Equitable Mediation Services
Equitable Mediation Services is a virtual divorce-mediation practice serving couples across six U.S. states, delivering flat-fee unlimited-session mediation plus coaching and digital courses, built on credentialed finance-and-negotiation expertise and a 98% resolution rate across more than 1,000 matters since 2008.
- Company typePrivate
- Founded2008
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Equitable Mediation Services does
Equitable Mediation Services, LLC is a privately held, bootstrapped virtual divorce-mediation practice founded in 2008 by Joe Dillon and co-founded in 2011 by Cheryl Dillon. The firm provides neutral third-party divorce mediation to married couples across six U.S. states (California, Illinois, New Jersey, New York, Pennsylvania, and Washington), with all sessions delivered over Zoom or phone. Its core service encompasses custody, child support, spousal support, parenting plans, and asset/equitable-distribution negotiations, billed under a flat-fee unlimited-session model typically priced at $6,000-$10,000 per couple — materially below the $25,000-$200,000 cost band of collaborative or litigated divorce — and a 98% resolution rate is cited across more than 1,000 completed matters.
The product surface is built on three layers. The first is the live mediation engagement, supported by proprietary analytic frameworks — Marital Lifestyle Review & Cost of Living Analysis, Post-Marital Budget & Income Analysis, Tax Implication Analysis of Property Division, and Change of Circumstance Scenario Planning — applied by a credentialed mediator team (MBA in Finance plus Harvard, MIT, and Northwestern training). The second is one-on-one divorce coaching delivered by Cheryl Dillon, CPC at $150 per 60-minute session. The third is a digital product suite sold through the "Clarity by Equitable Mediation" storefront, including the $49 Divorce Financial Preparation Kit, the "How to Prepare for Divorce" course, the "Divorce Negotiation Mastery" course, and a free introductory mini-course; collectively these function as top-of-funnel lead generation and a lower-priced entry point.
Revenue mechanics combine the flat-fee mediation engagements, per-session coaching, and one-time digital-course purchases, with bottom-of-funnel conversion driven by free info calls and intake qualifier forms, and top-of-funnel demand generated through an SEO-optimized state-by-state resource library, multiple podcast appearances, and earned media in Forbes, Business Insider, Newsweek, HuffPost, Yahoo, and MSN. The practice operates as a small (1-10 employee) founder-led firm, registered in California, with no disclosed outside funding, parent company, or subsidiaries.
Equitable Mediation Services firmographics
Firmographics- Name
- Equitable Mediation Services
- Legal name
- Equitable Mediation Services, LLC
- Website
- https://equitablemediation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equitable Mediation Services is a virtual divorce-mediation practice serving couples across six U.S. states, delivering flat-fee unlimited-session mediation plus coaching and digital courses, built on credentialed finance-and-negotiation expertise and a 98% resolution rate across more than 1,000 matters since 2008.
- Ownership category
- akta.pro rank
Equitable Mediation Services industry classification
Industry- Product category
- Divorce Mediation Services
- NAICS
- Offices of Lawyers (54111), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
- akta.pro secondary industry
- Estate & Probate Administration Services (FSAEAKAD)
Keywords
Where Equitable Mediation Services is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equitable Mediation Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Divorce Mediation Services: Full-service divorce mediation with unlimited sessions for one flat fee. No hourly billing surprises. Includes financial expertise, custody negotiations, asset division, and comprehensive agreement drafting.
- Divorce Coaching Sessions: Private one-on-one coaching sessions with Cheryl Dillon, CPC. Single 60-minute sessions at $150 each. Sessions conducted via phone or video conferencing.
- Digital Courses and Kits: Online educational products including How to Prepare for Divorce Course, Divorce Negotiation Mastery Course, The Essential Guide to Divorce Mediation mini-course, and Divorce Financial Preparation Kit at $49-$97 price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full-Service Divorce Mediation - Flat Fee |
| Unit Pricing | Pay-as-you-go | Divorce Coaching Session |
| One time/ perpetual license | Pay-as-you-go | Divorce Financial Preparation Kit |
| Freemium | Pay-as-you-go | Free Mini-Course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Equitable Mediation Services product offering
Product offeringCore offering
Equitable Mediation Services provides full-service, flat-fee divorce mediation conducted via Zoom by founder Joe Dillon, helping couples negotiate parenting plans, child support, alimony, and asset division without court involvement. The practice is supplemented by private one-on-one divorce coaching with co-founder Cheryl Dillon (CPC) and a small suite of online courses and kits sold through a separate digital learning platform. Services are delivered virtually across six U.S. states: California, Illinois, New Jersey, New York, Pennsylvania, and Washington.
Product overview
Equitable Mediation Services offers a unified service portfolio centered on divorce mediation as the core offering, supplemented by individual divorce coaching and a suite of digital educational courses and kits. The core mediation service provides neutral third-party facilitation to help couples negotiate settlement agreements on parenting plans, child support, alimony, and asset division. Divorce coaching, delivered by Certified Professional Coach Cheryl Dillon, offers one-on-one emotional support for individuals navigating divorce. The digital learning suite includes paid courses (How to Prepare for Divorce, Divorce Negotiation Mastery) and a free introductory course on mediation, plus a $49 Divorce Financial Preparation Kit with downloadable financial planning tools.
Differentiator
Problem solved
Functional benefit
Brands
- Clarity by Equitable Mediation: Online learning platform offering digital courses and kits for divorce preparation, including the Divorce Financial Preparation Kit and other educational resources.
Products and services
- Divorce Mediation Services Full-service, flat-fee divorce mediation providing neutral third-party facilitation to help couples negotiate and reach fair settlement agreements on parenting plans, child support, alimony, and asset division without court involvement. Delivered virtually via Zoom across six U.S. states.
- Divorce Coaching One-on-one private coaching sessions led by Certified Professional Coach Cheryl Dillon to help individuals navigate the emotional and practical challenges of divorce, including decision-making, emotional management, and preparation for mediation. Priced at $150 per 60-minute session via phone or Zoom.
- Divorce Financial Preparation Kit Digital kit providing downloadable checklists, worksheets, balance sheet templates, and budget planning tools for both individual and joint expenses to help users prepare for the economic aspects of divorce. Priced at $49 one-time.
- How to Prepare for Divorce Course Expert-guided online course providing skills and roadmap to master the difficult negotiation process of divorce terms, helping users understand the divorce process and avoid common mistakes.
- Divorce Negotiation Mastery Course Proven-strategies online course teaching negotiation skills to help users navigate divorce negotiations and reach win-win settlements without court.
- The Essential Guide to Divorce Mediation Course Free mini-course explaining what divorce mediation is, how it works, and how to decide if it is the right choice for one's divorce or separation.
Quantifiable outcome
- 98% of cases reach full resolution
- +3 more outcomes
Companies that use Equitable Mediation Services
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Equitable Mediation Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Equitable Mediation Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Therapists and Mental Health ProfessionalscoreReferral network of therapists recommend Equitable Mediation to couples seeking peaceful divorce alternatives. These professionals identify clients who would benefit from mediation approach and direct them to the service.
- Financial Planners and AdvisorscoreFinancial professionals refer clients with complex financial situations (business owners, high asset couples) to Equitable Mediation for divorce resolution with financial expertise.
- Former Clients (Referral Network)coreSatisfied former clients refer friends, family, and colleagues considering divorce to Equitable Mediation services based on their positive experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Equitable Mediation Services competitors and assessment
Company assessmentOthers
- Mediate.com: Largest online directory and resource hub for mediators across practice areas including divorce. Comparable as an ecosystem touchpoint where prospective Equitable clients research mediators, though it is a directory/information business rather than a service provider.
Emerging players
- FairSplit: Digital tool for couples to divide assets and finances during separation. Overlaps with Equitable's financial-preparation workstream (Marital Lifestyle Review, asset/division analysis) but is a self-serve software product rather than full-service mediation.
- Bond (Divorce Financial Analysis): Financial planning platform focused on divorce and life transitions, including asset division modeling. Overlaps with Equitable's analytical financial frameworks but delivers them as software rather than as part of a mediator-led service.
- OurFamilyWizard: Post-divorce co-parenting communication platform (acquired Wevorce). Overlaps with Equitable's parenting-plan and custody mediation work, but focused on the post-agreement execution phase rather than mediation itself.
Broad incumbents
- LegalZoom: Large online legal services platform offering divorce forms and uncontested divorce services. Comparable as a competing option for budget-conscious divorcing couples, though LegalZoom is a self-serve product while Equitable delivers full-service mediation.
- Cordell & Cordell: Large national family law firm specializing in divorce and custody representation. Comparable in target customer (divorcing men and complex family situations) but represents the litigation/attorney-led alternative Equitable explicitly competes against.
- Trust & Will: Online estate planning platform that has expanded into divorce-related financial planning. Comparable to the financial/estate-adjacent portion of Equitable's offering (especially Joe Dillon's MBA-in-Finance wedge), though Trust & Will is much broader and venture-backed.
Regional players
- HelloPrenup: Online prenuptial and postnuptial agreement service using a tech-enabled flat-fee model. Comparable on flat-fee online delivery and family-law-adjacent customer base, but serves the pre-divorce contract market rather than divorce mediation.
Direct peers
- Hello Divorce: Online divorce platform offering flat-fee divorce mediation and document preparation across multiple states. Directly comparable to Equitable's virtual, flat-fee mediation model and target customer (couples seeking amicable, lower-cost divorce) but with broader geographic coverage and a more productized delivery.
- Wevorce: Tech-enabled divorce mediation service focused on amicable separation using a structured online process. Comparable to Equitable on target customer and emphasis on interest-based negotiation, though more platform-led and less dependent on a single named mediator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Equitable Mediation Services social profiles
Digital presenceEquitable Mediation Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equitable Mediation Services leadership team
Management profileNumber of profiles
Profiles2 records
Equitable Mediation Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equitable Mediation Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equitable Mediation Services
What does Equitable Mediation Services do?
Equitable Mediation Services provides full-service, flat-fee divorce mediation conducted via Zoom by founder Joe Dillon, helping couples negotiate parenting plans, child support, alimony, and asset division without court involvement. The practice is supplemented by private one-on-one divorce coaching with co-founder Cheryl Dillon (CPC) and a small suite of online courses and kits sold through a separate digital learning platform. Services are delivered virtually across six U.S. states: California, Illinois, New Jersey, New York, Pennsylvania, and Washington.
Is Equitable Mediation Services a public or private company?
Equitable Mediation Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equitable Mediation Services founded?
Equitable Mediation Services was founded in 2008. It employs 1 to 10 people.
Where is Equitable Mediation Services based?
Equitable Mediation Services is headquartered in Chicago, United States, in the North America region.
How does Equitable Mediation Services make money?
Three revenue lines are on record. Divorce Mediation Services are the primary driver. The others are divorce Coaching Sessions and digital Courses and Kits.
Who are Equitable Mediation Services's main competitors?
Mediate.com is listed as an others. Emerging players are FairSplit, Bond (Divorce Financial Analysis) and OurFamilyWizard. Broad incumbents are LegalZoom, Cordell & Cordell and Trust & Will. HelloPrenup is listed as a regional player. Direct peers are Hello Divorce and Wevorce.
Does Equitable Mediation Services have an API?
No public API is recorded for Equitable Mediation Services.
What industry is Equitable Mediation Services in?
Equitable Mediation Services's product category is Divorce Mediation Services. Its primary akta.pro industry code is BPAGAEAM, Legal Aid & Client Advocacy Services, with a secondary code of FSAEAKAD, Estate & Probate Administration Services. Its NAICS code is 54111 and its SIC code is 8111.