Genus Care
Genus Care provides a connected digital care platform combining proprietary hardware, environmental sensors, and subscription software for elderly and assisted-living care. It serves care organizations, professional caregivers, and family members across Europe and Australia/New Zealand through regional distributors.
- Company typePrivate
- Founded2018
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Genus Care does
Genus Care BV is a privately held Dutch healthcare technology company headquartered in Zwolle, Netherlands, founded in 2018. It provides an integrated digital care platform, branded Genus, that combines proprietary hardware (the Genus Frame in GC200, GC300, and GC320 variants, each with seven built-in environmental sensors and connectivity options including Wi-Fi, 4G/eSIM, and Ethernet), a web-based Community Portal, mobile apps for families and professional caregivers, and an ecosystem of connected peripherals (Zigbee gateways, BLE alarm buttons, GPS panic buttons, smoke detectors). The system is deployed across the independent living, remote patient care, and inpatient nurse call use cases, and integrates with healthcare IT systems including Nedap ONS and Skyresponse. The platform processes approximately 800,000 sensor data registrations per day and is certified to ISO/IEC 27001:2022 and NEN 7510 since May 2025.
The company monetizes through a hybrid model: hardware is sold at distributor-set prices, and software access (Community Portal, Professional App, Genus App) is delivered on an annual subscription basis, with additional paid functionality available. Go-to-market is entirely channel-led through regional distributors covering the Netherlands, Belgium, Spain/Portugal, the UK/Ireland, and Australia/New Zealand, with France listed as an operating geography. Customer segments include professional care organizations, family members and informal caregivers, and housing associations or municipalities, with elderly individuals and people with disabilities as the primary end users. AI capabilities are applied rather than foundational, covering AI noise cancellation for video calls, multilingual text-to-speech across 30+ languages, and anomaly detection on environmental sensor data.
Genus Care firmographics
Firmographics- Name
- Genus Care
- Legal name
- Genus Care BV
- Website
- https://genus.care
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genus Care provides a connected digital care platform combining proprietary hardware, environmental sensors, and subscription software for elderly and assisted-living care. It serves care organizations, professional caregivers, and family members across Europe and Australia/New Zealand through regional distributors.
- Ownership category
- akta.pro rank
Genus Care industry classification
Industry- Product category
- Remote Patient Monitoring
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Health and Personal Care Retailers (456)
- SIC
- Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)
- akta.pro secondary industries
- Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where Genus Care is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Genus Care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Genus sells hardware devices (Genus frame/device models GC200, GC320) to distributors who then sell to care organizations or end users. Distributors set final sale prices.
- Software Subscriptions: Access to the software platform (Community Portal, Professional App, Genus App) is provided on a subscription basis. The Genus App is free for users who purchase hardware from Genus or approved distributors, with additional functionality available for a fee.
- Connected Peripherals: Sale of connected devices including Zigbee sensors, GPS buttons, BLE alarm buttons, and smoke detectors as part of the Genus ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time purchase | Hardware - Genus device (GC200, GC320) |
| Subscription | Annual | Software Platform Subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Genus Care product offering
Product offeringCore offering
Genus Care provides an all-in-one digital Care-Hub that combines a proprietary hardware device (the Genus Frame, available in GC200, GC300, and GC320 models) with seven built-in environmental sensors, a web-based Community Portal, mobile apps for family members and professional caregivers, and connected peripherals (Zigbee sensors, GPS buttons, BLE alarm buttons). The platform delivers remote wellbeing monitoring, personal alarming with fall detection, video calling, photo sharing, and medication/routine reminders for elderly individuals and people with disabilities, sold primarily through regional distributors to care organizations and end users.
Product overview
Genus Care offers a unified digital Care-Hub ecosystem called Genus, comprising hardware devices (The Genus/Genus Frame in GC200, GC300, and GC320 models), mobile apps (Genus App for families, Genus Professional App for caregivers), and web portals (Genus Community Portal). The ecosystem connects elderly and people with needs to their caregivers and families through monitoring, alarming, video calling, and communication features. Add-on modules include Genus Routines (intelligent sensor-based alerting), Genus GPS Button (personal alarm with fall detection), and Genus Bluetooth Buttons (BLE alarm buttons for care homes). The platform supports Zigbee sensors and integrates with third-party systems including Nedap ONS, Skyresponse, and Mantelzorger App. Genus operates as a subscription-based service with software access and sells hardware through distributors.
Differentiator
Problem solved
Functional benefit
Brands
- The Genus: The core Genus device/frame - a smart home hub for elderly care with sensors, communication, and alerting capabilities.
- Genus App
- Genus Professional App
- Genus Portal
- Genus Routines
- Genus GPS Button
- Genus Bluetooth Button
- Genus Assist
Products and services
- The Genus (Genus Frame) Central hub hardware device for elderly and people with needs. Features 7 built-in sensors for continuous wellbeing monitoring, video calling, photo sharing, and connectivity with accessories. Available in GC200, GC300, and GC320 models with Wi-Fi, 4G/eSIM, and Ethernet options.
- Genus App Mobile application for Android and iOS that connects to the Genus Frame. Allows family members to send photos, messages, and video calls to clients and receive alerts.
- Genus Professional App Mobile application for professional caregivers providing teams-based workflow, room numbers, notification management, client overview, call history, and Call Me functionality for quick response to client requests.
- Genus Portal (Community Portal) Web-based portal for care organizations to manage clients, configure Genus settings, manage alarming, view notifications/dashboard, send messages, configure routines, generate reports, and manage team access.
- Genus Routines Intelligent alerting engine with configurable digital routines. Allows setting triggers based on sensor data (movement, presence, door activity, temperature, light, humidity) with automated alerts and reports for caregivers.
- Genus GPS Button (EV04) GPS-enabled personal alarm button for elderly and people with needs. Features fall detection, configurable sensitivity, text-to-speech alarm reactions, and 4G/SMS connectivity for outdoor location tracking.
- Genus Bluetooth Button (Genus Assist) BLE (Bluetooth Low Energy) alarm buttons for use inside care homes. Available as wrist button, pull cord (for bathroom use), and wall buttons. Supports indoor location tracking and reliable alarming.
Quantifiable outcome
- Approximately 800,000 sensor data registrations processed per day
Companies that use Genus Care
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Genus Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature12 records
Genus Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- PontosenseflagshipStrategic partnership announced in 2026 press release to advance intelligent, privacy-first care across Europe. Part of SilverEco Festival 2025 announcements.
- Universidad de SalamancaflagshipCollaboration with Universidad de Salamanca and Tecnovida to roll out 25 Genus devices and sensors inside the university's Living Lab for research and demonstration purposes.
- Nedap ONScoreIntegration partnership for Nedap ONS Agenda synchronization. Genus synchronizes ONS Agenda and Planning with Genus calendar for care planning workflow integration. Requires customer code and authorized contact email for setup.
- Tecnovida Iberia SLcoreOfficial distributor for Spain and Portugal. Provides local sales, support, and implementation of Genus products. Contact: Calle Chile 10, Oficina 102, 28290 Las Rozas Madrid, Spain.
- The Network FactorycoreOfficial distributor for Belgium. Contact: E. Eylenboschstraat 54B, 1703 Schepdaal, Belgium.
- IRIS-IOTcoreOfficial distributor for UK and Ireland. Contact: 16 Sheaf Street, NN11 4AB Daventry, UK. Also distributes Genus products through iris-iot.com.
- Tico Care BVcoreOfficial distributor for Netherlands. Contact: Prof. W.H. Keesomlaan 12, 1183 DJ Amstelveen, Netherlands.
- Genus Care ConnectcoreOfficial distributor for Australia and New Zealand. Contact: 1/39 Enterprise St, QLD 4163 Cleveland, Australia.
- SkyresponsecoreIntegration partnership with Skyresponse alarm platform. Enables Genus video call integration within Skyresponse portal, automatic pairing with Skyresponse IDs, and connection alert notifications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Genus Care competitors and assessment
Company assessmentDirect peers
- Vivago: Finnish provider of wellness and safety monitoring solutions for elderly care, combining wearable/activity sensors with alarm notifications — comparable sensor-driven elderly monitoring use case.
- Sensara: Dutch provider of lifestyle monitoring sensors for elderly living independently — comparable sensor-based anomaly detection and family/caregiver alerting approach in the same Dutch home market.
- Just Checking: UK-based activity monitoring system for people with dementia and elderly in their homes — comparable sensor-driven lifestyle monitoring sold to care organizations and families.
- TeleAlarm (Legrand Care): European provider of personal emergency response and nurse-call systems integrated with telecare platforms — comparable in PERS and nurse-call functionality targeting care organizations and elderly end users.
- Careium: Swedish/Nordic elderly-care technology provider offering PERS, telecare, and social alarms — comparable business model (subscription-based safety and monitoring services for elderly end users).
- Tunstall Healthcare: UK-headquartered, European-leading provider of telecare, PERS, and connected-care solutions for elderly and assisted living — directly comparable product offering, customer base, and distribution model to Genus Care.
- Legrand Care (Legrand Healthcare): Division of Legrand focused on assisted living, telecare, and nurse-call systems — comparable hardware-plus-software offerings for care homes and elderly independent living.
- Essence Group: Israel-based provider of connected-care platforms (Care@Home) with environmental sensors, fall detection, and PERS — closely aligned technology stack and elderly-care target customer.
Broad incumbents
- Connect America (formerly Philips Lifeline): Large North American PERS and connected-health provider — overlapping PERS and remote-monitoring capabilities for elderly end users but operating at significantly broader scale and geographic footprint.
- Bosch Healthcare Solutions: Diversified medtech/healthcare division of Bosch with connected-care and patient monitoring offerings — overlaps with Genus's remote monitoring use cases but as part of a much wider healthcare portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Genus Care social profiles
Digital presenceGenus Care compliance and trust
Trust signalCompliance2 records
Genus Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genus Care leadership team
Management profileNumber of profiles
Profiles2 records
Genus Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genus Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genus Care
What does Genus Care do?
Genus Care provides an all-in-one digital Care-Hub that combines a proprietary hardware device (the Genus Frame, available in GC200, GC300, and GC320 models) with seven built-in environmental sensors, a web-based Community Portal, mobile apps for family members and professional caregivers, and connected peripherals (Zigbee sensors, GPS buttons, BLE alarm buttons). The platform delivers remote wellbeing monitoring, personal alarming with fall detection, video calling, photo sharing, and medication/routine reminders for elderly individuals and people with disabilities, sold primarily through regional distributors to care organizations and end users.
Is Genus Care a public or private company?
Genus Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genus Care founded?
Genus Care was founded in 2018. It employs 11 to 50 people.
Where is Genus Care based?
Genus Care is headquartered in Zwolle, Netherlands, in the Europe region.
How does Genus Care make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and connected Peripherals.
Who are Genus Care's main competitors?
Direct peers on record are Vivago, Sensara, Just Checking, TeleAlarm (Legrand Care), Careium, Tunstall Healthcare, Legrand Care (Legrand Healthcare) and Essence Group. Broad incumbents are Connect America (formerly Philips Lifeline) and Bosch Healthcare Solutions.
Does Genus Care have an API?
Yes. Genus Care offers a Genus Alarm API that allows external platforms to subscribe to Genus alarms. External APIs can create, react to, and cancel alarms via the API. The API supports webhooks for alarm notifications. Documentation available at https://genus.care/docs/alarm-api. Additionally, video calls can be initiated via API by serial number or communityFrameLinkId. The Nedap ONS integration synchronizes client data and agenda/planning between Genus and Nedap ONS systems. Developer documentation is at genus.care/docs/alarm-api.
What industry is Genus Care in?
Genus Care's product category is Remote Patient Monitoring. Its primary akta.pro industry code is HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection), with a secondary code of HLAHACAG, Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors). Its NAICS code is 624120 and its SIC code is 8082.