Baths By Design
Baths By Design is a Canadian luxury bath and kitchen product retailer operating showrooms in Calgary and Kelowna. A subsidiary of Emco Corporation, it serves discerning homeowners, interior designers, and trade professionals through an exclusive House of Rohl Studio partnership.
- Company typePrivate
- Founded-
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baths By Design does
Baths By Design is a Canadian specialty retailer focused on luxury bath and kitchen products, operating physical showrooms in Calgary, Alberta and Kelowna, British Columbia. The company curates and displays premium plumbing fixtures, freestanding baths, basins, fireclay sinks, faucets, architectural hardware, and stone products sourced primarily through an exclusive House of Rohl Studio partnership and supplementary agreements with Waterstone, Rubinet, and Unik Stone. The core product portfolio spans internationally recognized brands including Victoria Albert, Shaws of Darwen, Perrin & Rowe, Rohl, Riobel, and Emtek Schaub, presenting an integrated luxury assortment not typically available through general retailers.
The company's underlying operating model is consultative showroom retail rather than e-commerce or self-service. Showrooms are designed as immersive environments where products can be visually inspected, physically handled, and operated before purchase, supported by one-on-one consultations with design and product experts. Exclusive events, product launches, and design seminars are used to drive engagement with discerning homeowners, interior designers, architects, and trade professionals. The competitive positioning rests on exclusive distribution rights within Western Canada for premium brand families and on a bundled luxury assortment approach under the House of Rohl Studio sub-brand.
The business operates as a subsidiary of Emco Corporation, a diversified Canadian building products group, with legal and operational policies routed through emco.ca. Revenue is generated through one-time product sales on a quote-based pricing model that is not publicly disclosed. The company employs between 11 and 50 staff and maintains warehouse facilities alongside its showroom locations to support fulfillment.
Baths By Design firmographics
Firmographics- Name
- Baths By Design
- Legal name
- Baths By Design
- Website
- https://bathsbydesign.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baths By Design is a Canadian luxury bath and kitchen product retailer operating showrooms in Calgary and Kelowna. A subsidiary of Emco Corporation, it serves discerning homeowners, interior designers, and trade professionals through an exclusive House of Rohl Studio partnership.
- Ownership category
- akta.pro rank
Baths By Design industry classification
Industry- Product category
- Luxury Bath and Kitchen Fixtures Retail
- NAICS
- Interior Design Services (541410), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
- akta.pro secondary industries
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)
Keywords
Where Baths By Design is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Baths By Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Luxury Product Sales: Revenue is generated through the sale of luxury bath and kitchen products including faucets, fixtures, freestanding baths, basins, and sinks. Sales occur through physical showroom locations with personalized consultation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Baths By Design product offering
Product offeringCore offering
Baths By Design is a luxury bath and kitchen product retailer operating physical showrooms in Calgary and Kelowna, Canada. The company sells curated luxury fixtures, faucets, freestanding baths, basins, sinks, and cabinet hardware sourced from premium vendor brands including Victoria Albert, Shaws, Perrin & Rowe, ROHL, Riobel, Emtek Schaub, Waterstone, Rubinet, and Unik Stone. Customers receive personalized one-on-one design consultations and can inspect, feel, and operate products in immersive contemporary showroom environments before purchase.
Product overview
Baths By Design is a luxury bath and kitchen product retailer operating showrooms in Calgary and Kelowna. The company functions as a unified showroom platform offering personalized design consultations, immersive product experiences, and quality assurance through physical showrooms displaying hundreds of products. The product portfolio centers on the House of Rohl luxury brand family, comprising Victoria Albert (freestanding baths and basins), Shaws (fireclay sinks), Perrin & Rowe (faucets), ROHL (kitchen and bath faucets and fixtures), Riobel (European-inspired faucets), and Emtek Schaub (architectural hardware). Additional vendor partnerships include Unik Stone, Waterstone, and Rubinet. The company differentiates through House of Rohl Studio experiences, one-on-one design consultations, and exclusive product launches and design seminars.
Differentiator
Problem solved
Functional benefit
Brands
- House of Rohl Studio: An immersive showroom experience featuring House of Rohl's luxury portfolio of decor brands including Victoria Albert, Shaws, Perrin & Rowe, Rohl, Riobel, and Emtek Schaub.
Products and services
- Victoria + Albert Freestanding Baths and Basins British luxury brand offering handcrafted freestanding baths and basins, featured in Baths By Design showrooms as part of the House of Rohl portfolio for discerning homeowners and design professionals.
- Shaws Fireclay Sinks Heavy-duty fireclay kitchen sinks produced since 1897 at the Shaws of Darwen factory in Lancashire, England, renowned for beauty and durability, sold through Baths By Design showrooms.
- Perrin & Rowe Handcrafted Faucets Handcrafted faucets blending traditional craft with modern technology and engineering excellence, featured in Baths By Design showrooms.
- ROHL Faucets and Fixtures Luxury faucets and fixtures with refined sensibility and unique global provenance, designed to elevate kitchens and baths, sold through Baths By Design showrooms.
- Riobel Designer Faucets Award-winning Quebec-originated faucet collections combining European panache with North American flair, featuring geometric angles and rounded arcs, sold through Baths By Design showrooms.
- Emtek Schaub Architectural and Cabinet Hardware Architectural hardware and cabinet hardware assembled to order in Los Angeles with extensive customization options, paired with Schaub cabinet hardware crafted with expert craftsmanship, sold through Baths By Design showrooms.
- Luxury Kitchen Faucets (Waterstone) Luxury kitchen faucet brand featured in Baths By Design showrooms as part of their curated portfolio of premium bath and kitchen products.
- Luxury Faucets and Fixtures (Rubinet) Luxury faucet and fixture brand featured in Baths By Design showrooms as part of their curated portfolio of premium bath and kitchen products.
- Luxury Stone Products (Unik Stone) Luxury stone product brand featured in Baths By Design showrooms as part of their curated portfolio of premium bath and kitchen products.
- Personalized Design Consultation Service One-on-one consultations with experienced design and product experts guiding customers through product selection and recommendations based on preference and budget, delivered in Baths By Design showrooms in Calgary and Kelowna.
Companies that use Baths By Design
Customer profileSegments3 records
Ideal customer profiles3 records
Baths By Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baths By Design partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- House of RohlcoreBaths by Design is an exclusive House of Rohl Studio partner, providing an immersive studio experience for designers. Their showrooms display House of Rohl's luxury portfolio of decor brands including Victoria Albert, Shaws, Perrin & Rowe, Rohl, Riobel, and Emtek Schaub.
- Victoria AlbertminorBritish brand with worldwide reputation for creating beautiful freestanding baths and basins. Products are displayed in Baths by Design showrooms as part of the House of Rohl portfolio.
- Shaws of DarwenminorSince 1897, Shaws of Darwen has produced sinks from the finest quality heavy duty fireclay at their factory in Lancashire, England. Renowned for beauty and durability, Shaws sinks are featured in Baths by Design showrooms.
- Perrin & RoweminorOver 40 years of design, craft and innovation. Perrin & Rowe blends traditional craft with modern technology, driven by engineering excellence. Their handcrafted faucets are featured in Baths by Design showrooms.
- RohlminorRohl searches the world for incomparable designs touched by hand or forged through new techniques, rooted in the past or looking toward the future. Faucets and fixtures with refined sensibility are featured in Baths by Design showrooms.
- RiobelminorOriginating in Quebec, Riobel combines European panache with North American flair. Design and engineering work hand in hand through innovation and ingenuity. Award-winning collections featured in Baths by Design showrooms.
- Emtek SchaubminorEmtek's hardware elevates any space, assembled to order in Los Angeles ensuring flexibility and customization opportunities. Schaub cabinet hardware is created with passion and expert craftsmanship. Both brands are featured in Baths by Design showrooms.
- WaterstoneminorLuxury kitchen faucet brand featured in Baths by Design showrooms as part of their curated portfolio of premium bath and kitchen products.
- RubinetminorLuxury faucet and fixture brand featured in Baths by Design showrooms as part of their curated portfolio of premium bath and kitchen products.
- Unik StoneminorLuxury stone product brand featured in Baths by Design showrooms as part of their curated portfolio of premium bath and kitchen products.
Recent moves5 records
Expansion highlights3 records
Baths By Design competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Luxury home furnishings retailer with galleries offering bath and kitchen products. Operates in the broader luxury home space but with a wider furnishing assortment rather than bath/kitchen specialization.
- Kohler Signature Stores: Manufacturer-owned luxury retail experience for Kohler products, combining showroom, design consultation, and brand immersion. Comparable in concept (luxury showroom + design service) but vertically integrated by the manufacturer.
- Wolseley Canada (Wolseley Luxury Showrooms): Large Canadian plumbing and HVAC distributor with luxury showroom offerings. Operates in the same fixture retailing space but as part of a much broader trade distribution business.
- Ferguson (Showrooms): North America's largest plumbing distributor with a growing luxury showroom concept (Ferguson Showrooms). Overlaps in premium fixture distribution and designer trade relationships, though operating as a much broader plumbing/HVAC distributor.
Emerging players
- Pirch: Luxury kitchen and bath showroom concept with experiential design centers, offering high-end fixtures and appliances. Comparable in curated luxury positioning and design consultation model, though smaller footprint.
Direct peers
- Waterworks: Premium bath and kitchen fixture retailer with showrooms offering curated designer brands and design consultation services. Closely comparable in product assortment, showroom experience, and target affluent homeowner segment.
- Bath & Kitchen Showplace: Showroom-based luxury bath and kitchen retailer offering curated premium brands with personalized consultations. Comparable in business model (consultative showroom sales) and target customer (discerning homeowners and design professionals).
- TAPS Bath & Kitchen: Canadian luxury bath and kitchen fixture retailer operating showroom-based sales with a curated portfolio of premium brands. Direct competitor in the same luxury showroom category serving Canadian homeowners, designers, and trade professionals.
Others
- Emco Corporation: Parent company of Baths by Design and a diversified Canadian building products distributor. Connected through corporate ownership rather than competitive overlap, providing distribution and supplier leverage to Baths by Design.
Regional players
- House of Rohl Studio (Other Locations): Other House of Rohl Studio partners across North America offering the same luxury brand portfolio. Direct competitive format but operating in different geographic markets than Baths by Design's Calgary and Kelowna showrooms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Baths By Design social profiles
Digital presenceBaths By Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baths By Design leadership team
Management profileNumber of profiles
Baths By Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baths By Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baths By Design
What does Baths By Design do?
Baths By Design is a luxury bath and kitchen product retailer operating physical showrooms in Calgary and Kelowna, Canada. The company sells curated luxury fixtures, faucets, freestanding baths, basins, sinks, and cabinet hardware sourced from premium vendor brands including Victoria Albert, Shaws, Perrin & Rowe, ROHL, Riobel, Emtek Schaub, Waterstone, Rubinet, and Unik Stone. Customers receive personalized one-on-one design consultations and can inspect, feel, and operate products in immersive contemporary showroom environments before purchase.
Is Baths By Design a public or private company?
Baths By Design is a private company. It is classified as corporate owned and is currently operating.
When was Baths By Design founded?
Baths By Design was founded in -1. It employs 11 to 50 people.
Where is Baths By Design based?
Baths By Design is headquartered in Kelowna, Canada, in the North America region.
How does Baths By Design make money?
One revenue line is on record: luxury Product Sales.
Who are Baths By Design's main competitors?
Broad incumbents on record are Restoration Hardware (RH), Kohler Signature Stores, Wolseley Canada (Wolseley Luxury Showrooms) and Ferguson (Showrooms). Pirch is listed as an emerging player. Direct peers are Waterworks, Bath & Kitchen Showplace and TAPS Bath & Kitchen. Emco Corporation is listed as an others. House of Rohl Studio (Other Locations) is listed as a regional player.
Does Baths By Design have an API?
No public API is recorded for Baths By Design.
What industry is Baths By Design in?
Baths By Design's product category is Luxury Bath and Kitchen Fixtures Retail. Its primary akta.pro industry code is CRAIAFAC, Plumbing Fixtures & Faucets Showrooms, with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 541410 and its SIC code is 3430.