What findarace.com does

Find a Race Ltd operates findarace.com, a UK-based event discovery and booking platform aggregating mass-participation endurance sports events including running, cycling, triathlon, swimming, and adjacent disciplines such as duathlons, aquathlons, swimruns, and aquabike. The platform lists 1,388+ UK events spanning 5k runs through ultra marathons, sportives, audax rides, and open water swims, and enables direct online registration with secure payment processing via Stripe. The company earns revenue through transaction fees charged to event organizers for processing entries and listings, acting as an official booking partner for organizers including UK Cycling Events, Letsgovelo, Sportiva Events, and Runaway Racing.

The company extends its offering through a 'Do it for Charity' initiative integrated with major UK charities (Alzheimer's Society, Cancer Research UK, Shelter, Mind, WWF) and operates the Go Far Fund, a 2025-launched charitable initiative in partnership with Run the World Foundation awarding grants to grassroots projects supporting physical activity in disadvantaged communities. Brand and content channels include the Go FAR blog, a Strava club (Find a Race VR), Facebook, Instagram, and co-marketing partnerships with Shokz, Coopah, and Feetures. The company is privately held, founder-led by Co-Founder Jacob Hibberd, with Dan Thompson (Run the World Foundation founder) serving as Non-Executive Director.

Operationally, Find a Race is a micro-cap private company with 1-10 employees, headquartered in Southampton, United Kingdom, and registered as Find a Race Ltd (Company No. 07875267) in England and Wales. The platform is web-only with no native mobile application, relies on conventional search/filtering rather than AI-driven personalization, and has no disclosed institutional funding to date. Geographic reach is UK-primary with ancillary event listings in the USA, Canada, Ireland, France, Spain, Switzerland, and Italy.

Name

findarace.com

Legal name

Find a Race Ltd

Website

https://findarace.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Find a Race Ltd operates findarace.com, a UK-based event discovery and booking platform aggregating 1,388+ mass-participation running, cycling, triathlon, and swimming events, earning transaction fees from event organizers for processing registrations and direct bookings.

Ownership category

akta.pro rank

Product category

Sports Event Marketplace

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Endurance sports events
• Running event booking
• Triathlon event listings
• Cycling sportive events
• Mass participation sports

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Event Booking Commission/Transaction Fees: Find a Race acts as an official booking partner for event organizers, processing registrations and payments for events. The platform charges event organizers for listing and processing entries, earning revenue through transaction fees on completed registrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

findarace.com is a UK-based online event discovery and booking platform that aggregates mass participation endurance sports events (running, cycling, triathlon, swimming, duathlons, aquathlons, swimruns, aquabike) from third-party event organizers. The platform allows participants to search, filter by sport/distance/location/date, and securely register for 1,388+ events, while serving as an official booking partner that processes entries and payments on behalf of event organizers.

Product overview

Find a Race is a UK-based event discovery and booking platform offering a unified product portfolio for endurance sports events. The platform provides comprehensive listings across running (5k, 10k, half marathons, marathons, ultra marathons, trail runs), triathlon (Sprint to Iron distance), cycling (sportives, MTB, cyclocross), swimming (open water), and related disciplines (duathlons, aquathlons, swimruns). The core platform enables discovery and secure booking of 1388+ events, complemented by charity race places integration and the Go Far Fund charitable initiative supporting grassroots active lifestyle projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Discovery and Booking Platform Central online platform enabling individuals to search, filter and securely book 1,388+ UK endurance sports events across running, cycling, triathlon, swimming and related multi-sport disciplines. The platform also enables event organizers to list events and process participant registrations and payments.
• Charity Race Places A booking service within the platform that allows participants to secure charity places in running, cycling and triathlon events while raising funds for partner charities such as Alzheimer's Society, Cancer Research UK, Shelter, Mind and WWF.
• Go Far Fund Charitable grant programme launched in 2025 with Run the World Foundation that awards grants of up to £4,000 to grassroots projects helping disadvantaged and underserved communities become more active.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Run the World FoundationcoreStrategic or Co-development Partner · 1 January 2025Find a Race partnered with Run the World Foundation in 2025 to launch the Go Far Fund, a grant program awarding up to £4,000 to grassroots projects that help people become more active. The fund focuses on disadvantaged and underserved communities. Dan Thompson, founder of Run the World, is also a non-executive director of Find a Race.
• UK Cycling EventscoreChannel Partner/ Reseller/ DistributorUK Cycling Events is a dedicated cycling events company that partners with Find a Race as an official booking partner. Find a Race processes entries and secure card payments for UK Cycling Events' sportive events including the Mendips Classic, Cotswolds Classic, and New Forest Tour.
• LetsgovelominorChannel Partner/ Reseller/ DistributorLetsgovelo is a cycling events and holidays company specializing in brewery cycle sportives. They partner with Find a Race as an official booking partner for their events including the Renegade Brewery Sportive.
• Iconic Cycling EventsminorChannel Partner/ Reseller/ DistributorIconic Cycling Events organizes scenic cycling adventures including the Bike Cotswold event held at Westonbirt School. They partner with Find a Race for event distribution and booking.
• Alzheimer's SocietyminorGTM or Marketing PartnerCharity partner featured on Find a Race platform for the Do it for Charity initiative, allowing runners to secure charity places in events for fundraising.
• Cancer Research UKminorGTM or Marketing PartnerCharity partner for the Do it for Charity initiative, enabling participants to book charity places and fundraise through events.
• ShelterminorGTM or Marketing PartnerCharity partner for the Do it for Charity initiative, providing fundraising event places.
• MindminorGTM or Marketing PartnerMental health charity partner for the Do it for Charity initiative, enabling participants to fundraise through event places.
• WWFminorGTM or Marketing PartnerEnvironmental charity partner for the Do it for Charity initiative, offering event places for fundraising.
• Sportiva EventsminorChannel Partner/ Reseller/ DistributorSportiva Events is a premier organizer of triathlons, duathlons, open water swims, bike rides, and running events in Devon and the South West. They partner with Find a Race as an official booking partner for events including Devon Grit and Wimbleball Lake events.
• Runaway RacingminorChannel Partner/ Reseller/ DistributorRunaway Racing organizes trail running events in the Chilterns area including Race the Light at Wendover Woods and Chiltern Ridge 50K. They partner with Find a Race for event bookings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Race Roster: Race registration platform offering event listing, online registration and runner management tools to event organisers. Direct peer in the race-registration software / marketplace category.
• Let's Do This: UK-based endurance sports event booking and discovery platform covering running, cycling, triathlon and obstacle races. Closest direct competitor to Find a Race in the UK mass participation race aggregator category.
• Active.com: Long-established race registration and activity platform covering endurance events across running, cycling and triathlon. Direct peer in event discovery and booking, with deeper resources and broader marketing reach.
• RunSignup: US-leading race registration platform serving running, triathlon and cycling events with organiser tools, timing and fundraising integration. Comparable in offering scope and transaction-fee business model, though operating at much greater scale in North America.
• EntryCentral: UK-based online entry platform for running, cycling, triathlon and other sporting events. Direct peer with comparable target organisers and a similar transaction-fee model.

Broad incumbents

• Eventbrite: Large-scale generalist event ticketing and registration platform. Competes indirectly with Find a Race by hosting endurance and charity events on a broader, better-capitalised platform.
• World Triathlon: Global governing body for triathlon with affiliated national federations and official event listings. Comparable as a centralised triathlon event discovery resource, but operates in a governing-body capacity rather than as a commercial marketplace.

Emerging players

• Coopah: UK-based running coaching and event community platform listed as a Find a Race partner. Adjacent emerging player in the UK running community with partial product overlap in event discovery.

Regional players

• Human Race: UK mass participation event organiser (and event management partner) producing triathlons, marathons and other endurance events. Comparable in market vertical and customer base, though operating primarily as an organiser rather than a marketplace.
• Tour of Britain / SweetSpot: Organiser and operator of major UK cycling events including the Tour of Britain. Comparable as a UK cycling event supplier on the Find a Race platform, though not a marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/findarace
• Instagraminstagram.com/findarace
• Xx.com/findarace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about findarace.com