Professional CPR

What Professional CPR does

Professional CPR (legal entity Bright Executive Enterprise, Inc.) is a privately held regional provider of CPR, BLS, ACLS, PALS, First Aid, and AED certification training operating four company-owned training centers in Sacramento/Gold River, Modesto, and Stockton, California, plus Richardson in the Dallas-Fort Worth Metroplex. The company is authorized as an American Heart Association Training Site, a Health & Safety Institute Training Center (ID 3178410), and an American Health Association Training Center (ID 92141), and holds California EMSA course approval for childcare provider licensing. Curriculum is delivered via weekly public classes at company facilities, onsite private group training at customer locations, and AHA HeartCode blended learning that combines self-paced online modules with in-person skills sessions; all instructors are active or former first responders (firefighters, paramedics, EMTs, law enforcement, military). Per-student pricing ranges from $55 (First Aid) to $110 (Pediatric EMSA) with discounted corporate group rates and a minimum 8-student onsite requirement.

Revenue is generated across multiple streams: per-student certification fees (one-time licenses), AED hardware sales and short/long-term rentals of Heartsine, Physio Control, and ZOLL units, AED oversight subscriptions through the Annuvia Arch compliance program, first aid cabinet and kit sales, training gear and manikin sales/rentals, and instructor training plus Training Center alignment processing fees. Customers include healthcare systems (Kaiser Permanente, Sutter hospitals, UC Davis Medical Center), government agencies (SMUD, NOAA, U.S. Army Corps of Engineers, California Department of Technology), corporates (Costco, Siemens, DHL, Wayfair), schools, dental groups, fitness centers, and individual consumers, with a stated volume of 50+ classes and 750+ students per month. Marketing relies on organic SEO content, Google/Yelp reviews (1,000+), social media, BBB A+ reputation, and direct phone inquiry at each location. The company expanded into Dallas and in 2024 acquired SV CPR LLC (Sacramento Valley CPR) to consolidate Sacramento-area capacity.

Name

Professional CPR

Legal name

Bright Executive Enterprise, Inc.

Website

https://procprclasses.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional CPR is a privately held, multi-location CPR, BLS, First Aid, and AED certification training provider in Northern California and North Texas, authorized by the AHA, HSI, and American Health Association, serving healthcare professionals, businesses, and individuals through classroom, onsite, and blended learning.

Ownership category

akta.pro rank

Product category

Safety Training & Certification Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• CPR certification training
• BLS ACLS PALS courses
• First aid AED training
• Healthcare provider certification
• Workplace safety compliance

Headquarters

HQ city

Gold River

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. In-Person Training Classes: Revenue from per-student registration fees for CPR, BLS, ACLS, PALS, First Aid, Pediatric CPR, and Spanish-language courses. Offered at company training centers, customer locations, and via blended online/hands-on formats. Corporate group accounts receive discounted per-student rates.
2. AED Products & Accessories: Sales of AED units (Heartsine, Physio Control LifepakCR2, ZOLL AED Plus), replacement pads, batteries, pediatric pads, cabinets, signs, readiness kits, and face masks/shields.
3. First Aid Products: Sales of first aid cabinets, trauma kits, ready-bags, PPE spill kits, travel kits, ANSI/OSHA-compliant first aid kits.
4. AED Oversight & Management Services: Annual Arch oversight subscription for AED compliance, including physician prescription management, EMS notification, expiration tracking, readiness reminders, and usage event assistance.
5. Instructor Training & TC Alignment: Instructor training with Training Center (TC) alignment for AHA/HSI/Am. Health, including full processing and card-only certification pricing tiers. Revenue from card processing fees for affiliated instructors.
6. Training Gear & Manikins: Sales of training equipment including Prestan and Laredal manikins, AED trainers, first aid training kits, epi-pen trainers, tourniquet trainers, BVMs, face shields, replacement parts, and consumables. Rental options also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Professional CPR provides AHA, HSI, and American Health Association-certified CPR, BLS, ACLS, PALS, First Aid, and AED training classes delivered through four company-owned training centers and onsite corporate group training. The company also sells AED units, first aid cabinets/kits, and training gear, and offers an Annuvia Arch AED oversight subscription for compliance management. Certification courses range from general-level community CPR to advanced healthcare-provider resuscitation, with blended online/in-person learning formats available.

Product overview

Professional CPR is a training services company offering a unified portfolio of CPR, First Aid, and safety certification courses along with related products. The core offering consists of healthcare-level courses (BLS, ACLS, PALS) and general-level courses (CPR/AED, First Aid, Pediatric) that are AHA and HSI certified. The company also sells and services AEDs and first aid supplies, rents training equipment, and provides instructor training. Training is delivered through classroom sessions at four California/Texas locations, onsite at client facilities, or through blended online/in-person formats. The product portfolio centers on certification training as the primary service, supplemented by product sales (AEDs, first aid cabinets/kits, training manikins and gear) that create a one-stop-shop ecosystem for workplace safety compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• BLS (Basic Life Support) Healthcare-level CPR training for medical professionals including doctors, nurses, EMTs, paramedics, dentists, and emergency responders. Certified through the American Heart Association (AHA) and eligible for continuing education (CE/CEU) credits.
• BLS Renewal Renewal course for healthcare professionals who need to maintain their AHA Basic Life Support certification. Covers updated guidelines and skills verification.
• BLS & First Aid Combined healthcare-level BLS certification with basic first aid training, providing comprehensive emergency response skills for clinical settings.
• ACLS (Advanced Cardiac Life Support) Advanced cardiac life support training for healthcare providers involved in managing cardiopulmonary emergencies, including pharmacology and team dynamics.
• ACLS Renewal Renewal course for healthcare professionals to maintain their AHA Advanced Cardiac Life Support certification with updated protocols and algorithms.
• PALS (Pediatric Advanced Life Support) Specialized pediatric emergency care training for healthcare providers responding to infant and child emergencies, including respiratory management and cardiac arrest protocols.
• PALS Renewal Renewal course for healthcare professionals to maintain AHA Pediatric Advanced Life Support certification with updated pediatric emergency guidelines.
• CPR / AED General-level CPR and AED training for non-healthcare providers including teachers, coaches, construction workers, childcare providers, and the general public. Teaches chest compressions, rescue breaths, and AED operation.
• CPR / AED & First Aid Comprehensive general-level training combining CPR, AED use, and first aid skills for responding to common emergencies including wounds, burns, fractures, seizures, and strokes.
• Pediatric CPR & First Aid Specialized certification for childcare workers, daycare providers, and preschool teachers meeting California EMSA requirements. Covers infant and child CPR, first aid, and emergency response specific to pediatric populations.
• Spanish CPR / AED Spanish-language CPR and AED training course taught entirely in Spanish with Spanish-language instructors and materials for Spanish-speaking communities.
• Spanish CPR / AED & First Aid Comprehensive Spanish-language training covering CPR, AED operation, and first aid skills for Spanish-speaking individuals and organizations.
• AED Products & Services Automated External Defibrillator sales, servicing, oversight, and rentals including models from Heartsine, Physio Control, and ZOLL. Includes Arch oversight subscription through Annuvia for compliance tracking.
• First Aid Products First aid cabinets, kits, and supplies including trauma kits, ready-bags, ANSI/OSHA compliant kits, travel kits, and PPE spill cleanup kits. Installation and content verification services available.
• Training Gear & Equipment Training equipment including manikins (Prestan, Laredal), AED trainers, training first aid kits, EpiPen trainers, tourniquet trainers, face shields, BVMs, and consumables. Rental options available.
• HeartCode BLS (Online Blended) American Heart Association blended learning course combining self-paced online modules (1-2 hours) with in-person skills sessions. Includes digital e-book, skills simulations, and multiple-choice exam through AHA website.
• Online Blended CPR Courses General-level CPR blended learning combining American Health Association online curriculum with in-person skills practice. Self-paced modules with e-simulations and e-book access.
• Corporate Group Training Onsite CPR and safety training for businesses and organizations at client locations. Includes customized enrollment pages, group discounts, flexible scheduling (24/7), and multiple certification agency options (AHA, HSI, Am. Health).
• Instructor Training & TC Affiliation Instructor certification training with Training Center alignment for individuals or organizations wanting to teach their own CPR/first aid classes. Supports AHA, HSI, and Am. Health curricula with processing and administrative support options.

Quantifiable outcome

• CPR can increase survival rate from ~2% (no CPR) to ~30% when performed before EMS arrival; AED use can raise survival rate to 70-80%.

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AnnuviacoreTechnology or IntegrationAnnuvia provides the ARCH AED Oversight Systems used by Professional CPR to manage state compliance for customers' on-site AEDs, including expiration tracking, readiness reminders, physician prescription management, and EMS notification.
• Health & Safety Institute (HSI)coreTechnology or IntegrationProfessional CPR is an HSI-authorized Training Center (Training Center ID: 3178410) able to conduct courses accredited through HSI for group clients upon request, in addition to AHA curriculum.
• American Heart Association (AHA)coreTechnology or IntegrationProfessional CPR is an authorized AHA Training Site providing BLS, ACLS, PALS, and Pediatric CPR certifications bearing the official AHA logo. Premedics serves as the AHA Training Center联络 point at 555 Church Street East, Brentwood, TN.
• American Health Association (Am. Health)coreTechnology or IntegrationProfessional CPR is an authorized Training Center for American Health Association, using their curriculum for general-level training including CPR/AED, First Aid, Bloodborne, and Water Safety courses.
• CoromedminorOthersListed as a vendor and distribution partner for AED and medical equipment products.
• California Medical EquipmentminorOthersListed as a vendor and distribution partner for medical and training equipment.
• Cubix SafetyminorOthersListed as a vendor and distribution partner for safety training products.
• HeartStart Inc. (Roseville, CA)minorOthersListed as a business partner for CPR training products and services.
• DeanCPR (Bakersfield, CA)minorOthersListed as a business partner for CPR training products and services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Red Cross Training Services: Largest U.S. CPR/First Aid/AED training provider, offering AHA-aligned and proprietary Red Cross courses across all 50 states. Directly competes with Professional CPR for healthcare, corporate, and general-public certification volume but at national scale.
• SureFire CPR: Orange County / Southern California CPR and First Aid training company serving healthcare professionals and the general public with on-site and in-center classes. Comparable offering, similar target segments, with overlapping corporate and EMSA-style childcare demand.
• Safety Training Seminars: San Francisco Bay Area-based AHA Training Center offering BLS, ACLS, PALS, CPR, and First Aid classes. Closest geographic and product competitor in Northern California, competing for the same healthcare, childcare, and corporate customers.
• Bay Area CPR: Northern California AHA-aligned training provider offering BLS, ACLS, PALS, and general CPR/First Aid classes for individuals and corporate groups. Direct competitor with overlapping geographic footprint and instructor-led model.

Broad incumbents

• Health & Safety Institute (HSI): A Professional CPR accreditation partner (TC ID 3178410) and one of the largest emergency-care training and certification organizations in the U.S. Overlaps directly on CPR/First Aid/BLS/AED curricula and competes for the same instructor and corporate accounts nationwide.
• American Heart Association (AHA) Training Network: Sets the curriculum and issues the cards that Professional CPR's BLS/ACLS/PALS certifications depend on. Also operates its own Training Centers and the HeartCode blended-learning platform, competing both upstream (as the standard) and downstream (via aligned Training Centers).

Emerging players

• ProTrainings: Online and blended-learning CPR/First Aid certification platform with national reach and OSHA-aligned content. Competes for the same corporate-compliance buyer with a lower-cost, scalable delivery model.
• CPR Certification Institute: Online-first CPR/First Aid/BLS certification provider targeting individual consumers and small businesses with lower-cost, self-paced courses. Represents the digital, lower-cost competitive vector that could erode in-person price points.

Others

• Annuvia: AED program management and oversight provider (Arch platform), currently a Professional CPR technology partner. Comparable in the AED-compliance services adjacent market; relevant as both partner and potential competitor in AED oversight.

Regional players

• HeartStart Inc. Listed as a Professional CPR business partner; Sacramento-area CPR/AED sales and training provider. Comparable offering in overlapping Northern California geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ptisacramento
• Facebookfacebook.com/professionalcpr
• Instagraminstagram.com/professionalcpr
• LinkedInlinkedin.com/company/professional-cpr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional CPR