TDT

What TDT does

TDT Media Tech (also known as TDT Global) is a Uruguay-headquartered B2B SaaS company founded in 2015 that provides AI-powered planning, measurement, and operations platforms for the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industry across Latin America. The company operates two core products: Metrics Suite, sold to agencies and advertisers, which provides AI-powered hyperlocal audience targeting, coverage and frequency prediction, and per-location performance metrics (impressions, dwell time, demographic profiles); and POST, sold to media owners, which manages the full commercial and operational cycle including AI-powered planning, CRM, inventory management, creative management, and field execution monitoring. The underlying technology combines mobile SDK data, GPS transit data, and official census data to produce standardized LTS (Likely To See) audience impression metrics, with specialized Indoor Models for airports, shopping malls, and transit stations.

Revenue is generated through subscription-based SaaS contracts for both products, sold via a direct enterprise field-sales motion with demo booking CTAs and quote-based pricing — no public pricing or self-serve tier exists. Customer segments include advertising agencies (Publicis Groupe, Worldcom, Latcom), OOH media owners (Clear Channel, Smart Media, Amplify), retail (Cencosud, Gran Comercio), mobility (Indrive, Global), media companies (Globo, Grupo Expansión), and government (Buenos Aires, PromPeru). Geographic operations span Uruguay (HQ), USA (Dover, DE), Mexico, Colombia, Panama, Paraguay, Peru, and Argentina, with stated plans for further US and European expansion.

The go-to-market combines sales-led enterprise engagement with event-driven demand generation (ALOOH Latam conference, partner workshops) and earned media across LatAm advertising publications. Strategic distribution is increasingly partnership-led, with alliances with Grupo de Haro, Lifesight Tech, Clear Channel Outdoor, Media Art, and Amplify supporting market entry in new countries. The company also runs TDTdemy, a 6-month developer bootcamp functioning as a talent pipeline and employer-brand asset.

Name

TDT

Legal name

TDT Media Tech

Website

https://tdtglobal.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TDT Media Tech is a Uruguay-based SaaS company providing AI-powered planning, measurement, and operations platforms (Metrics Suite and POST) for the Out-of-Home advertising industry, serving agencies, advertisers, and media owners across Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Metrics Suite Subscription: SaaS platform subscription for agencies and advertisers to plan, measure, and optimize OOH campaigns with AI-powered audience targeting, coverage/frequency prediction, and campaign analytics.
2. POST Platform Subscription: SaaS platform for media owners covering commercial and operations modules — AI Planner, CRM, Dashboard, Proposals, Reports, Inventory & Revenue, Availability, Creative Management, and Field Execution — delivered as an integrated subscription.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

TDT Media Tech develops and sells SaaS software platforms for the Out-of-Home (OOH) and Digital OOH (DOOH) advertising industry. Its two core products are Metrics Suite, which provides agencies and advertisers with AI-powered hyperlocal audience targeting, campaign planning, coverage/frequency prediction, dwell time analytics, and unified impression metrics (LTS – Likely To See); and POST, which provides OOH/DOOH media owners with an integrated commercial and operations platform covering AI-assisted planning, CRM, dashboards, proposals, reporting, inventory and revenue management, creative management, and field execution monitoring.

Product overview

TDT Media Tech is a technology company that offers two integrated platform products for the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industry: Metrics Suite for agencies and advertisers, and POST for media owners. Metrics Suite is an AI-powered planning and measurement platform that provides hyperlocal audience targeting, campaign projection (coverage, frequency, CPM, TRP), and individual location performance metrics (impressions, dwell time, demographic profiles). POST is a comprehensive commercial and operational management platform for media owners that includes an AI Planner module, CRM, Dashboard, Proposals, Reports, Inventory & Revenue, Availability, Creative Management, and Field Execution modules. Both products share a unified data infrastructure, with Metrics data feeding the AI Planner within POST, and both support the Audience Impressions (LTS) measurement standard. TDT also offers TDTdemy, a 6-month tech bootcamp.

Differentiator

Problem solved

Functional benefit

Brands

• METRICS Suite: AI-powered platform for agencies and advertisers providing hyperlocal targeting, coverage and frequency prediction, media insights, media planning, and media point analytics.
• POST
• TDTdemy Bootcamp

Products and services

• Metrics Suite AI-powered SaaS platform for agencies and advertisers that provides hyperlocal audience targeting, campaign planning, coverage/frequency prediction, dwell time analytics, and location-level performance metrics (impressions, POI affinity, demographic profiles) for OOH and DOOH campaigns.
• POST Integrated SaaS platform for OOH/DOOH media owners covering the full commercial and operational cycle: AI Planner, CRM, Dashboard, Proposals, Reports, Inventory & Revenue, Availability, Creative Management, and Field Execution.
• TDTdemy Bootcamp 6-month training bootcamp focused on Backend and Frontend development, run by TDT's tech leadership using agile technologies and methodologies, designed to develop talent for the digital advertising industry.

Quantifiable outcome

• Boost performance by up to 30% and reduce planning time by 75%

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Grupo de HarocoreStrategic or Co-development Partner · 1 October 2023TDT and Grupo de Haro formed a partnership to expand Out-of-Home advertising across the Latin American region. The alliance focuses on strengthening OOH industry standards and promoting TDT's platform technology to Haro's network of media operators and advertisers.
• Amplify (Paraguay)coreTechnology or Integration · 1 August 2023TDT began providing services to Amplify in Paraguay, integrating TDT's POST platform into Amplify's media operations as part of TDT's regional Latin American expansion.
• Lifesight TechcoreStrategic or Co-development Partner · 1 February 2023TDT signed a strategic alliance with Lifesight Tech, a technology partnership focused on advancing data-driven measurement capabilities and audience analytics for the OOH industry in Latin America.
• Clear Channel Outdoor (Regional)coreTechnology or Integration · 1 January 2023TDT developed solutions for Clear Channel in Peru and collaborated with Clear Channel Outdoor across the region on audience measurement and campaign optimization projects.
• Media ArtcoreStrategic or Co-development Partner · 1 January 2023TDT and Media Art partnered to conduct immersive workshops in Bogotá addressing new audience trends and measurement metrics. The collaboration also includes joint operations in Colombia, with Media Art utilizing TDT's platform for campaign planning and reporting.

Scale indicators2 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Place Exchange: Programmatic SSP for DOOH inventory with planning and measurement capabilities. Directly comparable as a tech platform connecting OOH supply/demand with data-driven planning tools, though focused on US programmatic rather than LatAm field sales.
• Adomni: Self-serve DOOH advertising platform with planning and audience targeting tools. Comparable as a SaaS layer enabling agencies/advertisers to plan and buy OOH programmatically.
• Broadsign: DOOH CMS and ad-serving platform used by media owners to manage inventory, sales, and content. Closely comparable to TDT's POST platform for media-owner commercial and operational workflows.
• Quividi: Computer-vision-based DOOH audience measurement and analytics. Comparable as a measurement-tech peer focused on audience impressions and dwell in OOH environments.
• Hivestack: Global programmatic DOOH ad exchange and platform serving media owners, agencies, and buyers. Comparable end-to-end platform approach to bridging OOH supply and demand with measurement.
• Geopath: US-based non-profit audience measurement organization for OOH advertising. Highly comparable as a measurement/audience analytics layer for OOH, though US-centric and industry-governed rather than commercial SaaS.
• Vistar Media: Programmatic DOOH ad platform with planning, campaign management, and measurement. Comparable in providing SaaS tooling for media owners and agencies to transact and measure DOOH at scale.

Broad incumbents

• Lamar Advertising: Large US OOH media owner investing in DOOH programmatic and audience measurement capabilities. Comparable as a broad incumbent that both competes for media-owner software spend and increasingly offers in-house adtech.
• Clear Channel Outdoor (Adcombi / RADAR): Global OOH media owner with proprietary audience measurement (RADAR) and campaign tools. Comparable because it both competes with and is a customer/partner of TDT, offering integrated OOH measurement + media.

Regional players

• Moving Walls: OOH/DOOH planning and measurement platform operating primarily across APAC and EMEA. Comparable platform offering for agencies and media owners, but in different geographies than TDT's LatAm core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tdtglobal
• Instagraminstagram.com/tdtglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDT