SEO Brothers

What SEO Brothers does

SEO Brothers, Inc. is a Canadian white-label SEO and website services company founded in 2015 by brothers Devon and Adam Bate, headquartered in Halifax, Nova Scotia. The company exclusively serves digital marketing agencies, executing Local & GBP SEO, Content Marketing, Technical SEO, Link Building, and AI Search Optimization campaigns that agencies resell under their own brand. Complementary white-label website design and development is delivered on the Astro framework and deployed via Cloudflare CDN, enabling client self-management without agency-side developer hiring. A proprietary Partner Portal provides account-level ranking tracking, team messaging, and white-labeled reporting built on AgencyAnalytics, and the company is developing Dasher, proprietary software that connects rankings to leads and revenue (currently live for dental and slated for broader vertical expansion). The company also produces an owned-media Publishing House used for high-quality link acquisition.

The business model is a hybrid of monthly recurring white-label SEO retainers and one-time website projects, sold exclusively through a B2B channel-partner motion: agencies pay SEO Brothers and resell to their end clients at margins the company claims exceed 50%. There is no direct-to-consumer or self-serve product, no lock-in contract, and the firm emphasizes earning renewals monthly. Sales is driven by free discovery audits, a Partner Package onboarding flow, and Growth Call bookings, supported by an extensive library of SEO guides, local-market research, and free tools that attract agency-owner search traffic. The team is 20+ people serving 100+ agency partners, and the company is bootstrapped and founder-owned with no disclosed external funding. Recent moves have added AI Search Optimization, white-label websites, and the Dasher software product, while deepening a vertical focus in dental marketing.

Name

SEO Brothers

Legal name

SEO Brothers, Inc.

Website

https://seobrothers.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SEO Brothers is a Canadian white-label SEO and website services firm, founded in 2015 and headquartered in Halifax, that exclusively helps digital marketing agencies resell Local SEO, content, technical SEO, link building, and white-label websites under the agency's own brand.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

akta.pro secondary industries

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Local SEO (Maps, Citations, Reviews) (BPAFAJAD), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• White-label SEO services
• White-label web design
• Local SEO optimization
• Agency SEO partnership
• AI search optimization

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. White-Label SEO Services: Recurring monthly SEO campaigns delivered under agency partners' brands. Agencies pay monthly fees and resell services to their end clients. Pricing scales with account additions and scope changes. The company emphasizes earning renewal monthly rather than lock-in contracts.
2. White-Label Website Services: Website design and development services sold to agencies who resell to their clients. Sites are built on Astro and deployed on Cloudflare, with clients able to manage content themselves.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SEO Brothers delivers white-label SEO campaigns and websites to digital marketing agencies, who resell the services to their end clients under the agency's own brand. Service scope includes Local & GBP SEO, Content Marketing, Technical SEO, Link Building, AI Search Optimization, and fast Astro/Cloudflare websites. The proprietary Dasher software connects rankings to leads and revenue, and partners receive white-labeled dashboards and reports through the Partner Portal.

Product overview

SEO Brothers is a white-label SEO and website partner for agencies, offering a portfolio of services and proprietary software that agencies resell under their own brand. The core offerings consist of White-Label SEO Services (including Local & GBP SEO, Content Marketing, Technical SEO, and Link Building) and White-Label Websites (built on Astro, deployed on Cloudflare). These are complemented by a Partner Portal for account management and reporting, and their proprietary Dasher software (in development) designed to connect rankings to leads and revenue. Agencies also receive Free Discovery Audits as a sales tool. All services are delivered white-label under the agency's brand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100+ agency partners trust SEO Brothers with their white-label SEO delivery
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• RedEarMedia.cacoreChannel Partner/ Reseller/ Distributor · 1 January 2015Digital marketing agency partner based in Canada (RedEarMedia.ca) reselling SEO Brothers' white-label SEO services under their own brand. Testimonial customer highlighting seamless project delivery and consistent results.
• Day One Dental MarketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Dental-specific marketing agency partner reselling SEO Brothers' white-label SEO services. Vertically-focused partner leveraging SEO Brothers' services for dental industry clients.
• Digital EnvycoreChannel Partner/ Reseller/ Distributor · 1 January 2015Digital marketing agency partner reselling SEO Brothers' white-label SEO and website services under their own brand.
• RocketBarn MarketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Digital marketing agency partner reselling SEO Brothers' white-label SEO services under their own brand.
• FourandhalfcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Digital marketing agency partner (Fourandhalf) reselling SEO Brothers' white-label SEO services under their own brand.
• Roddis CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Creative communications agency partner working with SEO Brothers to develop seamless processes for bringing SEO benefits to their clients.
• AgencyAnalyticscoreTechnology or Integration · 1 January 2015Reporting platform integration used for white-labeled dashboards and reports. SEO Brothers builds custom dashboards and reporting templates in AgencyAnalytics tailored to each partner's metrics that matter most.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OuterBox: OuterBox is a digital marketing agency focused on SEO, web design, and e-commerce marketing. Comparable service mix to SEO Brothers, particularly on the e-commerce SEO side, but with a direct-to-client GTM rather than white-label.
• WebFX: WebFX is a large, established digital marketing agency offering SEO, web design, and content services across a broad portfolio. It competes with SEO Brothers indirectly — agencies and end clients sometimes choose WebFX instead of white-label partners — making it an incumbent benchmark in the SEO services space.
• Coalition Technologies: Coalition Technologies is an established SEO and web design agency serving mid-market and enterprise clients. It overlaps with SEO Brothers in SEO and website delivery but typically sells direct to end clients rather than exclusively white-label.

Direct peers

• Higher Visibility: Higher Visibility is a full-service SEO agency offering local SEO, content, link building, and white-label programs for agencies. Comparable to SEO Brothers in SEO service mix and agency-channel orientation.
• The HOTH: The HOTH is a well-known white-label and reseller-friendly SEO and link-building provider serving agencies and small businesses. It directly overlaps with SEO Brothers' white-label SEO and link-acquisition offerings for agency partners.
• Delante: Delante is an SEO agency offering white-label and outsourced SEO services to agencies and resellers globally. Direct competition to SEO Brothers in white-label SEO delivery for agency partners.
• LinkGraph: LinkGraph is an SEO and content marketing agency offering white-label services, link building, and technical SEO to agencies and brands. Direct overlap with SEO Brothers' core SEO, content, and link-building offerings.
• Stan Ventures: Stan Ventures is a white-label SEO and link-building outsourcing provider for agencies worldwide. It competes directly with SEO Brothers on white-label SEO services delivered to digital marketing agencies.
• Page One Power: Page One Power is an SEO agency specializing in link building and content, with white-label and agency partnership programs. It is comparable to SEO Brothers in targeting agency resellers for SEO and content services.

Others

• AgencyAnalytics: AgencyAnalytics is the reporting platform SEO Brothers integrates with for white-label dashboards and client reports. It is an adjacent ecosystem participant — not a direct competitor — but is central to SEO Brothers' white-label reporting workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theseobrothers
• LinkedInlinkedin.com/company/seobrothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO Brothers