What Schepnet does

LAB51 (formerly Schepnet, rebranded June 1, 2015) is a privately held e-commerce agency headquartered in Tilburg, Netherlands, founded in 1999. The firm operates an end-to-end "E-Commerce 360°" methodology built around the Magento 2 platform (with Kentico CMS for B2B sites), serving Dutch and Benelux clients ranging from SMB to multinationals across verticals including FMCG (Ben & Jerry's), consumer electronics (Lenco), beauty (Viva Pura, Consulta), children's footwear (BunniesJR, Braqeez), food and beverage (Shop Andalucia), and agriculture/irrigation (DVC Beregening).

The technical offering centers on Magento 2 webshop design, development, and migration (with a documented 30-day Magento 1-to-2 migration process), supplemented by certified hosting on Byte's Hypernode environment, third-party integrations (Akeneo PIM, Channable feed management, PotatoCommerce performance modules, MailChimp and MailCampaigns for email), and a Google Partner-certified digital marketing practice covering SEO, SEA, feed marketing, and analytics.

Revenue is generated through project-based fees for development work and retainer arrangements for managed services, marketing, hosting, and ongoing support. The go-to-market combines consultative direct sales led by partner-level advisors (John van der Stelt, Frank Daamen) with ecosystem-driven referrals from a network of certified technology partners and an FRMWRK co-marketing partnership extending reach into South/Southwest Netherlands. With approximately 12-15 named personnel and no institutional funding disclosed, LAB51 operates as a small but credentialed specialist agency in the Dutch Magento ecosystem, generating a 4.7/5 Google rating across 17 reviews and showcasing 14+ named client case studies.

Name

Schepnet

Legal name

LAB51

Website

https://lab51.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

LAB51 (formerly Schepnet) is a Tilburg, Netherlands-based e-commerce agency founded in 1999 that provides end-to-end Magento 2 development, hosting, digital marketing, and integration services to SMB and enterprise clients across the Benelux region.

Ownership category

akta.pro rank

Product category

E-commerce Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Magento 2 development
• E-commerce agency
• Online marketing services
• Webshop development
• Digital commerce partner

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Magento 2 E-Commerce Development & Consulting: Full-service e-commerce agency offering Magento 2 webshop development, migration, strategy, and ongoing management. Revenue is generated through project-based fees and retainer arrangements for managed services.
2. Online Marketing Services: Digital marketing services including SEO, SEA, Feed Marketing (Channable), Email Marketing (MailChimp, MailCampaigns), and Analytics/Google Ads setup, offered as standalone or bundled retainer engagements.
3. Modules, Integrations & Support: Custom module development, third-party integrations (Akeneo PIM, payment providers, ERP/CRM systems), and ongoing support/maintenance contracts.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Schepnet (trading as LAB51) is a Tilburg-based e-commerce agency that builds, migrates and optimizes Magento 2 webshops for B2B and B2C merchants in the Benelux. The firm delivers an integrated E-Commerce 360° proposition combining Magento 2 webshop development (including the pre-configured Supernelle Magento 2 Shop), PIM and feed-marketing integrations (Akeneo, Channable), email marketing (MailChimp), Google Partner certified SEO/SEA services, and post-launch modules, integrations and support.

Product overview

LAB51 is an e-commerce agency that rebranded from Schepnet in 2015. They operate under the E-Commerce 360 formula, offering Magento 2 webshops as their core platform, supplemented by Supernelle (a pre-configured Magento 2 solution), Akeneo PIM integration for product information management, Channable for product feed management, MailChimp email marketing services, and Google Partner services. Their approach combines Magento 2 platform development with marketing, hosting, and integration services to provide end-to-end e-commerce solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento 2 Webshop Development Custom design, build and launch of Magento 2 webshops for B2B and B2C merchants, including migration from legacy platforms with a claimed 30-day time-to-market.
• Supernelle Magento 2 Shop Pre-configured Magento 2 webshop solution offered by Schepnet as a faster-launch alternative to fully bespoke builds, aimed at merchants seeking a ready-made foundation.
• Akeneo PIM Integration Integration of the Akeneo Product Information Management system with Magento 2 to centralize and enrich product data across channels.
• Channable Product Feed Management Channable feed management integration for syndicating product data to marketplaces, comparison engines and advertising channels.
• MailChimp Email Marketing Services Email marketing services built on the MailChimp platform, covering campaign setup, automation and integration with the Magento 2 webshop.
• Google Partner Services (SEO and SEA) Search engine optimization and search engine advertising services delivered under Schepnet's Google Partner certification, focused on driving qualified traffic to Magento 2 webshops.
• Online Marketing Services Integrated online marketing offering covering SEO, SEA, feed marketing and email marketing, delivered as a managed service for Magento 2 merchants.
• Modules, Integrations and Support Post-launch support, custom module development and third-party integrations to maintain and extend Magento 2 webshops over time.

Quantifiable outcome

• 30-day Magento 2 migration time-to-market
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• AkeneocoreTechnology or Integration · 18 January 2019LAB51 became an Akeneo Partner in January 2019. Akeneo is a Product Information Management (PIM) system providing a centralized platform to collect, manage, and enrich product information (technical, usage, emotional data, and media files) for export to any channel. Integration with Magento 2 webshops is a key part of LAB51's E-Commerce 360 offering.
• ChannablecoreTechnology or Integration · 1 December 2018LAB51 became a Channable partner in December 2018. Channable is a product feed management tool enabling product listings on 1000+ comparison sites, affiliate networks, and marketplaces including Bol.com, Google Shopping, and Amazon. LAB51 integrates Channable with Magento 2 shops for its clients.
• FRMWRKcoreStrategic or Co-development Partner · 30 October 2018LAB51 entered a strategic partnership with FRMWRK (Rotterdam) in October 2018, focused on technical development, business development, and online marketing in South and Southwest Netherlands. FRMWRK specializes in platform optimization and custom development while LAB51 excels at connecting proven solutions. The partnership combines both agencies' optimized Magento 2 foundations for a stronger client offering.
• Byte (Hypernode)coreTechnology or Integration · 7 March 2017LAB51 is a Byte Partner certified for Hypernode, Byte's managed Magento hosting platform. The Hypernode Certified Agency certification recognizes LAB51's excellence in performance and security of Magento shops and professional development processes. Over 65% of large Dutch Magento agencies work with Hypernode hosting.
• GooglecoreTechnology or Integration · 1 January 2010LAB51 has been a Google Partner since 2010, certified in Analytics and Google Ads. The partnership enables LAB51 to set up Google Analytics, Tag Manager, Search Console, and AdWords for client projects, with certified expertise in Search, Mobile, Video, Display, Shopping, and Analytics.
• Magento 2coreTechnology or IntegrationLAB51 is a certified Magento 2 partner developing fast, stable, and powerful webshops. Magento 2 is the core e-commerce software platform for all of LAB51's client projects. LAB51 was the first Dutch agency to have a live Magento 2 shop (mid-2016) and has optimized its migration process to 30 days. Multiple team members hold Magento 2 certifications.
• MailChimpcoreTechnology or IntegrationLAB51 is a Certified MailChimp Expert, developing conversion-increasing email templates and managing MailChimp email marketing campaigns for clients. Services include template design, content population, campaign sending, and statistics reporting, with integration into existing websites.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elgentos: Dutch Magento 2 / Adobe Commerce agency with similar Benelux focus, comparable service offering (webshop development, hosting, digital marketing) and overlapping customer segment of SMB to mid-market merchants.
• Vendic: Dutch Magento 2 specialist agency delivering e-commerce development, integrations and marketing across Benelux — directly comparable in scale, vertical mix and partnership model to LAB51.
• Guapa E-commerce: Dutch Magento 2 and e-commerce agency offering webshop development, PIM integration and digital marketing — directly comparable in technology stack and customer type.
• Youwe: Dutch digital agency specializing in Magento/Adobe Commerce, Akeneo PIM and integrations — directly competing with LAB51 on Benelux enterprise and mid-market e-commerce mandates.
• Space48: UK-based Magento / Adobe Commerce agency offering similar services (development, hosting, digital marketing, support) to merchants comparable to LAB51's customer base.
• Bfulfill Partners: Belgian Adobe Commerce / Magento agency delivering e-commerce implementation and digital marketing in the Benelux market, competing for the same Dutch and Belgian merchants as LAB51.
• Redkiwi: Benelux-based Magento and Shopware e-commerce agency offering implementation, hosting and digital marketing services, serving SMB and mid-market merchants similar to LAB51's core segment.
• Shopworks: Dutch e-commerce and digital agency with Adobe Commerce focus, providing development, integrations and digital marketing to Benelux merchants; comparable scale and customer profile to LAB51.

Broad incumbents

• Valtech: Global digital and e-commerce consultancy with Adobe Commerce specialization; competes with LAB51 for enterprise and mid-market e-commerce programs across Benelux and beyond.
• DEPT®: Large global digital agency headquartered in Amsterdam with a substantial e-commerce practice (Adobe Commerce, Shopify, commercetools); competes with LAB51 on mid-market and enterprise e-commerce mandates in Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lab51ecommerce
• LinkedInlinkedin.com/company/lab51

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schepnet