Garton Tractor
Garton Tractor is a family-owned, fourth-generation agricultural and construction equipment dealership operating 12 locations across California's Central Valley and Bay Area, serving farmers, contractors, and landscapers as the state's largest New Holland and Kubota dealer.
- Company typePrivate
- Founded1954
- HeadquartersTurlock, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Garton Tractor does
Garton Tractor, Inc. is a family-owned, multi-brand agricultural and construction equipment dealership headquartered in Turlock, California, operating 12 retail locations across the Central Valley and Bay Area. Founded in 1954 and now in its fourth generation of family stewardship, it is the largest New Holland and Kubota dealer in California and holds additional authorized franchises with Hitachi, OXBO, Takeuchi, Toro, Landmaster, Air-O-Fan, Lemken, Muratori, Rears Manufacturing, and New Holland Braud grape harvesters, plus Kawasaki. The product offering spans new and used tractors, combines, grape harvesters, balers, sprayers, excavators, compact track loaders, mini skid steers, UTVs, and a broad implement line, with manufacturer-aligned financing (CNH Industrial Capital, Kubota Credit, KTAC Insurance).
Revenue is generated across four streams: new and used equipment sales (unit-priced, with manufacturer financing and programs such as Kubota 0% APR for 36 months), parts sales from a catalog of more than 15 million SKUs with same-day and next-day delivery, a service and repair operation staffed by factory-trained technicians offering 24/7/365 field service and specialized harvest repair (New Holland FR, CR, and Braud), and equipment rentals. Pricing on new units ranges from approximately $25,200 to $859,900, with used equipment starting around $10,000; all sales are final after acceptance/delivery.
The go-to-market is direct-to-customer via the 12 physical stores, supplemented by an online showroom, a MyDealer account portal, email newsletter, and a social media presence on Instagram, Facebook, Twitter, and LinkedIn. The customer base spans agricultural operations (the primary vertical in the San Joaquin Valley), construction contractors, and landscaping and property maintenance businesses, with no proprietary technology layer — differentiation rests on geographic coverage, technician expertise, parts availability, and multi-brand one-stop-shop convenience.
Garton Tractor firmographics
Firmographics- Name
- Garton Tractor
- Legal name
- Garton Tractor, Inc.
- Website
- https://gartontractor.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Garton Tractor is a family-owned, fourth-generation agricultural and construction equipment dealership operating 12 locations across California's Central Valley and Bay Area, serving farmers, contractors, and landscapers as the state's largest New Holland and Kubota dealer.
- Ownership category
- akta.pro rank
Where Garton Tractor is headquartered
LocationHeadquarters
- HQ city
- Turlock
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Garton Tractor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new and used agricultural and construction equipment including tractors, combines, excavators, skid steers, balers, sprayers, and attachments from multiple manufacturers. Revenue from both new and pre-owned equipment sales.
- Parts Sales: Over 15 million parts available for same day and next day delivery. Parts catalog access through manufacturer portals (New Holland, Kubota) and private parts delivery service.
- Service and Repair: Service department with factory-trained technicians offering complete rebuilds and repairs. 24/7/365 field service with specialized harvest repair capabilities for New Holland FR Forage Harvester, CR Combines, and Braud Grape Harvesters.
- Equipment Rental: Equipment rental policies detailed in sales policy document, covering short-term and long-term lease arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New and Used Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Garton Tractor product offering
Product offeringCore offering
Garton Tractor is a family-owned authorized dealership that sells, services, and rents new and used agricultural and construction equipment from more than 13 manufacturers (including New Holland, Kubota, Hitachi, Oxbo, Takeuchi, Toro, Landmaster, Air-O-Fan, Lemken, Muratori, Rears, and New Holland Braud). It operates 12 physical branches in California's Central Valley and Bay Area, supplying tractors, combines, grape harvesters, sprayers, tillage implements, excavators, wheel loaders, and compact equipment, plus 15+ million parts and 24/7/365 field service and repair. The company also provides short- and long-term equipment rentals and arranges manufacturer financing and insurance for buyers.
Product overview
Garton Tractor is a family-owned agricultural and construction equipment dealership (four generations, since 1954) operating 12 locations across California's Central Valley and Bay Area. The company offers a diverse portfolio of equipment products spanning multiple sub-brands: New Holland Agriculture tractors, combines, balers, and Braud grape harvesters; Kubota tractors, mowers, and RTV utility vehicles; Hitachi construction equipment including excavators and wheel loaders; OXBO specialty harvesters for berries, coffee, and vineyards; Takeuchi compact excavators and track loaders; Toro Dingo mini skid steers; Air-O-Fan and Rears Manufacturing sprayers; Lemken and Muratori implements; Landmaster UTVs; and Tube-Line manure spreaders. The product portfolio also includes parts support (15+ million parts with multiple delivery options), service department with 12 facilities and 24/7 field service, and equipment rentals. The company positions itself as a comprehensive 'Quality People Quality Products' provider serving California's agricultural heartland.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Agriculture Equipment Full line of New Holland agricultural tractors, combines, balers, grape harvesters, and farm equipment sold and serviced through Garton Tractor's 12 California dealerships for commercial farming operations.
- Kubota Tractors and Equipment Kubota tractors, mowers, zero turn mowers, RTV utility vehicles, and compact construction equipment sold and serviced through Garton Tractor dealerships for agricultural, landscaping, and light construction buyers.
- Hitachi Construction Machinery Hitachi excavators, wheel loaders, and heavy-duty construction equipment sold and serviced by Garton Tractor as an authorized dealer for construction contractors and heavy-equipment buyers.
- OXBO Harvesters OXBO specialty harvesting equipment for berry, coffee, field corn, forage, vineyard, and vegetable markets, sold and serviced through Garton Tractor dealerships.
- Takeuchi Compact Equipment Takeuchi compact excavators and track loaders, including the first compact excavator (1970) and first compact track loader (mid-1980s), sold and serviced through Garton Tractor for construction and landscaping buyers.
- Toro Dingo Mini Skid Steers Toro Dingo mini skid steers and track loaders offering compact performance for landscaping, construction, and property maintenance, available exclusively at the Garton Tractor Fairfield, California location.
- Air-O-Fan Sprayers Air-O-Fan air-blast sprayers for orchard, vineyard, herbicide, PTO, and engine applications, with over 77 years of design and engineering heritage, sold and serviced through Garton Tractor.
- Landmaster Utility Vehicles Landmaster utility vehicles (UTVs) with rugged off-road capabilities, versatile hauling solutions, and reliable outdoor performance, sold through Garton Tractor dealerships.
- Rears Manufacturing Sprayers Rears Manufacturing sprayers and field equipment, founded in 1949, providing innovation and superior spray products for farmers, sold and serviced through Garton Tractor.
- Lemken Tillage Equipment Lemken soil cultivation, sowing, and crop protection implements, an internationally leading specialist supplier for professional arable farming, sold through Garton Tractor dealerships.
- Muratori Implements Muratori rotary tillers, power harrows, flail mowers, shredders, finishing mowers, fertilizer spreaders, stoneburiers, and hydraulic-driven machines for hobby farming, landscaping, and professional agriculture, sold through Garton Tractor dealerships.
- New Holland Braud Grape Harvesters Braud high-capacity grape harvesters known for grape picking efficiency, gentle handling, and low losses, with over 40 years of harvesting excellence and 15,000+ harvesters sold in 40+ countries. Garton Tractor provides sales, rebuilds, and inspections as an authorized dealer.
- Tube-Line NITRO Manure Spreaders Tube-Line NITRO 950 manure spreader for agricultural applications, sold through Garton Tractor dealerships.
- Parts and Service Support Over 15 million parts available with same-day and next-day delivery, private parts delivery service, inter-store parts shuttle, and a comprehensive service department with 12 facilities across California plus 24/7/365 field service with specialized harvest-repair expertise.
- Equipment Rental Equipment rental programs covering short-term and long-term lease arrangements, with rental policies specifying equipment return, loss/damage, inspection, and insurance requirements.
- Used Equipment Sales Sale of pre-owned agricultural and construction equipment including used tractors, combines, grape harvesters, excavators, and other machinery, with prices starting around $10,000.
Companies that use Garton Tractor
Customer profileSegments3 records
Ideal customer profiles3 records
Garton Tractor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Garton Tractor partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- New HollandcoreGarton Tractor is California's largest New Holland dealership, selling and servicing the full line of New Holland agricultural equipment including tractors, combines, grape harvesters, balers, sprayers, and construction equipment.
- KubotacoreCalifornia's largest Kubota dealership offering tractors, mowers, excavators, and utility vehicles with parts and service support.
- Hitachi Construction MachinerycoreAuthorized dealer of Hitachi construction machinery including excavators and wheel loaders. Wide selection of new and used equipment with expert sales team and comprehensive service department.
- OxbocoreAuthorized dealer for Oxbo harvesting equipment serving berry, coffee, field corn, forage, fresh market vegetable, olives, processed vegetable, seed, and vineyard markets.
- TakeuchicoreAuthorized dealer for Takeuchi compact equipment including compact excavators and track loaders. Takeuchi pioneered the compact excavator market in 1970.
- New Holland BraudcoreAuthorized dealer for Braud high-capacity grape harvesters with over 40 years of harvesting excellence and 15,000+ harvesters sold in 40+ countries. Specializes in grape harvester rebuilds and inspections.
- TorominorAuthorized dealer for Toro Dingo Mini Skid Steers and Track Loaders, available exclusively at the Fairfield store location.
- LandmasterminorAuthorized dealer for Landmaster utility vehicles (UTVs) for rugged off-road capabilities and versatile hauling solutions.
- Air-O-FanminorAuthorized dealer for Air-O-Fan spray application machinery including orchard sprayers, vineyard sprayers, herbicide sprayers, PTO sprayers, and engine sprayers.
- LemkenminorAuthorized dealer for Lemken tillage equipment and implements for soil cultivation, sowing, and crop protection.
- MuratoriminorAuthorized dealer for Muratori agricultural implements including rotary tillers, power harrows, flail mowers, shredders, finishing mowers, fertilizer spreaders, and stoneburiers.
- Rears ManufacturingminorAuthorized dealer for Rears Manufacturing sprayers and field equipment serving farmers coast to coast from their Coburg facility.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Garton Tractor competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Multi-state John Deere and Vermeer dealer with 75+ locations across the western US, offering similar sales, parts, service, and rental of agricultural and construction equipment. Closest comparable in scale, multi-line model, and operational footprint to Garton Tractor.
- Brandt Holdings: One of Canada's largest equipment dealers, multi-brand across ag, construction, and material handling. Comparable multi-brand dealer with similar size, breadth, and growth trajectory through geographic expansion.
- Stotz Equipment: Multi-state John Deere dealer with 25+ locations across the western US. Comparable multi-location dealership model focused on ag equipment sales, parts, and service with similar customer profile.
- Bane-Welker Equipment: Multi-state Case IH dealer with locations across the Midwest. Comparable multi-line ag equipment dealership model with similar mix of new equipment sales, parts, service, and customer segments.
- Ag-Pro Companies: Large multi-state John Deere dealer in the southeastern US with 80+ locations formed through aggressive roll-up. Comparable multi-location dealership focused on ag equipment sales, parts, and service at scale.
- Papé Group: Family-owned multi-brand equipment dealer in the Pacific Northwest offering ag, construction, material handling, and forestry equipment. Similar to Garton in being a multi-generational, multi-line dealership with strong service infrastructure.
- H&R Agri-Power: Multi-brand equipment dealer carrying Case IH, New Holland, Kubota, and other brands across multiple states. Highly comparable to Garton's multi-brand approach, overlapping OEM relationships, and similar customer base.
Regional players
- Holt Ag Solutions: California-based Caterpillar ag equipment dealer operating in the Central Valley. Direct regional competitor with overlapping customer base, similar geography, and competing for the same large-scale ag operations.
- Quinn Company: California Caterpillar dealer with construction and ag equipment focus across multiple California locations. Direct regional competitor for construction equipment sales, service, and parts in California.
- Coastline Equipment: California John Deere dealer with multiple locations across Southern California and the Central Valley. Regional peer competing for similar agricultural customers in California with comparable product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Garton Tractor social profiles
Digital presenceGarton Tractor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garton Tractor leadership team
Management profileNumber of profiles
Garton Tractor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garton Tractor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garton Tractor
What does Garton Tractor do?
Garton Tractor is a family-owned authorized dealership that sells, services, and rents new and used agricultural and construction equipment from more than 13 manufacturers (including New Holland, Kubota, Hitachi, Oxbo, Takeuchi, Toro, Landmaster, Air-O-Fan, Lemken, Muratori, Rears, and New Holland Braud). It operates 12 physical branches in California's Central Valley and Bay Area, supplying tractors, combines, grape harvesters, sprayers, tillage implements, excavators, wheel loaders, and compact equipment, plus 15+ million parts and 24/7/365 field service and repair. The company also provides short- and long-term equipment rentals and arranges manufacturer financing and insurance for buyers.
Is Garton Tractor a public or private company?
Garton Tractor is a private company. It is classified as family owned and is currently operating.
When was Garton Tractor founded?
Garton Tractor was founded in 1954. It employs 251 to 500 people.
Where is Garton Tractor based?
Garton Tractor is headquartered in Turlock, United States, in the North America region.
How does Garton Tractor make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair and equipment Rental.
Who are Garton Tractor's main competitors?
Direct peers on record are RDO Equipment Co., Brandt Holdings, Stotz Equipment, Bane-Welker Equipment, Ag-Pro Companies, Papé Group and H&R Agri-Power. Regional players are Holt Ag Solutions, Quinn Company and Coastline Equipment.
Does Garton Tractor have an API?
No public API is recorded for Garton Tractor.