Too Corporation
Too Corporation is a Japanese IT and creative tools trading company that distributes, deploys, and supports Apple hardware, Adobe and Autodesk software, and cloud platforms (Box, Miro, Zoom) for design studios, enterprises, and educational institutions across Japan, generating 34.3 billion JPY annually.
- Company typePrivate
- Founded1919
- HeadquartersMinato, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Too Corporation does
Too Corporation (株式会社Too) is a Japanese IT and creative tools trading company (shosha) founded in 1919 and headquartered in Minato, Tokyo. The company distributes, implements, and supports hardware, software, and cloud services for design, publishing, printing, video editing, and enterprise IT environments. Its core product portfolio spans Apple hardware (Mac, iPad, Vision Pro) as Japan's first Apple Authorized Enterprise Reseller (AAER), Adobe Creative Cloud (Platinum Reseller), Autodesk (Gold Partner), Box cloud content management (Gold Partner with 800+ deployments), Miro collaborative whiteboarding (Premier Partner), Zoom video conferencing, and network security and printing hardware from vendors including Fortinet, Canon, FUJIFILM, OKI, and EPSON. Too extends this product base with proprietary value-added services, most notably 'Anshin MDM' (Apple device management using Jamf/Iru), 'Anshin Pack' Mac lifecycle support, Box implementation and migration services, and digital proofing tools (Proof Checker PRO, Fault Finder Pro).
The company serves three primary customer verticals: design and creative industry (design studios, advertising agencies, video production, game developers, publishers), enterprise businesses deploying Apple devices and cloud productivity tools, and educational institutions from K-12 through higher education. It generates revenue through a mix of one-time hardware and software license sales, recurring cloud subscriptions (Box, Miro, Adobe Creative Cloud, Zoom), professional services (deployment, MDM management, training, repair), and design materials/retail through subsidiaries including Too Marker Products (COPIC markers), TOOLS INT'L, and the Tools shop retail chain. Distribution combines direct enterprise and education field sales teams across seven Japanese regional offices, an e-commerce storefront (netshop.too.com), three physical Tools retail shops, and event-driven demand generation through 150+ annual seminars and exhibitions.
The Too Holdings Corporation parent owns multiple wholly-owned subsidiaries spanning software distribution, design materials manufacturing, retail, digital marketplace (NFT), and international operations in the USA, China, and New Zealand. The group generated 34.3 billion JPY in revenue with 473 employees as of its February 2026 profile. Ownership is private and founder/management-controlled under President Gota Ishii (石井剛太), with no disclosed external private equity or venture capital investment.
Too Corporation firmographics
Firmographics- Name
- Too Corporation
- Legal name
- Too Corporation
- Website
- https://too.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Too Corporation is a Japanese IT and creative tools trading company that distributes, deploys, and supports Apple hardware, Adobe and Autodesk software, and cloud platforms (Box, Miro, Zoom) for design studios, enterprises, and educational institutions across Japan, generating 34.3 billion JPY annually.
- Ownership category
- akta.pro rank
Too Corporation industry classification
Industry- Product category
- IT and Creative Tools Distribution
- NAICS
- Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (3341), Software Publishers (5132), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Miscellaneous Publishing (2741), Papers & Allied Products (2600), Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)
- akta.pro secondary industries
- Project, Program & Product Management (EDAGANAE), Corporate Leadership & Management (EDAGANAA), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
Keywords
Where Too Corporation is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices9 records
Markets served
Too Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Hardware & Software): Too generates revenue through the sale of computers (Apple Mac, iPad), office equipment, peripherals, printers, and software licenses. The company acts as a value-added reseller for major brands including Apple, Adobe, Autodesk, and other enterprise software vendors, earning margins on product sales.
- Cloud Services & Subscriptions: Revenue from cloud-based services including Box (cloud content management), Miro (collaboration platform), Zoom, Dropbox, and Adobe Creative Cloud subscriptions. These provide recurring revenue through annual or monthly subscription billing.
- Technical Services & Support: Revenue from technical support services including device kitting, installation, on-site support, MDM management, and repair services. Also includes training services for enterprise and education customers.
- Design Materials & Supplies: Development, manufacture, and sale of design materials including COPIC markers (through Too Marker Products), art supplies, and printing consumables. Revenue from retail store operations (Tools shops) and wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Box Business plan - basic team collaboration |
| Subscription | Annual | Box Business Plus - enhanced collaboration |
| Subscription | Annual | Box Enterprise - large organization security |
| Subscription | Annual | Box Enterprise Plus - full AI-powered platform |
| Freemium | Monthly | Miro Free - basic board collaboration |
| Per seat | Annual | Miro Enterprise - advanced collaboration |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Too Corporation product offering
Product offeringCore offering
Too Corporation distributes and implements IT and creative tools—including Apple hardware, Adobe Creative Cloud, Autodesk, and cloud collaboration platforms (Box, Miro)—for creative professionals, enterprises, and educational institutions in Japan. The company bundles products with deployment, MDM management, training, and ongoing technical support through a nationwide direct sales network. It also manufactures and sells design materials including COPIC markers through its group companies.
Product overview
Too Corporation operates as a comprehensive technology solutions provider serving the design, creative, enterprise, and education sectors in Japan. The company offers a multi-category product portfolio centered on Apple hardware (Mac, iPad, Vision Pro), Adobe Creative Cloud software, device management solutions (Jamf, Iru, Okta), and cloud collaboration platforms (Box, Miro, Zoom, Brushup). The core offering is complemented by professional creative tools (Autodesk, Blackmagic Design), network security (FortiGate, TiFRONT), and office printing solutions (Canon, FUJIFILM, OKI, EPSON). Too differentiates through bundled services including device procurement, MDM deployment, installation, training, and ongoing technical support, enabling customers to deploy complete working environments rather than individual products. The company serves as a value-added reseller and systems integrator, with proprietary services like Proof Checker PRO and Fault Finder Pro for print production quality control.
Differentiator
Problem solved
Functional benefit
Brands
- 出水虎々 (Izumi Coco): Official 3D VTuber mascot character of Too Corporation, introduced as the company's guardian deity for over 104 years.
Products and services
- Apple Enterprise Products (Mac, iPad, Vision Pro) Apple computing devices and accessories for enterprise and education markets. Too is an Apple Authorized Enterprise Reseller (AAER) providing device procurement, deployment, and ongoing management.
- Adobe Creative Cloud Comprehensive creative software suite including Photoshop, Illustrator, InDesign, Premiere Pro, and other Adobe applications for design, video, and web professionals.
- Box Cloud Content Management Cloud content management platform enabling secure file sharing, collaboration, and workflow automation. Offers unlimited storage, version control, and AI-powered document management.
- Miro Collaborative Whiteboard AI-powered collaborative whiteboard platform for visual collaboration, brainstorming, and project planning. Features unlimited canvas, real-time collaboration, and 150+ templates.
- Autodesk Products Design and engineering software including AutoCAD, Maya, 3ds Max, and Fusion 360 for CAD, 3D modeling, animation, and product design.
- Jamf MDM Solution Apple device management (MDM) solution for enterprises and education; provides automated device configuration, inventory management, and security enforcement for Mac and iPad.
- Too Installation and Support Services Implementation, configuration, deployment, training, and ongoing technical support services for all product categories. Includes device setup, MDM enrollment, network configuration, and user training.
- Iru MDM Solution Mobile device management (MDM) solution for Apple devices; supports zero-touch enrollment and comprehensive device management for organizations.
- COPIC Markers and Design Materials Professional illustration markers, art supplies, modeling materials, and printing consumables manufactured by Too Marker Products Inc. and sold through retail stores and wholesale channels.
- Too Digital Marketplace NFT marketplace service for creators, artists, and companies to establish new economic zones using blockchain technology.
Quantifiable outcome
- 800+ companies supported with Box deployment
- +1 more outcomes
Companies that use Too Corporation
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Too Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature4 records
Too Corporation partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Apple Inc. (Apple Authorized Enterprise Reseller)coreToo is an Apple Authorized Enterprise Reseller (AAER) - the first in Japan since 2022. The partnership enables Too to provide comprehensive Apple device deployment, management, and support services for enterprise and education customers. Too also holds Apple Authorized Service Provider status for device repairs.
- Adobe Inc.coreToo is an Adobe Platinum Reseller, distributing Adobe Creative Cloud, Adobe Stock, and other Adobe software products to creative professionals and enterprise customers in Japan.
- JamfcoreJamf is a key MDM (Mobile Device Management) partner for Too, providing Apple device management software used in Too's 'Anshin MDM' service offering for enterprise and education customers.
- Autodesk, Inc.coreToo is an Autodesk Gold Partner, distributing CG, CAD, and video production software including 3ds Max, Maya, and Fusion 360 to creative and engineering customers.
- Box, Inc.coreToo is a Box Gold Partner with over 10 years of experience and 800+ company deployments. Provides Box implementation, migration, and ongoing operational support services.
- Miro (Miro-Japan Godo Kaisha)coreToo is Miro's Premier Partner - the highest tier. Provides Miro collaboration platform sales, implementation support, workshops, and Japanese-language support.
- Zoom Video CommunicationsminorToo distributes Zoom enterprise video conferencing and webinar solutions as part of its cloud services portfolio.
- Blackmagic DesignminorToo distributes Blackmagic Design video production equipment including switchers, cameras, and DaVinci Resolve software for video production workflows.
- Too Marker Products Inc. (COPIC)coreGroup company specializing in COPIC marker production, import, and sales - a leading brand in professional illustration markers. Also produces industrial modeling materials.
- TOOLS INT'L CorporationcoreGroup company specializing in modeling materials and devices for the automobile design market, developing and manufacturing products for industrial design applications.
- SOFTWARE Too CORPORATIONcoreGroup company distributing domestic and imported cutting-edge graphic software and hardware, complementing Too's main business.
- G-Too CorporationcoreGroup wholesale company supporting retail store sales with expertise in design and art supply field. Handles HR and labor administration for group companies.
- Too Digital Marketplace Inc.minorGroup company focused on creating new economic zones for creators, artists, and companies using NFT technology.
- bonnyColArt co.,Ltd.minorGroup company dealing with art materials and design goods.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Too Corporation competitors and assessment
Company assessmentDirect peers
- Connection (PC Connection): US-based IT VAR serving enterprise, education, and government customers with hardware, software, and cloud services. Directly comparable to Too's multi-segment IT distribution and value-added reseller model, including dedicated education sales motions.
- Macnica Holdings: Japanese IT distributor and trading company with a focus on semiconductors, network equipment, and enterprise IT services. Comparable to Too as a Japanese VAR/distributor serving enterprise and design/engineering customers, though Macnica's portfolio is more skewed toward components and network infrastructure.
- Otsuka Corporation: Japan's largest IT reseller (shosha), distributing hardware, software, and cloud services with deep enterprise and SMB reach. Closely comparable business model to Too as a multi-vendor IT VAR serving Japanese businesses, though at significantly larger scale (~¥1 trillion+ revenue).
- Daiwabo Information System: Japanese IT distribution company (part of Daiwabo Holdings) specializing in PC, server, software, and peripherals distribution to SMBs and enterprise. Closely comparable IT VAR model to Too's, particularly for hardware and software license distribution in Japan.
- CDW Corporation: Leading US-based multi-brand IT VAR serving enterprise, education, and government customers with hardware, software, and services. Directly comparable business model to Too as a value-added IT reseller across enterprise and education verticals, though operating at vastly larger scale.
- SHI International: Large US-based IT VAR and systems integrator offering hardware, software, cloud, and managed services across enterprise, public sector, and education. Highly comparable to Too's full-stack IT distribution and services model.
- Insight Enterprises: Global IT VAR providing hardware, software, and services to enterprise and mid-market customers. Comparable to Too's IT distribution and managed services model, with similar focus on multi-vendor solutions and lifecycle services.
Regional players
- Carahsoft Technology: US government IT VAR specializing in cloud, security, and infrastructure software distribution to federal, state, and local agencies. Comparable to Too's role as a multi-vendor VAR, though focused exclusively on the US public sector vertical.
Broad incumbents
- SCSK Corporation: Major Japanese IT services company providing system integration, IT management, and distribution services. Overlaps with Too in IT distribution and managed services but operates at much larger scale with broader system integration capabilities.
- Fuji Soft: Japanese embedded software and IT services firm providing system integration, software development, and IT product distribution. Comparable to Too in enterprise IT distribution and services, particularly in manufacturing and design verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Too Corporation social profiles
Digital presenceToo Corporation compliance and trust
Trust signalCompliance6 records
Too Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Too Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Too Corporation subsidiaries and ownership
Company hierarchySubsidiaries11 records
Too Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Too Corporation M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Too Corporation
What does Too Corporation do?
Too Corporation distributes and implements IT and creative tools—including Apple hardware, Adobe Creative Cloud, Autodesk, and cloud collaboration platforms (Box, Miro)—for creative professionals, enterprises, and educational institutions in Japan. The company bundles products with deployment, MDM management, training, and ongoing technical support through a nationwide direct sales network. It also manufactures and sells design materials including COPIC markers through its group companies.
Is Too Corporation a public or private company?
Too Corporation is a private company. It is classified as unknown and is currently operating.
When was Too Corporation founded?
Too Corporation was founded in 1919. It employs 11 to 50 people.
Where is Too Corporation based?
Too Corporation is headquartered in Minato, Japan, in the Asia region.
How does Too Corporation make money?
Four revenue lines are on record. Product Sales (Hardware & Software) is the primary driver. The others are cloud Services & Subscriptions, technical Services & Support and design Materials & Supplies.
Who are Too Corporation's main competitors?
Direct peers on record are Connection (PC Connection), Macnica Holdings, Otsuka Corporation, Daiwabo Information System, CDW Corporation, SHI International and Insight Enterprises. Carahsoft Technology is listed as a regional player. Broad incumbents are SCSK Corporation and Fuji Soft.
Does Too Corporation have an API?
No public API is recorded for Too Corporation.
What industry is Too Corporation in?
Too Corporation's product category is IT and Creative Tools Distribution. Its primary akta.pro industry code is EDAEAIAD, IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels), with a secondary code of EDAGANAE, Project, Program & Product Management. Its NAICS code is 334 and its SIC code is 2741.