HOP

What HOP does

HOP ONLINE SAS, operating as HOP, is a Toulouse-based French software company that has offered a modular SaaS customer relationship management platform since 2014. The product is delivered via web browser over SSL-secured connections and is composed of five configurable modules: Prospection (pipeline and opportunity management), Marketing (segmentation, email campaigns, visual scenario automation), Devis-Factures (quotes, invoices, and document generation with electronic signature), Helpdesk (multichannel ticketing across email, phone, SMS, WhatsApp, Facebook Messenger, and Instagram), and E-commerce (an assembled bundle integrating with Magento, PrestaShop, WooCommerce, and Shopify). The platform's differentiator is a three-level personalization architecture: (1) standard pre-configured modules, (2) deep customization via the proprietary PUZZLE® system that adapts views, terminology, and workflows per role, and (3) custom code development priced at 3-5x below traditional development. All customer data is hosted in France on OVH infrastructure for RGPD/GDPR compliance.

HOP sells primarily to French SMBs and mid-market companies, with one visible enterprise reference (Crédit Agricole). Pricing is publicly disclosed at €35-75 per module per user per month (annual billing) across PRO, ENTREPRISE, and PREMIUM tiers, with the first four modules included and additional modules priced at €7-13 per month each. The go-to-market is consultative and direct: a YouCanBook.me demo booking system, two dedicated French phone lines (customer service and commercial), and a single Toulouse headquarters. Native email delivery runs on AWS Europe (3,000-10,000 emails/user/month depending on tier) and electronic signature is delivered through a Universign partnership under eIDAS. Revenue is generated through recurring subscriptions and professional services for Level 2 customization and Level 3 custom development.

HOP is a bootstrapped, founder-controlled private SAS with a registered share capital of €9,898, led by President Michel Hernandez. The company has not raised institutional funding, has 11-50 employees, and operates solely in France. No AI/ML capabilities are disclosed; the platform's value proposition rests on configurability, French data residency, and integrated CRM-marketing-helpdesk scope rather than intelligence.

Name

HOP

Legal name

HOP ONLINE

Website

https://hopcrm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HOP is a French SaaS CRM company serving SMBs with a modular platform of five customizable modules (sales, marketing, helpdesk, invoicing, e-commerce), differentiated by its proprietary PUZZLE® personalization system, France-hosted data for RGPD compliance, and bundled email and e-signature capabilities.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Customer relationship management
• Sales pipeline software
• Marketing automation platform
• Multichannel helpdesk software
• E-commerce CRM integration

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Base Modules: Monthly or annual subscriptions with tiered pricing (PRO, ENTREPRISE, PREMIUM). Customers choose 4 modules initially from Prospection, Marketing, Devis-Facture, and Helpdesk. Additional modules available at incremental pricing. Billing per user per month with annual payment discount of approximately 20% vs monthly.
2. Additional Module Extensions: Each module beyond the initial 4 included modules costs €7-13 per month depending on tier. This provides incremental upsell opportunity as customers expand usage.
3. Custom Development Services: Level 3 personalization involves custom code development for specific business needs. Priced at 3-5x lower cost than traditional development, delivered in short timeframes with guaranteed reliability.
4. Custom API & Integration Development: Beside standard integrations, HOP offers custom API and webhook development for enterprise clients needing deeper system integration. Delivered by consultants and R&D team within weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

HOP (HOP CRM) is a SaaS customer relationship management platform sold on a per-user monthly or annual subscription, composed of five integrated modules (Prospection, Marketing, Devis-Factures, Helpdesk, E-commerce) plus integrated electronic signature. The product is differentiated by three levels of personalization: standard pre-configured modules, deep customization via the proprietary PUZZLE® system, and custom code development delivered at 3–5x lower cost than traditional development. Customer data is hosted in France and the platform targets French SMB and mid-market businesses seeking CRM software adapted to their specific terminology, workflows, and business rules.

Product overview

HOP is a SaaS-based CRM platform offering a modular architecture composed of five core modules: Prospection (sales pipeline and opportunity management), Marketing (segmentation, campaigns, automation), Devis-Factures (quotes, invoices, documents), Helpdesk (multichannel customer service), and E-commerce (assemblage of the above three modules plus e-commerce platform connectors to Magento, Prestashop, WooCommerce, and Shopify). The platform differentiates through three levels of personalization: standard modules (Level 1), customization via the proprietary PUZZLE system (Level 2), and custom code development (Level 3). Electronic signature is provided through a partnership with Universign. Data hosting is in France with SSL security.

Differentiator

Problem solved

Functional benefit

Products and services

• HOP CRM SaaS customer relationship management platform combining sales prospecting, marketing automation, quotes/invoicing, multichannel helpdesk, and e-commerce integration into a single customizable system with data hosted in France; sold on per-user subscription tiers (PRO, ENTREPRISE, PREMIUM) to French SMB and mid-market businesses.
• Module Prospection (Sales Prospecting)

Quantifiable outcome

• Custom development cost: 3 to 5 times lower than traditional development
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• UniversigncoreTechnology or IntegrationUniversign provides electronic signature functionality integrated directly into HOP CRM. The partnership enables legally binding e-signatures under the European eIDAS regulation for quotes, orders, and uploaded documents. The signature process is completely integrated into HOP without requiring separate Universign login.
• OVHcoreTechnology or IntegrationOVH provides web hosting services for HOP CRM website. Servers located in Roubaix, France (2 rue Kellermann). OVH is a major European cloud infrastructure provider.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the email routing platform for HOP's native email marketing functionality. Emails are sent through AWS Europe infrastructure for optimal deliverability in European markets. Included email quotas range from 3,000 to 10,000 per user per month depending on subscription tier.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Dominant global CRM platform with Marketing Hub, Sales Hub, Service Hub, and CMS. Competes with HOP across marketing automation, sales pipeline, and helpdesk but operates at vastly larger scale with AI-native features.
• Salesforce: Global CRM market leader with Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. HOP's modular CRM+marketing+helpdesk+commerce structure mirrors Salesforce's cloud portfolio in miniature.
• Sage CRM: Established CRM and ERP suite widely used in French and European SMBs. Overlaps with HOP on customer base and quote/invoice functionality, with broader accounting depth.
• Zoho CRM: Suite of business applications including CRM, marketing automation, helpdesk (Zoho Desk), and invoicing. Comparable modular breadth to HOP's five-module offering, but globally scaled.

Direct peers

• Insightly: SMB-focused CRM with pipeline management, marketing automation, and integrations. Comparable target segment and product scope to HOP, though Insightly operates globally rather than France-only.
• Pipedrive: Global SMB-focused CRM with sales pipeline management, automation, and integrations. Closely aligned with HOP's Prospection module and SMB target market, though lacks the multichannel helpdesk and e-commerce depth.
• Bitrix24: Bundled CRM, helpdesk, project management, and marketing automation platform targeting SMBs with free/affordable tiers. Similar feature breadth to HOP at lower price points and broader geography.
• Axonaut: French all-in-one SaaS for SMBs combining CRM, invoicing, accounting, and project management. Targets the same French SMB customer base with a similar bundled-software value proposition.
• Sellsy: French SaaS platform combining CRM, sales pipeline, invoicing, marketing automation, and helpdesk targeting French SMBs. Highly comparable product architecture, customer segment, and French market focus as HOP.

Emerging players

• Dolibarr: Open-source French ERP/CRM platform with modules for invoicing, marketing, helpdesk, and e-commerce. Targets the same French SMB market with a free/community model that competes on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hopcrm
• Facebookfacebook.com/hopcrm
• LinkedInlinkedin.com/company/hopcrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOP