Palmetto Goodwill
- Company typePrivate
- Founded1979
- HeadquartersNorth Charleston, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Palmetto Goodwill firmographics
Firmographics- Name
- Palmetto Goodwill
- Legal name
- Palmetto Goodwill
- Website
- https://palmettogoodwill.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Palmetto Goodwill industry classification
Industry- Product category
- Nonprofit Workforce Development and Thrift Retail
- NAICS
- Shoe Retailers (4582), Shoe Retailers (45821), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)
Keywords
Where Palmetto Goodwill is headquartered
LocationHeadquarters
- HQ city
- North Charleston
- HQ country
- United States
- HQ region
- North America
Offices44 records
Markets served
Palmetto Goodwill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure
Revenue model
- Retail Store Revenue: Revenue generated from selling donated goods in 33 retail stores, 33 donation centers, and online through ShopGoodwill.com and eBay. Proceeds fund workforce development programs.
- Government Contracts: AbilityOne Program contracts providing custodial, food service, mailroom, and grounds maintenance services to government clients, employing individuals with disabilities.
- Financial Donations: Monetary donations from individuals and corporations supporting specific programs or general operations.
- Vehicle Donations: Vehicle donation program generating revenue through partnership with Goodwill Car Donation.
- Electronics Recycling Partnership: Dell Reconnect partnership providing responsible e-waste recycling, supporting job training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free workforce training programs for eligible individuals |
| Transaction based/ take rate | Pay-as-you-go | Retail store merchandise pricing |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Palmetto Goodwill product offering
Product offeringCore offering
Palmetto Goodwill is a nonprofit social enterprise that operates thrift retail stores selling donated goods and uses the proceeds to fund free workforce development, job training, and education programs across 18 counties in lower South Carolina. Its offerings include paid job-training programs (SNAP2WORK, I-CAN Reentry, STAR Fiber Optics, Healthcare Pathways, Google Coursera certificates), career coaching at Career Opportunity Centers, the tuition-free Palmetto Excel Center adult high school, AbilityOne contract services for government and commercial clients, and donation/recycling services.
Product overview
Palmetto Goodwill is a nonprofit social enterprise operating 33 retail stores and 11 Career Opportunity Centers across 18 South Carolina counties. The organization functions as an integrated workforce development platform offering multiple interconnected services: (1) Training programs including SNAP2WORK, I-CAN Reentry Program, STAR Fiber Optics Training, Healthcare Career Pathways, and Google Coursera Professional Certificates; (2) Employment services through Success Coaches and Career Opportunity Centers; (3) Education via Palmetto Excel Center (tuition-free adult high school launched August 2023); (4) Business/Contract Services for employers including custodial, food service, and grounds maintenance through AbilityOne; (5) Veteran services via Palmetto Warrior Connection; (6) Retail operations including in-store, online (ShopGoodwill.com, eBay), and donation services. The portfolio also includes the Microenterprise Accelerator Program, Senior Community Service Employment Program (SCSEP), and community events (Shining Stars Awards, Palmetto Goodwill Open, Quarterly Thrift Crawls). Revenue from retail stores funds mission services with over 91 cents of every dollar reinvested into community programs.
Differentiator
Problem solved
Functional benefit
Products and services
- SNAP2WORK Career navigation program for SNAP recipients in partnership with the South Carolina Department of Social Services; provides free services including dedicated success coaches and eligibility for career certifications.
- I-CAN Reentry Program No-cost skills training, individual support, and paid job training program for justice-involved individuals aged 18+, consisting of two weeks of classroom training followed by on-the-job experience.
- STAR Fiber Optics Training Skilled Trades and Readiness program providing $16/hour paid training for 5 weeks in fiber optics installation; participants earn OSHA 10, first aid, CPR, forklift, and BICSI Installer I certifications.
- Senior Community Service Employment Program (SCSEP) National employment program for low-income seniors 55+ funded by a $22,129,747 U.S. Department of Labor grant in 2025, providing paid community-based work experience, Google Coursera certifications, and career coaching.
- Healthcare Career Training Pathway Certification programs for high-demand healthcare careers including Certified Nursing Assistant (CNA), Certified Medical Assistant (CMA), Phlebotomist, Medical Billing and Coding, and Pharmacy Technician, delivered via partner medical training academies across multiple SC regions.
- Palmetto Warrior Connection Comprehensive career support and wraparound services for veterans, veteran spouses, and dependents including job placement, skills growth, and career certifications.
- Microenterprise Accelerator Program (MAP) 12-week small business development course covering personal budgeting, marketing, cash flow management, business financing, and legal structure, culminating in a Shark Tank-style pitch event for funding opportunities.
- Google Coursera Professional Certificates Free access to Google Career Certificates (IT Support, Data Analytics, Project Management, UX Design, Cybersecurity, Digital Marketing) plus AI courses (AI Essentials, Prompting Essentials, Accelerate Your Job Search with AI, Google AI Professional Certificate) in partnership with Google and Coursera.
- Career Opportunity Centers Network of 11 community hubs across lower South Carolina providing free job seeker resources including application assistance, job opportunities, training and professional certifications, and resume and interview preparation.
- Business Services / Contract Services Turnkey operational solutions for businesses and government clients employing individuals with disabilities, including custodial, food service, mailroom operations, grounds maintenance, and recruiting/hiring via AbilityOne Program partnerships.
- Palmetto Excel Center Tuition-free public charter high school for adults aged 21+ providing South Carolina high school diplomas, industry certifications, and college credits, with wraparound support including childcare, transportation assistance, flexible schedules, and one-on-one coaching.
- Retail Stores Network of 33 thrift and retail stores across South Carolina selling donated clothing, household items, electronics, and furniture; includes the upscale GW Boutique, standard Goodwill stores, senior and veteran discounts, and a clearance outlet selling items by the pound.
- Online Shopping E-commerce storefronts including ShopGoodwill.com (filtered to Palmetto Goodwill), the dedicated Palmetto Goodwill eBay store, Goodwill Books, and eBay Books offering rare, vintage, and curated donated items.
- Donation Services Donation intake and processing services including 33 donation drop-off centers, free pickup for qualifying donations, estate pickups, commercial donations, vehicle donations, and a Dell Reconnect electronics recycling partnership.
Quantifiable outcome
- 4,215 people connected to work in 2025
- +7 more outcomes
Companies that use Palmetto Goodwill
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles4 records
Palmetto Goodwill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Palmetto Goodwill partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BrandoncoreBrandon has been named the integrated agency of record for Palmetto Goodwill, providing comprehensive marketing and brand strategy services.
- GooglecoreGoogle partners with Palmetto Goodwill to provide free Google Coursera Professional Certificates and funds the STAR Fiber Optics training program. Google Career Certificates offered in IT Support, Data Analytics, Project Management, UX Design, Cybersecurity, and Digital Marketing.
- South Carolina Department of Social Services (SC DSS) Employment and TrainingcorePartnership with SC DSS to provide career navigation assistance and certifications at no cost to SNAP recipients through the SNAP2WORK program.
- AbilityOne ProgramcorePalmetto Goodwill is a proud partner of the AbilityOne Program, one of the largest employment providers for people with disabilities in the U.S. The program is administered by the Committee for Purchase From People Who Are Blind or Severely Disabled.
- South Carolina Department of Disabilities and Special Needs (DDSN)coreDDSN partnership provides the Enclave Program for individuals with developmental disabilities, supporting skills development in integrated work environments with job coaching.
- Dell ReconnectminorPartnership with Dell Reconnect offers free recycling of used computers and electronics at select donation centers. Dell handles data wiping and responsible recycling while supporting Goodwill's job training programs.
- ReSupplyminorReSupply provides donation pickup services for donors outside Palmetto Goodwill's service areas. Founded by Veterans in 2015, they typically schedule pickups within 24-48 hours.
- Lowcountry Medical Training CentercoreHealthcare training provider partnering with Palmetto Goodwill to offer CNA, CMA, Phlebotomist, Medical Billing and Coding, and Pharmacy Technician programs in the Tri-County and Grand Strand regions.
- Revived Medical Training AcademycoreHealthcare training provider in Pee Dee/Lower Midlands region offering medical career training programs at Hartsville and Orangeburg COCs.
- PeeDee Medical Career Training CentercoreHealthcare training provider partnering to offer medical career training at Sumter COC location.
- Diversity Nursing AcademycoreHealthcare training provider offering nursing programs at South Bluffton COC in the Lower Savannah region.
- AT&T and human-i-tminorAT&T and human-i-t partnership supporting digital equity through technology donations, with laptops and devices distributed to students at Title I schools via South Carolina Digital Resource Alliance.
- South Carolina Digital Resource Alliance (SCDRA)minorPalmetto Goodwill serves as the backbone agency for SCDRA, which refurbishes donated computers and places them into the hands of students at Title I schools.
- Goodwill Industries InternationalminorPalmetto Goodwill is part of the Goodwill network, with over 150 independent, community-based Goodwill organizations. Founded in 1902, Goodwill Industries International supports workforce development initiatives.
- Career Opportunity Center PartnersminorLocal employer partnerships for hiring events, job fairs, and workforce development collaboration across 11 Career Opportunity Center locations.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Palmetto Goodwill competitors and assessment
Company assessmentDirect peers
- Habitat for Humanity ReStores: Habitat's nonprofit home goods/furniture thrift retail arm that funds affordable housing programs; same donated-goods-to-mission funding model as Palmetto Goodwill's stores.
- Year Up United: Nonprofit workforce training provider offering IT and business career pathways for young adults facing barriers to employment; directly comparable participant population and outcomes measurement model.
- Goodwill Industries of Middle Tennessee: Another regional Goodwill affiliate with comparable scale of retail stores, career/training centers, and AbilityOne contract services; serves as a useful peer for benchmarking store productivity and program outcomes.
- Arc Thrift Stores: Affiliate thrift retail chain of The Arc supporting disability employment and advocacy; directly comparable on the AbilityOne/disability-employment mission line that anchors Palmetto Goodwill's contract services.
- Volunteers of America: National nonprofit providing workforce development, reentry, housing, and behavioral health services; comparable on the integrated human services + employment mission model.
- Salvation Army Family Stores: National thrift retail network that funds adult rehabilitation, workforce, and emergency social services; closest direct non-Goodwill competitor in the thrift-to-mission space.
- Per Scholas: National tuition-free IT training nonprofit serving underrepresented talent; comparable on the no-cost technology certification program (Google Coursera, IT Support) overlay.
- Goodwill of the Greater Washington Area: Mid-Atlantic regional Goodwill affiliate operating thrift retail stores and workforce development programs including AbilityOne contracts; near-identical mission model with different geographic footprint.
Broad incumbents
- ThredUp: Large for-profit online resale platform with millions of active buyers; competes for thrift consumers and donation supply (via its Resale-as-a-Service contracts to nonprofits) at the national/digital level.
- Goodwill Industries International: Umbrella brand and trade association for 150+ regional Goodwill affiliates; sets brand standards, supports shared services, and operates the international network that Palmetto Goodwill operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Palmetto Goodwill social profiles
Digital presencePalmetto Goodwill compliance and trust
Trust signalCompliance4 records
Palmetto Goodwill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmetto Goodwill leadership team
Management profileNumber of profiles
Profiles10 records
Palmetto Goodwill subsidiaries and ownership
Company hierarchySubsidiaries1 record
Palmetto Goodwill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmetto Goodwill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmetto Goodwill
What does Palmetto Goodwill do?
Palmetto Goodwill is a nonprofit social enterprise that operates thrift retail stores selling donated goods and uses the proceeds to fund free workforce development, job training, and education programs across 18 counties in lower South Carolina. Its offerings include paid job-training programs (SNAP2WORK, I-CAN Reentry, STAR Fiber Optics, Healthcare Pathways, Google Coursera certificates), career coaching at Career Opportunity Centers, the tuition-free Palmetto Excel Center adult high school, AbilityOne contract services for government and commercial clients, and donation/recycling services.
Is Palmetto Goodwill a public or private company?
Palmetto Goodwill is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Palmetto Goodwill founded?
Palmetto Goodwill was founded in 1979. It employs 1,001 to 5,000 people.
Where is Palmetto Goodwill based?
Palmetto Goodwill is headquartered in North Charleston, United States, in the North America region.
How does Palmetto Goodwill make money?
Five revenue lines are on record. Retail Store Revenue is the primary driver. The others are government Contracts, financial Donations, vehicle Donations and electronics Recycling Partnership.
Who are Palmetto Goodwill's main competitors?
Direct peers on record are Habitat for Humanity ReStores, Year Up United, Goodwill Industries of Middle Tennessee, Arc Thrift Stores, Volunteers of America, Salvation Army Family Stores, Per Scholas and Goodwill of the Greater Washington Area. Broad incumbents are ThredUp and Goodwill Industries International.
Does Palmetto Goodwill have an API?
No public API is recorded for Palmetto Goodwill.
What industry is Palmetto Goodwill in?
Palmetto Goodwill's product category is Nonprofit Workforce Development and Thrift Retail. Its primary akta.pro industry code is BPAGADAL, Dropout Prevention, Alternative Education & Re-Engagement Nonprofits. Its NAICS code is 4582 and its SIC code is 5600.