Cobb Association of Realtors

What Cobb Association of Realtors does

Cobb Association of REALTORS is a private, non-profit professional trade association founded in 1954 and headquartered at 444 Manget Street, Suite 100, Marietta, Georgia. It serves real estate licensees in Cobb County and positions itself as the third largest REALTOR association in the State of Georgia, with over 2,000 members under its own marketing. Members automatically receive affiliation with the Georgia Association of REALTORS (GAR) and the National Association of REALTORS (NAR) through the tripartite membership structure.

The association monetizes through recurring REALTOR membership dues (prorated annually with application fees of $60 and tiered late-payment penalties), four tiered affiliate partner memberships (Bronze $500, Silver $1,250, Gold $2,500, Platinum $5,000 per year), education revenue from continuing education courses and 75/60-hour pre-licensing tracks delivered in partnership with MbitiontoLearn and Leap Online, and event-driven revenue such as the Anchored in Advocacy Annual Auction and golf tournaments. Customer segments include licensed REALTORS (primary), secondary members holding primary membership elsewhere, affiliate partners (mortgage lenders, title companies, inspectors, attorneys, and home warranty providers), and honorary members such as REALTOR Emeritus (40+ years).

The product surface bundles the NAR REALTOR brand (independently valued at $5 billion), Code of Ethics enforcement, free GAR standardized contract forms ($349 stated value), a legal helpline ($200 stated value), political advocacy via RPAC at local/state/federal levels, networking events (YPN, Cobb Commercial Collaborative, Legislative Forums), 17 NAR designations and certifications, a Multi-Million Dollar Club recognition program, and community outreach initiatives. Go-to-market combines self-service online membership applications, direct member support, and event-driven engagement. Underlying technology is conventional association management software; the input explicitly notes that proprietary technology is not applicable for this trade association model.

Name

Cobb Association of Realtors

Legal name

Cobb Association of REALTORS

Website

https://cobbrealtors.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cobb Association of REALTORS is a non-profit professional trade association founded in 1954 in Marietta, Georgia, serving 2,000+ licensed real estate professionals and affiliate service providers in Cobb County through tiered memberships, education, advocacy, and networking.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. REALTOR Membership Dues: Annual prorated membership dues for REALTOR members including local Cobb Association, Georgia Association of REALTORS (GAR), and National Association of REALTORS (NAR) fees. Dues vary by membership type and are billed annually with payment due October 1st.
2. Affiliate Membership Fees: Tiered affiliate partner program with four levels: Bronze ($500), Silver ($1,250), Gold ($2,500), Platinum ($5,000) annually. These provide business networking and marketing benefits to service providers in the real estate industry.
3. Application Fees: One-time application fee of $60 for new REALTOR members, in addition to prorated dues.
4. Education and Event Fees: Continuing education courses, designation courses, and event registrations generate revenue. CE courses offered at member discount pricing. Events like the Anchored in Advocacy Annual Auction and golf tournaments also generate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cobb Association of REALTORS is a professional trade association serving real estate licensees in Cobb County, Georgia. It delivers REALTOR and Affiliate memberships (tiered at Bronze, Silver, Gold, and Platinum), continuing education and pre-licensing courses, NAR designation programs, political advocacy through RPAC, and member benefits including free GAR transaction forms, a legal helpline, and the REALTOR Benefits Program. The association is the third largest REALTOR association in Georgia with over 2,000 members.

Product overview

Cobb Association of REALTORS is a professional trade association serving real estate professionals in Cobb County, Georgia. The organization offers a membership-based portfolio centered on REALTOR membership (primary, secondary, and affiliate tiers) combined with continuing education course delivery, pre-licensing training for salespersons and brokers, and access to over 17 NAR designations and certifications. The core value proposition includes Code of Ethics enforcement, GAR standardized forms access, legal helpline services, political advocacy through RPAC, networking events, and community outreach programs. The association functions as a membership organization rather than a software platform, with member benefits delivered through in-person events, classroom/online education, and partner discounts through the REALTOR Benefits Program.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership Full membership tier for licensed Georgia real estate professionals associated with a Broker member, providing access to Code of Ethics enforcement, arbitration services, MLS access, and association governance.
• Affiliate Membership Program Tiered membership for individuals in real estate-related fields (lenders, inspectors, title companies) at Bronze ($500), Silver ($1,250), Gold ($2,500), and Platinum ($5,000) annual levels with varying networking and marketing benefits.
• Secondary Membership Membership option for REALTORS who hold primary membership with another board/association and wish to obtain additional local membership in the Cobb Association.
• Continuing Education Courses Classroom and online continuing education courses for license renewal including License Law, ethics training, and designation courses, delivered in partnership with Mbition to Learn and Leap Online.
• Pre-Licensing Education (Salesperson) 75-hour Salesperson Pre-licensing Course available online or in classroom format for individuals seeking a Georgia real estate license.
• Pre-Licensing Education (Broker) 60-hour Broker Pre-licensing Course available online or in classroom format for licensed salespersons seeking a broker license upgrade.
• Designation Programs NAR-affiliated professional designations (ABR, ALC, CCIM, CIPS, CPM, CRB, CRS, GAA, GREEN, GRI, PMN, RCE, RAA, SRS, SIOR, SRES) and certifications (AHWD, BPOR, CRETS, e-Pro, MRP, RSPS, SFR) for real estate professionals.
• Multi-Million Dollar Club Recognition program for high-producing REALTORS meeting annual sales volume thresholds, with an annual application process and recognition banquet.
• Jeanne Linden Scholarship Fund Undergraduate scholarship program awarding funds to students pursuing higher education, with an annual application process administered by the Scholarship Committee.
• New Member Orientation Required onboarding program for new REALTORS covering association services, the NAR Code of Ethics, and membership benefits, to be completed within 90 days of joining.
• REALTOR Safety Program Safety training resources including prospect identification forms, agent itineraries, a safety manual, and video training covering personal safety for real estate professionals.
• RPAC (REALTORS Political Action Committee) Political advocacy program enabling REALTORS to contribute to candidates supporting property rights and homeownership at local, state, and federal levels.
• REALTOR Benefits Program Discount program providing members access to reduced pricing on personal insurance, office supplies, travel, automotive deals, and technology discounts through NAR and GAR partnerships.

Quantifiable outcome

• Save over $234 on transaction forms and $100+/hour on legal advice through membership benefits
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• 2-10 Home BuyersminorGTM or Marketing PartnerHome warranty company offering structural warranties for homes. Listed as an affiliate partner on the Cobb Association website.
• Ameris BankminorGTM or Marketing PartnerRegional bank providing mortgage financing services. Listed as an affiliate partner offering mortgage products to CAR members.
• Austell Gas SystemminorGTM or Marketing PartnerNatural gas utility company serving the Cobb County area. Listed as an affiliate partner.
• BrightPath MortgageminorGTM or Marketing PartnerMortgage lender providing residential financing options. Featured in affiliate spotlight and partner program.
• Campbell & BrannonminorGTM or Marketing PartnerReal estate closing and title services firm. Listed as affiliate partner.
• Choice Home WarrantyminorGTM or Marketing PartnerHome warranty company providing repair and replacement coverage for home systems. Featured affiliate partner.
• Cobb County Property AppraiserminorGTM or Marketing PartnerCounty government office providing property valuation information. Listed as affiliate partner.
• Cook & JamesminorGTM or Marketing PartnerReal estate closing services and title company. Listed as affiliate partner.
• First Multiple Listing Service (FMLS)coreGTM or Marketing PartnerPrimary MLS provider for Georgia real estate professionals. Listed as an important link and affiliate partner for members to access listing data.
• Fixd RepairminorGTM or Marketing PartnerHome repair service company. Listed as affiliate partner.
• Goosehead InsuranceminorGTM or Marketing PartnerInsurance agency providing various coverage options. Listed as affiliate partner.
• HomeTeam InspectionsminorGTM or Marketing PartnerHome inspection services company. Listed as affiliate partner.
• Lueder, Larkin, and HunterminorGTM or Marketing PartnerTitle and closing services company. Listed as affiliate partner.
• LunsPro Home InspectionsminorGTM or Marketing PartnerHome inspection services company. Listed as affiliate partner.
• Movement MortgageminorGTM or Marketing PartnerMortgage lender providing home financing. Listed as affiliate partner.
• National Property InspectionsminorGTM or Marketing PartnerHome inspection franchise network. Listed as affiliate partner.
• WeissmanminorGTM or Marketing PartnerReal estate law firm providing closing services and legal support. Listed as affiliate partner.
• Georgia Association of REALTORS (GAR)coreStrategic or Co-development PartnerState-level REALTOR association that provides forms, legal helpline, advocacy, and education. CAR members automatically receive GAR membership with benefits including $349 value in forms, $149 market reports, $25 magazine, and $200 legal helpline.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational trade association providing the REALTOR brand ($5B valuation), Code of Ethics, advocacy, research, technology tools, and the REALTOR Benefits Program. CAR members automatically receive NAR membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• American Institute of Certified Public Accountants: AICPA is a national professional membership association for CPAs offering tiered membership, continuing professional education, advocacy, and member benefits — structurally analogous to Cobb Association's REALTOR dues, CE, designation, and advocacy stack.
• American Bar Association: The ABA is a large professional membership organization for lawyers using the same fundamental business model as Cobb: tiered annual dues, continuing education, advocacy, member benefits, and recognition programs — a useful analog for understanding trade-association unit economics.

Broad incumbents

• Florida Realtors: Florida Realtors is the state-level REALTOR association in Florida, operating the same trade-association business model as Cobb (and GAR) at a larger state-level scale with comparable member dues, education, and advocacy programs.
• National Association of REALTORS: NAR is the national trade association whose $5B-valued REALTOR brand, Code of Ethics, and RPAC advocacy form the core value proposition Cobb extends to its members. It is the umbrella organization for all local REALTOR associations including Cobb.
• Georgia Association of REALTORS: GAR is the state-level REALTOR association and a strategic partner of Cobb Association, providing statewide forms, legal helpline, education, and advocacy. It operates the same membership-organization model at a larger geographic scope, serving as both an upstream affiliate and a comparable trade body.
• California Association of Realtors: C.A.R. is the California state-level REALTOR association, running the same member-dues, education, designation, and advocacy model as Cobb, at a much larger statewide scale and serving as a comparable benchmark for state-level trade-association operations.
• Texas Realtors: Texas Realtors is the state-level REALTOR association for Texas, structurally analogous to GAR and Cobb in operating a dues-funded membership organization offering education, advocacy, legal resources, and member benefits to licensed real estate professionals.

Direct peers

• Atlanta Realtors: Atlanta Realtors is the primary local REALTOR association serving the broader Atlanta metro area, overlapping Cobb County's footprint with the same membership-organization business model (dues, education, advocacy, affiliate programs) and competing for the same agent population.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cobb_realtors
• Facebookfacebook.com/cobbassociation
• LinkedInlinkedin.com/company/cobb-realtors
• Instagraminstagram.com/cobbrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobb Association of Realtors