional funding, and operates with a small team (1-10 employees).
The customer base spans SEO agencies and consultants/freelancers (primary segments) and in-house marketing teams (secondary), with testimonial logos including eToro, GetResponse, Monday.com, Scouts, and Sendinblue alongside named individual practitioners. The company holds GDPR compliance for EEA users, processes payments through PayPal and FastSpring under PCI-DSS standards, and uses Intercom for customer support. Linkody was founded around 2011-2014 (sources conflict), with a registered business address at VIT (Vic Integració Tecnològica) in Vic, Spain, and data processing referenced in the Netherlands; leadership is led by CEO François-Louis Mommens.
Linkody firmographics
Firmographics- Name
- Linkody
- Legal name
- Linkody
- Website
- https://linkody.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linkody is a bootstrapped SaaS platform that provides 24/7 backlink monitoring, competitor backlink analysis, and disavow tooling for SEO agencies, consultants, and in-house marketing teams, distributed via a self-serve PLG model with a free tools suite and a RESTful API.
- Ownership category
- akta.pro rank
Linkody industry classification
Industry- Product category
- SEO Backlink Monitoring Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where Linkody is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Linkody business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Monthly or annual subscription plans with tiered pricing based on the number of domains and backlinks tracked. A 30-day free trial is offered with no credit card required.
- API Access: RESTful API access for managing domains, backlinks, and competitors programmatically, available to paid subscribers only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-day trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Linkody product offering
Product offeringCore offering
Linkody is a web-based SaaS platform that provides 24/7 backlink monitoring, competitor backlink analysis, link profile analytics (Moz DA/PA, Spam Score, Trust Flow, Citation Flow), and a built-in disavow tool for managing toxic links. It is built for SEO agencies and consultants with multi-user support, team/client management, PDF white-label reporting, and a RESTful API for programmatic access.
Product overview
Linkody is a backlink monitoring SaaS platform with a modular product portfolio centered on its core Linkody platform. The platform provides 24/7 backlink tracking, competitor analysis, link profile analytics with metrics (Moz DA, Spam Score, Trust Flow, Citation Flow), and a built-in disavow tool. Free companion tools include the Backlink Checker, Website Authority Checker, Website Spam Score Checker, and Google Index Checker. PlaceLinkr is a separate AI-powered Chrome extension for finding backlink placement opportunities during link exchanges. A RESTful API enables programmatic access and custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- PlaceLinkr: Chrome extension for finding optimal backlink placement locations during link exchanges. Built by the Linkody team.
Products and services
- Linkody Core Platform Primary backlink monitoring SaaS platform that tracks backlinks 24/7, provides competitor backlink analysis, link profile analytics with metrics (DA, PA, TF, CF, Spam Score), and offers a disavow tool for managing toxic links. Built for SEO agencies and consultants with multi-user support, client management, and PDF white-label reporting.
- PlaceLinkr
Quantifiable outcome
- Customer Service rating of 4.9/5 on Capterra
- +1 more outcomes
Companies that use Linkody
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Linkody technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature10 records
Linkody partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Google AnalyticscoreGoogle Analytics is used as a third-party service provider to monitor and analyze usage of Linkody's service. Google Analytics tracks and reports website traffic and uses collected data to contextualize and personalize advertisements in Google's advertising network.
- PayPalcorePayPal is used as the primary third-party payment processor for Linkody's subscription services. PayPal adheres to PCI-DSS standards for secure handling of payment information.
- FastSpringcoreFastSpring is used as an additional third-party payment processor for subscription services, providing secure payment processing alongside PayPal.
- IntercomcoreLinkody runs on Intercom for customer support, using their platform to power the Help Center and provide real-time customer assistance.
- LinkStormminorAI-powered internal linking tool referenced as a related product from the Linkody team. LinkStorm finds relevant contextual links across websites using semantic analysis and is promoted alongside Linkody's free SEO tools.
- PlaceLinkrminorChrome extension built by the Linkody team that helps find the best page and anchor text for backlink placements during link exchanges. Complementary product that integrates with Linkody's workflow.
- IndexCheckrminorGoogle Index Checker tool referenced as a free SEO tool partner on Linkody's footer, helping users check if their pages are indexed by Google.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Linkody competitors and assessment
Company assessmentDirect peers
- Ahrefs: Leading SEO platform with one of the industry's largest backlink indexes. Direct competitor to Linkody's core backlink monitoring and competitor analysis features, but operating at much larger scale with a broader suite of SEO tools.
- Moz: Long-standing SEO platform whose Domain Authority, Page Authority, and Spam Score metrics Linkody actually embeds. Direct overlap on backlink analysis, link building, and competitor research, and a key upstream data partner.
- Majestic: Specialist backlink intelligence platform built around its Trust Flow and Citation Flow metrics—metrics that Linkody surfaces to users. Closest comparable in niche focus on link analysis, with overlapping customer base of SEO professionals.
- SE Ranking: All-in-one SEO platform offering backlink monitoring, competitor analysis, and reporting at SMB-friendly price points. Targets the same SEO agency and in-house marketer segments as Linkody.
- CognitiveSEO: SEO toolkit with a strong backlink audit and disavow tool feature set—directly overlapping with Linkody's disavow workflow. Targets SEO agencies and consultants with comparable feature depth.
- Monitor Backlinks: Specialized backlink monitoring and analysis tool with a feature set nearly identical to Linkody's core offering. Most direct one-to-one competitor in the niche, particularly for SMB and solo SEO consultants.
Broad incumbents
- SEMrush: Comprehensive digital marketing suite including backlink audit, position tracking, and competitor analysis. Overlaps with Linkody on backlink monitoring but is positioned as a broader incumbent serving SEO, content, and paid media teams.
- Linkody vs Mangools (KWFinder): SEO tool suite (KWFinder, LinkMiner, SERPChecker) where LinkMiner overlaps with Linkody on backlink analysis. Competes for the same SMB SEO professional segment with bundled pricing.
Regional players
- SISTRIX: European-based SEO platform strong in DACH and Spanish markets—geographic overlap with Linkody's Spanish/Netherlands footprint. Offers backlink analysis as part of a broader SEO suite focused on the European market.
Emerging players
- Kerboo: Specialist link management and outreach platform with backlink monitoring capabilities targeting agencies. Smaller and more focused than Linkody, with partial overlap on link profile analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkody social profiles
Digital presenceLinkody compliance and trust
Trust signalCompliance3 records
Linkody financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkody leadership team
Management profileNumber of profiles
Profiles1 record
Linkody funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkody M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkody
What does Linkody do?
Linkody is a web-based SaaS platform that provides 24/7 backlink monitoring, competitor backlink analysis, link profile analytics (Moz DA/PA, Spam Score, Trust Flow, Citation Flow), and a built-in disavow tool for managing toxic links. It is built for SEO agencies and consultants with multi-user support, team/client management, PDF white-label reporting, and a RESTful API for programmatic access.
Is Linkody a public or private company?
Linkody is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linkody founded?
Linkody was founded in 2014. It employs 1 to 10 people.
Where is Linkody based?
Linkody is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Linkody make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are API Access.
Who are Linkody's main competitors?
Direct peers on record are Ahrefs, Moz, Majestic, SE Ranking, CognitiveSEO and Monitor Backlinks. Broad incumbents are SEMrush and Linkody vs Mangools (KWFinder). SISTRIX is listed as a regional player. Kerboo is listed as an emerging player.
Does Linkody have an API?
Yes. Linkody provides a RESTful API (version 1) that allows users to interact with their account programmatically. The API supports managing domains, competitors, and backlinks; creating, updating, and deleting links or domains; pulling backlink metrics and statuses for reporting; and automating backlink tracking or auditing workflows. Authentication is via X-AUTH-TOKEN header. Requires a paid Linkody subscription. Accepts and returns JSON. Full OpenAPI specification available. Developer documentation is at www.linkody.com/api/v1.
What industry is Linkody in?
Linkody's product category is SEO Backlink Monitoring Software. Its primary akta.pro industry code is BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 519290 and its SIC code is 7372.