Valk solutions
Valk Solutions is a Dutch software company providing the ASPOS omnichannel cloud platform for retailers, serving SMBs and enterprise chains across fashion, food, DIY, drug/beauty, hospitality, and other verticals with integrated POS, e-commerce, inventory, and loyalty.
- Company typePrivate
- Founded1994
- HeadquartersMontfoort, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Valk solutions does
Valk Solutions BV is a Dutch retail software company founded in 1989 and headquartered in Montfoort, the Netherlands, with a secondary office in Tilburg and 51-100 employees. It builds and operates the ASPOS omnichannel cloud platform, which runs 100% online and real-time on a single central database unifying point-of-sale, e-commerce webshop, inventory, loyalty and vouchering, business intelligence, electronic shelf labels, order management, and warehouse/store handheld operations. The company serves retail businesses ranging from independent single stores to enterprise chains across multiple verticals including fashion, food, DIY, drug and beauty, books and office, tobacco and convenience, pet and garden, hospitality, and public transport, with named customers such as Wibra, Udea/Ekoplaza, Vitaminstore, Bouwmaat XL, Bugaboo, Lekkerland, Bruna, Hubo, and Welkoop.
The technology stack is built around the proprietary ASPOS platform with a REST API exposing more than 100 web services, deep integrations to payment providers (Adyen, Worldline, CCV, Mollie), e-commerce platforms (Shopify, WooCommerce, Magento), marketplaces via ChannelEngine, BI through Qlik, and ESL hardware from Solum (a Samsung subsidiary). Adjacent product lines include PFA Fashion ERP and WMS for clothing, sports, textile, lingerie and shoe retailers, the Countr global POS for hospitality and public transport operating in 30 countries with 10 languages and 180 currencies, and the JDS Product Information database aggregating millions of products from over 1,000 suppliers.
The business model combines multi-year SaaS subscriptions for ASPOS, transaction-based pricing for Countr, add-on module licensing for BI, PDA, kiosk, ESL and integrations, and professional services revenue from consultancy, training, project management, and support. Distribution is primarily direct sales with personalized demos, supplemented by self-service onboarding for Countr and partner referrals from technology and wholesaler partners (such as CB, Lekkerland, DU, and DA). The company holds ISO 27001 and ISAE 3402 Type 2 certifications, expanded internationally with ASPOS live in France via Wibra in late 2024, and acquired Cocosoft in January 2025 to broaden its software portfolio.
Valk solutions firmographics
Firmographics- Name
- Valk solutions
- Legal name
- Valk Solutions BV
- Website
- https://valksolutions.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Valk Solutions is a Dutch software company providing the ASPOS omnichannel cloud platform for retailers, serving SMBs and enterprise chains across fashion, food, DIY, drug/beauty, hospitality, and other verticals with integrated POS, e-commerce, inventory, and loyalty.
- Ownership category
- akta.pro rank
Valk solutions industry classification
Industry- Product category
- Retail Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)
Keywords
Where Valk solutions is headquartered
LocationHeadquarters
- HQ city
- Montfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Valk solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- ASPOS SaaS Subscription: ASPOS is offered fully hosted as Software as a Service (SaaS). Customers pay subscription fees for access to the platform, applications, and cloud hosting. New software versions are released regularly at no extra cost. The model unburdens customers from servers and technology at their premises.
- Additional Module Licenses: Additional modules and applications such as BI Dashboard, PDA, Kiosk, and ESL services are add-on purchases on top of the base ASPOS platform subscription.
- Professional Services: Revenue generated from consultancy, training, project management, support, onsite service, and hosting services provided to customers.
- Countr Transaction-based: Countr global POS charges per transaction, making it a capex-friendly solution. Supports self-onboarding and is available for free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | ASPOS base platform with core POS, webshop, and central management |
| Transaction based/ take rate | Pay-as-you-go | Countr global POS with modular applications |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Valk solutions product offering
Product offeringCore offering
Valk Solutions provides the ASPOS omnichannel cloud platform — a 100% online, real-time SaaS solution with a single central database that unifies POS, e-commerce, inventory, loyalty, order management, BI analytics, ESL, and warehouse operations for retail businesses. The offering is extended by the PFA Fashion ERP & WMS, the Countr global POS for hospitality and public transport, and the JDS product information database, with professional services and third-party integration support completing the product suite.
Product overview
Valk Solutions provides an all-in-one omnichannel retail software ecosystem centered on the ASPOS Management Suite, a cloud platform operating 100% online and real-time. ASPOS integrates multiple modules including POS, Self-Checkout (SCO), Loyalty & Vouchering (EVL), PDA for inventory management, BI Dashboard for analytics, Kiosk for in-store digital engagement, Instore App for customer service, API Connector for third-party integrations, Electronic Shelf Labels (ESL) for price management, and Order Management System (OMS) for omnichannel fulfillment. The platform also includes a built-in Webshop with PWA technology. Complementary products include PFA Fashion ERP & WMS for specialized fashion retail operations and Countr Global POS for hospitality and international markets. JDS Product Information provides automated supplier data feeds. Professional services and third-party integration support complete the offering.
Differentiator
Problem solved
Functional benefit
Brands
- ASPOS: Omnichannel cloud platform for retail businesses featuring POS, e-commerce, loyalty, BI dashboard, and order management solutions
- Countr
- PFA
- JDS
Products and services
- ASPOS Management Suite Core omnichannel cloud platform for retail, operating 100% online and real-time with a single central database. Unifies customers, products, prices, and stocks across stores, central office, distribution centers, and webshops, enabling unified commerce by default and omnichannel by design.
- ASPOS POS All-in-one point of sale application with functions for payments, returns, discounts, giftcards, vouchers, and customer management on a single screen. Operates 100% online and real-time with offline capability during internet failure. Available as tablet POS, Flex POS for mobile use, and self-checkout.
- ASPOS Self-Checkout (SCO) Self-checkout application allowing customers to scan products, choose language, pay by pin or gift card, and print or email receipts. Designed for retail stores seeking to reduce queue times and personnel costs.
- ASPOS Loyalty & Vouchering (EVL) Loyalty and vouchering module supporting customer rewards across all sales channels, with a trigger service for real-time marketing campaigns and transparent inter-store settlement of loyalty points.
- ASPOS PDA Wireless handheld terminal application for store and warehouse operations, supporting product management, price adjustments, stock counts, order picking, receipt control, and customer service on an Android operating system with real-time processing.
- ASPOS BI Dashboard Business intelligence dashboard developed in Qlik for in-depth retail analytics, providing real-time insights into sales, customers, purchases, and stocks with interactive analysis, benchmarks, and trend development.
- ASPOS Kiosk In-store kiosk application that prevents no-sales due to out-of-stocks. Allows customers to search products, request information, watch videos, and place orders, with full integration into the POS for seamless checkout.
- ASPOS Instore App Mobile application for store staff to recognize customers and access customer details, purchase history, order status, and product information for personalized in-store service.
- ASPOS API Connector REST API connector providing more than 100 web services for third-party applications to interact with ASPOS data, including customer data, products, orders, webshop functions, and shopping cart contents.
- ASPOS Electronic Shelf Labels (ESL) Electronic shelf label service providing real-time price updates and product information on Solum hardware (Samsung subsidiary), using digital ink technology for sustainable, long-lasting labels in multiple sizes and colors.
- ASPOS Order Management System (OMS) Omnichannel order management supporting order in store, click & collect, online orders with various delivery options including ship from store and dropshipment, plus returns, exchanges, and inter-branch orders.
- ASPOS Webshop Fully integrated omnichannel webshop built with Progressive Web App (PWA) and Vue.js technology, achieving best Google Lighthouse scores for SEO and performance, with click & collect, loyalty integration, and B2B options.
- ASPOS Flex POS Mobile POS solution allowing staff to serve customers anywhere in the store, at shelves, fitting rooms, or at external events and markets.
- PFA Fashion ERP & WMS Specialized ERP and WMS solution for fashion retail chains in clothing, sports, textile, lingerie, and shoe industries. Handles purchasing, budgeting, stock monitoring, automatic reordering, redistribution, and replenishment, with support for seasonal assortments in colors and sizes, RFID, put-to-light, and marketplace integrations.
- Countr Global POS International cloud-based POS solution for hospitality, leisure, and public transport. Supports 30 countries, 10 languages, and 180 currencies with modular applications including POS, Self-Service Kiosk, Mobile Ordering, Kitchen Management, and Online Dashboards. Charges per transaction, available with free trial and self-onboarding.
- JDS Product Information Joint Data Service article database containing millions of products from thousands of suppliers. Provides automated product data feeds to ASPOS with daily updates on new products, prices, and purchase orders.
- Professional Services Consultancy, training, project management, support, onsite service, hosting, maintenance, and development services for ASPOS implementations and integrations.
- Third Party Connections Integration services connecting ASPOS with third-party systems via REST API, supporting more than 150 interactive services for ecommerce, payments, ERP, delivery, and CRM integrations.
Quantifiable outcome
- 20% of shelf prices are incorrect without ESL - ESL service ensures 100% price accuracy
- +4 more outcomes
Companies that use Valk solutions
Customer profileNamed customers17 records
Segments11 records
Ideal customer profiles4 records
Valk solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature10 records
Valk solutions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Solum (Samsung subsidiary)coreSolum, a Samsung subsidiary and the number 1 worldwide in Electronic Shelf Labels (ESL), provides hardware for the ASPOS ESL service. Solum produces labels in many sizes and colors with digital ink technology. The partnership provides hardware for dynamic pricing and automated shelf label updates.
- AdyencorePayment processing integration for secure card transactions at POS terminals. Adyen provides certified PIN integration with ASPOS cash registers.
- ShopifycoreE-commerce platform integration allowing Shopify stores to connect with ASPOS for unified commerce operations.
- WooCommercecoreWordPress e-commerce plugin integration for ASPOS omnichannel connectivity.
- MagentocoreAdobe Magento e-commerce platform integration for ASPOS data synchronization.
- ChannelEnginecoreMarketplace integration platform connecting ASPOS with major marketplaces including Amazon, Bol.com, Walmart, and eBay for unified product listings and order management.
- WorldlinecorePayment service provider integration for POS transaction processing in European markets.
- CCV (Fiserv)corePayment terminal integration for cash register transactions.
- QlikcoreBusiness intelligence platform used for ASPOS BI dashboard with interactive analytics, benchmarks, and trend development.
- CB (Centraal Boekhuis)coreMajor Dutch book and media wholesaler with electronic ordering integration for books and office supplies retailers.
- LekkerlandcoreTobacco and convenience wholesaler with direct electronic ordering connection to ASPOS for tobacco and convenience retailers.
- DU (Drogist Union)coreDutch drugstore wholesale association with direct connections for drug and beauty retailers.
- DA (Dezer Appeal)coreDutch pharmacy and health product wholesale network for drug and beauty segment.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Valk solutions competitors and assessment
Company assessmentDirect peers
- Toast: Toast is a leading cloud-based POS and management platform specifically for restaurants and hospitality. Directly comparable to Valk's Countr sub-brand, which targets hospitality with POS, kitchen management, and ordering modules.
- TouchBistro: TouchBistro provides iPad-based POS for restaurants and hospitality with table-side ordering, kitchen display, and inventory features. Comparable to Valk's Countr global POS offering for hospitality segment.
- Lightspeed Commerce: Lightspeed is a publicly-traded omnichannel commerce platform providing POS, e-commerce, inventory, and analytics for retail and hospitality SMBs globally. Directly comparable to Valk Solutions in retail POS, omnichannel features, and modular SaaS architecture, with stronger international footprint.
- Vend (Lightspeed Retail): Vend (now part of Lightspeed) is a cloud-based POS and retail management platform for SMBs. Comparable feature set to Valk's ASPOS including POS, inventory, ecommerce, and customer loyalty, though with broader geographic presence.
- MplusKASSA: MplusKASSA is a Dutch retail and hospitality POS software provider serving SMBs in the Netherlands. Directly competes with Valk Solutions in the Dutch market with similar POS, webshop, and omnichannel offerings.
Others
- Worldline: Worldline is a major European payment service provider and existing Valk partner for POS transaction processing. Adjacent ecosystem participant rather than direct competitor, but reflects the broader retail payment infrastructure space where Valk's solutions integrate.
Broad incumbents
- Square (Block): Square offers point-of-sale, payments, and retail management software widely used by SMBs globally. Comparable to Valk in POS and omnichannel retail features for SMB segment, though Square's reach and ecosystem dwarf Valk's regional presence.
- Shopify: Shopify is the leading global commerce platform offering POS (Shopify POS), online store, OMS, and extensive app ecosystem. Broader than Valk's ASPOS but targets similar retail customers with unified commerce; Valk already integrates with Shopify as a partner.
Regional players
- Shopbox: Shopbox is a Dutch cloud-based POS and retail management software provider for SMB retailers in the Netherlands. Regional competitor to Valk Solutions targeting similar Dutch SMB retail customers.
- Exact Software: Exact is a Dutch-origin ERP, accounting, and business software vendor with strong Benelux presence. Both Exact and Valk serve Dutch retail and business customers; they are also technology partners with Exact integrated into ASPOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valk solutions social profiles
Digital presenceValk solutions compliance and trust
Trust signalCompliance3 records
Valk solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valk solutions leadership team
Management profileNumber of profiles
Valk solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Valk solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valk solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valk solutions
What does Valk solutions do?
Valk Solutions provides the ASPOS omnichannel cloud platform — a 100% online, real-time SaaS solution with a single central database that unifies POS, e-commerce, inventory, loyalty, order management, BI analytics, ESL, and warehouse operations for retail businesses. The offering is extended by the PFA Fashion ERP & WMS, the Countr global POS for hospitality and public transport, and the JDS product information database, with professional services and third-party integration support completing the product suite.
Is Valk solutions a public or private company?
Valk solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Valk solutions founded?
Valk solutions was founded in 1994. It employs 51 to 100 people.
Where is Valk solutions based?
Valk solutions is headquartered in Montfoort, Netherlands, in the Europe region.
How does Valk solutions make money?
Four revenue lines are on record. ASPOS SaaS Subscription is the primary driver. The others are additional Module Licenses, professional Services and countr Transaction-based.
Who are Valk solutions's main competitors?
Direct peers on record are Toast, TouchBistro, Lightspeed Commerce, Vend (Lightspeed Retail) and MplusKASSA. Worldline is listed as an others. Broad incumbents are Square (Block) and Shopify. Regional players are Shopbox and Exact Software.
Does Valk solutions have an API?
Yes. The ASPOS API Connector is a comprehensive set of webservices for online and realtime interaction with the ASPOS database. A library of more than 100 web services offers functionality for customer data, addresses, products, product groups, orders, webshop functions, shopping cart contents, reviews, and 'my store' information. The Connector API is the basis for omnichannel products including webshops and third-party applications. API keys are provided under non-disclosure to third parties contracted by customers. The API works 100% online and in real-time, ensuring one truth across the entire organisation. For e-commerce, the Connector API supports more than 100 web services for retrieving, mutating and writing data including customer data, product data and stock data.
What industry is Valk solutions in?
Valk solutions's product category is Retail Management Software. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 541511 and its SIC code is 7370.