Viar360
Viar360 is a cloud-based VR authoring platform that enables L&D professionals and educators to build interactive immersive training scenarios from 360-degree video, serving corporate enterprises, higher education, and specialized verticals via a self-serve SaaS model.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Viar360 does
Viar360 (legal entity VIAR d.o.o.) is a cloud-based virtual reality authoring and publishing platform that enables non-technical users to build interactive immersive training content from 360-degree videos and photos. The platform is built around a drag-and-drop interaction editor supporting hotspot-based interactions, quizzes, branched narratives, and performance scoring, with playback across monoscopic and stereoscopic 360 content on standalone VR headsets and WebXR-enabled browsers. Its product surface consists of two complementary modules: Viar360 Stories for individual self-paced scenarios and Viar360 Rooms for live instructor-led group sessions, both wired into enterprise learning infrastructure via native LMS/VLE integration supporting SCORM and xAPI standards.
The company sells on a recurring SaaS subscription with a 14-day free trial and primarily product-led self-serve onboarding through app.viar360.com, supplemented by content marketing (blog, case studies, downloadable resources) targeting corporate learning and development (L&D) buyers. It serves a diversified customer base spanning large enterprises (Smith & Nephew, Comcast, Samsung, Vestas, the United Nations), higher education institutions (Tecnológico de Monterrey, North Carolina State University, University of Iowa, UE Germany), and specialized verticals including maritime training (SeaBot XR) and immersive journalism (RTV Slovenia, Vecer). Viar360 is a Techstars portfolio company and operates with dual legal entities: VIAR d.o.o. (registered headquarters in Celje, Slovenia) and VIAR Inc. (Seattle, Washington), giving it transatlantic reach and GDPR-compliant infrastructure.
Viar360 firmographics
Firmographics- Name
- Viar360
- Legal name
- VIAR d.o.o.
- Website
- https://viar360.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viar360 is a cloud-based VR authoring platform that enables L&D professionals and educators to build interactive immersive training scenarios from 360-degree video, serving corporate enterprises, higher education, and specialized verticals via a self-serve SaaS model.
- Ownership category
- akta.pro rank
Viar360 industry classification
Industry- Product category
- Immersive VR Training Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
- akta.pro secondary industries
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Viar360 is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Viar360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Viar360 operates as a subscription-based SaaS platform where customers pay recurring fees to access the VR authoring tool, publish experiences, and distribute content. The 14-day free trial allows users to evaluate the platform before committing to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Viar360 product offering
Product offeringCore offering
Viar360 is a cloud-based SaaS authoring and publishing platform that enables non-technical users (L&D professionals, educators) to create interactive immersive training experiences from 360-degree videos and photos. The platform consists of two complementary modules: Viar360 Stories for self-paced individual scenarios with branching narratives, quizzes, and performance scoring, and Viar360 Rooms for live instructor-led group sessions with real-time guidance and control handover. Content is distributed across VR headsets, WebXR-enabled browsers, and enterprise LMS systems.
Product overview
Viar360 is a unified immersive training platform consisting of two complementary modules: Viar360 Stories for individual self-paced training scenarios with branching narratives, quizzes, and scoring; and Viar360 Rooms for live, instructor-led group training sessions. Both modules share the same authoring system for creating interactive VR experiences from 360 videos and photos, with built-in LMS integration via SCORM and xAPI standards.
Differentiator
Problem solved
Functional benefit
Brands
- Viar360 Stories: Individual immersive training solution for creating interactive training scenarios with quizzes and performance scoring.
- Viar360 Rooms
Products and services
- Viar360 Platform An intuitive authoring and publishing platform for creating interactive virtual reality experiences based on 360 videos and photos. Enables organizations to create, distribute, and manage immersive training content with LMS/VLE integration.
- Viar360 Stories Individual training module for creating interactive immersive training scenarios with linear or branched paths, quizzes, questions, and performance scoring. Supports adding normal videos, images, and audio files overlaid on 360 media.
- Viar360 Rooms Group training module that enables instructors to host real-time sessions where they guide trainees through scenarios, answer questions, and hand over controls to assess trainee performance.
Quantifiable outcome
- RTV Slovenia recorded over 5,000 views in 48 hours with average 2-minute engagement time per session using Viar360 for immersive journalism
- +2 more outcomes
Companies that use Viar360
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Viar360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Viar360 partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Viar360 competitors and assessment
Company assessmentDirect peers
- Interplay Learning: VR training platform specializing in skilled trades (HVAC, plumbing, electrical, solar). Interplay overlaps with Viar360's corporate enterprise segment, particularly for technical-skills training, and shares the same immersive authoring-and-distribution model.
- Elucidat: Cloud-based eLearning authoring platform for producing interactive training content at scale. Elucidat competes for the same L&D professional segment, with collaborative authoring features and LMS distribution similar to Viar360.
- Immerse: VR language and corporate training platform with a content marketplace and authoring studio. Immerse overlaps directly with Viar360 in enterprise VR scenario authoring and offers a comparable mix of content creation and distribution capabilities.
- Articulate: Authoring tool provider (Storyline, Rise) for interactive eLearning content used by L&D professionals. Articulate shares Viar360's no-code authoring DNA targeting the same L&D buyer, though without VR/360 capture capabilities.
- Mursion: VR simulation platform focused on soft-skills and leadership training for enterprise. Mursion competes with Viar360's Rooms group-training module in the live-instructor-led immersive training category, with comparable target buyers in HR and L&D.
- Strivr: Enterprise VR training platform serving sports, retail, and corporate customers. Strivr competes directly with Viar360 in the immersive corporate learning category, with similar focus on real-world training use cases and Fortune 500 enterprise buyers.
- Talespin: VR/AR immersive learning platform with an authoring tool for creating soft-skills and workplace training scenarios. Talespin targets the same enterprise L&D buyer as Viar360 with a comparable no-code authoring pitch and skill-building product positioning.
- iSpring Solutions: eLearning authoring toolkit with SCORM/xAPI compliance and LMS integration. iSpring overlaps with Viar360 in the no-code authoring for L&D pros space, though oriented around PowerPoint-style content rather than 360/VR.
Broad incumbents
- Skillsoft: Large corporate learning and talent development platform with immersive content offerings. Skillsoft competes with Viar360 for enterprise training budgets at a much larger scale, providing content libraries plus an LMS that could absorb or replace independent VR authoring tools.
- Adobe Captivate: Adobe's flagship eLearning authoring tool with VR/360 video import capability. Captivate is the closest broad-platform competitor with built-in 360 support, competing for the same enterprise L&D content author with the backing of Adobe's distribution ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viar360 social profiles
Digital presenceViar360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viar360 leadership team
Management profileNumber of profiles
Viar360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viar360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viar360
What does Viar360 do?
Viar360 is a cloud-based SaaS authoring and publishing platform that enables non-technical users (L&D professionals, educators) to create interactive immersive training experiences from 360-degree videos and photos. The platform consists of two complementary modules: Viar360 Stories for self-paced individual scenarios with branching narratives, quizzes, and performance scoring, and Viar360 Rooms for live instructor-led group sessions with real-time guidance and control handover. Content is distributed across VR headsets, WebXR-enabled browsers, and enterprise LMS systems.
Is Viar360 a public or private company?
Viar360 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viar360 founded?
Viar360 was founded in 2015. It employs 11 to 50 people.
Where is Viar360 based?
Viar360 is headquartered in Seattle, United States, in the North America region.
How does Viar360 make money?
One revenue line is on record: saaS Subscription.
Who are Viar360's main competitors?
Direct peers on record are Interplay Learning, Elucidat, Immerse, Articulate, Mursion, Strivr, Talespin and iSpring Solutions. Broad incumbents are Skillsoft and Adobe Captivate.
Does Viar360 have an API?
No public API is recorded for Viar360.
What industry is Viar360 in?
Viar360's product category is Immersive VR Training Software. Its primary akta.pro industry code is EDAFAHAC, Interactive Video & Video-Based Learning Authoring, with a secondary code of EDAFAHAD, Simulation & Scenario-Based Learning Authoring. Its NAICS code is 51821 and its SIC code is 7372.