What Halo Feedback does

Halo Feedback (operated by Competencybook Pty Ltd) is a cloud-based competency assessment and 360-degree feedback SaaS provider founded in 2003 as Profiling Online and rebranded in 2022. The company is headquartered in Mosman, Sydney with operational offices in Galway, Ireland and Singapore, serving enterprise organizations (Global 2000/Fortune 500), mid-market companies, and consulting/L&D firms across more than 35 languages. Its platform supports 360-degree, 180-degree, and self-assessment surveys, with AI embedded throughout the feedback lifecycle via the Virtual Coach (generative AI debriefing), Adaptive 360 (conversational adaptive questioning), Text Insights (qualitative data mining), AI Translation Assistant, Pulse Surveys, Data Insights, and an upcoming AI-Pulse module with agentic AI capabilities.\n\nThe company operates a hybrid revenue model: enterprise platform subscriptions sold via direct field sales with managed services, a self-service tier called Halo Grow priced at $95–$340 per month (Basic to Ultimate) targeting mid-market customers, paid AI add-ons (Virtual Coach), and professional services for survey design, project management, and training. Distribution combines direct enterprise sales, a global partner community (Wilson Learning, Chartered Accountants ANZ, Diageo co-development), technology integrations (Go1, S4K Research), and a product-led self-service motion. Named enterprise customers include Diageo and the world's largest independent dermatology company, with a reported 2,000+ assessment global deployment delivered in 13 languages at a 95%+ completion rate.\n\nHalo Feedback is a privately held company with 11–50 employees, no disclosed institutional funding, and no parent or acquirer. It has earned sustained third-party validation, including five consecutive years on Training Industry's Top 20 Assessment and Evaluation list (through 2023) and selection for the 2024 AI in Training Watch List, signaling durable category presence. Product velocity has been high, with major AI features (Virtual Coach, Text Insights, AI Translation Assistant, Adaptive 360, AI-Pulse) launched or in development between 2023 and 2026, positioning the company to capture the transition of the 360-degree feedback category from static-PDF reporting to AI-augmented continuous development.

Name

Halo Feedback

Legal name

Competencybook Pty Ltd

Website

https://halo-feedback.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Halo Feedback provides AI-augmented competency assessment and 360-degree feedback software to enterprise organizations, mid-market companies, and consulting/L&D firms worldwide, leveraging generative AI for coaching, multilingual translation, and qualitative feedback analysis.

Ownership category

akta.pro rank

Product category

Competency Assessment Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Competency assessment software
• 360-degree feedback platform
• Talent management technology
• AI-powered feedback tools
• Leadership development software

Headquarters

HQ city

Mosman

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Subscription: Full-featured competency assessment platform sold to enterprise organizations, typically with managed support, custom branding, and dedicated client services. Revenue is recurring on an annual subscription basis with tiered pricing based on scale.
2. Halo Grow Subscription (Self-Service): Self-managed subscription-based tier targeting mid-sized organizations. Four pricing tiers ($95–$340/month) based on surveys per annum. Users can trial the platform free and are only charged when accessing reports.
3. Virtual Coach Add-on: AI-powered Virtual Coach is described as a paid add-on to the core platform, providing AI debrief support for participants, managers, and coaches. This is a premium feature upsell on top of base subscriptions.
4. Professional Services: Client services team provides hands-on support including survey building, project management, training, and administration. Services range from full project management to on-demand advisory support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Halo Feedback is a cloud-based SaaS competency assessment platform that enables organizations to run 360-degree, 180-degree and self-assessment surveys with AI-powered interpretation, multilingual deployment and interactive online reporting. The platform includes an AI Virtual Coach for managers and participants, adaptive questioning, pulse surveys and organizational data insights to support people development.

Product overview

Halo Feedback is a comprehensive competency assessment and people development platform consisting of a core platform (Halo Feedback Platform) and multiple integrated modules and add-ons. The core platform provides 360-degree feedback and competency assessment capabilities enhanced with AI features including Virtual Coach (AI-powered coaching assistant), Adaptive 360 (conversational assessment), Text Insights (qualitative analysis), and AI Translation Assistant (multilingual support). Supporting modules include Pulse Surveys and AI-Pulse (continuous feedback), Data Insights (organizational analytics), and Development Plan (learning resource alignment). The company also offers Halo Grow as a separate self-managed, subscription-based product tier for medium-sized organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Halo Grow: A self-managed, subscription-based 360-degree feedback platform designed for medium-sized organisations. Offers competency assessment builder, leadership competency library, and various reporting features with tiered subscription plans (Basic, Evolve, Essential, Ultimate).
• Virtual Coach
• Adaptive 360
• Text Insights
• AI Translation Assistant
• Pulse

Products and services

• Halo Feedback Platform
• Halo Grow
• Virtual Coach
• Halo PreSurvey Pack

Quantifiable outcome

• Over 80% of managers with Virtual Coach access use it to prepare for debriefs
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• DiageocoreStrategic or Co-development Partner · 1 August 2023Diageo, a global leader in beverages with operations in 180+ countries, partnered with Halo Feedback to support an extensive leadership development program anchored to DIAGEO's internally developed coaching values. The 360-degree coaching diagnostic was designed around DIAGEO's 4-stage coaching model, with plans to translate the assessment into multiple languages for global deployment.
• Wilson Learning Worldwide Inc.coreStrategic or Co-development PartnerWilson Learning, a global leader in human performance improvement solutions for Global 2000 and Fortune 500 companies, partnered with Halo Feedback to deliver online assessment solutions. Wilson Learning combines Halo Feedback's customizable platform and services with their own capabilities in designing effective assessment tools, providing clients with a unique and insightful assessment capability.
• Chartered Accountants Australia and New Zealand (CA ANZ)coreStrategic or Co-development PartnerCA ANZ engaged with Halo Feedback in a true co-development partnership, working side-by-side from the outset to prototype, problem-solve, and iterate on a competency assessment framework. Halo Feedback contributed expertise and experience to help CA ANZ reach a solution they are proud of.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Culture Amp: Employee feedback and engagement platform offering 360-degree reviews, engagement surveys, and performance management. Directly competes with Halo Feedback in enterprise 360 and competency feedback, with broader performance and engagement coverage.
• Lattice: People management platform that includes 360-degree reviews, performance, and engagement. Competes with Halo Feedback in the mid-market and enterprise for 360 feedback and competency-driven development workflows.
• Leapsome: People enablement suite with 360-degree feedback, competency frameworks, learning, and performance management. Closely comparable to Halo in the 360 + competency assessment niche, especially for mid-market customers.
• 15Five: Employee feedback, performance, and engagement platform that includes 360-style review workflows. Competes with Halo for budget allocated to continuous feedback and people development.

Broad incumbents

• Qualtrics (EmployeeXM): Large experience management platform with a dedicated EmployeeXM product for employee engagement, 360, and lifecycle surveys. Overlaps with Halo on enterprise 360 feedback but bundles it within a much broader XM portfolio.
• Workday (Peakon): HCM suite that acquired Peakon for employee listening/feedback. Represents the bundled-incumbent threat: enterprise customers can obtain 360-style feedback natively within Workday's talent suite, competing with Halo on integration and TCO.
• SurveyMonkey Enterprise: Enterprise survey and feedback platform with templates for 360-degree reviews and employee feedback. Broader than Halo in survey use cases but more generic in competency assessment depth and AI-driven debriefing.
• Korn Ferry: Global organizational consulting firm with leadership assessment and 360-feedback offerings (e.g., Voices). Overlaps with Halo in enterprise leadership assessment, often bundled with executive search and consulting engagements.
• Development Dimensions International (DDI): Long-established leadership and assessment provider offering 360-degree feedback, leadership development, and competency frameworks. Comparable to Halo in enterprise 360 assessment depth but with a heavier services-led model.
• Hogan Assessments: Personality and leadership assessment provider with 360-degree and competency-based instruments. Comparable to Halo in the leadership assessment category, though typically integrated into executive development programs rather than delivered as a self-service SaaS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/halofeedback
• LinkedInlinkedin.com/company/profiling-online
• Instagraminstagram.com/halofeedback

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halo Feedback