Anna's Taqueria
Anna's Taqueria is a privately held, founder-owned fast-casual Mexican restaurant chain founded in 1995, operating 15+ locations across Massachusetts, Rhode Island, and New Hampshire. It serves made-fresh-daily tacos, burritos, bowls, quesadillas, salads, and breakfast items to individual consumers and corporate catering customers in the Boston metro and beyond.
- Company typePrivate
- Founded1995
- HeadquartersBrookline, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Anna's Taqueria does
Anna's Taqueria is a privately held, founder-owned fast-casual Mexican restaurant chain founded in 1995 and headquartered in Brookline, Massachusetts. It operates 15+ locations concentrated in the Boston metropolitan area — including Brookline, multiple Boston neighborhoods (Beacon Hill/MGH, Prudential Center, Longwood, Northeastern, Summer Street, Southie), Cambridge, Somerville, Newton, Woburn, Natick, and Dedham — with recent expansion into Cranston, Rhode Island and a forthcoming Concord, New Hampshire site. The menu centers on made-fresh-daily tacos, burritos, bowls, quesadillas, and salads, with a reintroduced breakfast lineup and a limited-time Big Papi burrito tied to the David Ortiz Children's Fund. A core differentiator is the "Burrito Rollers" custom-assembly model and homemade salsa, positioning the brand against Chipotle-style chains with a regional, freshness-forward identity.
The business model is direct-to-consumer across physical storefronts, digital ordering, and catering, with no subscription or licensing revenue. Transactional revenue is generated through dine-in, takeout, and online ordering powered by the thanx platform, plus corporate and event catering booked through ToastTab, gift cards, and a mobile rewards app (Anna's App) that offers a free burrito or bowl on sign-up to drive acquisition and repeat visits. Pricing is not publicly disclosed; the company competes on value within the fast-casual Mexican segment. Marketing relies on organic social channels (Facebook, Instagram, TikTok), the loyalty app, and selective national promotional tie-ins such as National Burrito Day. The ownership structure is closely held with no disclosed institutional investors or parent company, and the chain has not raised funding rounds.
Anna's Taqueria firmographics
Firmographics- Name
- Anna's Taqueria
- Legal name
- Anna's Taqueria
- Website
- https://annastaqueria.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anna's Taqueria is a privately held, founder-owned fast-casual Mexican restaurant chain founded in 1995, operating 15+ locations across Massachusetts, Rhode Island, and New Hampshire. It serves made-fresh-daily tacos, burritos, bowls, quesadillas, salads, and breakfast items to individual consumers and corporate catering customers in the Boston metro and beyond.
- Ownership category
- akta.pro rank
Anna's Taqueria industry classification
Industry- Product category
- Fast-casual Mexican restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Anna's Taqueria is headquartered
LocationHeadquarters
- HQ city
- Brookline
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Anna's Taqueria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and takeout food sales: Traditional restaurant revenue from customers ordering food at physical locations or for takeout. Sales are one-time transactions per visit with no subscription component.
- Online ordering: Customers place orders through the Anna's website and thanx platform for pickup, generating transaction revenue.
- Catering services: Corporate and event catering services booked through ToastTab platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anna's Taqueria product offering
Product offeringCore offering
Anna's Taqueria is a fast-casual Mexican restaurant chain serving made-fresh-daily tacos, burritos, bowls, quesadillas, and salads customized to customer taste. The Boston-based chain operates 15+ storefront locations across Massachusetts, Rhode Island, and New Hampshire, supported by online ordering through Thanx, catering through ToastTab, a mobile rewards app, and gift card sales.
Product overview
Anna's Taqueria is an authentic Mexican restaurant serving a unified menu of tacos, burritos, bowls, quesadillas, and salads since 1995. The company's core offering consists of made-fresh-daily Mexican food that customers customize to their taste. Supporting services include online ordering via Thanx, catering through Toast Tab, a mobile rewards app, and gift cards. The business operates multiple Boston-area locations with consistent hours and recently expanded to Rhode Island.
Differentiator
Problem solved
Functional benefit
Products and services
- Tacos
Companies that use Anna's Taqueria
Customer profileSegments2 records
Ideal customer profiles2 records
Anna's Taqueria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Anna's Taqueria partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- David Ortiz Children's FundminorLimited-time partnership where $1 from every Big Papi burrito sold is donated to the David Ortiz Children's Fund. The Big Papi burrito is a special menu item created to support this charitable cause.
- thanxcorethanx powers Anna's Taqueria's online ordering platform, enabling customers to order ahead and skip the line. The platform also supports the loyalty rewards program.
- ToastTabcoreToastTab provides the catering ordering platform for Anna's Taqueria, enabling customers to place catering orders for events and corporate functions.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Anna's Taqueria competitors and assessment
Company assessmentBroad incumbents
- Sweetgreen: Fast-casual restaurant operator with strong digital and loyalty infrastructure; operates outside Mexican but competes for the same fresh, customizable, made-to-order lunch occasion.
- Taco Bell: Largest Mexican QSR chain globally, operating at a lower price point and faster service level than Anna's, but competing for the same Mexican food occasions.
- CAVA: Fast-casual Mediterranean chain with a build-your-own bowl model and strong digital/loyalty engine; a useful comparable for Anna's growth and unit-economics profile even though cuisine differs.
Regional players
- Boloco: Boston-area fast-casual chain historically focused on burritos and bowls with a similar customization model. Most relevant New England regional peer to Anna's.
- B.GOOD: New England-based fast-casual chain with similar freshness positioning and local brand affinity; competes for the same Boston-area customer occasions.
Direct peers
- Moe's Southwest Grill: Fast-casual Mexican chain serving burritos, tacos, and bowls with a similar customization approach. Frequently mentioned alongside Anna's in National Burrito Day promotions.
- Del Taco: Mexican quick-service chain combining traditional QSR speed with a broader Mexican-inspired menu including burritos, tacos, and bowls. Competes in the same category.
- Dos Toros Taqueria: Fast-casual Mexican chain operating primarily in New York with a similar build-your-own burrito, taco, and bowl model emphasizing fresh, authentic ingredients — closely mirrors Anna's positioning.
- Chipotle Mexican Grill: Largest national fast-casual Mexican chain offering burritos, tacos, bowls, and salads with a similar build-your-own customization model and digital ordering infrastructure. Direct head-to-head competitor across New England.
- QDOBA Mexican Eats: National fast-casual Mexican chain with overlapping menu (burritos, tacos, bowls, quesadillas), customizable orders, and a loyalty program. Competes directly in the same category as Anna's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anna's Taqueria social profiles
Digital presenceAnna's Taqueria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anna's Taqueria leadership team
Management profileNumber of profiles
Anna's Taqueria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anna's Taqueria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anna's Taqueria
What does Anna's Taqueria do?
Anna's Taqueria is a fast-casual Mexican restaurant chain serving made-fresh-daily tacos, burritos, bowls, quesadillas, and salads customized to customer taste. The Boston-based chain operates 15+ storefront locations across Massachusetts, Rhode Island, and New Hampshire, supported by online ordering through Thanx, catering through ToastTab, a mobile rewards app, and gift card sales.
Is Anna's Taqueria a public or private company?
Anna's Taqueria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anna's Taqueria founded?
Anna's Taqueria was founded in 1995. It employs 1 to 10 people.
Where is Anna's Taqueria based?
Anna's Taqueria is headquartered in Brookline, United States, in the North America region.
How does Anna's Taqueria make money?
Three revenue lines are on record. Dine-in and takeout food sales are the primary driver. The others are online ordering and catering services.
Who are Anna's Taqueria's main competitors?
Broad incumbents on record are Sweetgreen, Taco Bell and CAVA. Regional players are Boloco and B.GOOD. Direct peers are Moe's Southwest Grill, Del Taco, Dos Toros Taqueria, Chipotle Mexican Grill and QDOBA Mexican Eats.
Does Anna's Taqueria have an API?
No public API is recorded for Anna's Taqueria.
What industry is Anna's Taqueria in?
Anna's Taqueria's product category is Fast-casual Mexican restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.