What Youwe does

Youwe is an independent, privately held full-service digital agency headquartered in Rotterdam, Netherlands, with six offices across the Netherlands, the United Kingdom, and Sweden. The company operates a platform-agnostic implementation model delivering digital transformation services spanning enterprise e-commerce (Magento/Adobe Commerce, Shopify Plus, Commercetools), content management (Drupal, Pimcore), product information management (Pimcore, Akeneo), marketing automation (Marketo, Dotdigital, Klaviyo, Eloqua, Pardot, Act-On), and enterprise system integration (Alumio iPaaS with SAP, Salesforce, and proprietary ACI Weave). It serves enterprise and mid-market clients primarily across retail, fashion, manufacturing, industrial supplies, financial services, travel & hospitality, and non-profit verticals, with named customer logos including Liebherr, Auping, PostNL, Heidelberg, Hotelbeds, GoCardless, G4S, Schneider Electric, and Royal Barenbrug Group.

The agency's technology stack centers on certified partnerships with ten-plus enterprise platforms, complemented by two proprietary products: ACI Weave (integration and data orchestration framework) and Artificial Corporate Intelligence (AI-powered corporate intelligence platform). Youwe has productized AI/analytics into dedicated service lines covering agentic AI workflows, AI process intelligence, contract intelligence, supply chain intelligence, and AI-enabled analytics, and demonstrates AI application through client work such as Symson AI-powered pricing and Chadwicks AI-driven product enrichment. The technology profile is that of a system integrator leveraging third-party AI primitives rather than a developer of proprietary foundation models.

Commercially, Youwe makes money through project-based professional services engagements for strategy, implementation, and design, supplemented by managed services and ongoing support retainers. Pricing is custom-quoted, with multi-year contracts common; 110+ documented case studies underpin enterprise field sales. The company is owned privately (previously known as Fisheye), with no disclosed institutional investors, no parent company, and no disclosed revenue or headcount.

Name

Youwe

Legal name

Youwe

Website

https://youweagency.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Youwe is an independent, Netherlands-based full-service digital agency delivering enterprise e-commerce, PIM, CMS, marketing automation, and integration implementations across the Netherlands, UK, and Sweden. The firm serves mid-market and enterprise clients in retail, manufacturing, financial services, and adjacent verticals through certified partnerships with Magento, Shopify Plus, Pimcore, Marketo, and others.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Digital agency services
• E-commerce implementation
• Marketing automation
• Product information management
• Enterprise data integration

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Consulting & Strategy Services: Strategic consulting engagements for digital transformation, digital strategy development, and digital excellence programs
2. Implementation & Development Services: E-commerce platform implementation (Magento, Shopify, Commercetools), CMS development (Drupal, Pimcore), and custom development services
3. Marketing Automation Services: Marketing automation platform implementation (Marketo, Klaviyo, Dotdigital), campaign management, and marketing technology consulting
4. Managed Services & Support: Ongoing platform support, managed hosting, and continuous optimization services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Youwe is a full-service digital agency that delivers end-to-end digital transformation services for enterprise and mid-market clients, including strategy consulting, e-commerce platform implementation (Magento/Adobe Commerce, Shopify Plus, Commercetools), CMS development (Drupal, Pimcore), marketing automation (Marketo, Klaviyo, Dotdigital), product information management, and enterprise system integration. The agency operates as a certified implementation partner across multiple third-party platforms and complements these with proprietary tools (ACI Weave, Artificial Corporate Intelligence) and ongoing managed services.

Product overview

Youwe is a full-service digital agency offering a comprehensive portfolio of services organized into three main categories: Digital Infrastructure (Digital Experience/DXP, Enterprise Commerce, Product Information Management, AI & Cloud Infrastructure, Customer & Partner Portals, Managed Services), Process Optimization (Agentic AI & Workflows, Commercial & Pricing, Product Lifecycle Management, Sustainability & ESG, AI Process Intelligence, Contract Intelligence, Supply Chain Intelligence), and Data Foundation (Enterprise Data Architecture, Data Engineering & API, ACI Weave, AI & Analytics Enablement, Master Data Management, Data Transformation, Artificial Corporate Intelligence). The agency operates as a platform-agnostic implementation partner working with technology partners including Shopify Plus, Pimcore, Drupal, Magento/Adobe Commerce, Hyvä Themes, Alumio, Marketo, Dotdigital, Commercetools, and Klaviyo. Services include UX/design, development, integration, digital marketing, marketing automation, and ongoing managed services, delivered across multiple industries including retail, fashion, manufacturing, healthcare, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience (DXP) Services Comprehensive digital experience platform service encompassing content management, customer engagement, and multi-channel experience delivery across web, mobile, and in-store touchpoints, offered to enterprise and mid-market clients seeking integrated digital experience transformation.
• Enterprise Commerce Services End-to-end e-commerce solutions for enterprise clients including platform implementation, customization, and optimization for B2B and B2C operations, with deep expertise across Magento/Adobe Commerce, Shopify Plus, and Commercetools.
• Product Information Management Services PIM solutions enabling centralized product data management, enrichment, and distribution across multiple sales channels and markets, primarily delivered through Pimcore and Akeneo PIM implementations.
• AI & Cloud Infrastructure Services Cloud-based AI infrastructure solutions for deploying machine learning models, automation workflows, and intelligent business processes, enabling enterprises to operationalize AI capabilities.
• Managed Services & Support Ongoing platform support, maintenance, and optimization services ensuring system reliability and performance, delivered under multi-year contracts to enterprise clients.
• Customer Centric Design Services UX research, design, and prototyping services focused on customer experience optimization and conversion improvement, delivered as part of digital transformation engagements.
• ACI Weave Proprietary integration framework connecting enterprise systems and enabling seamless data flow across the technology ecosystem, offered as a standalone product alongside Youwe's implementation services.
• Artificial Corporate Intelligence Advanced AI-powered business intelligence platform synthesizing corporate data for strategic decision support and competitive insights, offered as a standalone product aligned with Youwe's AI process intelligence capabilities.
• Agentic AI & Autonomous Workflows Services AI-powered autonomous workflow solutions that automate complex business processes with minimal human intervention, delivered as part of Youwe's process optimization services portfolio.

Quantifiable outcome

• Auping achieved 480% e-commerce revenue increase and 300% Google position improvement
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability10 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationTechnology partnership for Shopify Plus e-commerce implementations. Youwe is a certified Shopify Plus partner providing e-commerce solutions for clients.
• PimcorecoreTechnology or IntegrationCertified Pimcore partner for Product Information Management (PIM) and Master Data Management (MDM) implementations. Youwe implements Pimcore for enterprise data management solutions.
• DrupalcoreTechnology or IntegrationExpert Drupal implementation partner for content management and digital experience platforms. Youwe provides Drupal development, theming, and ongoing support.
• Magento / Adobe CommercecoreTechnology or IntegrationPremier Adobe Commerce (Magento) implementation partner. Youwe delivers Magento e-commerce solutions with extensive integration capabilities including SAP connector.
• Hyvä ThemescoreTechnology or IntegrationHyvä development partner providing modern Magento frontend implementations. Youwe builds performance-optimized e-commerce experiences with Hyvä.
• AlumiocoreTechnology or IntegrationCertified Alumio iPaaS partner for integration platform implementations. Youwe uses Alumio to connect e-commerce platforms with backend ERP and PIM systems.
• MarketocoreTechnology or IntegrationCertified Marketo implementation partner for marketing automation. Youwe provides Marketo setup, configuration, and campaign management services.
• DotdigitalcoreTechnology or IntegrationDotdigital implementation partner for e-commerce marketing automation. Youwe delivers Dotdigital email marketing and customer engagement solutions.
• CommercetoolscoreTechnology or IntegrationCommercetools implementation partner for composable commerce solutions. Youwe provides Commercetools architecture and deployment services.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo partner for customer data platform and email/SMS marketing. Youwe implements Klaviyo for e-commerce brands seeking personalized marketing.
• SAPcoreTechnology or IntegrationSAP integration partner. Youwe implements Magento SAP connectors enabling real-time data synchronization between SAP ERP systems and e-commerce platforms.
• SalesforcecoreTechnology or IntegrationSalesforce integration partner. Youwe implements Marketo-Salesforce integrations and Salesforce CRM connections for marketing-sales alignment.
• Adobe Experience CloudcoreTechnology or IntegrationAdobe partner providing Experience Manager, Analytics, Campaign, and Magento Commerce implementations for enterprise digital transformation.
• AkeneocoreTechnology or IntegrationAkeneo PIM implementation partner. Youwe delivers Akeneo product information management solutions integrated with e-commerce platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Greenberry: Dutch digital agency focused on e-commerce, PIM, and marketing technology implementations for B2B and B2C brands. Direct overlap with Youwe in the Dutch e-commerce and PIM implementation market.
• Elastique: Dutch digital agency delivering digital strategy, design, and technology implementations to enterprise clients. Comparable regional peer in the Netherlands market with similar client scale.

Broad incumbents

• Capgemini: Global consulting and digital services firm with a large commerce, customer experience, and Adobe/Salesforce practice. Competes on enterprise digital transformation RFPs across Europe.
• Merkle: Dentsu-owned data-driven marketing technology and customer experience firm with deep Marketo, Adobe, and Salesforce practices. Overlaps Youwe in marketing automation implementation and customer data platform work.
• Accenture Interactive / Song: Global incumbent offering large-scale digital transformation, commerce (including Adobe, SAP Commerce Cloud), and marketing operations. Competes with Youwe on enterprise RFPs but at significantly greater scale and breadth.
• Reply: Large European digital services group with dedicated commerce and experience practices (Bitmama, Xister Reply). Comparable in delivering end-to-end digital transformation, omnichannel commerce, and marketing automation to enterprise clients.
• Deloitte Digital: Big Four digital practice delivering Adobe, SAP, and Salesforce implementations alongside strategy consulting. Competes for the same enterprise digital transformation budget as Youwe with a much wider service portfolio.

Direct peers

• Valtech: Global digital agency specializing in commerce, content, and marketing platforms with strong Adobe, SAP, and Salesforce partnerships. Highly comparable given overlapping platform ecosystems (Magento, Commercetools, Pimcore) and European mid-market/enterprise focus.
• DEPT: Amsterdam-headquartered digital agency operating at similar scale across Europe and the US, offering e-commerce, marketing technology, and digital transformation services. Closest comparable by geography, service mix, and customer segment.
• Emakina: European digital agency group with strong Benelux presence, delivering e-commerce, content, and marketing technology implementations to enterprise clients. Comparable in geography, platform partnerships (Adobe, Salesforce), and customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/youwe_global
• Facebookfacebook.com/Youwe.Global
• LinkedInlinkedin.com/company/youwe
• Instagraminstagram.com/weareyouwe/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youwe