Lifestyle Blinds

What Lifestyle Blinds does

Lifestyle Blinds is a UK direct-to-consumer e-commerce retailer of made-to-measure window blinds, operating under the legal entity Meadow Blinds Ltd (Company No. 08130391). The company manufactures a comprehensive portfolio of custom-fitted blinds — including roller, venetian (aluminum, wood, faux wood), vertical, pleated, day-and-night, blackout cassette, thermal, waterproof, privacy, electric/motorized, and a dedicated roof-window range covering VELUX, Keylite, Fakro, Roto, Optlight, Axis 90, Dakea, Dakstra, Rooflite, Aurora, Balio, and Duratech — through BBSA-certified factories to homeowner-supplied specifications. Proprietary technology features include the Grip-Fit no-drill tension mounting system, Thermal Blind reflective coatings, and the BlocOut 100% blackout cassette. The company sells exclusively to UK consumers through its website, phone-based sales support (0161 524 5270), a free physical sample service, and Klarna-backed 0% interest installment financing, supported by organic content distribution on YouTube, TikTok, Instagram, Facebook, and Pinterest alongside an extensive buying, measuring, and fitting guides library. No revenue, headcount growth signals, funding, M&A, or leadership changes are disclosed in the source data; the business is described as founder/owner-operated with 1–10 employees and over 20 years of operating history.

Name

Lifestyle Blinds

Legal name

Meadow Blinds Ltd

Website

https://lifestyleblinds.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifestyle Blinds is a UK direct-to-consumer e-commerce retailer of made-to-measure window blinds, selling custom-fitted roller, venetian, vertical, blackout, thermal, electric, and roof-window blinds to UK homeowners via its website, phone sales, and free sample service under legal entity Meadow Blinds Ltd.

Ownership category

akta.pro rank

Product category

Custom Window Blinds

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• Made-to-measure blinds
• Window blinds retail
• Custom window treatments
• Interior window shading
• Electric smart blinds

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Custom Blind Sales: One-time purchase revenue from made-to-measure window blinds sold directly to consumers through e-commerce. Customers pay per blind based on size and specifications.
2. Financing Services: Partnership with Klarna offering 0% interest free credit for customers, enabling higher average order values through payment plan options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lifestyle Blinds is a UK direct-to-consumer e-commerce retailer that designs, manufactures, and distributes made-to-measure window blinds produced to customers' exact specifications in BBSA-certified factories. The offering spans roller, venetian, vertical, pleated, wooden, blackout, thermal, waterproof, privacy, electric/smart-home compatible, and roof window blinds, sold through the lifestyleblinds.co.uk storefront with phone sales support, complimentary sampling, and UK-wide delivery.

Product overview

Lifestyle Blinds is a UK-based online retailer specializing in made-to-measure window blinds. The company offers a comprehensive portfolio of blind products organized into several core categories: Roller Blinds (including Cordless, Pelmet, No Drill, and Electric variants), Vertical Blinds (including Rigid PVC and Replacement Slats), Venetian Blinds (Aluminum and Wood/Faux Wood), Day and Night Blinds, Pleated Blinds, Blackout Blinds (including BlocOut Cassette variants), Thermal Blinds, Waterproof Blinds, Privacy Blinds, Electric/Smart Blinds, and Roof Window Blinds compatible with multiple brands (VELUX, Keylite, Fakro, Roto, Optlight, Axis 90, Dakea, Dakstra, Rooflite, Aurora, Balio, Duratech). Products are made-to-measure and sourced from BBSA-certified factories. The company also offers a 5-year guarantee, free samples, and Klarna payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds Sleek, minimalistic made-to-measure window blinds made from a single fabric that rolls up and down on a tube; available in a wide range of colours, patterns, and features including blackout, voile, and screen options. Sold to UK homeowners for residential windows.
• Cordless Roller Blinds Child-safe made-to-measure roller blinds without chains or cords, featuring a sleek design that rolls up and down smoothly. Targeted at UK households with young children or those seeking a minimalist look.
• Pelmet Roller Blinds Made-to-measure roller blinds with a decorative pelmet header for a fully tailored finish. Sold to UK homeowners seeking a fully dressed window look.
• No Drill Roller Blinds Hassle-free installation made-to-measure roller blinds using the Louvolite Grip-Fit tension system that requires no drilling, screwing, or specialist DIY knowledge. Fits window recesses for easy DIY installation, targeted at tenants and DIY-conscious homeowners.
• BlocOut Cassette Blackout Blinds Guaranteed 100% blackout blinds fitted inside a frame with cassette design providing complete light blockage for undisturbed sleep. Targeted at UK homeowners for bedrooms, nurseries, and shift workers.
• Day And Night Blinds Dual-layered made-to-measure blinds combining transparent and opaque horizontal stripes that can be adjusted to control light and privacy levels. Targeted at UK homeowners wanting variable light and privacy control in a single product.
• Wooden Blinds Real wood slat made-to-measure blinds with timeless charm and warmth, available in various slat sizes (25mm, 50mm) and finishes including painted and natural wood tones. Targeted at UK homeowners seeking premium, classic window treatments.
• Faux Wood Venetian Blinds Durable plastic or composite slat made-to-measure blinds that mimic the look of real wood with added moisture resistance. Targeted at UK homeowners for kitchens, bathrooms, and high-humidity rooms.
• Venetian Blinds Horizontal slat made-to-measure blinds typically made from metal, wood, or plastic that can be rotated to adjust light and privacy. Versatile for traditional and contemporary settings; sold to UK homeowners.
• Vertical Blinds Vertical hanging slat made-to-measure blinds suitable for large windows or sliding doors; can open from side to side or by parting in the middle. Targeted at UK homeowners with patio doors and wide window spans.
• Rigid PVC Vertical Blinds Dog-proof made-to-measure vertical blinds with no bottom weights or chains; wipe-clean, mould and mildew-resistant. Ideal for high-traffic areas and homes with pets, targeted at UK households needing durable, low-maintenance vertical blinds.
• Pleated Blinds Accordion-style made-to-measure fabric blinds that fold into neat pleats when raised. Sold to UK homeowners seeking a soft, contemporary window finish.
• Electric Blinds Motorized made-to-measure window blinds compatible with modern smart home systems, allowing automated control via remote or smart home integration. Targeted at UK homeowners seeking smart-home convenience and hard-to-reach window solutions.
• Electric Cassette Blackout Blinds Motorized version of the BlocOut cassette blackout blind, offering automated light control and 100% blackout capability. Targeted at UK homeowners wanting motorised blackout solutions for bedrooms and media rooms.
• Roof Window Blinds Specialised made-to-measure blinds for roof windows and skylights, available in format-specific variants compatible with VELUX, Keylite, Fakro, Roto, Optlight, Axis 90, Dakea, Dakstra, Rooflite, Aurora, Balio, and Duratech roof windows. Targeted at UK homeowners with loft conversions and skylights.
• Blackout Blinds Made-to-measure blinds designed to block light for undisturbed sleep and light control, including cassette blackout options. Targeted at UK homeowners needing reliable light blocking for bedrooms and nurseries.
• Thermal Blinds Made-to-measure blinds with reflective backing that reduces heat transfer, keeping rooms cooler in summer and warmer in winter. Targeted at UK homeowners seeking improved energy efficiency and reduced utility bills.
• Waterproof Blinds Moisture-resistant made-to-measure blinds ideal for bathrooms, kitchens, and other high-moisture areas. Targeted at UK homeowners needing durable window solutions in humid environments.
• Privacy Blinds Made-to-measure blinds specifically designed to obscure view into a room for maximum privacy while allowing natural light to filter in. Targeted at UK homeowners in ground-floor or close-proximity housing situations.
• Sustainable Recycled Blinds Environmentally-friendly made-to-measure blinds made from recycled materials. Targeted at UK homeowners seeking sustainable home furnishing options.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thomas Sanderson: UK premium made-to-measure blinds, shutters, and conservatory blinds specialist with in-home consultation model. Larger established player competing in the same premium-custom segment.
• John Lewis & Partners: UK premium department store with a curated made-to-measure blinds service under its Home Solutions offering. Competes for the same premium residential customer but as part of a broad multi-category retail portfolio.
• Hillarys: One of the UK's largest made-to-measure blinds, curtains, and shutters retailers with extensive marketing, in-home consultation, and own manufacturing. Much larger scale incumbent competing for the same residential customer with broader product portfolio.
• Dunelm: UK's largest home furnishings retailer with substantial made-to-measure and ready-made blinds offering as part of a much broader home goods assortment. Overlaps on category but operates a fundamentally broader business model.

Direct peers

• 247 Blinds: UK online retailer of made-to-measure blinds with comparable SKU range, same-day dispatch, and free sample service. Directly competes for the same DIY homeowner customer segment via similar e-commerce mechanics.
• Blinds 2go: UK-based online made-to-measure blinds retailer offering a comparable range of roller, vertical, venetian, wooden, and roof window blinds with nationwide delivery. Closest direct competitor by business model, product breadth, and D2C e-commerce positioning.
• English Blinds: UK made-to-measure blinds retailer offering custom roller, vertical, venetian, and wooden blinds with nationwide delivery. Closely comparable on business model and target customer.
• Apollo Blinds: UK made-to-measure blinds, shutters, and curtains specialist with both online and in-home consultation channels. Comparable product range and customer base, though broader in distribution model.
• Swift Direct Blinds: UK online made-to-measure blinds specialist with similar product breadth across roller, vertical, venetian, and wooden blinds. Direct competitor in the value/mid-market segment of custom D2C blinds.
• Terrys Blinds: UK-based made-to-measure blinds and curtains retailer with a long operating history, similar product mix, and nationwide delivery service. Comparable in target market and product category.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCo0-wAMaz6jc3RPFc2Ba8VQ/videos
• Facebookfacebook.com/lifestyleblinds
• Instagraminstagram.com/lifestyleblinds
• TikToktiktok.com/@lifestyleblinds
• Pinterestpinterest.com/lifestyleblinds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Blinds