Umbrella
Umbrella Multicultural Community Care Services Inc. is a Perth-based not-for-profit delivering government-funded in-home aged care, social support, and volunteer companionship to CaLD and LGBTIQA+ seniors across the Perth Metro and Peel region.
- Company typePrivate
- Founded2000
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Umbrella does
Umbrella Multicultural Community Care Services Inc. is an Australian not-for-profit founded in 2000 that delivers community aged care services to Culturally and Linguistically Diverse (CaLD) and LGBTIQA+ seniors across the Perth Metro and Peel region. The organisation is funded primarily by the Australian Government through the Support at Home program, the Commonwealth Home Support Program (CHSP), the Aged Care Volunteer Visitors Scheme (ACVVS), and the Care Finder programme, with supplementary revenue from tax-deductible donations and client service fees. Clients are typically referred through the My Aged Care assessment pathway and matched with support workers on the basis of culture, language, and shared interests.
The service portfolio includes Support at Home, CHSP, Social Support Groups, ACVVS, Care Finder Services, Carers Support, and the Bridge to Belonging peer-led volunteer hub. Specialist initiatives launched in 2025 include the Bridging Health Gaps Project (with Palliative Care WA and Cancer Council WA, funded by the Office of Multicultural Interests), the Elder Right Project (with Legal Aid WA), and the Cyber Security Project (with TADWA and MagooIT). The organisation operates from three locations, Belmont, Ascot, and the newly opened Olive Tree House in Morley (June 2025, secured via competitive tender from the City of Bayswater). Pricing follows a published unit schedule (effective 1 May 2026) covering clinical support, allied health, social support, community transport, everyday living, and care management, with the government automatically setting aside 10% of each client's quarterly budget for care management.
The operating model is labour-intensive rather than technology-enabled: no mobile app, no public APIs, and no AI capabilities are disclosed, with the core deliverable being in-person care delivered by trained support workers and 80+ active volunteers. Unit economics are anchored by federal programme funding and time- and distance-tiered service fees. The organisation is led by CEO Henrietta Podgorska and is independent of venture capital, private equity, or a parent company, operating instead as a registered charity with diversified grant and programme revenue.
Umbrella firmographics
Firmographics- Name
- Umbrella
- Legal name
- Umbrella Multicultural Community Care Services Inc.
- Website
- https://umbrellacommunitycare.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Umbrella Multicultural Community Care Services Inc. is a Perth-based not-for-profit delivering government-funded in-home aged care, social support, and volunteer companionship to CaLD and LGBTIQA+ seniors across the Perth Metro and Peel region.
- Ownership category
- akta.pro rank
Umbrella industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Companion Care & Social Support (non-clinical) (HLADAGAB)
- akta.pro secondary industries
- Companionship & Social Engagement Visits (HSABAAAA), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Culturally & Linguistically Specific Adult Day Programs (HLADAIAL)
Keywords
Where Umbrella is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Umbrella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Australian Government Funding: Primary revenue from federal government aged care programs including Support at Home and Commonwealth Home Support Program (CHSP). Funded by the Australian Government to provide in-home aged care services.
- Donations: Tax-deductible donations accepted from public. Donations over $2 are tax deductible.
- Client Service Fees: Fee-for-service model for various care services including allied health, social support, and transport. Pricing available in published fee schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clinical Support - Registered Nurse |
| Unit Pricing | Pay-as-you-go | Clinical Support - Nursing Assistant/Medication Competent Support Worker |
| Unit Pricing | Pay-as-you-go | Allied Health Services |
| Unit Pricing | Pay-as-you-go | Social Support and Community Engagement |
| Unit Pricing | Pay-as-you-go | Community Transport |
| Unit Pricing | Pay-as-you-go | Everyday Living Services |
| Unit Pricing | Pay-as-you-go | Care Management |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Umbrella product offering
Product offeringCore offering
Umbrella Multicultural Community Care Services Inc. delivers government-funded in-home aged care services — including domestic assistance, personal care, clinical support, social support, community transport, allied health, volunteer companionship, and care navigation — to Culturally and Linguistically Diverse (CaLD) and LGBTIQA+ seniors across the Perth Metro and Peel regions of Western Australia. Services are delivered primarily by trained support workers and bilingual volunteers matched to clients by culture, language, and shared interests, under Australian Government programs such as Support at Home, the Commonwealth Home Support Program (CHSP), and the Aged Care Volunteer Visitors Scheme (ACVVS), with additional offerings including a Care Finder program, Carers support, and community-based initiatives such as Bridge to Belonging and Bridging Health Gaps.
Product overview
Umbrella Multicultural Community Care Services Inc. is a not-for-profit community-based organization providing culturally appropriate aged care services to seniors in Western Australia. The organization operates as a unified service offering with multiple interconnected programs including Support at Home, Commonwealth Home Support Program (CHSP), Social Support Groups, Aged Care Volunteer Visitors Scheme (ACVVS), Care Finder Services, and Carers Support. These core services are complemented by specialized initiatives such as the Bridging Health Gaps Project (in partnership with Palliative Care WA and Cancer Council WA), the Bridge to Belonging volunteer hub, and the Elder Right and Cyber Security Projects. The organization serves culturally and linguistically diverse (CaLD) and LGBTIQA+ communities across Perth metro and Peel regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Support at Home Australian Government-funded in-home aged care services helping seniors remain independent at home; care plans customised to each client's physical and cultural needs, delivered by Umbrella support workers.
- Commonwealth Home Support Program (CHSP) Entry-level government-funded home support for seniors who are still mainly independent; the Umbrella CHSP team sets up the support, care plan, and service agreement, maintains contact, and conducts ongoing reviews.
- Social Support Groups Group activities, outings, and community engagement programs for seniors to reduce social isolation and build community connections, delivered at venues including the Belmont office.
- Aged Care Volunteer Visitors Scheme (ACVVS) Volunteer companionship program for isolated Perth Metro seniors, matching clients and volunteers on culture, language, and common interests; one of approximately 140 community organisations delivering ACVVS nationally, with 80+ active volunteers and 120+ seniors engaged at Umbrella.
- Care Finder Services Intensive, hands-on assistance for vulnerable older people who cannot arrange aged care services without help, supporting them to navigate and access government aged care programs.
- Carers Support Support and guidance for family members and caregivers of seniors, including help navigating the My Aged Care assessment and connecting them with appropriate services.
- Bridge to Belonging Peer-led community volunteering hub providing empowerment programs for newly arrived migrants, unemployed individuals, and vulnerable women, including wellness sessions, peer-led workshops, and volunteer training.
- Bridging Health Gaps Project Free monthly drop-in healthcare literacy initiative delivered with Palliative Care WA and Cancer Council WA, providing culturally responsive palliative care workshops and cancer education to CaLD and Rainbow Migrant communities.
- Elder Right Project Legal support and advocacy program delivered in partnership with Legal Aid Western Australia, helping elderly community members access legal assistance.
- Cyber Security Project Digital safety and cybersecurity education program for seniors, delivered in partnership with TADWA and MagooIT, helping older adults stay safe online.
Quantifiable outcome
- 1250 visits facilitated to isolated seniors from July 2023 to April 2024
- +2 more outcomes
Companies that use Umbrella
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Umbrella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Umbrella partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- City of BayswatercoreUmbrella was selected through a competitive tender process to operate from Olive Tree House in the City of Bayswater, marking a pivotal expansion. The organisation previously served the area for over 14 years.
- Palliative Care WAcoreIn partnership with Palliative Care WA, Umbrella is delivering Culturally Responsive Palliative Care Workshops to enhance awareness, accessibility, and cultural competency of community members regarding palliative care services.
- Cancer Council WAcoreIn collaboration with Cancer Council WA, Umbrella is improving engagement and accessibility of supportive cancer services through targeted education, culturally relevant resources, and practical tools under the Bridging Health Gaps project.
- TADWAminorTADWA is a partner in the Cyber Security Project at Olive Tree House, aimed at educating the community about cybersecurity.
- MagooITminorMagooIT is a partner in the Cyber Security Project at Olive Tree House, working to provide cybersecurity education to seniors.
- Legal Aid Western AustraliaminorLegal Aid Western Australia partners with Umbrella on the Elder Right Project at Olive Tree House, providing legal support services for seniors.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Umbrella competitors and assessment
Company assessmentDirect peers
- Australian Multicultural Community Services (AMCS): Provides multicultural aged care, in-home support, and community services to CaLD seniors across Victoria. Direct peer in the same niche of culturally appropriate in-home aged care delivery via government-funded programs.
- Silver Chain Group: Large Australian provider of in-home aged care, palliative care, and community health services, including culturally diverse programs. Closely comparable in operating Support at Home and CHSP-style services to seniors across home settings.
Regional players
- Southern Cross Care (WA): Western Australia-based NFP providing in-home aged care, retirement living, and community programs in the same Perth market. Direct regional competitor for CHSP and Home Care Package clients.
- Multicultural Care (NSW): NSW-based provider focused specifically on multicultural aged care services. Direct peer in mission and model, but operating in a different state and not competing for the same Perth clients.
Broad incumbents
- ACH Group: South Australia-based NFP aged care provider offering in-home support, allied health, and social programs. Operates a comparable community-led model with volunteer and home-support elements akin to Umbrella's ACVVS.
- Life Without Barriers: Major Australian NFP delivering aged care, disability, and community services across multiple states. Comparable as a federally funded, multi-program community services provider with in-home aged care offerings.
- Mercy Health: Faith-based NFP operating community aged care, home care, and retirement services nationally. Comparable in delivering government-funded in-home aged care with a values-driven, community-centric operating model.
- Bolton Clarke: One of Australia's largest not-for-profit aged care providers offering in-home support, retirement living, and residential care nationwide. Overlaps with Umbrella on in-home aged care and CHSP delivery but operates at much greater scale across broader service lines.
- BaptistCare: Large NFP delivering in-home aged care, retirement living, and community services across WA and other states. Comparable in CHSP and home care package delivery, with overlapping geographic footprint in Western Australia.
Emerging players
- Jewish Care (Victoria): Specialises in culturally tailored aged and community care for the Jewish community, with strong volunteer visitor and social support programs. Highly comparable niche model to Umbrella's culturally matched, volunteer-driven ACVVS scheme.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Umbrella social profiles
Digital presenceUmbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umbrella leadership team
Management profileNumber of profiles
Profiles1 record
Umbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umbrella
What does Umbrella do?
Umbrella Multicultural Community Care Services Inc. delivers government-funded in-home aged care services — including domestic assistance, personal care, clinical support, social support, community transport, allied health, volunteer companionship, and care navigation — to Culturally and Linguistically Diverse (CaLD) and LGBTIQA+ seniors across the Perth Metro and Peel regions of Western Australia. Services are delivered primarily by trained support workers and bilingual volunteers matched to clients by culture, language, and shared interests, under Australian Government programs such as Support at Home, the Commonwealth Home Support Program (CHSP), and the Aged Care Volunteer Visitors Scheme (ACVVS), with additional offerings including a Care Finder program, Carers support, and community-based initiatives such as Bridge to Belonging and Bridging Health Gaps.
Is Umbrella a public or private company?
Umbrella is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Umbrella founded?
Umbrella was founded in 2000. It employs 101 to 250 people.
Where is Umbrella based?
Umbrella is headquartered in Perth, Australia, in the Oceania region.
How does Umbrella make money?
Three revenue lines are on record. Australian Government Funding is the primary driver. The others are donations and client Service Fees.
Who are Umbrella's main competitors?
Direct peers on record are Australian Multicultural Community Services (AMCS) and Silver Chain Group. Regional players are Southern Cross Care (WA) and Multicultural Care (NSW). Broad incumbents are ACH Group, Life Without Barriers, Mercy Health, Bolton Clarke and BaptistCare. Jewish Care (Victoria) is listed as an emerging player.
Does Umbrella have an API?
No public API is recorded for Umbrella.
What industry is Umbrella in?
Umbrella's product category is Aged Care Services. Its primary akta.pro industry code is HLADAGAB, Companion Care & Social Support (non-clinical), with a secondary code of HSABAAAA, Companionship & Social Engagement Visits. Its NAICS code is 624120 and its SIC code is 8082.