Logmaster Systems
Logmaster Systems AB is a Swedish supplier of visitor management systems, founded in 1996 and now a Fastdev subsidiary, serving over 200 Swedish corporate customers with a subscription-based self-check-in platform featuring GDPR-compliant data handling and access system integration.
- Company typePrivate
- Founded1996
- HeadquartersBromma, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Logmaster Systems does
Logmaster Systems AB is a Swedish supplier of visitor management systems and equipment, headquartered in Bromma, Sweden, and operating since 1996. Originally founded as a family business, the company was acquired by Fastdev in 2017 and now operates as a private subsidiary under Swedish jurisdiction. The company sells a single core product, "Besökssystem" — a visitor management platform that enables self-service check-in via terminal or pre-registration, generates visitor badges with QR codes in under 30 seconds, provides real-time overviews of on-premises visitors, sends mobile notifications to hosts, and integrates with existing building access control systems. GDPR compliance with automatic visitor data deletion is built into the product architecture and marketed as a primary differentiator.
The business runs a subscription-based recurring revenue model, supplemented by accessories sold through an online web shop. Go-to-market combines a self-serve customer portal targeting smaller Swedish companies with direct phone- and email-based sales for larger enterprises requesting demos and consultations. Marketing is concentrated on the company website, with no disclosed social media presence or content marketing beyond the site itself. The company holds an F-skattsedel (Swedish tax certificate), indicating active operations, and serves over 200 Swedish corporate customers.
Logmaster's competitive position rests on 28 years of local market presence, Swedish-language support, and built-in regulatory compliance. The platform has no disclosed AI/ML capabilities, no named integration partnerships, no published patents, and no disclosed revenue figures. The entire operation is domestic to Sweden with no stated intent or infrastructure for international expansion.
Logmaster Systems firmographics
Firmographics- Name
- Logmaster Systems
- Legal name
- Logmaster Systems AB
- Website
- https://logmaster.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Logmaster Systems AB is a Swedish supplier of visitor management systems, founded in 1996 and now a Fastdev subsidiary, serving over 200 Swedish corporate customers with a subscription-based self-check-in platform featuring GDPR-compliant data handling and access system integration.
- Ownership category
- akta.pro rank
Logmaster Systems industry classification
Industry- Product category
- Visitor Management Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Access Control Staffing & Visitor Management (HSAHAKAG)
- akta.pro secondary industry
- Single Sign-On (SSO) & Federation (BPAMAEAF)
Keywords
Where Logmaster Systems is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Logmaster Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription-based visitor management: The company provides a complete visitor management system with recurring subscription fees. Customers can create accounts and manage subscriptions through the customer portal, with accessories available for purchase online.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Logmaster Systems product offering
Product offeringCore offering
Logmaster Systems AB provides a subscription-based visitor management system (Besökssystem) for Swedish businesses. The platform enables visitors to self-check-in via terminal or pre-registration, generates visitor badges with QR codes, notifies hosts on mobile devices in real time, and integrates with existing building access control systems. The offering also includes a self-serve customer portal and web shop where customers can order accessories and manage their subscriptions.
Product overview
Logmaster Systems offers a unified visitor management platform consisting of its core Besökssystem product. The system combines self-check-in terminals, visitor badge generation with QR codes, real-time visitor monitoring, and automated notifications to hosts. The product portfolio centers on the visitor management system, with accessories available through a separate web shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Besökssystem (Visitor Management System) A complete visitor management system providing self-service check-in via terminal or pre-registration, real-time visitor tracking, automatic badge generation with QR codes, mobile host notifications, GDPR-compliant automatic data deletion, and integration with building access control systems. Targeted at Swedish businesses of various sizes that need to professionalize reception, increase premises security, and comply with GDPR.
- Visitor Management Accessories (via Web Shop) Physical accessories and consumables for the visitor management system (such as badge supplies and related equipment) sold through Logmaster's self-serve web shop and customer portal for existing subscribers.
Quantifiable outcome
- Check-in completed in under 30 seconds from arrival to visitor badge
Companies that use Logmaster Systems
Customer profileSegments1 record
Ideal customer profiles1 record
Logmaster Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Logmaster Systems partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Logmaster Systems competitors and assessment
Company assessmentDirect peers
- SwipedOn: SwipedOn is a visitor management platform focused on SMBs with self-service iPad check-in, badge printing, and pre-registration. It is a direct peer in the small and mid-market segment that Logmaster serves with its subscription model and customer portal.
- Vizito: Vizito is a European visitor management solution offering self-service kiosks, pre-registration, and GDPR-compliant data handling. As a fellow European player focused on regulated markets, it is a direct functional peer to Logmaster for cross-border Swedish and EU accounts.
- Proxyclick (by Workday): Proxyclick is a European-headquartered visitor management platform focused on enterprise and multi-tenant workplaces. It directly competes with Logmaster in functionality (self check-in, GDPR compliance, host notifications) and was acquired by Workday, raising competitive pressure on niche providers.
- Traction Guest: Traction Guest provides enterprise visitor management with pre-registration, watchlists, and integrations with access control and identity systems. It competes with Logmaster in the same product category, especially for Swedish and European mid-market and enterprise accounts.
- Envoy: Envoy is a leading global visitor management platform offering self-service check-in, badge printing, and integrations with workplace tools. It is the most direct functional peer to Logmaster's Besökssystem, competing for the same buyer need in larger and multi-country deployments.
- Sine Group: Sine offers visitor, contractor, and employee management with mobile check-in and access integrations. Its functionality overlaps directly with Logmaster's real-time visitor overview, mobile notifications, and access system integration capabilities.
- iLobby: iLobby delivers enterprise visitor management with self check-in kiosks, watchlists, and integration with access control. It competes in the same product category as Logmaster, particularly for larger Swedish facilities seeking similar self-service and security features.
Emerging players
- Lobbytrack: Lobbytrack provides visitor management with self-registration kiosks, badge printing, and watchlists for SMB and mid-market customers. It is a partial-overlap peer focused on visitor check-in workflows comparable to Logmaster's Besökssystem.
- Teamgo: Teamgo is an emerging visitor and workplace management platform offering self-service check-in, pre-registration, and host notifications. It overlaps with Logmaster's core capabilities but is a smaller, growth-stage challenger rather than an established incumbent.
Broad incumbents
- Axis Communications: Axis Communications is a Swedish-headquartered broad incumbent in physical security and network video, with growing adjacent capabilities in access control. As a much larger Swedish player with overlapping security positioning, it represents a competitive and ecosystem reference point for Logmaster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Logmaster Systems social profiles
Digital presenceLogmaster Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logmaster Systems leadership team
Management profileNumber of profiles
Logmaster Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logmaster Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logmaster Systems
What does Logmaster Systems do?
Logmaster Systems AB provides a subscription-based visitor management system (Besökssystem) for Swedish businesses. The platform enables visitors to self-check-in via terminal or pre-registration, generates visitor badges with QR codes, notifies hosts on mobile devices in real time, and integrates with existing building access control systems. The offering also includes a self-serve customer portal and web shop where customers can order accessories and manage their subscriptions.
Is Logmaster Systems a public or private company?
Logmaster Systems is a private company. It is classified as corporate owned and is currently operating.
When was Logmaster Systems founded?
Logmaster Systems was founded in 1996. It employs 1 to 10 people.
Where is Logmaster Systems based?
Logmaster Systems is headquartered in Bromma, Sweden, in the Europe region.
How does Logmaster Systems make money?
One revenue line is on record: subscription-based visitor management.
Who are Logmaster Systems's main competitors?
Direct peers on record are SwipedOn, Vizito, Proxyclick (by Workday), Traction Guest, Envoy, Sine Group and iLobby. Emerging players are Lobbytrack and Teamgo. Axis Communications is listed as a broad incumbent.
Does Logmaster Systems have an API?
No public API is recorded for Logmaster Systems.
What industry is Logmaster Systems in?
Logmaster Systems's product category is Visitor Management Software. Its primary akta.pro industry code is HSAHAKAG, Access Control Staffing & Visitor Management, with a secondary code of BPAMAEAF, Single Sign-On (SSO) & Federation. Its NAICS code is 561621 and its SIC code is 7370.