LeeSign Creative Partner

What LeeSign Creative Partner does

LeeSign Creative Partner is a Herning, Denmark-based family-owned design and production firm founded in 1974, operating as a private limited company (ApS) under the Stoltenborg family across three generations. The firm employs 11–50 people and delivers interior design, exhibition stands, retail/shop-in-shop builds, showrooms, branded chain collaborations, hospitality concepts, and custom furniture, completing 250+ projects per year across 50+ cities worldwide for clients that include Pernod Ricard, Ege Carpets, Vaillant, KANSAS, Nordomatic, NATURES Collection, and Nortec.

The company runs an integrated design-to-production model that combines in-house 3D visualization, AI-enhanced design tools, custom furniture manufacturing, and an exclusive partnership with the beMatrix modular system (including LEDskins integration). Its go-to-market is direct sales-led and event-driven, with mobile assembler teams enabling cross-border deployment of identical exhibits and shop-in-shop builds. Revenue is generated through three streams: project-based professional design and production fees, a warehouse-hotel rental offering for trade events, and custom furniture and display manufacturing, with adjacent supplier partnerships spanning &Tradition, HAY, Gubi, Bestlight, and the Upcycling Forum.

Name

LeeSign Creative Partner

Legal name

LeeSign Creative Partner

Website

https://leesign.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

LeeSign Creative Partner is a Herning, Denmark-based family-owned design and production firm founded in 1974, delivering exhibition stands, retail interiors, showrooms, hospitality concepts, and custom furniture across 50+ cities for enterprise brand clients.

Ownership category

akta.pro rank

Product category

Interior Design and Exhibition Stand Services

NAICS

Interior Design Services (54141), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Construction - Special Trade Contractors (1700), Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYTHAHAHAA

Custom Booth & Stand Design (Concept, 3D, Branding)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYIMAFANAM

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Interior design services
• Exhibition stand construction
• Trade show booth design
• Retail store fit-out
• Custom furniture fabrication

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Interior design and fit-out projects: Full-service interior design and construction projects for commercial spaces including offices, corporate headquarters, showrooms, and hospitality venues. Revenue generated through project-based fees covering concept development, design, production, logistics, and installation.
2. Exhibition stand design and construction: Design, production, and assembly of custom exhibition stands for trade shows and events worldwide. Includes project management, logistics coordination, assembly/disassembly, and storage services.
3. Warehouse hotel and equipment rental: Storage of exhibition elements between events and rental of furniture, displays, audio-visual equipment, and accessories. Provides flexibility for customers with varying stand sizes.
4. Custom furniture and displays: Production of custom-made fixtures, displays, podiums, counters, decorations, logos, and prints. Includes both single pieces and series production runs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

LeeSign Creative Partner is a Danish total supplier of interior design and exhibition stand solutions, offering end-to-end services from concept development and 3D visualization through design, production, logistics, on-site assembly, and warehouse storage. The company designs and builds corporate offices, trade show stands, retail stores and shop-in-shops, showrooms, hospitality interiors, and custom furniture and displays for enterprise clients across all industries and price ranges. Revenue is generated primarily through project-based professional services fees, with additional revenue from rental of exhibition elements between events.

Product overview

LeeSign Creative Partner is a total supplier of interior design and display solutions, offering a comprehensive portfolio of services rather than a unified software product. The core offerings include office/corporate interior design, trade show stand design and construction, retail/store design, showroom and foyer areas, chain collaborations, hospitality design, custom displays and furniture, concept development with design/signage/graphics, and warehouse/rental services. The company operates as a full-service provider from concept development through 3D visualization, production, logistics, assembly, and project management, serving ambitious businesses across all sizes, industries, and price ranges. Additionally, they provide sustainable interior design options and financing solutions for projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Office and Corporate Domicile Interior Design (Kontorindretning & Domicilindretning) Full-service office and corporate domicile interior design combining functionality with aesthetics to create inspiring work environments that promote productivity, well-being, team cohesion, brand identity, and work environment quality. Includes design, production, and installation of corporate headquarters, meeting rooms, workstations, social zones, and reception areas.
• Exhibition Stands (Messestande) Custom-designed trade show stands built worldwide, ranging from niche trade shows to large international events. Services include design, production, logistics, setup, teardown, and storage, using the beMatrix modular system with LEDskins for integrated LED displays.
• Retail Stores and Shop-in-Shops (Butikker & Shop-in-Shops) Retail store design and shop-in-shop solutions tailored to specific products, needs, and brand identity, including floors, display counters, fixtures, lighting, and signage. Designed to create sales-promoting retail environments and drive impulsive purchases.
• Showrooms and Foyer Areas (Showrooms & Foyerområder) Showroom and foyer area design that highlights company values and brand identity, with options for integrating modern technology features such as LED screens and interactive experiences. Designed to create strong first impressions and communicate company values.
• Chain Collaboration Services (Kædesamarbejder) Chain collaboration services developing unified concepts across multiple locations, with 3D planning for each department/store, ensuring consistent brand expression while adapting to individual space requirements.
• Hospitality Interior Design (Hotel & Restaurant) Interior design services for hotels and restaurants, creating aesthetic and functional environments through thoughtful material selection, colors, and custom solutions to deliver memorable guest experiences.
• Custom Displays, Furniture and Fixtures (Displays, Møbler & Inventar) Custom displays, furniture, and fixtures designed to showcase products optimally, including single pieces, prototypes, and serial productions. Ranges from meeting tables and podiums to shelving units in precise colors and materials matching brand identity.
• Concept Development, Design, Signage and Graphics (Konceptudvikling, Design, Skiltning & Grafik) Concept development, visual communication, signage, banner design, graphic layout, and video/motion graphics services that define brand identity across corporate spaces, stores, and trade show environments.
• Warehouse Hotel and Rental Services (Lagerhotel & Udlejning) Storage and rental services for exhibition elements, including inventory management, maintenance, refurbishment, and logistics coordination for stand materials, flooring, lighting, furniture, bars, counters, refrigerators, and coffee machines.
• Sustainable Interior Design (Bæredygtig Indretning) Sustainable interior design services incorporating recycled materials, eco-certified fabrics, reclaimed wood from Danish ferry berths, and other environmentally responsible materials into design projects.

Quantifiable outcome

• More than 250 projects completed annually in over 50 cities worldwide
• +2 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• &TraditionminorOthersFurniture brand from which LeeSign sources pieces for client projects. Products available through rental inventory for exhibition and event solutions.
• HAYminorOthersDanish furniture brand providing pieces for rental inventory used in exhibition stands and event solutions.
• beMatrixcoreTechnology or IntegrationExclusive modular exhibition system provider. beMatrix system enables flexible wall configurations and includes LEDskins for integrated LED displays in exhibition stands.
• VIP, Gubi, BestlightminorOthersAdditional furniture and lighting brands sourced for client projects and available through rental inventory.
• Upcycling ForumminorStrategic or Co-development PartnerIndustry forum promoting sustainable development through material reuse and sharing materials with other Danish companies. LeeSign is a member working to advance circular economy practices.
• Carl-Henning Pedersen and Else Alfelts MuseumminorOthersArt museum in Birkjø by Herning. LeeSign sponsored and exhibited at a special exhibition celebrating the company's history.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• GES (Global Experience Specialists): International exhibit and event provider offering custom exhibit design, fabrication, logistics, and on-site services for trade shows and corporate events. Comparable in service breadth (concept-to-installation), modular construction systems, and multi-country program management.
• Jack Morton Worldwide: Global brand experience agency that designs and produces events, exhibits, and environments for enterprise brands. Overlaps with LeeSign on the experiential/event marketing side and corporate environment design, but operates at larger scale and broader scope.
• Moss Inc. Exhibit and event marketing provider combining custom fabrication with a large rental/inventory library of modular exhibit components. Comparable on the warehouse/rental model, modular hardware approach analogous to beMatrix, and full-service project management.
• Müller Messebau: Established German exhibition stand builder serving enterprise clients across European trade fairs. Directly comparable on trade show booth design/build, project management, and storage/rental of reusable stand elements.
• Groupe Cheval Quotidien: French trade show stand designer and builder with in-house design, production, and international logistics. Directly comparable to LeeSign on full-service exhibition stand delivery for European and global trade shows, especially in fashion/lifestyle verticals.
• Bruns Messebau GmbH: German full-service trade show stand builder offering design, production, and assembly for European and international exhibitions. Closely comparable to LeeSign on the exhibition side: similar full-service booth-build model, comparable mid-size scale, and similar multi-country project execution.
• IA Interior Architects: Global interior design firm specializing in corporate workplace, retail, and hospitality interiors. Directly comparable to LeeSign's interior design services (Kontorindretning, retail fit-out, hospitality) with similar focus on brand-driven, multi-location corporate environments.
• George P. Johnson Experience Marketing: Global experiential marketing agency designing brand experiences, trade show exhibits, and corporate environments. Comparable on enterprise event/exhibit design-build, with overlap in customer base (large consumer and B2B brands seeking turnkey physical experiences).
• Uniplan: German-headquartered brand experience agency building trade show stands, events, and brand spaces internationally. Comparable full-service model spanning concept, design, fabrication, and on-site execution for enterprise exhibitor customers.

Broad incumbents

• Gensler: Global architecture and design firm with large interior design and brand experience practices serving corporate, retail, and hospitality clients. Overlaps with LeeSign on interior design and brand environment work, but operates at vastly larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9JhNcJq9Ueq1YtiCgRgmAQ
• Facebookfacebook.com/leesign
• LinkedInlinkedin.com/company/leesign
• Instagraminstagram.com/leesigndk/?hl=da

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeeSign Creative Partner