Do My Own
Do My Own is a direct-to-consumer e-commerce retailer selling professional-grade pest control, lawn care, gardening, animal care, and application equipment products to homeowners, property owners, and animal owners across the contiguous United States via subscription and one-time purchases.
- Company typePrivate
- Founded2004
- HeadquartersNorcross, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Do My Own does
Do My Own, legally P&M Solutions, LLC (DBA DoMyOwn), is a direct-to-consumer e-commerce platform founded in 2004 and headquartered in Lawrenceville, Georgia (near Atlanta), operating in the home and property care vertical. The company sells professional-grade pest control, lawn care, gardening, animal care, and application equipment products to residential homeowners, property owners/landlords, and animal owners across the contiguous United States. Its core technology is an owned e-commerce storefront integrated with an extensive DIY content library (pest and lawn care guides, how-to videos, community Q&A, and selection tools like the Fertilizer Selector) and subscription management for two recurring programs — Pest Box (customized pest control, starting at $9.98/month) and Turf Box (customized seasonal lawn care with 20% off plus free shipping).
The business model is primarily transactional e-commerce with an emerging recurring-revenue layer. Product sales across pest control, lawn & garden, animal care, and equipment categories generate one-time revenue, while the Pest Box and Turf Box subscriptions drive predictable monthly recurring revenue. The company markets up to 70% cost savings relative to professional exterminator services (DIY treatment ~$4 vs. ~$70 professional application) as its core economic proposition. Free expert advice via phone (866-581-7378, Mon-Fri 9am-5pm ET) and live chat supports conversion and product selection, while content marketing and SEO drive top-of-funnel organic acquisition.
Do My Own employs 101-250 staff, ships nationwide within one business day with free shipping, and is privately held with no disclosed external funding, parent company, or institutional ownership — indicating a bootstrapped, founder/locally-owned business that has grown organically over more than two decades. Geographic reach is restricted to the contiguous United States (Alaska, Hawaii, Puerto Rico, and other territories excluded from standard shipping). The company's competitive positioning rests on curated pro-grade product assortment, deep educational content, and cost arbitrage versus professional service providers, rather than technological differentiation.
Do My Own firmographics
Firmographics- Name
- Do My Own
- Legal name
- P&M Solutions, LLC DBA DoMyOwn
- Website
- https://domyownpestcontrol.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Do My Own is a direct-to-consumer e-commerce retailer selling professional-grade pest control, lawn care, gardening, animal care, and application equipment products to homeowners, property owners, and animal owners across the contiguous United States via subscription and one-time purchases.
- Ownership category
- akta.pro rank
Do My Own industry classification
Industry- Product category
- DIY Pest Control Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)
- akta.pro secondary industries
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH)
Keywords
Where Do My Own is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do My Own business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct retail sales of professional-grade pest control, lawn care, gardening, and animal care products to consumers. Products include insecticides, herbicides, fungicides, fertilizers, equipment, and supplies sold at competitive prices vs. professional services.
- Subscription Programs (Pest Box, Turf Box): Recurring monthly subscription programs that deliver customized pest control or lawn care products based on customer location, property size, and specific needs. Provides predictable recurring revenue with member-only savings and free shipping benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pest Box Subscription - starting at $9.98/month |
| Subscription | Monthly | Turf Box Subscription - 20% Off + Free Shipping |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Do My Own product offering
Product offeringCore offering
Do My Own is a direct-to-consumer e-commerce retailer that sells professional-grade do-it-yourself pest control, lawn care, gardening, and animal care products. The company curates a catalog of insecticides, herbicides, fungicides, fertilizers, sprayers, and related application equipment sourced from professional-grade manufacturers and resells them online to homeowners and property owners. It also operates two subscription programs—Pest Box (recurring customized pest control deliveries) and Turf Box (recurring customized seasonal lawn care deliveries)—supported by free DIY educational content and live expert advice.
Product overview
Do My Own is a direct-to-consumer e-commerce platform offering professional-grade do-it-yourself pest control, lawn care, gardening, and animal care products. The company operates on a single-platform e-commerce model where customers purchase individual products and optional subscription programs. The core product portfolio centers on four main categories: Pest Control Products (insecticides, rodenticides, growth regulators, natural/organic options), Lawn & Garden Products (fungicides, herbicides, fertilizers, grass seed, turf care), Animal Care Products (pet and livestock health/flea-tick control), and Equipment (sprayers, spreaders, safety gear). The company differentiates through two subscription programs—Pest Box (customized monthly pest control) and Turf Box (customized seasonal lawn care)—which deliver curated products based on customer location, property size, and specific needs. The product range includes both individual branded products like Talstar P Professional Insecticide, Mosquito Control Kits (Economy, Heavy Population, Professional variants), Barricor Essential, Sector Misting Concentrate, and Essentria Mosquito and Tick Concentrate, as well as category-specific product lines and free DIY educational resources including guides, videos, and expert Q&A support.
Differentiator
Problem solved
Functional benefit
Brands
- Pest Box: Subscription program for recurring pest control products, customized based on location and home size, starting from $9.98/month with free shipping.
- Turf Box
Products and services
- Pest Box A customized monthly pest control subscription program delivering pro-grade pest control products tailored to the customer's location and home size, with member-only savings starting from $9.98/month and free shipping.
- Turf Box
- Mosquito Control Kit - Economy
- Mosquito Control Kit - Heavy Population
- Mosquito Control Kit - Professional
- Talstar P Professional Insecticide
- Barricor Essential Mosquito Control Insecticide
- Sector Misting Concentrate
- Essentria Mosquito and Tick Concentrate
Quantifiable outcome
- Customers can save up to 70% compared to hiring a professional exterminator
- +1 more outcomes
Companies that use Do My Own
Customer profileSegments3 records
Ideal customer profiles2 records
Do My Own technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do My Own partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Do My Own competitors and assessment
Company assessmentDirect peers
- Arbico Organics: DTC retailer specializing in organic and biological pest control products for gardeners, farmers, and homeowners. Overlaps with Do My Own's natural/organic pest control and gardening categories and shares a content-and-expert-advice service model.
- Solutions Pest & Lawn: Direct-to-consumer online retailer specializing in DIY pest control, lawn care, and agricultural products for homeowners and professionals. Closely comparable to Do My Own in product mix (insecticides, herbicides, equipment), target customer (DIY homeowners and small commercial operators), and e-commerce-only GTM motion.
- Safer Brand: Brand and direct retailer of organic and natural pest control, lawn and garden products sold through DTC and retail channels. Highly comparable to Do My Own's pest control and lawn care categories, with overlap on natural/organic SKUs that Do My Own also carries under its Natural & Organic subcategories.
- Planet Natural: Online retailer focused on organic garden and pest control products with strong educational content and DIY guidance. Directly comparable to Do My Own's organic/natural pest control assortment and content-led SEO-driven customer acquisition approach.
- Bonide: Long-established manufacturer and DTC retailer of pest control, lawn and garden products. Comparable to Do My Own in product categories (insecticides, herbicides, fungicides), DIY consumer target, and the manufacturer-plus-retailer hybrid model Do My Own uses for several flagship SKUs like Talstar P.
Broad incumbents
- Amazon: Massive online marketplace that carries overlapping pest control, lawn care, animal care, and equipment SKUs from competing brands. Represents the most significant competitive threat due to scale, Prime fulfillment, and price competitiveness, though it lacks Do My Own's specialist content and expert advice depth.
- Home Depot: National home improvement retailer with an extensive lawn and garden, pest control, and equipment assortment in-store and online. Broad incumbent competing with Do My Own on commoditized SKUs while lacking the pro-grade specialty depth and DIY content library.
- Tractor Supply Co. Rural lifestyle retailer selling lawn and garden, pest control, animal care (livestock and pet), and outdoor equipment. Strongly comparable to Do My Own's rural and property-owner customer segments, particularly around livestock care and outdoor pest control, though operating primarily through physical retail plus e-commerce.
- Lowe's: National home improvement chain carrying overlapping lawn, garden, pest control, and equipment categories in-store and online. Comparable broad incumbent competitor with similar category overlap but different go-to-market model (physical retail plus e-commerce).
Emerging players
- Sunday Lawn Care: DTC subscription lawn care company that delivers customized fertilizer and weed control products to homeowners. Comparable to Do My Own's Turf Box subscription program and lawn care chemicals category, but Sunday is venture-backed and technology-led, representing a newer model of the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Do My Own social profiles
Digital presenceDo My Own financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do My Own leadership team
Management profileNumber of profiles
Do My Own funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do My Own M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do My Own
What does Do My Own do?
Do My Own is a direct-to-consumer e-commerce retailer that sells professional-grade do-it-yourself pest control, lawn care, gardening, and animal care products. The company curates a catalog of insecticides, herbicides, fungicides, fertilizers, sprayers, and related application equipment sourced from professional-grade manufacturers and resells them online to homeowners and property owners. It also operates two subscription programs—Pest Box (recurring customized pest control deliveries) and Turf Box (recurring customized seasonal lawn care deliveries)—supported by free DIY educational content and live expert advice.
Is Do My Own a public or private company?
Do My Own is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do My Own founded?
Do My Own was founded in 2004. It employs 101 to 250 people.
Where is Do My Own based?
Do My Own is headquartered in Norcross, United States, in the North America region.
How does Do My Own make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscription Programs (Pest Box, Turf Box).
Who are Do My Own's main competitors?
Direct peers on record are Arbico Organics, Solutions Pest & Lawn, Safer Brand, Planet Natural and Bonide. Broad incumbents are Amazon, Home Depot, Tractor Supply Co. and Lowe's. Sunday Lawn Care is listed as an emerging player.
Does Do My Own have an API?
No public API is recorded for Do My Own.
What industry is Do My Own in?
Do My Own's product category is DIY Pest Control Retail. Its primary akta.pro industry code is CRAIAIAL, Pest Control & Animal Deterrents Retail (Garden/Outdoor Use), with a secondary code of CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 4442 and its SIC code is 5200.