HotelRes

What HotelRes does

HotelRes Ltd is a UK-based private limited company founded in 1999, headquartered in Cambridge with a registered office in Great Longstone, Bakewell. The firm provides B2B venue sourcing, accommodation booking and event support services to corporate clients, organised around three core service lines: MICE (Meetings, Incentive, Conference & Events), Group Accommodation (blocks of 10+ rooms managed end-to-end, including rooming lists, payment instructions, cancellations and release dates), and Worldwide Hotel Booking (covering individual corporate travellers and preferred-hotel programmes for clients with 100+ room nights per year). The firm advertises the capacity to handle events for 200-500+ delegates across the UK, Europe, the USA and Australia, and complements its core services with Event Consultancy, Team Building and Incentive Programmes, branded Online Event Booking Tools, and published industry Reports.

Underlying the service is a relatively conventional services technology stack rather than proprietary AI. The core operational platform is the TAMs booking system (provided by SJJB Management), used to manage reservations, guest details, dietary requirements, access needs, loyalty cards and payment information; this is augmented by third-party booking systems (Travelport, Booking.com) for some reservations. Customer relationship management runs on HubSpot and email marketing on MailChimp, with GDPR and PCI-DSS-aligned data handling. The firm has obtained GDPR compliance and encrypts financial information in transit and at rest.

HotelRes makes money primarily through commissions paid by hotels and venues on confirmed bookings, which the firm describes as its principal revenue stream. Because the service is free to corporate clients, GTM is sales-led: dedicated account managers handle enquiries via phone and email, supplemented by enquiry forms, trade-show presence at The PA Show, International Confex and the Event Production Show, and content marketing through industry Reports and social channels. A supplementary ~10% venue finding fee is charged on US conferences, where US venues typically do not pay commission on meeting space, and selective booking fees apply to non-commissionable broker rates or independent hotels that do not work with agents. Customer segments are horizontally defined by use case (Corporate Events & Meetings, Business Travellers, Group Accommodation Bookers) rather than by vertical, with named customers limited to anonymous enterprise clients in testimonials.

Name

HotelRes

Legal name

HotelRes Ltd

Website

https://hotelresuk.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HotelRes is a UK-based B2B venue sourcing, group accommodation booking and event support agency serving corporate clients worldwide, earning commissions from hotels and venues on confirmed bookings.

Ownership category

akta.pro rank

Product category

Corporate Venue Finding and Accommodation Booking Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI), Venue Sourcing & Contracting (Hotels, Conference Centers) (THACAFAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Venue finding services
• Corporate accommodation booking
• Group hotel reservations
• MICE event services
• Conference venue sourcing

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Venues: HotelRes provides free venue-finding and accommodation booking services to clients. They earn revenue through commissions paid directly by hotels and venues once bookings are confirmed. This is the primary revenue stream.
2. US Venue Finding Fee: For US conferences, a small venue finding fee is charged (typically around 10% of conference spend) because US venues typically do not pay commission on meeting space.
3. Booking Fees (Selective): In some cases, a small booking fee may apply - for example when booking event rates arranged via a broker (non-commissionable) or specific independent hotels that do not work with agents or pay commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HotelRes provides venue sourcing and accommodation booking services for corporate clients, including individual and group hotel bookings, conference venue finding, and on-site event support. Its core offerings span MICE (Meetings, Incentives, Conferences & Events), Group Accommodation, and Worldwide Hotel Booking, with services delivered free to clients and monetised via commissions paid by venues and hotels.

Product overview

HotelRes is a venue-finding and accommodation booking service offering three core services: MICE (Meetings, Incentive, Conferences & Events), Group Accommodation, and Worldwide Hotel Booking. These are complemented by Event Consultancy and a branded Online Event Booking Tool for managing delegate accommodation. The company also provides Team Building and Incentive Programmes and publishes industry Reports. Services are free to clients, with HotelRes earning commission from venues and suppliers booked. The company operates primarily in the UK and Europe, supporting events of all sizes from small meetings to large conferences for 500+ delegates.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE (Meetings, Incentives, Conferences & Events) Venue sourcing service for corporate meetings, conferences, team building days, and incentive trips, providing a tailored venue search across hotels, conference centres, historic buildings, museums, stadiums, and unique spaces across the UK and Europe, supported by dedicated account managers.
• Group Accommodation Specialised service managing large group accommodation bookings for conferences, meetings, and events including rate negotiation, payment terms, rooming lists, payment instructions, cancellations, and release dates.
• Worldwide Hotel Booking Global hotel booking service for sourcing and managing individual and group accommodation worldwide, including preferred hotel programmes with negotiated client-specific rates for clients with 100+ room nights per year.
• Event Consultancy Advisory service for event planning covering timelines, peak periods, location considerations, cost efficiencies, best practices, and marketing, with event management colleagues stepping in to support finer details in the lead-up to and during events.
• Online Event Booking Tool Dedicated online booking platform for events where delegates can securely log in, choose their room, and receive instant branded confirmations, with both the booking tool and confirmations able to carry company or event branding.
• Team Building and Incentive Programmes Experience curation service for teams and clients including guided workshops, half-day activities, and multi-day incentive trips with activities, excursions, and dining experiences.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Hotels, Conference Centres & Venues (Global Network)coreChannel Partner/ Reseller/ DistributorExtensive network of hotel suppliers, conference centres, and venues across UK and Europe. Hotels pay commission to HotelRes for bookings made on behalf of corporate clients.
• TravelportsupportingTechnology or IntegrationThird-party booking system used for some hotel bookings. Client details may be shared with Travelport when bookings are made through their system.
• SJJB ManagementsupportingTechnology or IntegrationProvider of the booking tool used for day-to-day operations. Client details are shared for software support and technical management purposes.
• MailChimpsupportingTechnology or IntegrationEmail marketing platform used to send news, updates, and information to clients. Client email addresses stored in MailChimp database.
• HubSpotsupportingTechnology or IntegrationCRM and sales database system used by HotelRes staff to manage client relationships, sales appointments, and communications.
• Cambridge City Football ClubminorStrategic or Co-development PartnerHotelRes supports Cambridge City Football Club's CityFest community events, including Corporate Five-a-Side tournament. Partnership provides community engagement and brand visibility.
• 360 Consulting by GreengagesupportingImplementation/ SI/ Consulting PartnerSustainability training provider that delivered environmental training to HotelRes team, covering UN Sustainable Development Goals, carbon offsetting, and venue sustainability assessment.
• Cambridge Dining CompanysupportingStrategic or Co-development PartnerCatering partner for the Ray Dolby Centre venue. Provides catering options for daytime events and evening receptions at this specific venue.
• Event Management CompaniessupportingChannel Partner/ Reseller/ DistributorNetwork of event management companies that HotelRes refers clients to for additional support with delegate registration, planning, logistics, AV, catering and marketing.
• Events StationminorChannel Partner/ Reseller/ DistributorOnsite events company at Carden Park venue that provides activities specially designed for the estate including high ropes, off-road driving, and team building programmes.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Cvent: Cvent is a leading global MICE platform offering venue sourcing, group accommodation booking, and event management technology. Directly comparable to HotelRes because both serve corporate event planners with venue-finding and group housing workflows at global scale.
• Conference Care: Conference Care is a UK-based venue-finding and event management agency specialising in corporate meetings and conferences. Closest UK comparable to HotelRes given its boutique agency model, impartial venue sourcing, and corporate event focus.
• HRS Group: HRS Group is a Germany-headquartered corporate hotel booking platform with a strong focus on negotiated rates and group accommodation for enterprises. Comparable to HotelRes because it serves the same corporate accommodation-booking use case at larger scale with similar commission economics.
• Hotel Engine: Hotel Engine is a US-based corporate hotel booking platform focused on simplified group and business travel accommodation. Comparable to HotelRes because it targets corporate bookers with negotiated rates and group accommodation management.
• Venuefinder.com: Venuefinder.com is a UK venue directory and enquiry platform helping event organisers source meeting rooms, conference venues, and event spaces. Comparable to HotelRes because it serves UK corporate event bookers searching for venues, overlapping on the venue-sourcing use case.

Broad incumbents

• BCD Travel: BCD Travel is a global corporate travel management company with a Meetings & Events division offering venue sourcing and event logistics. Comparable to HotelRes as a broader incumbent covering venue sourcing within a wider corporate travel portfolio.
• Booking.com for Business: Booking.com for Business is the corporate-focused arm of Booking.com offering negotiated rates and business travel accommodation. Comparable to HotelRes because it competes for the same corporate accommodation demand with broader hotel inventory and a self-serve model.
• American Express Global Business Travel (Amex GBT): Amex GBT is a global corporate travel management provider with significant meetings, events, and accommodation capabilities. Comparable to HotelRes as a broad incumbent serving enterprise clients with venue-finding and accommodation services as part of a larger TMC offering.

Emerging players

• TravelPerk: TravelPerk is a Barcelona-headquartered business travel platform offering hotel booking, group travel, and event-related services for SMBs and enterprises. Comparable to HotelRes because it targets similar corporate bookers with inventory-plus-software approach.
• Navan (formerly TripActions): Navan is a modern corporate travel and expense platform offering hotel booking with negotiated rates and group/managed travel workflows. Comparable to HotelRes because it addresses corporate accommodation booking with a tech-forward, commission-funded model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hotelrescamb
• Facebookfacebook.com/HotelResUK
• LinkedInlinkedin.com/company/hotelres-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HotelRes