Amazing Support

What Amazing Support does

Amazing Support is a United Kingdom-based managed IT support and cybersecurity provider headquartered in Elstree, founded in 2007. The firm delivers outsourced IT management and cyber security services to local small, medium, and large businesses, operating with a headcount of 11-50 employees as a privately held, for-profit entity. Its service positioning combines traditional managed service provider (MSP) functions — likely including helpdesk support, infrastructure management, and end-user computing — with a cybersecurity overlay, targeting clients in its regional catchment around northwest London/Hertfordshire.

The company's business model follows the standard managed services construct: recurring service contracts that bundle monitoring, support, and security deliverables for SMB clients who lack in-house IT departments. No public pricing, contract structure, or per-seat rate information is available in the source material, and the company's website could not be crawled beyond a verification/loading page, so specific service tiers, SLAs, and technology stack remain undisclosed. No third-party vendor partnerships, certifications (e.g., Cyber Essentials, ISO 27001), or customer logos are documented in the input data, limiting visibility into the firm's technical depth and go-to-market specifics.

Operationally, Amazing Support sits in a crowded UK SMB MSP market where competitive differentiation is typically driven by local relationships, response time, and cybersecurity capability rather than proprietary technology. The firm has not disclosed any funding rounds, acquisitions, M&A activity, leadership changes, or product launches in the available data, and no AI/ML capabilities are referenced. As a result, the investment-relevant signals are limited to the firm's longevity (operating since 2007), its regional focus, and its dual MSP/cybersecurity positioning — a profile consistent with a stable, owner-operated regional provider rather than a venture-backed growth asset.

Name

Amazing Support

Website

https://amazingsupport.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazing Support is a UK-based managed IT support and cybersecurity provider, founded in 2007 and headquartered in Elstree, serving small, medium, and large businesses locally with outsourced IT and security services.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Managed IT services
• Cyber security services
• IT support
• Business IT infrastructure
• Managed security

Headquarters

HQ city

Elstree

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Amazing Support provides managed IT support and cyber security services to local small, medium, and large businesses in the United Kingdom. The company is positioned as an outsourced IT and security partner rather than a developer of software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Support

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• BJSS: UK IT services and consulting firm offering managed services, development, and cyber security. Larger incumbent with overlapping capabilities to Amazing Support's service mix.
• Softcat: Large UK-based IT infrastructure and services provider serving mid-market and enterprise. Broader scale and product breadth, but overlaps with Amazing Support on IT support and security services.

Direct peers

• Quiss Technology: UK IT managed services, cyber security, and compliance provider for SME and mid-market clients. Comparable services and customer profile.
• Symity: UK managed services and unified communications provider for mid-market organizations. Overlapping IT managed services and customer base.
• Connect IT Solutions: UK-based managed IT services and cybersecurity provider serving SMEs. Comparable operating model and service breadth.
• Pure IT: UK managed IT support and security provider for small and medium businesses. Similar service portfolio (helpdesk, managed support, cyber) and customer focus.
• 365 IT: UK IT support and cybersecurity MSP serving SME clients with Microsoft 365-centric services. Comparable service stack and target segment.
• Fitzrovia IT: London-region managed IT support provider focused on SMBs and professional services firms. Comparable local-onsite IT support model.
• Littlefish: UK-based managed IT support and security services provider serving SMB and mid-market clients. Directly comparable in service mix (helpdesk, managed support, cyber security) and target customer profile.
• ramsac: UK managed IT services and cyber security firm supporting small and medium-sized businesses. Closely mirrors Amazing Support on model (managed support + security) and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AmazingSupport
• Facebookfacebook.com/AmazingSupport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Support