Macatawa Golf Club

What Macatawa Golf Club does

Macatawa Golf Club is a private 18-hole, par-72 championship golf club located in Holland, Michigan, operating as one of six private courses within the RedWater Golf Clubs portfolio. Built in 2005 and designed by award-winning architect Ray Hearn, the club features five sets of tees ranging from approximately 5,000 to over 7,000 yards, an aquatics facility, the RedRock Grille restaurant, an event venue accommodating up to 400 guests, and LiveGolf Studios—an indoor simulator facility powered by AboutGolf technology with access to over 95 virtual courses. The club's parent, RedWater, was founded in 1998 as Watermark Properties, rebranded in 2020, and additionally operates 4 public clubs, 5 pools, 9 event venues, and 9 restaurants across West Michigan.

The revenue model is anchored on recurring membership dues across multiple tiers: 6-Club and 4-Club golf memberships priced at $5,100–$7,700 annually, plus Pool Only, Sports, Super Sports, and Social memberships ranging $400–$2,650, paired with one-time initiation fees of $2,000–$8,000. Supplementary revenue streams include food and beverage, golf outings for charity and corporate groups, pay-as-you-go lessons from PGA professionals ($79/hour junior, $99/hour adult), public restaurant and event venue access, and simulator usage. Distribution is executed through a dedicated RedWater membership sales team, supplemented by online applications, the member portal at members.watermarkcc.com, and a community donations program. Members additionally receive reciprocal ClubCorp network access and discounts across RedWater's broader portfolio.

The parent RedWater organization operates as an Employee Stock Ownership Plan (ESOP), aligning long-term staff incentives with member outcomes. The club's technology stack is composed entirely of third-party platforms: AboutGolf for simulator content, USchedule for tee-time booking, and the member portal for self-service. There are no proprietary software products, patents, or AI/ML initiatives disclosed. Headcount for the legal entity is reported as 1–10 employees, though actual operational staffing for a full-service 18-hole championship property with F&B and events is materially larger and likely shared across the RedWater network.

Name

Macatawa Golf Club

Legal name

Macatawa Golf Club

Website

https://macatawagc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Macatawa Golf Club is a private 18-hole championship golf club in Holland, Michigan, operating within the RedWater network of six West Michigan private courses. It offers golf, pool, dining, events, and indoor simulator access via tiered memberships and public amenities.

Ownership category

akta.pro rank

Product category

Private Golf Club / Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Golf membership
• Championship golf course
• Club dining
• Golf event venue

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Dues: Annual subscription-based memberships providing access to golf courses. Includes various tiers based on age (Junior Junior through Senior), family status, and number of clubs (4-Club or 6-Club options). Family memberships cover member, spouse, and children under 26.
2. Golf Outings: Fee-based golf outings for charity and business groups. Includes practice balls, golf carts with signage, bag drop service, scoring, and door prizes. Revenue from green fees and event catering.
3. Pool Memberships: Pool-only memberships and Sports/Super Sports packages that include limited golf rounds. Pool members get unlimited access from Memorial Day through Labor Day.
4. Food & Beverage: Restaurant operations at RedRock Grille with Member Rebate Program. Public welcome dining with member discounts. Poolside café and bar service during summer season.
5. Event Venue Rental: Public event venue hosting corporate functions, business meetings, bridal showers, holiday parties for up to 400 guests with in-house catering.
6. Social Memberships: Social and Social Plus memberships providing access to member areas and limited golf rounds at Macatawa.
7. Golf Lessons: Professional instruction from PGA staff including Troy Thom as Teaching Professional. Junior lessons at $79/hour and adult lessons at $99/hour.
8. Donations & Sponsorships: Community donations to non-profit organizations and charitable events, primarily for marketing and community relations purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Macatawa Golf Club operates a private, 18-hole, par-72 championship golf course in Holland, Michigan, designed by architect Ray Hearn. The club sells tiered memberships (golf, pool, social, and corporate) that bundle access to the course, a swimming pool complex, casual and event dining at RedRock Grille, indoor LiveGolf Studios simulators, golf instruction, and private event hosting. Revenue is generated through recurring membership dues, food and beverage spend, lessons, simulator use, and event/catering bookings.

Product overview

Macatawa Golf Club is a private golf club operated by RedWater that offers a portfolio of recreational services centered around its championship golf course. The core offering includes the 18-hole, 72-par golf course (built 2005, designed by Ray Hearn), a family pool and aquatics facility, LiveGolf Studios indoor golf simulators using AboutGolf technology, and RedRock Grille restaurant. The club provides multiple membership tiers—Golf (6-Club and 4-Club options), Pool & Limited Golf (Pool Only, Sports, Super Sports), Social, and Corporate—enabling access across RedWater's network of 6 private and 4 public golf courses, 5 pools, and 9 restaurants throughout West Michigan. Additional services include golf lessons, event venues for up to 400 guests, and golf outing packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership (full golf membership tier) Recurring private-club membership granting individuals and households access to the 18-hole championship course, practice facilities, indoor simulators, pool, dining, and club events at Macatawa Golf Club.
• Pool Membership Recurring membership tier providing access to the club's swimming pool complex and associated social amenities for households that do not require full golf privileges.
• Social Membership Recurring membership tier providing access to RedRock Grille dining, social events, and select club amenities for members focused on the social rather than golf experience.
• Corporate Membership Recurring membership tier sold to businesses and organizations for client entertainment, employee use, and hosted outings at the club.
• Golf Outings and Private Events Turn-key hosted golf outings, tournaments, and private events at the club, including use of the course, simulators, event space, and RedRock Grille catering for groups and corporate clients.
• RedRock Grille Dining On-site restaurant and event dining service offering casual member dining as well as catered food and beverage for club events and outings.
• Golf Instruction (Lessons) Individual and group golf lessons provided by club professionals to members and guests seeking to improve their play.
• LiveGolf Studios Simulator Experience Pay-per-use indoor golf simulator rentals at the club's LiveGolf Studios, enabling members and guests to play and practice year-round regardless of weather.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Eastbrook HomesminorStrategic or Co-development PartnerEastbrook Homes is the developer of the Macatawa Legends community surrounding Macatawa Golf Club. They offer various housing options including villa condominiums, maintenance-free townhomes, patio homes, and single-family homes on and off the golf course. Maureen Smith serves as Sales Consultant & Associate Broker for the community.
• ClubCorpcoreStrategic or Co-development PartnerClubCorp network provides Macatawa members access to hundreds of private country clubs, athletic clubs, and business clubs nationwide. Members can upgrade to ClubCorp Signature Gold for $50/month to play hundreds of courses around the country for cart fee only.
• Boatwerks RestaurantminorGTM or Marketing PartnerPart of RedWater's restaurant portfolio. Located at 216 Van Raalte Avenue, Holland, MI 49423. Included in the Member Rebate Program for RedWater members.
• Butler RestaurantminorGTM or Marketing PartnerFine dining restaurant at 40 Butler Street, Saugatuck, MI 49453. Part of RedWater restaurant collection and Member Rebate Program.
• Cork Wine & GrilleminorGTM or Marketing PartnerWine and grille restaurant at 1600 Galbraith Avenue SE, Grand Rapids, MI 49546. Part of RedWater restaurant portfolio and Member Rebate Program.
• FireRock GrilleminorGTM or Marketing PartnerRestaurant at 7177 Kalamazoo Avenue SE, Caledonia, MI 49316. Part of RedWater restaurant collection and Member Rebate Program.
• Gravity Taphouse and GrilleminorGTM or Marketing PartnerTaphouse and grille at 3210 Deposit Drive NE, Grand Rapids. Part of RedWater restaurant portfolio and Member Rebate Program.
• Lake Bluff GrilleminorGTM or Marketing PartnerLakeside restaurant at 2801 Lakeshore Drive, Muskegon, MI 49441. Part of RedWater restaurant collection and Member Rebate Program.
• RedRock GrillecoreGTM or Marketing PartnerOn-site restaurant at 4600 Macatawa Legends Boulevard, adjacent to LiveGolf Studios. Main dining venue at Macatawa Golf Club with the Member Rebate Program. Open to public with member benefits.
• Reds at Thousand OaksminorGTM or Marketing PartnerRestaurant at 4100 Thousand Oaks Drive NE, Grand Rapids, MI 49525. Part of RedWater restaurant portfolio and Member Rebate Program.
• Rush Creek BistrominorGTM or Marketing PartnerBistro restaurant at 624 Port Sheldon Street SW, Grandville, MI 49418. Part of RedWater restaurant collection and Member Rebate Program.
• Sticks LoungeminorGTM or Marketing PartnerLounge at 1600 Galbraith Ave. SE, Suite 100, Grand Rapids. Part of RedWater restaurant portfolio and Member Rebate Program.
• LiveGolf StudioscoreTechnology or IntegrationIndoor golf simulator facility located next to RedRock Grille at Macatawa Golf Club. Features AboutGolf technology with access to over 95 golf courses. Open year-round to the public. Members receive discounted rates. Serves as venue for company outings and social gatherings with built-in bar and food service.
• Muskegon Country ClubcoreStrategic or Co-development PartnerOne of six RedWater private golf clubs included in 6-Club membership. Located in Muskegon, MI. Provides reciprocal access for Macatawa members.
• StoneWater Country ClubcoreStrategic or Co-development PartnerOne of six RedWater private golf clubs included in 6-Club membership. Located in Caledonia, MI. Provides reciprocal access for Macatawa members.
• Sunnybrook Country ClubcoreStrategic or Co-development PartnerOne of six RedWater private golf clubs included in 6-Club membership. Located in Grandville, MI. Has higher initiation fee ($4,000) compared to other clubs.
• Thousand Oaks Golf ClubcoreStrategic or Co-development PartnerOne of six RedWater private golf clubs included in 6-Club membership. Located in North Grand Rapids, MI. Has highest initiation fee ($8,000). Junior Junior classification not available.
• Watermark Country ClubcoreStrategic or Co-development PartnerOne of six RedWater private golf clubs included in 6-Club membership. Located in Cascade, MI. Has highest initiation fee ($8,000). Junior Junior classification not available.
• Ravines Golf ClubminorGTM or Marketing PartnerRedWater public golf course in Saugatuck, MI. Members receive discounted rates at this and other public courses (Thornapple Pointe).
• Thornapple Pointe Golf ClubminorGTM or Marketing PartnerRedWater public golf course in South Grand Rapids, MI. Members receive discounted rates at this and other public courses (Ravines).
• RedWater FitnessminorGTM or Marketing PartnerPart of RedWater's integrated hospitality ecosystem. Members receive discounts on fitness facilities as part of membership benefits.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Forest Dunes Golf Club: Private club in Roscommon, MI with championship golf and lodging. Comparable in premium golf positioning but located in northern Michigan and adds a resort component.
• Pilgrim's Run Golf Club: Private club in Pierson, MI offering championship golf and dining. Comparable golf-and-membership model, but in a different (central Michigan) sub-region than Macatawa.

Direct peers

• Kent Country Club: Established private club in Grand Rapids, MI with golf, dining, pool, and event hosting. Competes with Macatawa for the same West Michigan affluent family and corporate member base.
• American Dunes Golf Club: Private club in Grand Haven, MI on the West Michigan lakeshore. Direct peer in geography and high-end golf positioning, with public access elements and a strong member-fee structure.
• Egypt Valley Country Club: Private 36-hole club in Ada, MI (near Grand Rapids) offering championship golf, pool, dining, and banquet facilities. Comparable regional private club with similar full-service amenity positioning.
• Bay Pointe Country Club: Private club in Orchard Lake Village, MI with golf, pool, dining, and event facilities. Comparable full-service private club model with member dues and initiation fee structure.
• Cascade Hills Country Club: Private country club in Grand Rapids, MI offering golf, pool, dining, and event facilities to West Michigan members. Directly comparable to Macatawa in geography, membership model, and full-service amenity mix.

Broad incumbents

• Oakland Hills Country Club: Iconic private club in Bloomfield Hills, MI with championship golf, dining, and event venues. Comparable in offering mix but at a more elite, nationally recognized tier and serves a different (Detroit-metro) market.
• TPC Michigan: PGA Tour-owned private club in Dearborn/Plymouth, MI offering championship golf, dining, and event hosting. Comparable amenity set and membership tiering, with broader PGA Tour brand recognition.
• Crystal Downs Country Club: Highly regarded private club in Frankfort, MI on the West Michigan lakeshore. Direct regional peer with championship golf and a prestigious membership model, though more exclusive and at a higher tier than Macatawa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MacatawaGolfClub
• LinkedInlinkedin.com/company/macatawa-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macatawa Golf Club