Gripp
Gripp is a cloud-based project management SaaS for creative and technical agencies, combining CRM, quotation, time tracking, invoicing and planning in one platform. Operated by Exact Group B.V., it serves 2,000+ SMB agencies across the Netherlands, Belgium and Germany via subscription tiers and an integration partner network.
- Company typePrivate
- Founded1984
- HeadquartersTilburg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gripp does
Gripp is a cloud-based project management SaaS brand operated by Exact Group B.V., a privately held Dutch software company founded in 1984 and headquartered in Delft. Gripp targets creative and technical agencies — including marketing, advertising, sign, architecture, engineering, communication and consulting bureaus — and consolidates CRM, quotation, time tracking, capacity planning, invoicing, and customer relationship management into a single platform that runs the full project lifecycle from quote to invoice. The product is priced in three monthly tiers (Starter €162, Professional €210, Premium €261) with per-user add-ons, integrations (Google/Outlook calendar, Power BI, Mollie, Peppol/UBL e-invoicing), an open API, a Customer Portal for client collaboration, and a mobile app for time and task management.
The business model is recurring SaaS subscription with a hybrid go-to-market: a product-led 14-day free trial on gripp.com without credit card, supplemented by sales-assisted demos, a direct sales team, and an implementation/integration partner network that includes Altus Tellus, Summix, No BS Agency, Nexler, BTTR, Sitenzo, Developing and Everbetter. Reported traction includes 2,000+ companies using Gripp and a 9.3/10 average customer rating; Exact itself reports 675,000+ customer companies and 2,000+ employees across Benelux and Germany. In 2025 Gripp embedded the Exact AI Assistant and Support Agent, which resolves 98% of support questions on first contact, and the product carries DORA positioning for sale to regulated financial entities. Marketing, distribution, partnerships and R&D are all delivered through the parent Exact Group, so Gripp should be understood as a product line inside a larger 40-year-old ERP/accounting franchise rather than a standalone software company.
Gripp firmographics
Firmographics- Name
- Gripp
- Legal name
- Exact Group B.V.
- Website
- https://gripp.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gripp is a cloud-based project management SaaS for creative and technical agencies, combining CRM, quotation, time tracking, invoicing and planning in one platform. Operated by Exact Group B.V., it serves 2,000+ SMB agencies across the Netherlands, Belgium and Germany via subscription tiers and an integration partner network.
- Ownership category
- akta.pro rank
Where Gripp is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gripp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription model with three tiers (Starter, Professional, Premium). Additional revenue from extra users, optional features, and integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: 3 users, CRM & Quote, Planning & Time tracking, Assignment management & Invoicing |
| Subscription | Monthly | Professional: All Starter features plus purchase invoices/orders, capacity planning & leave, custom fields |
| Subscription | Monthly | Premium: All Professional features plus Automations, PowerBI connector, multicurrency |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Gripp product offering
Product offeringCore offering
Gripp operates Exact Gripp, a cloud-based SaaS project management platform that unifies CRM, quotation calculation, planning, time tracking, assignment management, and invoicing into a single workflow for creative and technical bureaus. The product is sold through monthly subscription tiers (Starter, Professional, Premium), supplemented by a mobile app, an open API, an AI-powered Exact AI Assistant, and a customer portal. It targets marketing, advertising, engineering, architecture, sign, consulting, and communication agencies in the Benelux and DACH markets.
Product overview
Gripp is a project management software company, operating as an Exact company, that offers a unified platform for creative bureaus and agencies. The core product, Exact Gripp, covers the complete project lifecycle from quote calculation to invoicing, with integrated CRM, planning, time tracking, project management, and billing capabilities. The product is offered in three pricing tiers: Starter (€162/month), Professional (€210/month), and Premium (€261/month). The Premium tier includes advanced features like Automations, PowerBI Connector, and Multi-currency support. Gripp also provides a mobile app for on-the-go project management, an AI-powered Exact AI Assistant with Support Agent for 24/7 assistance, and a Customer Portal for client collaboration. The platform supports an open API for custom integrations and connects with external accounting software, calendar applications (Google, Outlook), and Power BI for reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Exact Gripp Starter: Entry-level project management package including CRM, quote calculation, planning, time tracking, project management, and invoicing. Starting at €162/month for 3 users.
- Exact Gripp Professional
- Exact Gripp Premium
- Exact AI Assistant
- Exact Gripp Mobile App
Products and services
- Exact Gripp Cloud-based SaaS project management platform unifying CRM, quotation calculation, planning, time tracking, assignment management, and invoicing for creative, technical, and professional service bureaus across the Benelux and DACH regions.
- Exact Gripp Mobile App Mobile application for iOS and Android enabling on-the-go time tracking with start-stop timer, task management, project progress visibility, and 360-degree insight into planned tasks for bureau staff.
- Exact AI Assistant AI-powered personal assistant integrated into Exact Gripp that helps users navigate software, answers support questions in natural human language, and provides proactive AI notifications. Includes a 24/7 Support Agent that resolves 98% of how-to questions on first contact.
- Exact Gripp Customer Portal Secure online portal for customers to view and approve quotes and invoices, track tasks, upload files, and communicate directly via a timeline-based view of project activity.
- Exact Gripp API Public API for building custom integrations and connecting external applications to Gripp. API Request Pack provides 1,000 requests per hour at €8.50 per month per active user, with webhooks supported for event-driven automation.
Quantifiable outcome
- 67% of entrepreneurs miss income due to insufficient grip on projects
- +2 more outcomes
Companies that use Gripp
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Gripp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature7 records
Gripp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Altus TelluscoreExact Gripp implementation partner since September 2023. Helps Exact Gripp users with efficient setup, bookkeeping integrations and practical support. Combines knowledge of Exact Online and Exact Gripp for complete business process solutions. Offers flexible remote consulting.
- NexlercoreHelps Exact Gripp users get more from their data. Creates smart Power BI dashboards and RPA automation to make Exact Gripp data insightful and reduce repetitive tasks.
- SummixcoreExperienced implementation partner that helps organizations fully integrate Exact Gripp into their daily workflow. Provides smooth implementation, training and guidance with continued support via support center.
- No BS AgencyminorHelps Exact Gripp users set up fully digital and efficient processes. Ensures workflow optimally matches Exact Gripp from customer data to project management, saving time and maintaining overview.
- ExactcoreParent company. Exact is market leader in business software in Netherlands, Belgium and Germany. Provides distribution, brand recognition, R&D resources, and ecosystem for Gripp.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gripp competitors and assessment
Company assessmentDirect peers
- Productive.io: Agency-focused PSA/operations platform offering project management, time tracking, budgeting, and invoicing for creative and professional service agencies. Directly overlaps Gripp in target customer and feature set.
- Function Point: Agency management software combining project management, time tracking, invoicing, and CRM for creative agencies. Directly competes with Gripp's quote-to-invoice workflow for the same SMB agency segment.
- Scoro: End-to-end work management platform for professional service firms that bundles project management, time tracking, billing, and CRM. Highly comparable to Gripp's integrated agency suite.
- Teamwork.com: Project management software with strong adoption among agencies, including time tracking, billing, and client collaboration. Closely overlaps Gripp's value proposition for creative and client-service teams.
- Workamajig: All-in-one agency management system purpose-built for advertising, marketing, and creative agencies. Directly competes in the same vertical with project, time, and financial management features.
Broad incumbents
- Wrike: Enterprise-grade work management platform widely used by marketing and creative teams. Broader scope than Gripp but competes for the same agency project and workflow management workloads.
- Asana: Mass-market work management platform with strong agency adoption. While not agency-specific, it competes directly with Gripp for project planning, task tracking, and team coordination in SMBs.
- Monday.com: Horizontal work operating system used by agencies for project management, CRM, and time tracking. Competes with Gripp at the broader work-management layer, especially in SMB segments.
Emerging players
- Float: Resource scheduling and time tracking tool purpose-built for agencies and consultancies. Competes with Gripp's capacity planning and time tracking modules but lacks the broader CRM/invoicing suite.
Regional players
- TimeChimp: Dutch time-tracking and project management SaaS serving SMBs in the Netherlands and Belgium. Comparable to Gripp in regional focus and SMB customer base but lighter on invoicing and quotation depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gripp social profiles
Digital presenceGripp compliance and trust
Trust signalCompliance1 record
Gripp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gripp leadership team
Management profileNumber of profiles
Profiles1 record
Gripp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gripp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gripp
What does Gripp do?
Gripp operates Exact Gripp, a cloud-based SaaS project management platform that unifies CRM, quotation calculation, planning, time tracking, assignment management, and invoicing into a single workflow for creative and technical bureaus. The product is sold through monthly subscription tiers (Starter, Professional, Premium), supplemented by a mobile app, an open API, an AI-powered Exact AI Assistant, and a customer portal. It targets marketing, advertising, engineering, architecture, sign, consulting, and communication agencies in the Benelux and DACH markets.
Is Gripp a public or private company?
Gripp is a private company. It is classified as corporate owned and is currently operating.
When was Gripp founded?
Gripp was founded in 1984. It employs 11 to 50 people.
Where is Gripp based?
Gripp is headquartered in Tilburg, Netherlands, in the Europe region.
How does Gripp make money?
One revenue line is on record: saaS Subscription.
Who are Gripp's main competitors?
Direct peers on record are Productive.io, Function Point, Scoro, Teamwork.com and Workamajig. Broad incumbents are Wrike, Asana and Monday.com. Float is listed as an emerging player. TimeChimp is listed as a regional player.
Does Gripp have an API?
Yes. Exact Gripp offers an open API for integrating custom apps and building custom integrations. The API Request Pack is available at €8.50 per month per active user, providing 1000 API requests per hour. Webhooks are also supported for additional integration possibilities. Developer documentation is at www.gripp.com/koppelingen.