CRMFIRST
- Company typePrivate
- Founded2016
- HeadquartersHattersheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CRMFIRST firmographics
Firmographics- Name
- CRMFIRST
- Legal name
- CRMFIRST GmbH
- Website
- https://crmfirst.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CRMFIRST industry classification
Industry- Product category
- Contract Lifecycle Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD)
- akta.pro secondary industry
- CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where CRMFIRST is headquartered
LocationHeadquarters
- HQ city
- Hattersheim
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
CRMFIRST business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing - proSUITE Solutions: CRMFIRST generates revenue primarily through licensing its proprietary proSUITE solutions (proCONTRACTS, proEVENTS, proGDPR, proMEMBERS and their add-ons) to mid-market and enterprise customers. The company operates as an ISV (Independent Software Vendor) with solutions deployed within Microsoft Dynamics 365 environments.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
CRMFIRST product offering
Product offeringCore offering
CRMFIRST develops and licenses the proSUITE — a modular suite of business applications built natively on Microsoft Dynamics 365 and the Microsoft Power Platform. The suite includes proCONTRACTS for contract lifecycle management, proEVENTS for event management, proGDPR for data protection compliance, and proMEMBERS for member management, extended by the proCONTRACTS Beverage industry add-on and the proCONTRACTS AI add-on for AI-powered contract digitization. Solutions are sold via subscription licensing to mid-market and enterprise customers, primarily through direct sales, the Microsoft partner ecosystem, and the ORBIS SE strategic partnership.
Product overview
CRMFIRST offers proSUITE, a modular solution portfolio built natively on Microsoft Dynamics 365 and Microsoft Power Platform. The core products include proCONTRACTS (contract lifecycle management), proEVENTS (event management), proGDPR (data protection compliance), and proMEMBERS (member management). These are extended by specialized add-on modules: proCONTRACTS Beverage for the food and beverage industry with on-site contract approval features, and proCONTRACTS AI for AI-powered automation of contract digitization. All solutions integrate directly into the Microsoft environment, enabling work on a single platform with consistent data and seamless user experience.
Differentiator
Problem solved
Functional benefit
Brands
- proSUITE: Innovative solution suite for contract, data protection, event and member management built on Microsoft Dynamics 365 and Power Platform
- proCONTRACTS
- proEVENTS
- proGDPR
- proMEMBERS
- proCONTRACTS Beverage
- proCONTRACTS AI
Products and services
- proCONTRACTS Fully automated contract lifecycle management solution for Microsoft Dynamics 365 that enables companies to create, manage, edit, and sign contracts with all parties on a single platform. Provides automatic deadline reminders, audit functions, and a 360-degree dashboard view over contractual conditions, deadlines, and payment terms. Built for mid-to-large enterprises across beverage, healthcare, non-profit, manufacturing, professional services, and financial sectors.
- proCONTRACTS Beverage Specialized add-on module for the food and beverage industry built on proCONTRACTS and Microsoft Dynamics 365. Enables sales representatives to automatically determine clearance/approval levels on-site based on contract duration, purchase quantities, cost of investment, and expected revenue. Includes GEDAT integration for contract fulfillment tracking and allows direct on-site contract finalization during customer visits. Targeted at beverage manufacturers, breweries, and distributors.
- proCONTRACTS AI AI-powered add-on module for proCONTRACTS that automates the digitization of analog/physical contracts. Uses OCR, NLP, and machine learning to extract contract data and metadata from scanned or paper-based documents and transfer structured information into the CRM system. Supports digital signing via DocuSign and Adobe Sign. Designed to reduce manual errors by up to 95% and eliminate manual data entry for legacy contract digitization.
- proEVENTS Digital event management solution built natively on Microsoft Dynamics 365 that supports the full event lifecycle including event planning, execution, attendee management, and analysis. Targeted at organizations in the events industry and at any company running events that need digital event coordination.
- proGDPR Automated GDPR (DSGVO) compliance management solution integrated into Microsoft Dynamics 365. Enables organizations to fulfill data protection requirements quickly and reliably across business operations, with automated workflows and centralized visibility. Designed for any organization processing personal data within the Microsoft ecosystem.
- proMEMBERS Comprehensive member management solution for Microsoft Dynamics 365 supporting fundraising, donation management, master data management, contribution management, role-based address management, and a 360-degree view of member engagement across committees and working groups. Targeted at non-profit organizations, charities, churches, public sector entities, and membership-based associations.
Quantifiable outcome
- 213% more contracts created per week in just 4 months (Heineken case study)
- +3 more outcomes
Companies that use CRMFIRST
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
CRMFIRST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
CRMFIRST partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ORBIS SEcoreCRMFIRST and ORBIS SE entered a strategic partnership on October 9, 2024. ORBIS SE (an international software and business consulting company, and a leading Microsoft Solutions Partner) and CRMFIRST (provider of proSUITE solutions for Microsoft Dynamics 365 and Power Platform) agreed to provide comprehensive Microsoft-based solutions for digitalization and automation of CRM and contract lifecycle management processes. ORBIS integrates proCONTRACTS into its ORBIS ConsumerONE CRM industry package for the consumer goods industry, with the proCONTRACTS Beverage add-on supporting beverage manufacturers' sales forces. The partnership also plans to expand into automotive suppliers, discrete manufacturing, and construction industries, and to enable end-to-end interoperable processes between SAP and Microsoft in contract lifecycle management. Andreas Schulz (Microsoft Director at ORBIS SE) and Thorsten Thiede (CEO of CRMFIRST GmbH) commented on the partnership's potential for new sales, market access, and international client opportunities.
- MicrosoftcoreCRMFIRST is a long-standing Microsoft competency and ISV (Independent Software Vendor) partner. The company's proSUITE solutions (proCONTRACTS, proEVENTS, proGDPR, proMEMBERS) are specifically designed for and fully integrated into Microsoft Dynamics 365 and the Microsoft Power Platform. As a Gold Partner, CRMFIRST's solutions are distributed through the Microsoft ecosystem.
- libracon GroupcoreCRMFIRST is part of the libracon Group, which was established in 2001. The group has been helping companies develop and implement digitalization strategies and end-to-end CRM processes for over two decades.
- CRM Solution Providers (Various)minorCRMFIRST has numerous partnerships with various CRM solution providers, complementing its product portfolio with a wide range of consulting services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CRMFIRST competitors and assessment
Company assessmentDirect peers
- ContractWorks: Mid-market-focused CLM SaaS offering simple contract repository and workflow automation — directly comparable in target deal size and deployment simplicity.
- PowerObjects (Hitachi Solutions): Dedicated Microsoft Dynamics 365 CRM/ERP ISV and Gold Partner with similar Microsoft-focused delivery model — competes for the same Dynamics implementation and add-on budgets in mid-market and enterprise accounts.
- Conga: Conga provides CLM, CPQ, and document automation on CRM platforms (historically Salesforce, expanding to Dynamics), making it directly comparable to CRMFIRST's CRM-native CLM approach.
- Agiloft: Mid-market and enterprise CLM platform with strong customization story — comparable to CRMFIRST's configurable, vertical-specialized approach to contract automation.
- DocuSign CLM: DocuSign's CLM offering (formerly SpringCM) is a category-leading SaaS CLM platform with deep e-signature integration — directly comparable to CRMFIRST's CLM plus DocuSign/Adobe Sign integration strategy.
- Icertis: Largest pure-play enterprise CLM vendor, contractually and functionally the closest competitor to CRMFIRST's proCONTRACTS, with AI-led contract intelligence and broader enterprise scale — competing for the same enterprise CLM budgets.
Broad incumbents
- SAP Ariba: SAP's broader procurement and CLM suite competes for the same enterprise contract management spend, especially relevant given CRMFIRST's stated SAP↔Microsoft interoperability plans through ORBIS.
- AvePoint: Large Microsoft ecosystem ISV with broad Dynamics 365 / Microsoft 365 data management, governance, and workflow products — a comparable Microsoft ISV in overlapping enterprise customer accounts.
- Coupa: Coupa's spend management platform includes contract management as part of a broader business spend suite — a large incumbent competing for the same CLM line items in enterprise transformation deals.
Emerging players
- LinkSquares: AI-native CLM competitor with emphasis on automated contract analysis — overlaps with CRMFIRST's proCONTRACTS AI capabilities and represents the next-generation CLM competitive vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CRMFIRST social profiles
Digital presenceCRMFIRST compliance and trust
Trust signalCompliance1 record
CRMFIRST financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRMFIRST leadership team
Management profileNumber of profiles
Profiles2 records
CRMFIRST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRMFIRST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRMFIRST
What does CRMFIRST do?
CRMFIRST develops and licenses the proSUITE — a modular suite of business applications built natively on Microsoft Dynamics 365 and the Microsoft Power Platform. The suite includes proCONTRACTS for contract lifecycle management, proEVENTS for event management, proGDPR for data protection compliance, and proMEMBERS for member management, extended by the proCONTRACTS Beverage industry add-on and the proCONTRACTS AI add-on for AI-powered contract digitization. Solutions are sold via subscription licensing to mid-market and enterprise customers, primarily through direct sales, the Microsoft partner ecosystem, and the ORBIS SE strategic partnership.
Is CRMFIRST a public or private company?
CRMFIRST is a private company. It is classified as corporate owned and is currently operating.
When was CRMFIRST founded?
CRMFIRST was founded in 2016. It employs 11 to 50 people.
Where is CRMFIRST based?
CRMFIRST is headquartered in Hattersheim, Germany, in the Europe region.
How does CRMFIRST make money?
One revenue line is on record: software Licensing - proSUITE Solutions.
Who are CRMFIRST's main competitors?
Direct peers on record are ContractWorks, PowerObjects (Hitachi Solutions), Conga, Agiloft, DocuSign CLM and Icertis. Broad incumbents are SAP Ariba, AvePoint and Coupa. LinkSquares is listed as an emerging player.
Does CRMFIRST have an API?
No public API is recorded for CRMFIRST.
What industry is CRMFIRST in?
CRMFIRST's product category is Contract Lifecycle Management Software. Its primary akta.pro industry code is BPAEAPAD, Contract Lifecycle Management (CLM) & Document Automation, with a secondary code of BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 5132 and its SIC code is 7372.