Made by US
MADE BY US is a creative and cultural marketing studio launched by MADE BY ALL to help brands and traditional talent operate like native creators, leveraging a parent-managed creator roster with over a billion people in combined reach.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made by US does
MADE BY US is a creative and cultural marketing studio launched on 2025-12-10 by parent company MADE BY ALL, a digital management company. The studio is built to help brands and traditional talent operate as native participants in the creator economy rather than as peripheral sponsors of it. Its core offering is strategic and creative services — cultural marketing, creator-economy positioning, and creator-led brand work — rather than a packaged software product; the studio does not appear to sell a discrete technology platform.
The studio's principal asset is its access to MADE BY ALL's creator roster, which includes Teyana Taylor, Dhar Mann, and Hannah Stocking and collectively reaches over one billion people across platforms. This creator network functions as both a content/distribution backbone and a credibility anchor for prospective brand clients. The studio was established with three named anchor clients — Keurig Dr Pepper, UNREAL Snacks, and OWM — suggesting a services-led, retainer or project-based business model typical of mid-sized creative agencies, though no pricing terms, contract structures, or revenue figures are publicly disclosed.
The business is led by president Nic Stanich, formerly of Disney and Tastemade, whose entertainment and creator-economy background is positioned as a core competency. Reported firmographic headcount is 11-50 employees; the firmographic record also lists Amsterdam, Netherlands as the corporate location (legal entity listed as MADE BY ALL), though the launch announcement does not specify a geographic base of operations for client work. The studio operates as a privately held, non-listed entity inside its parent group, with no funding rounds, M&A activity, or investor information disclosed in the available data.
Made by US firmographics
Firmographics- Name
- Made by US
- Legal name
- MADE BY ALL
- Website
- https://mbu.digital
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MADE BY US is a creative and cultural marketing studio launched by MADE BY ALL to help brands and traditional talent operate like native creators, leveraging a parent-managed creator roster with over a billion people in combined reach.
- Ownership category
- akta.pro rank
Made by US industry classification
Industry- Product category
- Creative Marketing Services
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Made by US is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Made by US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Made by US product offering
Product offeringCore offering
Made by US is a creative and cultural marketing studio launched by parent company MADE BY ALL. It helps brands and traditional talent operate like creators in the creator economy by providing creator-native marketing strategies and cultural relevance. The studio is led by president Nic Stanich (formerly of Disney and Tastemade) and launched with anchor clients including Keurig Dr Pepper, UNREAL Snacks, and OWM.
Product overview
MADE BY US is a single core product offering — a creative and cultural marketing studio launched by parent company MADE BY ALL. The studio is designed to help brands and traditional talent operate like creators in the creator economy. It is led by newly appointed president Nic Stanich (formerly of Disney and Tastemade) and launched with anchor clients including Keurig Dr Pepper, UNREAL Snacks, and OWM.
Differentiator
Problem solved
Functional benefit
Products and services
- MADE BY US Creative Studio A creative and cultural marketing studio designed to help brands and traditional talent operate like creators in the creator economy. It is led by president Nic Stanich (formerly of Disney and Tastemade) and provides creator-native marketing strategies, cultural relevance expertise, and access to a roster of top creators (Teyana Taylor, Dhar Mann, Hannah Stocking) collectively reaching over a billion people.
Companies that use Made by US
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Made by US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Made by US partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Made by US competitors and assessment
Company assessmentDirect peers
- Whalar: Whalar is a creator marketing agency and talent management firm that helps brands activate creator partnerships and content. Comparable to Made by US in serving both brands and creators across the creator economy.
- Night Media: Night Media is a creator management and media company representing top digital creators. Comparable to the MADE BY ALL parent structure and the creator-talent management model underpinning Made by US.
- Viral Nation: Viral Nation is a global creator marketing agency that helps brands run influencer and creator-led campaigns. It is the closest direct peer to Made by US given its focus on connecting brands with creators for cultural marketing initiatives.
- Jellysmack: Jellysmack operates a creator economy platform helping creators grow, monetize, and partner with brands. Comparable to Made by US's positioning of helping creators and brands operate in the creator economy.
- Studio71 (ProSiebenSat.1): Studio71 is a digital media and creator network that produces content with creators and connects them to brands. Comparable to Made by US in combining content production, creator representation, and brand partnerships.
- Obviously: Obviously is a creator and influencer marketing agency executing large-scale campaigns for enterprise brands. Directly comparable to Made by US as a creative-first agency serving enterprise brand clients in the creator economy.
Broad incumbents
- Endeavor (WME): Endeavor owns WME, one of the largest talent agencies with significant creator economy operations. A broad incumbent peer given its scale and overlapping brand-creator-talent services.
- United Talent Agency (UTA): UTA is a major talent agency with a dedicated influencer and digital talent division. Comparable to Made by US as a broad incumbent bridging traditional talent representation and creator economy services for brands.
- Tastemade: Tastemade is a food and travel media company producing creator-led video content for brands. Comparable through president Nic Stanich's prior affiliation and overlapping brand-creator content production model.
Emerging players
- Hello Sunshine: Hello Sunshine is a media company producing creator- and talent-led content for brands and audiences. An emerging player peer given its talent-led creative model and brand partnership focus, though with a more media-property orientation than Made by US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Made by US social profiles
Digital presenceMade by US financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made by US leadership team
Management profileNumber of profiles
Profiles1 record
Made by US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made by US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made by US
What does Made by US do?
Made by US is a creative and cultural marketing studio launched by parent company MADE BY ALL. It helps brands and traditional talent operate like creators in the creator economy by providing creator-native marketing strategies and cultural relevance. The studio is led by president Nic Stanich (formerly of Disney and Tastemade) and launched with anchor clients including Keurig Dr Pepper, UNREAL Snacks, and OWM.
Is Made by US a public or private company?
Made by US is a private company. It is classified as corporate owned and is currently operating.
When was Made by US founded?
Made by US was founded in 2012. It employs 11 to 50 people.
Where is Made by US based?
Made by US is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Made by US's main competitors?
Direct peers on record are Whalar, Night Media, Viral Nation, Jellysmack, Studio71 (ProSiebenSat.1) and Obviously. Broad incumbents are Endeavor (WME), United Talent Agency (UTA) and Tastemade. Hello Sunshine is listed as an emerging player.
Does Made by US have an API?
No public API is recorded for Made by US.
What industry is Made by US in?
Made by US's product category is Creative Marketing Services. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios.