Software Too
Software Too is a Tokyo-based value-added reseller and distributor of professional creative software for the Japanese market, distributing third-party tools from Enfocus, Ziflow, CI HUB, Quark, EFI, callas, Extensis, and others, serving marketing, DTP, and print production teams.
- Company typePrivate
- Founded1991
- HeadquartersToranomon, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Software Too does
Software Too is a Tokyo-based value-added reseller and distributor of professional creative software tools, established in 1991 and operating as a wholly-owned subsidiary of Too Corporation. The company localizes, integrates, supports, and distributes a curated portfolio of third-party tools for the Japanese market spanning digital asset management, online proofing, PDF processing, workflow automation, 3D design, font management, and color management. The portfolio includes Ziflow (AI-enabled online proofing), CI HUB (digital asset integration for Adobe CC, Microsoft 365, and Google Workspace), the Enfocus suite (PitStop PDF preflight, Switch workflow automation, Griffin nesting), callas pdfToolbox, EFI Fiery color management, Extensis portfolio and font tools, QuarkXPress, Monotype Fonts, Strata Design 3D CX, Acronis Files Connect, Wrike, and the Palette Pico hardware color picker. Together these products cover the end-to-end creative production pipeline from asset creation through print-ready output.
Software Too generates revenue through software license resale (a mix of one-time perpetual licenses and recurring subscriptions), technical support and maintenance services, and hardware sales. Its go-to-market combines a Tokyo-based inside sales team reachable by phone and email, a self-service e-commerce storefront (swtoo.jp), free trial/demo downloads as a product-led growth lever, and a multi-channel marketing presence across its corporate website, Instagram, YouTube, X, and Facebook, supplemented by vendor webinars and user meetups. The company primarily targets marketing and creative teams, DTP and print production professionals, and creative/digital agencies within the Japanese domestic market, with registered capital of ¥45,000,000 and 11-50 employees. The strategic value proposition is curation and local enablement: assembling best-in-category international tools into a single Japanese-language procurement and support channel that no single vendor can offer in-market on its own.
Software Too firmographics
Firmographics- Name
- Software Too
- Legal name
- 株式会社ソフトウェア・トゥー
- Website
- https://swtoo.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Software Too is a Tokyo-based value-added reseller and distributor of professional creative software for the Japanese market, distributing third-party tools from Enfocus, Ziflow, CI HUB, Quark, EFI, callas, Extensis, and others, serving marketing, DTP, and print production teams.
- Ownership category
- akta.pro rank
Software Too industry classification
Industry- Product category
- Creative Software Distribution
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
Keywords
Where Software Too is headquartered
LocationHeadquarters
- HQ city
- Toranomon
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Software Too business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Software Product Distribution & Resale: Software Too purchases or licenses distribution rights for professional creative software from international vendors (Enfocus, callas, EFI, Extensis, Strata, CI HUB, Ziflow, Quark, Monotype, etc.) and resells them to Japanese customers via direct sales, an e-commerce store, and partner channels. Revenue is generated through one-time perpetual licenses, subscription renewals, and version upgrade fees.
- One-Time Software Licenses: Many products are sold as one-time perpetual licenses, with subsequent paid version upgrades. This creates periodic revenue spikes tied to major product releases.
- Technical Support & Maintenance Services: Software Too provides dedicated customer support and technical support services for its distributed products, including user registration, upgrade assistance, and specialized technical help for Enfocus, callas, EFI, and Extensis products.
- Hardware Sales (Palette Pico): Sale of physical hardware products such as the Palette Pico mobile color picker, priced as a one-time unit purchase (16,500 JPY tax-included).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Palette Pico one-time purchase |
| Subscription | Annual | CI HUB subscription and per-seat pricing |
| Subscription | Annual | Ziflow enterprise proofing platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Software Too product offering
Product offeringCore offering
Software Too is a Tokyo-based value-added reseller and authorized Japanese distributor of internationally developed professional creative software. The company localizes, integrates, supports, and resells a portfolio covering digital asset management (CI HUB, Extensis), online proofing (Ziflow), PDF processing (Enfocus PitStop, callas pdfToolbox), workflow automation (Enfocus Switch), 3D design (Strata), color management (Palette PICO), and related creative production tools to enterprise marketing, creative, and print production teams across Japan.
Product overview
Software Too provides a portfolio of creative software solutions including both proprietary/distributed products and reseller products. The core products include Ziflow (online proofing platform for creative review and approval), CI HUB (digital asset integration connecting creative applications to cloud storage and DAM systems), Enfocus Switch (workflow automation), Enfocus PitStop Pro (PDF preflight and editing), Enfocus Griffin (true shape nesting), and Palette PICO (hardware color picker). The company also distributes third-party products including QuarkXPress, callas pdfToolbox, Extensis Portfolio/Connect Fonts, Acronis Files Connect, Wrike, EFI Fiery, Monotype Fonts, and Brain Magic Orbital. The offering spans DTP/PDF tools, 3D design (Strata), font management, digital asset management, proofing, and workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Ziflow Online proofing platform for creative content review and approval, supporting unlimited storage, security compliance, and workflow automation for print, web, and video assets. Designed for marketing, creative, and brand teams that need to coordinate multi-stakeholder review and approval of design files, videos, websites, and marketing assets while ensuring brand and regulatory compliance.
- CI HUB Digital asset integration tool enabling direct access to cloud storage, stock providers, DAM, PIM, and project management tools from within Adobe Creative Cloud, Microsoft 365, and Google Workspace applications. Used by creative professionals and agencies (with 10,000+ global company installations) to unify brand asset access and reduce workflow fragmentation.
- Enfocus Switch Workflow automation platform enabling creation of custom automated flows to reduce operator workload and minimize errors in print and production operations. Targets print production and pre-press environments.
- Enfocus PitStop Pro PDF preflight checking and editing tool providing functions not available in existing applications for PDF quality control and modification. Used by pre-press, DTP, and print production professionals.
- Enfocus Griffin True shape nesting solution that efficiently arranges irregularly shaped objects to achieve faster processing and cost reduction in print production environments.
- Palette PICO World's first smart mobile color picker device with calibrated micro color sensor for accurate color scanning from any surface, paired with a mobile app supporting multiple color palettes including Japanese standards.
- Strata Design 3D CX Professional 3D design environment for design, illustration, and rich media production with modeling, rendering, and animation capabilities. Used for architectural visualization, product design, and VR content creation.
- QuarkXPress Desktop publishing and design software for creating print and digital publications.
- callas pdfToolbox PDF processing, preflight, and analysis tool for print production quality control.
- Extensis Portfolio Digital asset management system for organizing, searching, and distributing digital assets.
- Extensis Connect Fonts Font management and activation solution for organizing and activating fonts across applications.
- Acronis Files Connect File server solution enabling high-performance Windows servers to function as Mac and Windows shared file servers using AFP protocol.
- Wrike Work management platform for project planning, collaboration, and workflow tracking.
- EFI Fiery Digital front-end solutions for color printing and proofing workflow management.
- Monotype Fonts Font library and typography solutions for design and publishing.
- Brain Magic Orbital 3D design plugin for enhanced creative workflows.
- Enfocus Product Line (overall) Collection of Enfocus tools addressing PDF preflight, workflow automation, and true-shape nesting for print production environments, distributed and supported in Japan by Software Too.
Quantifiable outcome
- 59% reduction in time spent on proofing workflow management
- +2 more outcomes
Companies that use Software Too
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Software Too technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature6 records
Software Too partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Enfocus (ESKO)coreSoftware Too is the authorized Japanese distributor for the full Enfocus product line, including PitStop Pro, PitStop Server, Switch, Griffin, Connect ALL, and Connect YOU. Enfocus tools address PDF preflight, workflow automation, and true-shape nesting for print production environments.
- callas softwarecoreSoftware Too distributes callas pdfToolbox and pdfToolbox Server in Japan. callas pdfToolbox is a PDF processing toolkit for preflight, correction, and conversion, used extensively in print production workflows.
- EFI (Electronics for Imaging)coreSoftware Too distributes EFI Fiery XF, Fiery eXpress, and related proofing/color management products in Japan, supporting digital front-end and color proofing workflows for professional print production.
- Extensis (Monotype)coreSoftware Too distributes the Extensis portfolio including Connect Fonts (formerly Suitcase Fusion), Portfolio DAM, and related font/digital asset management tools for creative professionals in Japan.
- CI HUBcoreSoftware Too is the authorized Japanese distributor for CI HUB, a digital asset integration platform that connects Adobe Creative Cloud, Microsoft 365, and Google Workspace applications with cloud storage, stock providers, DAM, and PIM systems.
- ZiflowcoreSoftware Too is the authorized Japanese distributor for Ziflow, a cloud-based online proofing and creative review platform. Ziflow provides unlimited storage, multi-format file review, workflow automation, and ZiflowAI for compliance-driven approval workflows.
- QuarkcoreSoftware Too distributes QuarkXPress in Japan, the professional desktop publishing and layout software used for creating digital and print publications.
- MonotypecoreSoftware Too distributes Monotype's font management and creative tools, including Monotype Fonts ( Fonts.com, FontExplorer X), supporting enterprise font licensing and management for Japanese organizations.
- Strata (3D Design Software)coreSoftware Too is the authorized Japanese distributor for Strata Design 3D CX, a professional 3D modeling, rendering, and visualization software used for architectural visualization, product design, and VR content creation.
- AcroniscoreSoftware Too distributes Acronis Files Connect (formerly ExtremeZ-IP / Acronis Access Connect), a file server solution enabling Windows servers to serve as high-performance shared file servers for Mac and Windows clients, with 20,000+ license installations worldwide since 1991.
- Palette (Palette Pty Ltd)coreSoftware Too distributes Palette Pico, the world's smallest smart mobile color picker, and related color management tools. Pico features a micro-color sensor, Color Engine 2 chip, and support for over 80 international color libraries including Japanese standards (COPIC, NCS Delta).
- Adobe Creative CloudcoreAdobe Creative Cloud is supported as a host application for CI HUB integrations and Enfocus tools. CI HUB provides embedded panels within Adobe CC applications for direct access to cloud assets.
- Microsoft 365 & Google WorkspacecoreCI HUB integrates with Microsoft 365 (Word, Excel, PowerPoint, Outlook, SharePoint) and Google Workspace (Docs, Sheets, Slides) applications, enabling creative asset access directly within these productivity suites.
- Amazon Web Services (AWS)coreZiflow is hosted on AWS infrastructure, leveraging AWS's SOC1 and SOC2-certified physical security programs for its review and approval platform.
- OpenAI & Google GeminicoreZiflowAI leverages managed API access to OpenAI and Google Gemini enterprise-grade LLMs to power its AI-driven review and compliance assistance features within the Ziflow proofing platform.
- 株式会社Too (Too Corporation)coreSoftware Too is a wholly-owned subsidiary (100%出资) of 株式会社Too (Too Corporation), a major Japanese software and hardware company. Too Corporation provides capital and corporate governance, with shared executive leadership (石井 剛太 serves as President of both entities).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Software Too competitors and assessment
Company assessmentBroad incumbents
- SHI International: Global IT solutions and software licensing distributor, providing enterprise customers with multi-vendor software procurement and integration support — analogous to Software Too's role at a much larger global scale.
- CDW Corporation: Large US-based IT product and services distributor serving enterprise and SMB customers with software licensing, hardware, and professional services — a broader incumbent operating in the same value-added reseller category at greater scale.
- Adobe (Japan): Adobe operates its own direct Japan sales operation while also partnering with distributors like Software Too (which integrates CI HUB and Ziflow with Adobe Creative Cloud). The global vendor with established Japan presence is the broadest incumbent.
- Insight Enterprises: Global IT distributor and solutions integrator with hardware, software, and services businesses serving enterprise clients worldwide — analogous to Software Too but operating across much broader product categories and geographies.
Direct peers
- Macnica: Major Japanese IT and semiconductor/electronic components distributor with software resale operations. Comparable as a Japan-based B2B technology distribution specialist with value-added services and local technical support.
- Too Corporation: Parent company of Software Too and a listed Japanese distributor of imaging, software, and office solutions. Too Corp shares executive leadership and overlaps in software distribution to Japanese enterprises, making it the most direct operational peer.
- SOURCENEXT: Japanese software distribution company that resells consumer and SMB productivity, security, and creative software through direct e-commerce channels — directly comparable to Software Too's swtoo.jp storefront model.
Emerging players
- Figma: Cloud-native collaborative design platform that is reshaping the creative tooling stack — adjacent to Software Too's distributed portfolio and potentially substitutive for some of its DAM/proofing tools over time.
- Canva: AI-enabled consumer/prosumer creative platform — adjacent to Software Too's creative tooling distribution and a potential structural competitor as AI-native creative tooling democratizes previously professional-only workflows.
Regional players
- Canon IT Solutions: Japanese IT solutions subsidiary of Canon focused on document management, imaging, and enterprise software distribution — directly comparable to Software Too as a Japan-headquartered creative/document technology VAR.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Software Too social profiles
Digital presenceSoftware Too compliance and trust
Trust signalCompliance4 records
Software Too financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software Too leadership team
Management profileNumber of profiles
Profiles4 records
Software Too funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software Too M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software Too
What does Software Too do?
Software Too is a Tokyo-based value-added reseller and authorized Japanese distributor of internationally developed professional creative software. The company localizes, integrates, supports, and resells a portfolio covering digital asset management (CI HUB, Extensis), online proofing (Ziflow), PDF processing (Enfocus PitStop, callas pdfToolbox), workflow automation (Enfocus Switch), 3D design (Strata), color management (Palette PICO), and related creative production tools to enterprise marketing, creative, and print production teams across Japan.
Is Software Too a public or private company?
Software Too is a private company. It is classified as corporate owned and is currently operating.
When was Software Too founded?
Software Too was founded in 1991. It employs 11 to 50 people.
Where is Software Too based?
Software Too is headquartered in Toranomon, Japan, in the Asia region.
How does Software Too make money?
Four revenue lines are on record. Software Product Distribution & Resale is the primary driver. The others are one-Time Software Licenses, technical Support & Maintenance Services and hardware Sales (Palette Pico).
Who are Software Too's main competitors?
Broad incumbents on record are SHI International, CDW Corporation, Adobe (Japan) and Insight Enterprises. Direct peers are Macnica, Too Corporation and SOURCENEXT. Emerging players are Figma and Canva. Canon IT Solutions is listed as a regional player.
Does Software Too have an API?
No public API is recorded for Software Too.
What industry is Software Too in?
Software Too's product category is Creative Software Distribution. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription). Its NAICS code is 513210 and its SIC code is 7372.