SmartSpotter
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SmartSpotter firmographics
Firmographics- Name
- SmartSpotter
- Legal name
- SmartSpotter B.V.
- Website
- https://smartspotter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SmartSpotter industry classification
Industry- Product category
- Retail Execution Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where SmartSpotter is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices11 records
Markets served
SmartSpotter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- SmartSpotter Crowdsourcing: Crowdsourced retail intelligence service where retailers and suppliers pay for in-store execution monitoring using the Spotter network. Revenue based on number of assignments/visits conducted.
- SmartSpotter Team (SaaS): SaaS subscription platform for internal field teams. Organizations subscribe to use the SmartSpotter app within their own teams for store execution reporting. Free trial available, then subscription-based.
- SmartSpotter Connect: Targeted data collection for out-of-home channel, providing distribution and compliance insights on demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | SmartSpotter Team - Free Trial |
| Subscription | Annual | SmartSpotter Team - Enterprise Subscription |
| Usage-based | Pay-as-you-go | Crowdsourcing - Per Assignment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SmartSpotter product offering
Product offeringCore offering
SmartSpotter is a crowdsourced retail intelligence platform that enables retailers and FMCG suppliers to verify in-store execution across thousands of stores. A network of thousands of Spotters uses a mobile app to capture photo, video, and audio evidence of shelf, planogram, promotional, pricing, and merchandising compliance, which is delivered through a real-time cloud dashboard. The offering is complemented by a SaaS module (SmartSpotter Team) for internal field forces, SmartSpotter Connect for out-of-home channel data, and additional services such as SmartSampling, Competitor Intelligence, and Market Research.
Product overview
SmartSpotter is a retail intelligence platform consisting of a core crowdsourcing platform powered by a network of thousands of Spotters (consumers), combined with SmartSpotter Team (a SaaS module for organizations' own field teams), SmartSpotter Connect (for out-of-home channel data), SmartSampling (product sampling with feedback), Competitor Intelligence, and Market Research modules. The platform offers a suite of measurement solutions including Shelf Compliance, Promo Compliance, Retail Media Compliance, Price Measurements, Mystery Visits, and Merchandising. All data is consolidated into a real-time dashboard with photo, video, and audio evidence. The platform serves both retailers and suppliers to ensure in-store execution agreements are fulfilled, with services available across multiple countries through regional offices and partners.
Differentiator
Problem solved
Functional benefit
Brands
- SmartSpotter Team: SaaS solution allowing organizations to use the SmartSpotter app within their own teams for field services and store operations.
- SmartSpotter Connect
- SmartSpotter PRO
- SmartSampling
- Competitor Intelligence
- Market Research
Products and services
- SmartSpotter (Core Platform) Crowdsourced retail intelligence platform enabling retailers and suppliers to measure in-store execution. Thousands of Spotters act as eyes and ears on the shop floor, collecting photo, video, and audio evidence of retail compliance, which is fed into real-time customer dashboards.
- SmartSpotter Team
Quantifiable outcome
- 3% improvement in in-store execution = 1% increase in revenue
- +2 more outcomes
Companies that use SmartSpotter
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
SmartSpotter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
SmartSpotter partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hamilton Bright B.V.corePayroll services provider for Spotters. Part of the Smollan group that owns SmartSpotter. Provides operational infrastructure for the crowdsourced workforce.
- SmollancoreThe world's largest field marketing organization. Parent company of SmartSpotter. Provides global reach, execution power, and operational infrastructure for field marketing services.
- Resource Experience LimitedcoreTrading as SmartSpotter UK and Ireland. Company registered in England and Wales providing SmartSpotter services in UK and Republic of Ireland markets.
- SmartSpotter Australia & New ZealandcoreManaging Director Andres Velasquez leads operations in Australia and New Zealand. Partner franchise providing crowdsourced retail intelligence services in ANZ region.
- COMBERAminorPartner mentioned in German market for field marketing services.
- FMSminorField marketing services partner mentioned in German market.
- 4P&PminorCzech partner helping companies and retailers improve sales performance.
- REL Field MarketingminorField marketing agency in UK helping brands and retailers improve sales performance.
- SmartSpotter ConnectcoreStandalone platform for out-of-home channel data collection. Integrated with SmartSpotter ecosystem for targeted retail insights.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SmartSpotter competitors and assessment
Company assessmentEmerging players
- Planorama (Visio Group): Planorama uses image recognition and AI for planogram compliance and in-store execution monitoring, addressing the same shelf and merchandising compliance pain point as SmartSpotter with a more automated (less crowdsourced) approach. Comparable FMCG customer base.
- Storesensus: Storesensus delivers retail intelligence through field agents completing store audits, shelf checks, and promotional compliance tasks for CPG brands and retailers in Europe. Closely comparable crowdsourced retail audit service.
Direct peers
- Premise Data: Premise crowdsources data collection through a global network of contributors capturing in-store and in-market observations for retailers, CPGs, and development organizations. Direct overlap in crowdsourced panel, retail execution use cases, and FMCG/retail client base.
- Gigwalk: Gigwalk runs a crowdsourced field force platform where mobile users complete in-store audits, photo capture, and merchandising tasks for major brands and retailers. Closely aligned enterprise SaaS + crowd-based delivery model to SmartSpotter.
- BeMyEye (Field): BeMyEye operates the same crowdsourced 'on-demand workforces' model as SmartSpotter, connecting a panel of smartphone-equipped users to brands and retailers for in-store execution and merchandising tasks across Europe. Highly comparable product, customer base, and gig-economy delivery mechanism.
- Field Agent: Field Agent is the US counterpart to SmartSpotter's model, paying a crowd of consumers to audit retail shelves, capture photos, verify pricing, and run mystery shops for CPG brands. Same crowdsourced retail intelligence playbook, same primary customers (FMCG suppliers and retailers).
- Trax Retail: Trax provides in-store execution and shelf intelligence for CPGs and retailers, combining computer vision with retail data capture. Direct substitute for the same shelf, planogram, and promotional compliance use cases that drive SmartSpotter's core revenue.
Broad incumbents
- NielsenIQ: NielsenIQ is a global retail measurement and consumer intelligence incumbent serving CPGs and retailers with store audit, pricing, and shelf data. SmartSpotter competes for a portion of the same retail execution budget (and notably is also a Nielsen partner).
- Smollan (Field Marketing): Smollan is SmartSpotter's parent and the world's largest field marketing organization, providing in-store merchandising and execution services for global brands. While SmartSpotter adds the digital/crowdsourced layer, Smollan's traditional field force addresses the same in-store execution problem from a different delivery model.
Regional players
- AFS (Advantage Field Services / Smollan-aligned): Advantage Field Services provides outsourced merchandising, audit, and retail execution services across Africa and select markets via field reps, overlapping with SmartSpotter's enterprise retail execution offering in regional geographies outside SmartSpotter's core European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartSpotter social profiles
Digital presenceSmartSpotter financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartSpotter leadership team
Management profileNumber of profiles
Profiles4 records
SmartSpotter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartSpotter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartSpotter
What does SmartSpotter do?
SmartSpotter is a crowdsourced retail intelligence platform that enables retailers and FMCG suppliers to verify in-store execution across thousands of stores. A network of thousands of Spotters uses a mobile app to capture photo, video, and audio evidence of shelf, planogram, promotional, pricing, and merchandising compliance, which is delivered through a real-time cloud dashboard. The offering is complemented by a SaaS module (SmartSpotter Team) for internal field forces, SmartSpotter Connect for out-of-home channel data, and additional services such as SmartSampling, Competitor Intelligence, and Market Research.
Is SmartSpotter a public or private company?
SmartSpotter is a private company. It is classified as corporate owned and is currently operating.
When was SmartSpotter founded?
SmartSpotter was founded in 2011. It employs 1 to 10 people.
Where is SmartSpotter based?
SmartSpotter is headquartered in Amsterdam, Netherlands, in the Europe region.
How does SmartSpotter make money?
Three revenue lines are on record. SmartSpotter Crowdsourcing is the primary driver. The others are smartSpotter Team (SaaS) and smartSpotter Connect.
Who are SmartSpotter's main competitors?
Emerging players on record are Planorama (Visio Group) and Storesensus. Direct peers are Premise Data, Gigwalk, BeMyEye (Field), Field Agent and Trax Retail. Broad incumbents are NielsenIQ and Smollan (Field Marketing). AFS (Advantage Field Services / Smollan-aligned) is listed as a regional player.
Does SmartSpotter have an API?
No public API is recorded for SmartSpotter.
What industry is SmartSpotter in?
SmartSpotter's product category is Retail Execution Intelligence. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 518 and its SIC code is 7372.