The Shutter Shop
The Shutter Shop is a UK family-run supplier of bespoke plantation shutters and blinds, serving residential homeowners, commercial clients, and trade professionals in London and surrounding counties via professional measure-and-fit service and a nationwide DIY online platform.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Shutter Shop does
The Shutter Shop is a UK-based, family-run retailer and installer of bespoke plantation shutters and complementary window treatments, founded in 1990 and headquartered in Fulham, London. The company offers eight shutter material ranges — MDF (Antigua), ABS louvre (Bermuda), waterproof ABS (Java), basswood (Cuba), Paulownia hardwood (Miami), premium hardwood (Fiji), solid panel, and aluminium (Portchester) — across six configuration styles including full height, tier-on-tier, café style, bay window, shaped, and sliding/bi-fold. Complementary products include honeycomb blinds, pure and faux wood Venetian blinds, integrated blackout blinds, Roman and roller blinds, and fly screens. All shutters are custom-manufactured by S:Craft in China to order specifications, with hand-crafted production and automated quality control; the company conducts annual QC inspections at the factory.
The business operates a dual go-to-market model. A professional measure-and-fit service employs expert surveyors to conduct free in-home consultations across London and six home counties (Surrey, Oxfordshire, Hampshire, Buckinghamshire, Hertfordshire, Berkshire), with quotations delivered within 24 hours and 50% deposit required at order. A DIY online design-and-buy platform serves customers nationwide with discounted pricing and video survey support, with standard lead times of 12 weeks (18 weeks for special shapes/custom colours, 6 weeks via air freight). A physical showroom in the Chelsea Design Quarter displays product samples and serves walk-in customers six days a week.
Revenue is generated entirely through one-time sales of custom-made products and installation services. Pricing is per square metre, ranging from £212 (entry-level MDF) to £366 (premium hardwood), with shutter product guarantees of three years and one year for blinds. The primary customer segment is residential homeowners, supplemented by commercial (hotels, restaurants), specialty (boats, period properties), and trade professionals (interior designers, property developers). The company holds BBSA, BIID, and SBID memberships and is featured on House & Garden's curated supplier list. Director Ben Kelly, with Fiona Kelly also listed as Director and Owner, leads the privately held limited company. No external funding, M&A activity, or institutional ownership is evidenced.
The Shutter Shop firmographics
Firmographics- Name
- The Shutter Shop
- Legal name
- Shutter Shop Ltd
- Website
- https://shuttershop.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Shutter Shop is a UK family-run supplier of bespoke plantation shutters and blinds, serving residential homeowners, commercial clients, and trade professionals in London and surrounding counties via professional measure-and-fit service and a nationwide DIY online platform.
- Ownership category
- akta.pro rank
The Shutter Shop industry classification
Industry- Product category
- Plantation Shutters and Window Blinds
- akta.pro primary industry
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)
- akta.pro secondary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
Keywords
Where The Shutter Shop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Shutter Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Shutter Sales (Supply Only): Direct product sales to customers who measure and install themselves. Products are custom-made to customer specifications. Online pricing is discounted compared to full service. Revenue recognized upon delivery.
- Supply and Fit Service: Complete end-to-end service including professional measurement, custom manufacturing, and professional installation. Higher price point than supply-only. 50% deposit required at order confirmation, balance paid before installation.
- Blinds Sales and Installation: Sale and installation of Venetian, honeycomb, Roman, roller, and integrated blackout blinds. Lead times vary from 3-5 weeks depending on product type.
- Fly Screen Products: Sale of insect screen products including Serene window screens, Legacy door screens, and Distinction pleated screens with UK manufacturing and 3-week lead times.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MDF Antigua Range - Entry Level |
| Unit Pricing | Pay-as-you-go | ABS Bermuda Range - Mid-Tier |
| Unit Pricing | Pay-as-you-go | Waterproof Java Range |
| Unit Pricing | Pay-as-you-go | Basswood Cuba Range - Entry Hardwood |
| Unit Pricing | Pay-as-you-go | Hardwood Miami Range |
| Unit Pricing | Pay-as-you-go | Premium Hardwood Fiji Range |
| Unit Pricing | Pay-as-you-go | Solid Panel Shutters |
| Unit Pricing | Pay-as-you-go | Aluminium Portchester Range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Shutter Shop product offering
Product offeringCore offering
The Shutter Shop designs, supplies, and installs bespoke interior plantation shutters (across multiple material ranges including MDF, ABS, hardwoods, and aluminium), complementary blinds (Venetian, honeycomb, Roman, roller, integrated blackout), and fly screens for residential and commercial customers across the UK. Products are custom-made to order by partner manufacturer S:Craft and delivered either via a professional measure-and-fit field service covering London and surrounding counties, or through a discounted DIY online design-and-buy platform with video survey support for nationwide self-installation.
Product overview
The Shutter Shop is a UK-based family-run business specializing in bespoke plantation shutters and window treatments. The product portfolio comprises multiple shutter material ranges (Antigua MDF, Bermuda ABS, Cuba Basswood, Miami Hardwood, Fiji Premium Hardwood, Java Waterproof ABS, Solid Panel, and Aluminium) offered across six shutter styles (Full Height, Tier on Tier, Cafe Style, Bay Window, Shaped, and Sliding/Bifolding). Complementary products include Honeycomb Blinds, Pure and Faux Wood Venetian Blinds, Integrated Blackout Blinds, Roman and Roller Blinds, and Fly Screens. Services are delivered through either a professional Measure & Fit service or a DIY self-installation option, with video survey support available. The company operates from a showroom in Fulham, London, and supplies across London, Oxfordshire, Surrey, Hampshire, and Buckinghamshire.
Differentiator
Problem solved
Functional benefit
Products and services
- Antigua MDF Shutters Entry-level MDF plantation shutters with engineered wood core and UV-resistant polypropylene coating, available in 6 colours from £212/sqm. Suitable for small to medium size windows with up to 2 panels folding on one another.
- Bermuda ABS Shutters Shutters combining MDF panels with ABS plastic louvres in 12 colours from £258/sqm. Lighter weight suitable for wider windows with reinforced ABS louvres for improved moisture resistance.
- Cuba Basswood Shutters Entry-level hardwood shutters combining a sturdy MDF frame with solid hardwood panels, available in 12 colours from £282/sqm. Supports up to 4 panels hinged together for rooms where all panels need to fold in one direction.
- Miami Hardwood Shutters Affordable hardwood shutters manufactured from Paulownia timber, available in 14 colours and 11 stains. Lightweight performance ideal for larger windows or tier-on-tier styles, with low environmental impact from fast-growing renewable wood.
- Fiji Premium Hardwood Shutters Top-of-the-range premium hardwood shutters made from Paulownia (stain finishes) or White Teak (paint finishes), available in 40+ colours and stains from £300/sqm. Lightweight, warp-resistant, suitable for large and shaped windows.
- Java Waterproof Shutters 100% waterproof ABS shutters from £324/sqm with stainless steel hinges and fixings, available in 12 waterproof paint colours. Ideal for bathrooms, kitchens and high-humidity environments.
- Solid Panel Shutters Traditional solid panel shutters in Solid Shaker or Solid Raised styles, available in 40+ colours and stains from £313.20/sqm. Made from finest hardwood materials, configurable in full height, tier-on-tier, or cafe style.
- Portchester Aluminium Shutters Security-focused aluminium shutters available in satin white or charcoal, combining safety with style. Targeted at applications where security is a priority.
- Honeycomb Blinds Cellular pleated blinds providing insulation and sound absorption, available in corded, motorised, Day&Night, or Smart Fit versions with over 200 fabric colours and four-week delivery.
- Pure Wood Venetian Blinds Bespoke Venetian blinds crafted from fine-grained Paulownia hardwood, available in 10 paint colours, 17 wood stains, and 10 Osmo natural finishes, with tightest slat closure for maximum room darkening.
- Faux Wood Venetian Blinds Hardwearing polyvinyl Venetian blinds available in 9 paint colours and 10 wood stain colours. Robust, easy to clean and suitable for busy family homes.
- Integrated Blackout Blinds
Quantifiable outcome
- Shutters can last for decades with proper care
- +2 more outcomes
Companies that use The Shutter Shop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
The Shutter Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Shutter Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- S:CraftcoreS:Craft is the UK's leading supplier of interior shutters and the manufacturer of The Shutter Shop's products. All shutters are manufactured in China by S:Craft's factory, which is noted as the market leader for manufacturing. The Shutter Shop visits China annually to conduct quality control inspections. Products are produced by hand at scale.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Shutter Shop competitors and assessment
Company assessmentBroad incumbents
- IKEA (window treatments): Global home furnishings retailer offering ready-made and made-to-measure blinds, curtains, and basic window treatments. Comparable to The Shutter Shop's DIY channel on the budget end of the market, competing for price-sensitive homeowners seeking off-the-shelf window solutions.
- Silent Gliss: Swiss-headquartered premium window treatment specialist offering curtains, blinds, and shutter systems globally with a UK trade and contract presence. Comparable premium positioning to The Shutter Shop for high-end residential and commercial window dressing projects.
Direct peers
- Thomas Sanderson: UK specialist in plantation shutters, blinds, and curtain poles with a national measure-and-fit service. Closely comparable to The Shutter Shop's premium full-service model, competing for the same UK homeowner demographic with similar bespoke offerings.
- English Blinds: UK retailer of made-to-measure blinds and shutters supplying across the country. Comparable to The Shutter Shop across its blinds range (Venetian, Roman, roller, blackout) and overlapping shutter offering, with both online and measured installation services.
- Appeal Home Shading: UK retailer of plantation shutters and blinds with home consultation service. Comparable mid-sized specialist competing for the same South East and national premium shutter customers with bespoke in-home measurement.
- Hillarys: UK's largest made-to-measure blinds, shutters, and curtains retailer offering professional measure and fit across the country. Direct competitor to The Shutter Shop across the same product categories and full-service installation model, but at vastly greater scale and national reach.
- Shuttercraft: UK plantation shutter specialist with national coverage through a franchise network providing measure and fit. Direct competitor offering the same core product (interior plantation shutters) with similar bespoke service for UK homeowners.
Emerging players
- 247 Blinds: UK online made-to-measure blinds retailer specialising in rapid delivery and competitive pricing. Comparable to The Shutter Shop's DIY channel on blinds (Venetian, Roman, roller, vertical) and increasingly on shutters, competing on price and lead time rather than premium service.
- Blinds Direct: UK online made-to-measure blinds retailer offering a wide range of blind types at value pricing. Comparable to The Shutter Shop's DIY channel on blinds product range, competing primarily on price and convenience.
Others
- Homes & Gardens (magazine) Recommended Suppliers: Curated editorial directory of premium home suppliers, on which The Shutter Shop is featured. Indirectly comparable as a lead-generation channel that sits alongside the company's own trade and showroom marketing, funnelling qualified premium homeowners to listed shutter specialists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Shutter Shop social profiles
Digital presenceThe Shutter Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shutter Shop leadership team
Management profileNumber of profiles
Profiles2 records
The Shutter Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shutter Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shutter Shop
What does The Shutter Shop do?
The Shutter Shop designs, supplies, and installs bespoke interior plantation shutters (across multiple material ranges including MDF, ABS, hardwoods, and aluminium), complementary blinds (Venetian, honeycomb, Roman, roller, integrated blackout), and fly screens for residential and commercial customers across the UK. Products are custom-made to order by partner manufacturer S:Craft and delivered either via a professional measure-and-fit field service covering London and surrounding counties, or through a discounted DIY online design-and-buy platform with video survey support for nationwide self-installation.
Is The Shutter Shop a public or private company?
The Shutter Shop is a private company. It is classified as family owned and is currently operating.
When was The Shutter Shop founded?
The Shutter Shop was founded in 1990. It employs 11 to 50 people.
Where is The Shutter Shop based?
The Shutter Shop is headquartered in London, United Kingdom, in the Europe region.
How does The Shutter Shop make money?
Four revenue lines are on record. Shutter Sales (Supply Only) is the primary driver. The others are supply and Fit Service, blinds Sales and Installation and fly Screen Products.
Who are The Shutter Shop's main competitors?
Broad incumbents on record are IKEA (window treatments) and Silent Gliss. Direct peers are Thomas Sanderson, English Blinds, Appeal Home Shading, Hillarys and Shuttercraft. Emerging players are 247 Blinds and Blinds Direct. Homes & Gardens (magazine) Recommended Suppliers is listed as an others.
Does The Shutter Shop have an API?
No public API is recorded for The Shutter Shop.
What industry is The Shutter Shop in?
The Shutter Shop's product category is Plantation Shutters and Window Blinds. Its primary akta.pro industry code is CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior), with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical).