ID Connect

What ID Connect does

ID Connect A/S is a Danish Identity Governance and Administration (IGA) SaaS vendor founded in 2018, headquartered in Brøndby, Denmark. The company automates user lifecycle management and access control for mid-market and enterprise customers in regulated industries (finance, healthcare, utilities, government, municipalities), with built-in support for NIS2, GDPR, and DORA compliance documentation. Its platform operates as a cloud-native, multi-tenant SaaS solution that synchronizes with customers' existing Microsoft Active Directory and Azure AD (Entra ID) via Site2Site VPN, and connects to HR or payroll systems as the authoritative source for joiner/mover/leaver automation.

The product comprises two integrated modules: Identity Management (hybrid AD synchronization, user lifecycle automation, HR-driven provisioning) and Access Management (granular role-based access control, self-service for managers, audit and attestation workflows). Notable integrations include MitID Erhverv for Danish business identity centralization and eID Hub for preparation of European Digital Identity Wallet interoperability. Proprietary differentiators cited include up to 80% automation coverage of business requirements, drag-and-drop system onboarding, license optimization through automatic deprovisioning, and time-controlled temporary access. The platform is delivered as a monthly subscription with quote-based enterprise pricing.

ID Connect pursues a sales-led, PoC-driven go-to-market motion targeting CFOs, CIOs/CISOs, and HR Directors through direct enterprise sales, Microsoft Teams-based demos, and a 4-week proof-of-concept cycle. Distribution is concentrated in Scandinavia (Denmark and Norway) via direct sales, with an emerging partner/consultant network for implementation services. The firm remains small (1-10 employees), privately held with no disclosed funding rounds, and relies heavily on founder-led content marketing and thought leadership.

Name

ID Connect

Legal name

ID Connect A/S

Website

https://idconnect.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ID Connect A/S is a Danish SaaS provider of identity governance and access management solutions for regulated enterprises and municipalities, automating user lifecycle, RBAC, and compliance with NIS2, GDPR, and DORA via Microsoft Active Directory and HR integrations.

Ownership category

akta.pro rank

Product category

Identity and Access Management (IAM) Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Identity Governance & Administration (IGA) (HDAEAJAE)

akta.pro secondary industries

Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning) (HDADAAAK), User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)

Keywords

• Identity access management
• Identity governance administration
• User lifecycle automation
• Role-based access control
• Hybrid active directory integration

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based Identity & Access Management (IAM) SaaS solution delivered as a subscription service. The company describes its service as having 'an attractive cost model' with operational expenses rather than large capital investments. The pricing is positioned as a monthly operational cost that begins delivering value from day one.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ID Connect delivers a multi-tenant SaaS platform for Identity & Access Management (IAM) and Identity Governance & Administration (IGA), integrating with customers' existing Microsoft Active Directory (on-premises and Azure AD / Entra ID) and HR/payroll systems via APIs. The platform automates the full user lifecycle — onboarding, role changes, and offboarding — and provides role-based access control, self-service for managers, audit/compliance reporting for NIS2, GDPR and DORA, and license optimization. It is sold as a recurring cloud subscription with custom quote-based pricing and is offered in Danish, English, and Norwegian.

Product overview

ID Connect offers a unified IAM SaaS platform comprising two core integrated modules: Identity Management and Access Management. Identity Management provides hybrid synchronization with Microsoft Active Directory and Azure AD (Entra ID), using HR or payroll data as the authoritative source for automated user lifecycle management. Access Management delivers role-based access control (RBAC) with granular modeling that maps technical security groups to business-oriented functional roles. These modules work together to automate onboarding/offboarding, provisioning, compliance reporting, and governance, with support for both small and large organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Management A hybrid approach to Identity Management that integrates with customers' existing Microsoft Active Directory infrastructure (on-premises MS-AD via Site2Site VPN and Azure AD / Entra ID) and uses HR or payroll data as the authoritative source to automate user lifecycle management — including creating, modifying and terminating users, maintaining master data and organization, with full activity and audit logging.
• Access Management Role-based access management that secures employee access — including consultants, project hires, robots and AI agents — by mapping technical security groups to business-oriented functional roles and supporting auditing and assignment of roles by user, employment or organization, aligned to NIS2, GDPR and DORA requirements and offered to organizations of all sizes.

Quantifiable outcome

• Up to 80% of business requirements supported by automated processes
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a core technology partner providing the foundational infrastructure for ID Connect's solution. The service integrates with Microsoft 365 (Outlook, OneDrive, Teams) for internal operations, Microsoft Active Directory (on-premises) via Site2Site VPN, and Azure AD (Entra ID) for hybrid identity management. Email, Teams meetings, and document management rely on Microsoft infrastructure.
• HubSpotcoreTechnology or IntegrationHubSpot is used as the CRM platform for customer dialogue, offers, and collaboration management. Handles marketing sign-ups and customer relationship tracking for current and potential customers.
• AtlassiancoreTechnology or IntegrationAtlassian's Jira Service Management is used for servicedesk information regarding incident management. The customer support portal is powered by Jira Service Management.
• eID HubstrategicTechnology or IntegrationeID Hub integration prepares ID Connect for connection to European Digital Identity Wallets for cross-border identity management. This positions the solution for future eIDAS regulation compliance and international identity management needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SailPoint: SailPoint is the leading enterprise Identity Governance & Administration (IGA) platform, directly comparable as a SaaS-delivered IGA product sold into regulated enterprises with compliance and lifecycle automation needs — ID Connect's core use case.
• Microsoft Entra ID (Azure AD): Microsoft Entra ID is the cloud identity platform underpinning ID Connect's hybrid architecture and is the most direct platform risk — Entra ID Governance natively handles lifecycle, access reviews and entitlement management for the same Microsoft-centric customers.
• Okta: Okta is a broad IDaaS/Workforce Identity incumbent expanding into IGA and lifecycle management, competing for the same IT and security buyer personas (CIO/CISO) ID Connect targets in regulated Scandinavian enterprises.
• One Identity (OneLogin): One Identity provides IGA, AD account management, and privileged access management for hybrid Microsoft AD/Azure AD environments, overlapping with ID Connect's hybrid AD synchronization and JML automation.

Regional players

• Nexus Group: Nexus is a Swedish-headquartered identity and access management specialist serving Nordic public and private sector customers with PKI and workforce IAM, comparable as a regional IAM peer operating in adjacent Nordic geographies.

Direct peers

• Omada: Omada is a European-headquartered IGA vendor with a hybrid cloud/on-prem identity governance platform targeting compliance-heavy mid-market and enterprise customers, similar to ID Connect's regulated-Nordic go-to-market.
• Saviynt: Saviynt is a cloud-native IGA platform competing head-on in identity governance, lifecycle/joiner-mover-leaver automation, and access certifications for regulated enterprises.
• ManageEngine ADManager Plus: ManageEngine ADManager Plus is an Active Directory management and IGA tool offering user provisioning, RBAC and compliance reporting for Microsoft AD-centric environments, directly overlapping ID Connect's hybrid AD sync value proposition.

Others

• iC Consult Group: iC Consult is a European identity consultancy and managed services partner specializing in IAM/IAG implementations for regulated enterprises, adjacent to ID Connect via partner-led delivery for enterprise IGA projects in the same geography.

Emerging players

• JumpCloud: JumpCloud is a cloud directory and identity platform with device management and lifecycle automation aimed at SMB and mid-market IT teams, comparable to ID Connect's small-and-large organization positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idconnect-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Connect