Zicket

What Zicket does

Zicket, operating as The Ticket Company Ltd, is a Hong Kong-based event technology services provider founded in 2018 by Aidan Pawson in partnership with Michael Denmark's Great Entertainment Group. The company delivers an integrated 360-degree operational ecosystem combining ticketing, digital marketing, RFID cashless payments, and event services for event organizers and venues primarily across Asia and Europe. Its core platform integrates the Eventbrite ticketing engine with the PlayPass RFID cashless system, supported by BBPOS payment terminals, Weezevent payments, Eats365 F&B, and Famoco hardware, with proprietary operational layers for access control, real-time analytics, and on-site event execution. Zicket is a subsidiary of Great Entertainment Group, with a lean distributed team of 1-10 staff across Hong Kong, USA, and UK.

Zicket's revenue model is anchored in transaction-based take rates of approximately 10% on ticket sales (either absorbed by the organizer or split between organizer and customer), supplemented by dynamic-priced RFID cashless deployments, equipment rental, event staffing, and digital marketing services. The company has processed over 18 million tickets and 22 million RFID transactions across 10 countries, serving marquee clients including Cirque du Soleil KOOZA, AIA Carnival, Hong Kong Observation Wheel, The Grounds, Prudential Marina Bay Carnival, and the Societe Generale Rugby World Cup Fanzone. Its go-to-market combines direct enterprise field sales with multi-channel distribution including embedded checkout, native Facebook checkout, venue box offices, and an expanding OTA/reseller network across Asia.

Despite operating with a small team, Zicket has secured notable industry recognition including the 2025 Event Technology Awards "Best Event Technologist" for its Managing Director and double gold at the Asia eCommerce Awards 2025. The company maintains PCI-DSS Level 1, ISO 27001, and SOC 2 compliance through AWS hosting, alongside a Privacy-Friendly Gold Award, positioning it as a compliance-credible alternative to global event technology platforms in the Asian live events market.

Name

Zicket

Legal name

The Ticket Company Ltd

Website

https://zicket.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Zicket is a Hong Kong-based event technology services provider offering integrated ticketing, RFID cashless payments, digital marketing, and event operations support to enterprise event organizers and venues across 10 countries in Asia and Europe, powered by Eventbrite and PlayPass integrations.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing services
• RFID cashless payments
• Event digital marketing
• Venue access control
• Live event technology

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticketing Transaction Fees: Inside Fees model: 10% of ticket price absorbed by organizer (organizer receives face value minus fee). Outside Fees model: 8% passed to customer plus 2% post-event invoice processing fee deducted from organizer settlement.
2. Equipment Rental: Rental of box office setups (tablet, printer, till draw sets), mobile scanners, and payment terminals. Cost depends on quantity required, duration of use, and training needs.
3. RFID Cashless System Services: RFID wristband-based cashless payment systems for events. Pricing is dynamic based on event size, length, and location. Includes equipment, training, reporting, and on-site support.
4. Digital Marketing Services: PPC advertising campaigns, abandoned cart emails, email marketing campaigns, social media management, and creative design services. Level of support is tailored to specific events.
5. Event Staffing: Trained event staff including box office staff, ticket scanning staff, gate managers, and RFID top-up staff.
6. Design & Content Creation: Event artwork, video content creation, motion graphics, text overlays, and print material including posters, flyers, tickets, and wristbands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zicket provides event ticketing, digital marketing, RFID cashless payments, and supporting event services for event organizers, venues, and attractions across Asia and Europe. Its ticketing engine is powered by Eventbrite, distributed through zicket.co, embedded checkout, venue box offices, and Facebook, while the RFID cashless wristband solution runs on PlayPass technology with 100% offline reliability and sub-1 second transaction times.

Product overview

Zicket is an award-winning 360° operational ecosystem for events and venues, offering an integrated suite of four core service modules: Ticketing (powered by Eventbrite), Digital Marketing, Payments & RFID (powered by PlayPass), and Event Services. The ticketing engine enables multi-channel sales across zicket.co, embedded checkout, venue box office, and Facebook. The RFID cashless solution provides offline-capable wristband payments with sub-1 second transactions and comprehensive analytics. Supporting modules include Access Control, Reporting & Analytics, Equipment Hire, and Event Staffing. Zicket services events from 100 to 100,000+ customers across Asia and Europe, having processed over 18 million tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing Event ticketing solution powered by the Eventbrite engine, enabling multi-channel ticket sales across zicket.co, embedded checkout on client websites, venue box office, and Facebook native checkout. Includes customer management, real-time reporting, automatic settlements within 5-7 days, and access control via mobile app or scanning devices. Targets event organizers, venues, and attractions.
• Digital Marketing Event marketing services including PPC advertising campaigns (Facebook, Instagram), abandoned cart email recovery, Eventbrite Boost platform integration, creative design, video content, print materials, email campaigns, list segmentation, and tracking links for campaign performance analysis. Targets event organizers seeking integrated promotion alongside ticketing.
• Payments & RFID (Cashless) Cashless payment solution using RFID wristband technology powered by PlayPass, enabling sub-1 second transactions, 100% offline operation, in-depth consumer behaviour reporting, and 16-35% higher spend per head compared to non-RFID transactions. Includes BBPOS payment terminals accepting Visa, Master, Amex, CUP, Alipay, WeChat Pay, and Octopus. Targets carnivals, fanzones, large-scale events.
• Event Services Supporting services including equipment hire (box office setups with tablet, printer, and till draw; mobile scanners; BBPOS payment terminals), event staffing solutions (box office, gate management, RFID top-up staff), and design/content creation for event promotion. Targets event organizers needing turnkey on-site execution support.

Quantifiable outcome

• 16-35% increase in spend per head with RFID cashless payments vs standard non-RFID transactions
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• EventbritecoreTechnology or Integration · 1 January 2018Ticketing platform partnership providing the core ticketing engine powered by Eventbrite system. Zicket integrates with Eventbrite.hk, Eventbrite Boost platform for marketing, and provides white-label ticketing solutions across Asia.
• PlayPasscoreTechnology or IntegrationNFC/RFID technology partnership powering Zicket's cashless payment solutions. PlayPass provides the proven industry-leading cashless system that Zicket deploys at events across Asia.
• BBPOScoreTechnology or IntegrationPayment terminal equipment partnership providing BBPOS marketing-leading terminals for accepting all payment types (Visa, Master, Amex, CUP, Alipay, Wechat Pay, Octopus) at events.
• ParallaxminorGTM or Marketing PartnerDigital marketing partner providing creative and digital services for Zicket's marketing efforts.
• AgendaminorGTM or Marketing PartnerMarketing partner providing marketing consultation services.
• South Central MediaminorGTM or Marketing PartnerMedia partner providing media services and coverage.
• OCPRcoreStrategic or Co-development PartnerStrategic partner in AIA Carnival campaigns, working alongside Zicket for comprehensive event solutions. OCPR collaborated on the double gold-winning 10th anniversary campaign.
• Great Entertainment Group (GEG)flagshipStrategic or Co-development PartnerParent company and primary client. Zicket provides ticketing and technology solutions for GEG's portfolio including HKOW, AIA Vitality Park, and The Grounds. Partnership provides operational insight and industry credibility.
• Harbour Mast ProductionscoreStrategic or Co-development PartnerProduction partner for Cirque du Soleil KOOZA Hong Kong season. Zicket worked alongside Harbour Mast Productions, Great Entertainment Group, and Mast International to bring the show to Hong Kong.
• Magnificent MediacoreGTM or Marketing PartnerMarketing partner in AIA Carnival campaign, collaborating with Zicket and OCPR to deliver the double gold-winning 10th anniversary campaign.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CTS Eventim: Europe's largest live entertainment ticketing and venue operator. Comparable enterprise customer base (promoters, venues, festivals) and integrated ticketing-plus-services model, but at substantially larger scale than Zicket.
• Cvent: Enterprise event management software platform covering registration, venue sourcing, and on-site operations. Adjacent to Zicket's corporate events segment and enterprise organizer focus, with broader event-marketing technology stack.
• AXS: AEG-owned ticketing and access control platform combining primary ticketing, fan membership, and venue access technology. Highly comparable to Zicket's integrated ticketing + access control + onsite payment stack, with stronger North American/European scale.
• Ticketmaster: Dominant global live event ticketing and distribution platform owned by Live Nation. Competes with Zicket for large venue and promoter contracts across Asia and globally, with substantially broader geographic coverage and integrated primary/secondary market capabilities.

Emerging players

• Tixel: Safe ticket resale and primary ticketing platform focused on fan-friendly exchange and fraud prevention. Adjacent to Zicket's ticketing focus with overlapping organizer relationships, particularly in music events.
• Humanitix: Australia-based event ticketing platform differentiating through charity-aligned positioning. Comparable niche/SMB event ticketing focus and mission-driven branding, though Zicket operates further upmarket with enterprise clients.

Direct peers

• Eventbrite: Global self-service event ticketing platform that powers Zicket's core ticketing engine. Operates as both technology partner and direct competitor for end-organizer relationships in Asia, including a localized Eventbrite.hk presence that overlaps with Zicket's zicket.co consumer-facing listings.
• Weezevent: French provider of event ticketing and RFID cashless payment solutions with global footprint. Directly comparable to Zicket's combined ticketing + RFID cashless + access control offering, and Zicket actually integrates Weezevent's WeezPay cashless technology as one of its underlying stacks.
• See Tickets: UK-headquartered international event ticketing platform serving festivals, venues, and promoters. Comparable to Zicket in target customer (event organizers), multi-country delivery, and full-service ticketing + access control focus.

Regional players

• BookMyShow: India and broader Asia-Pacific ticketing and live events platform. Competes with Zicket for enterprise event organizer relationships across Asia, particularly for cinema, sports, and live entertainment ticketing in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zicket