pdc Marketing Information Technology

What pdc Marketing Information Technology does

pdc Marketing + Information Technology AG is a Wettingen, Switzerland-based full-service agency for customer management that has operated continuously since 1979. The company sells modular SaaS platforms — the pdc Relation Manager (xTool-Solutions: xRelation.base backend and xOnline/xRelation.web frontend with modules including xData, xCleansing, xAPI, xContact, xLMT, xLead, and xProduction.Campaign) for data, relationship, loyalty, and campaign automation, and the pdc Digital Manager (oTool-Solutions organized into Marketing Interaction Hub, Customer Interaction Hub, and Business Interaction Hub with modules including oCRM, oNurturing, oEvent, oCustomer-Helpdesk, oBusiness-Helpdesk, oKnowledge, oVoiceBot, oChat2Doc, oStocklocator, oSurvey, and oPreference) for digital customer interaction. Native integrations exist with SAP, Salesforce, Adobe Campaign, and Odoo.

The company monetizes through four revenue streams: SaaS subscriptions, professional services (consulting, campaign execution, event management, contact center), managed services (IT, hosting, ongoing campaign management), and transaction-based lettershop/printing/contact center work. Go-to-market is enterprise field sales targeting the DACH region with a primary vertical focus on automotive (Mercedes-Benz Schweiz, SHVK/Volkswagen dealer association, Jungheinrich, Trafo Baden named customers). Operations span three Swiss offices (Wettingen HQ, Wohlen and Biel/Bienne contact centers) supported by wholly-owned subsidiaries ProfiOffice GmbH, ProfiContact SARL, EBS Event- and Business Services GmbH, Labour Search GmbH, and KOMM Produktions AG. Throughput includes 2.5M+ managed customer records, 2M paper mailings, 7.5M+ digital mailings, and 1M+ calls annually.

In January 2026, SPEEEX Switzerland AG became the majority shareholder via a strategic investment, with founder/CEO Stefan Isliker retaining operating leadership and joining SPEEEX's board. Headcount is in the 11–50 band; no revenue, funding rounds, or detailed ownership percentages are publicly disclosed.

Name

pdc Marketing Information Technology

Legal name

pdc Marketing + Information Technology AG

Website

https://pdc-online.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

pdc Marketing + Information Technology AG is a Swiss full-service agency, founded 1979, selling modular SaaS platforms (pdc Relation Manager and pdc Digital Manager) plus consulting, contact center, and lettershop services — primarily to automotive OEMs, dealers, and enterprise B2B customers across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing Automation / CRM Software and Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Software Publishers (513210), Direct Mail Advertising (54186), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing automation software
• CRM automation services
• Customer data management
• Direct marketing agency
• Automotive CRM solutions

Headquarters

HQ city

Wettingen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Modular SaaS solutions including xTools and oTools platforms for CRM, marketing automation, customer interaction management, and ticketing - offered as subscription-based access with configurable modules
2. Professional Services: Full-service agency offerings including consulting, digital transformation management, campaign execution, contact center services (inbound/outbound), event management, and data management services
3. Managed Services: Ongoing managed services including IT management, system administration, data hosting, and continuous campaign management
4. Lettershop & Print Services: In-house lettershop capabilities for direct mail campaigns, digital printing, and fulfillment services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

pdc Marketing + Information Technology AG is a full-service agency for customer management that delivers marketing automation and technology-driven process solutions covering the entire CRM cycle from lead generation through after-sales engagement. The company sells two proprietary modular SaaS platforms (pdc Relation Manager/xTool-Solutions and pdc Digital Manager/oTools-Solutions) bundled with consulting, digital transformation, campaign execution, contact center services and an in-house lettershop/print fulfillment service, primarily to automotive manufacturers, dealers and enterprise B2B clients in the DACH region.

Product overview

pdc Marketing + Information Technology AG is a full-service agency for customer management offering marketing automation and technology-driven process solutions. The company operates two main software product lines: (1) the pdc Relation Manager (xTool-Solutions) — a platform for data, relationship, and marketing automation process control, comprising xRelation.base (backend SaaS for data/campaign management) and xOnline/xRelation.web (web frontend), along with modules for lead capture (xLead, xLMT), campaign output (xProduction.Campaign, xProduction.Selfservice, xProduction.Shop), workflow management (xWorkflow, xDialog), and call processes (xContact); and (2) the pdc Digital Manager (oTools-Solutions) — a modular SaaS platform for digital customer interaction organized into Marketing Interaction Hub (oEvent, oNurturing, oNotification, oPreference, oLandingpage, oLead, oSurvey, oCRM), Customer Interaction Hub (oCustomer-Helpdesk, oSalesFlow, oGoodwillflow, oStocklocator), and Business Interaction Hub (oBusiness-Helpdesk, oCourtesyflow), with AI-powered modules including oKnowledge (knowledge management with AI), oVoiceBot (voice/conversation analysis), and oChat2Doc (document chat interface). Supporting services include an in-house lettershop/fulfillment service and customer contact center operations in Wohlen and Biel. The company has over 40 years of CRM and marketing experience, manages 2.5 million customer records, and is a member of SPEEEX Switzerland AG.

Differentiator

Problem solved

Functional benefit

Brands

• pdc Relation Manager: Platform for Data, Relationship, and Marketing Automation Process Control - xTool-Solutions for Relationship, Data, Loyalty & Campaign Automation
• pdc Digital Manager

Products and services

• pdc Relation Manager (xTool-Solutions) Platform for Data, Relationship, and Marketing Automation Process Control providing solutions for relationship management, data management, loyalty management, and campaign automation. Comprises xOnline/xRelation.web as the management frontend and xRelation.base as the control backend, with integrated modules including xLead, xLMT, xProduction.Campaign, xWorkflow, xDialog, and xContact. Designed for enterprises managing complex CRM and marketing automation needs across multiple channels.
• pdc Digital Manager (oTools-Solutions) Modular SaaS platform for digital customer interaction covering marketing campaigns, customer service, and business ticketing. Organized into Marketing Interaction Hub (MIH), Customer Interaction Hub (CIH), and Business Interaction Hub (BIH), it delivers AI-powered knowledge management (oKnowledge), AI voice assistance (oVoiceBot), event management (oEvent), CRM (oCRM), helpdesk/ticketing (oCustomer-Helpdesk, oBusiness-Helpdesk), lead nurturing (oNurturing), preferences (oPreference), surveys (oSurvey), inventory location (oStocklocator), and document chat (oChat2Doc). Designed for enterprises running digital multi-stage customer interaction programs.
• Lettershop / Druckanfrage (Print and Fulfillment Service) In-house lettershop service providing digital printing, machine and manual assembly, a web portal for digital print-ready files, and complete fulfillment including merchandise warehouse management. Supports campaign execution with annual capacity of 2M paper mailings and 7.5M digital mailings. Designed for enterprises running direct mail, multi-channel campaigns, and physical fulfillment programs.
• Customer Contact Center Services Outsourced customer contact center services delivered through two Swiss contact centers (Wohlen and Biel/Bienne) providing inbound and outbound customer dialogue, customer service, B2C and B2B telemarketing, and FTE pooling, overflow, and peak management. Part of the pdc full-service agency delivery model. Designed for enterprises seeking to scale customer service and engagement capacity.

Quantifiable outcome

• Processed over 2.5 million customer data records
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ProfiOffice GmbHcoreChannel Partner/ Reseller/ DistributorContact center partner located in Wohlen, Switzerland, providing full-solution contact center services (inbound/outbound) with pdc-relevant tools including xContact, xRelation, xGateway
• ProfiContact SARLcoreChannel Partner/ Reseller/ DistributorContact center partner located in Biel/Bienne, Switzerland, providing customer contact management services
• Meninx AGmajorTechnology or IntegrationSoftware development, document management, print solutions, and digital solutions partner based in Spreitenbach, Switzerland
• hpms AGmajorStrategic or Co-development PartnerEvent services and live marketing partner for event technology and live communication
• Winkler Live Com AGminorChannel Partner/ Reseller/ DistributorEvent technology and live communication services partner
• Woehrle Pirola AGminorChannel Partner/ Reseller/ DistributorAdvertising and PR agency partner
• PR Facts AGminorChannel Partner/ Reseller/ DistributorPR and digital agency partner
• Odoo S.A.majorTechnology or IntegrationProvider and developer of Odoo software and apps as well as potential migration services. Odoo powers pdc's website and is used as underlying platform for some solutions.
• openfellas GmbHmajorImplementation/ SI/ Consulting Partner2nd and 3rd level support partner for Odoo software and apps, based in Munich
• KOMM Produktions AGmajorChannel Partner/ Reseller/ DistributorAgency for advertising productions and textile management located at Schwimmbadstrasse 45, Wettingen
• EBS Event- & Business Services GmbHmajorChannel Partner/ Reseller/ DistributorEvent management and business process consulting partner using pdc's xEvent and Event Manager tools
• hosttech GmbHmajorTechnology or IntegrationVirtual datacenter for high-availability systems providing Customer Interaction Hub infrastructure
• Oeschger Verpackungsservice AGmajorChannel Partner/ Reseller/ DistributorPackaging and logistics management, e-commerce partner based in Wettingen for fulfillment services

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arvato: Arvato (Bertelsmann subsidiary) provides CRM, customer experience, and contact-center services globally with strong automotive-sector presence in DACH. Closely comparable to pdc's full-service CRM, contact-center, and automotive focus.
• isolutions AG: isolutions is a Switzerland-based Salesforce consulting partner specializing in CRM, marketing automation, and customer experience implementations. Closely comparable as a Swiss-headquartered CRM/marketing-automation services firm.
• Diva-e: Diva-e is a leading German digital agency and Salesforce Summit Partner delivering end-to-end e-commerce and CRM/marketing-automation solutions. Comparable to pdc's full-service delivery model in DACH.
• ec4u AG: ec4u is a DACH-based CRM consulting firm specialized in Salesforce, Microsoft Dynamics, and marketing-automation implementations. Directly comparable to pdc as a CRM/marketing-automation services provider in the same region.

Broad incumbents

• Capgemini Invent: Capgemini Invent delivers large-scale CRM, customer experience, and digital transformation consulting for global enterprises including automotive. Comparable to pdc at a much broader, multi-region scale.
• Merkle: Merkle (Dentsu) is a global CXM/CRM and marketing-automation services firm with deep data, technology, and platform integration capabilities. A broader incumbent operating in the same CRM/marketing-services category as pdc at much larger scale.
• AKQA: AKQA (WPP) is a global design and innovation agency delivering digital experience, CRM, and marketing-automation services for major brands. Overlaps with pdc's full-service digital and customer-execution capabilities.
• Wunderman Thompson: Wunderman Thompson (WPP) is a global creative, technology, and CRM/marketing-automation agency serving enterprise clients. Comparable as a broader incumbent in the same customer-experience and CRM services category.

Regional players

• SinnerSchrader (now part of Accenture Song): SinnerSchrader was a Hamburg-based digital agency focused on CRM, marketing platforms, and customer experience for enterprise clients. Comparable to pdc's enterprise digital-agency and CRM delivery model in DACH.
• netrics AG: netrics is a Swiss IT and cloud-services company providing hosting, managed services, and CRM-adjacent digital services to Swiss enterprises. Comparable as a Swiss-based technology-services firm serving the same DACH enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100042034764497

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pdc Marketing Information Technology