INDEX GAME
INDEX GAME is a Hong Kong-based metaverse agency and the first officially appointed by The Sandbox, designing voxel-based NFT assets, gaming experiences, and social hubs for enterprise brands, entertainment IPs, and educational institutions across Asia.
- Company typePrivate
- Founded2021
- HeadquartersTsuen Wan, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What INDEX GAME does
INDEX GAME is a Hong Kong-based metaverse agency, founded in 2021 and headquartered in Kowloon, that operates as an officially appointed partner of The Sandbox. The company is a subsidiary of INDEX DESIGN GROUP, which provides over 20 years of branding and advertising experience that informs the agency's go-to-market. INDEX GAME specializes in designing voxel-based NFT assets, building interactive gaming experiences on The Sandbox LANDs, developing social hubs, and providing LAND trading and advertising services for brands seeking metaverse exposure.
The company's core products are project-based metaverse experiences built using VoxEdit, MagicaVoxel, and The Sandbox's Game Maker. Its portfolio spans enterprise brand activations (CHARLES & KEITH, DBS Bank, AIA Carnival, HKT The Club, HSBC, Hang Seng Bank, TamJai), cultural/heritage experiences (SCMP Hong Kong Time Travel, Fine Art Asia, Meta Fringe, Kowloon Walled City), entertainment IP collaborations (Stephen Fung/Shu Qi, Hanjin Tan, Dough-Boy@BlueArk, Times Capital), and self-developed IP including the Master 8 NFT collection (first Chinese martial arts NFTs in The Sandbox) and GAME 3: Remember Me. INDEX Academy provides training for aspiring LAND architects through partnerships with HKDI and VTC.
INDEX GAME's revenue is generated through professional-services fees (project-based agency work for enterprise and entertainment clients), transaction fees from LAND trading and NFT sales, and increasingly from proprietary IP. The Sandbox provided a US$1.7 million strategic corporate investment in August 2022. The company sells primarily through enterprise field sales, supplemented by event-driven awareness seminars and education partnerships. Customers span enterprise brands, entertainment and celebrity IPs, educational institutions, and LAND owners across Hong Kong with growing Southeast Asia reach via a 2022 partnership with Singapore-based CGAME.
INDEX GAME firmographics
Firmographics- Name
- INDEX GAME
- Legal name
- INDEX GAME
- Website
- https://indexgame.hk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INDEX GAME is a Hong Kong-based metaverse agency and the first officially appointed by The Sandbox, designing voxel-based NFT assets, gaming experiences, and social hubs for enterprise brands, entertainment IPs, and educational institutions across Asia.
- Ownership category
- akta.pro rank
INDEX GAME industry classification
Industry- Product category
- Metaverse Agency Services
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)
- akta.pro secondary industries
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where INDEX GAME is headquartered
LocationHeadquarters
- HQ city
- Tsuen Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
INDEX GAME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Metaverse Agency Services: Provide tailor-made one-stop-shop metaverse agency service including branding, advertising solutions, and digital transformation consulting for The Sandbox
- Voxel Asset Creation: Design and create 3D voxel-based NFT assets and characters with animation for clients and The Sandbox ecosystem
- LAND Trading: Buy and sell LANDs in The Sandbox metaverse, providing easier access to the metaverse for corporates
- Gaming Experience Development: Design and develop play-to-earn games and interactive experiences on LANDs within The Sandbox
- NFT Sales: Create and sell NFTs including the Master 8 Chinese martial arts NFT collection and themed NFT drops
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
INDEX GAME product offering
Product offeringCore offering
INDEX GAME is the first Hong Kong-based metaverse agency officially appointed by The Sandbox, providing one-stop-shop services that include voxel-based NFT asset design, gaming and social experience development on LANDs, LAND acquisition and trading, and advertising solutions for enterprise brands and entertainment IPs. The company combines more than 20 years of branding experience inherited from parent INDEX DESIGN GROUP with The Sandbox ecosystem expertise to deliver bespoke metaverse projects, NFT collections, virtual campuses, branded districts and play-to-earn games.
Product overview
INDEX GAME is a metaverse agency officially appointed by The Sandbox, offering a platform of interconnected services including voxel-based NFT asset design, gaming experience development, social experiences, LAND trading/management, and advertising solutions. The company operates within The Sandbox decentralized virtual metaverse ecosystem, providing one-stop-shop agency services for brands entering Web3. Their portfolio includes branded experiences (CHARLES & KEITH, DBS Bank, AIA Carnival, HKT), cultural experiences (Kowloon Walled City, SCMP, Fine Art Asia), and self-developed IP (The Master 8 NFT collection, GAME 3: Remember Me). The INDEX Academy division provides training for aspiring LAND architects. The company serves as a bridge between traditional brands/IP owners and the metaverse, delivering increased worldwide exposure through The Sandbox's ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Voxel-Based NFT Asset Design Custom design and creation of voxel-based NFT assets and characters with animation for use by clients in The Sandbox metaverse.
- Gaming Experiences Design and development of 3D play-to-earn games and interactive experiences on The Sandbox LANDs for enterprise and entertainment clients.
- Social Experiences Creation of interest-based communities and social hubs within The Sandbox metaverse where users can gather, exhibit content, and interact.
- LAND Services LAND trading, acquisition, and development services for corporate clients entering the metaverse via The Sandbox.
- Advertising Solutions Brand promotion and advertising within The Sandbox through voxel-style commercials and animations, helping brands reach Web3 audiences at reportedly 30% the cost of traditional advertising.
- INDEX Academy Training division providing education for aspiring LAND architects and metaverse creators, including VoxEdit workshops and game design training, with partnerships at HKDI, VTC, and schools.
- The Master 8 NFT Collection First Chinese martial arts NFT collection in The Sandbox featuring 8 unique Kung Fu Masters (The One-Armed Swordsman, Nezha, Huang Fei Hong, Guan Yu, The Lady Master, The Maoshan Taoist Priest, The Shaolin 18 Bronzemen, The White Eyebrowed Monk) with 4 Chinese-style backdrops.
- GAME 3: Remember Me Self-developed IP game where players help robots recover memories composed of old Hong Kong items, exploring 60s-70s Hong Kong retro objects and culture.
- AIA Carnival Metaverse Experience AIA Carnival partnership bringing the physical event to the metaverse with Nezha-themed game 'Path of the Legend' featuring dragons, wearable items, NFTs, and carnival tickets.
- BlueArk Land Asia's first clubbing metaverse hub by artist Dough-Boy@BlueArk featuring music, games, art experiences, and exclusive NFT private passes.
- Kowloon Walled City RPG-style immersive experience recreating the iconic Kowloon Walled City in 1970s Hong Kong with protagonist Lui Gor.
- Walled City Rhapsody Futuristic Kowloon Walled City experience set in 2169 with detective storyline and character collection.
- Huaxia Metaverse (華夏元宇宙) Educational metaverse experience covering 9 Chinese cultural themes including poetry, traditional festivals, and architectural wonders, combined with interactive games and VoxEdit workshops for students.
- HKT THE CLUB CLUB BOX Metaverse loyalty program proof-of-concept for HKT's The Club, featuring MOX, NOW TV, and BMW partner integrations of web3 rewards.
- DBS BetterWorld DBS Bank metaverse experience focusing on food waste education, built in collaboration with DBS Foundation enterprises.
Quantifiable outcome
- Created first Chinese martial arts NFTs in The Sandbox (Master 8 collection)
- +2 more outcomes
Companies that use INDEX GAME
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
INDEX GAME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
INDEX GAME partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- CGAMEcoreINDEX GAME partnered with CGAME (Singapore-based metaverse agency) to bolster robust Web3 solutions and empower regional businesses and creators in Southeast Asia. The partnership aims to help SMEs enter the metaverse.
- The SandboxflagshipINDEX GAME is officially appointed by The Sandbox to build experiences for The Sandbox decentralized virtual metaverse. The Sandbox invested US$1.7 million in INDEX GAME in August 2022. INDEX GAME is the first Hong Kong metaverse agency appointed by The Sandbox.
- NSpacecoreNSpace partnered with INDEX GAME to create the World Meta Comic Corridor in The Sandbox. The famous Hong Kong comic Dragon Tiger Gate is the first IP-licensed creation, with plans to include Japanese and US comics.
- Adrian Cheng (C Venture and Eureka Nova)coreHong Kong entrepreneur Adrian Cheng's XL Estate (24x24 LANDs) will be the innovation hub of Mega City with GBA Pavilion showcasing Greater Bay Area startups and companies associated with C Venture and Eureka Nova.
- MADworldminorMADworld partnered with The Sandbox Mega City 2 project to create cohesive gaming experiences combining global culture with Web3 technologies through NFT platform for real and digital collectibles.
- INDEX DESIGN GROUPflagshipINDEX GAME is a subsidiary of INDEX DESIGN GROUP, providing over 20 years of branding and advertising experience to the metaverse agency operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
INDEX GAME competitors and assessment
Company assessmentDirect peers
- LandVault: Metaverse agency that builds branded experiences and runs in-world advertising across multiple metaverse platforms including Decentraland and The Sandbox. Directly comparable in offering brands full-stack metaverse activations and gaming experiences.
- CGAME: Singapore-based metaverse agency that partnered with INDEX GAME on The Sandbox. Both operate as officially appointed Sandbox-affiliated agencies serving brand clients across Southeast Asia with overlapping service offerings in voxel asset design and game development.
- Melon (formerly Project Melon): Metaverse-focused agency and tooling platform helping brands enter Web3 with NFT and virtual world campaigns. Operates as a comparable end-to-end services partner for enterprise metaverse adoption.
Broad incumbents
- Roblox Corporation: Mass-market user-generated gaming platform with enterprise brand partnerships (e.g., Gucci, Nike). Comparable as an alternative destination for the brand metaverse marketing budgets INDEX GAME targets, though different underlying technology.
- Decentraland Foundation: Operates a competing metaverse platform with a parallel ecosystem of agency partners and LAND developers. Comparable as an alternate distribution and monetisation channel for the same enterprise client base.
- Animoca Brands: Parent of The Sandbox and a major Web3 gaming investment conglomerate. Indirect peer given portfolio overlap with INDEX GAME's metaverse and NFT focus; also an investor in The Sandbox ecosystem that funds adjacent agencies.
- The Sandbox: The parent platform that appointed INDEX GAME and invested US$1.7M. Operates the underlying metaverse where INDEX GAME's deliverables live; both internal studios and partner agencies execute within its ecosystem.
Emerging players
- MetaEstate: Metaverse real estate and development agency focused on LAND acquisition, architectural design and game development across The Sandbox and Decentraland. Directly competes with INDEX GAME's LAND trading and LAND development services for corporate clients.
- Dapper Labs: Web3 gaming and NFT company behind NBA Top Shot and Dapper Wallet. Adjacent peer offering NFT-driven brand engagement, though focused on sports collectibles rather than general metaverse agency services.
- Balthazar (Web3 Creative Agency): Web3 creative agency producing NFT collections, metaverse experiences and token design for enterprise clients. Comparable service offering to INDEX GAME across NFT drops and branded virtual experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
INDEX GAME social profiles
Digital presenceINDEX GAME financial estimates
Financial estimateRevenue estimate
Valuation estimate
INDEX GAME leadership team
Management profileNumber of profiles
Profiles2 records
INDEX GAME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INDEX GAME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INDEX GAME
What does INDEX GAME do?
INDEX GAME is the first Hong Kong-based metaverse agency officially appointed by The Sandbox, providing one-stop-shop services that include voxel-based NFT asset design, gaming and social experience development on LANDs, LAND acquisition and trading, and advertising solutions for enterprise brands and entertainment IPs. The company combines more than 20 years of branding experience inherited from parent INDEX DESIGN GROUP with The Sandbox ecosystem expertise to deliver bespoke metaverse projects, NFT collections, virtual campuses, branded districts and play-to-earn games.
Is INDEX GAME a public or private company?
INDEX GAME is a private company. It is classified as corporate owned and is currently operating.
When was INDEX GAME founded?
INDEX GAME was founded in 2021. It employs 11 to 50 people.
Where is INDEX GAME based?
INDEX GAME is headquartered in Tsuen Wan, Hong Kong SAR China, in the Asia region.
How does INDEX GAME make money?
Five revenue lines are on record. Metaverse Agency Services are the primary driver. The others are voxel Asset Creation, LAND Trading, gaming Experience Development and NFT Sales.
Who are INDEX GAME's main competitors?
Direct peers on record are LandVault, CGAME and Melon (formerly Project Melon). Broad incumbents are Roblox Corporation, Decentraland Foundation, Animoca Brands and The Sandbox. Emerging players are MetaEstate, Dapper Labs and Balthazar (Web3 Creative Agency).
Does INDEX GAME have an API?
No public API is recorded for INDEX GAME.
What industry is INDEX GAME in?
INDEX GAME's product category is Metaverse Agency Services. Its primary akta.pro industry code is FSAPAGAK, Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads), with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 71399 and its SIC code is 7900.