Pritchard & Jerden

What Pritchard & Jerden does

Pritchard & Jerden, currently operating as Sterling Seacrest Pritchard (SSP), is a U.S.-based, employee-owned risk management and insurance brokerage agency headquartered in Atlanta, Georgia. The firm provides four core services: Insurance Solutions (tailored commercial coverage), Employee Benefits (employer-sponsored programs and wellness initiatives), Risk Management (proactive exposure management beyond policy placement), and Surety & Bonding (contractor surety products). SSP markets these services to businesses of varying sizes across eleven defined industry verticals, including Construction, Healthcare, Professional Services, Private Risk, Real Estate & Hospitality, Transportation & Logistics, Non-Profits & Human Services, Manufacturing, Specialty Lines, Private Equity, and Trade Credit.

The firm generates revenue primarily through commissions paid by insurance carriers on placed policies, augmented by risk management advisory fees and surety/bonding product placement. Its go-to-market is consultative and direct, with producers engaging business clients to assess risk, design coverage programs, and provide ongoing advocacy. Supporting infrastructure includes a client portal (portald23.csr24.com) for policy access and an ePay system for premium payments, alongside a content-marketing layer (Insights/Blog, vertical landing pages) that drives top-of-funnel demand. No proprietary technology platform, AI/ML products, or patents are disclosed; technology use appears limited to standard brokerage tooling and digital servicing channels.

Sterling Seacrest Pritchard is structured as one of the largest employee-owned risk management and insurance brokerages in the U.S. and self-describes as one of the fastest growing agencies in the country. Customer evidence spans enterprise buyers (private equity general counsel, large law firms, employee engagement firms, security firms, non-profits) and SMB operators (HVAC and demolition contractors), indicating a diversified book. No public financials, funding rounds, or M&A activity are disclosed.

Name

Pritchard & Jerden

Legal name

Sterling Seacrest Pritchard, Inc.

Website

https://pjins.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Sterling Seacrest Pritchard (formerly Pritchard & Jerden) is an employee-owned Atlanta-based risk management and insurance brokerage serving U.S. businesses across 11 industry verticals with insurance, employee benefits, risk management, and surety services.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage and Risk Management

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

Keywords

• Risk management services
• Commercial insurance brokerage
• Employee benefits consulting
• Surety and bonding
• Private equity insurance

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As a risk management and insurance brokerage agency, Sterling Seacrest Pritchard generates revenue through commissions paid by insurance carriers on policies placed for clients. The company also provides risk management services and surety/bonding products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sterling Seacrest Pritchard (formerly Pritchard & Jerden) is an employee-owned risk management and insurance brokerage agency that places business insurance and employee benefits coverage with carriers, advises clients on managing risk exposures, and provides surety and bonding products. The firm serves businesses of every size across 11 vertical industries, earning revenue primarily through commissions paid by insurance carriers on placed policies.

Product overview

Sterling Seacrest Pritchard is an employee-owned Risk Management and Insurance brokerage agency offering a unified portfolio of four core insurance and risk services. The company provides Insurance Solutions (tailored coverage for businesses of all sizes), Employee Benefits (employer-sponsored programs and wellness initiatives), Risk Management (proactive exposure management tools), and Surety & Bonding (surety products for contractors). These services work together to provide comprehensive business insurance and employee benefits solutions, risk management services, and surety and bonding products customized for today's dynamic marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Solutions Tailored commercial insurance coverage solutions provided by niche industry experts for businesses of every size and industry, including property, liability, professional, and specialty lines.
• Employee Benefits Design and administration of employer-sponsored benefits programs and wellness initiatives intended to support employee engagement and strengthen employer brands for businesses of every size.
• Risk Management Proactive risk management programs, tools, and advisory services designed to help businesses identify, manage, and mitigate exposures that extend beyond the scope of standard insurance policies.
• Surety & Bonding Surety and bonding products and placement services for contractors and businesses across all trades and sizes, serving as an extension of the client's team to navigate complex surety requirements.

Quantifiable outcome

• Exceeded buyside brokers/advisors from large multinational law firm and M&A group

Named customers7 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• American Strategic Insurance (ASI)minorOthersInsurance carrier partnership. ASI logo appears in the footer along with other insurance affiliations.
• CCC CounsilminorOthersInsurance industry affiliation. Logo displayed in footer alongside other industry affiliations.
• IIA (Independent Insurance Agents)minorOthersInsurance industry membership organization. Logo displayed in footer alongside other industry affiliations.
• IntersureminorOthersInsurance industry network/partnership. Logo displayed in footer alongside other industry affiliations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hub International: Large North American insurance brokerage platform, PE-backed (Hellman & Friedman), offering commercial insurance, employee benefits, and risk management across multiple verticals — directly comparable to SSP in business model, service mix, and middle-to-upper-middle market focus.
• USI Insurance Services: Large PE-backed (Kohlberg & Company) insurance brokerage and risk management firm with extensive middle-market and specialty practice, similar service breadth (P&C, benefits, surety, risk management) and vertical specialization model as SSP.
• IMA Financial Group: Employee-owned (ESOP) commercial insurance brokerage and risk management firm headquartered in Denver — directly analogous to SSP in employee-ownership structure, service portfolio, and middle-market regional focus.
• AssuredPartners: PE-backed (GTCR) commercial insurance brokerage built largely via acquisition, providing property/casualty, employee benefits, and surety across 30+ U.S. states — overlapping closely with SSP's service portfolio and middle-market client base.
• CBIZ Benefits & Insurance Services: Public professional services firm with a sizable insurance brokerage and employee benefits segment serving middle-market businesses — comparable to SSP in service mix and target customer size.
• Brown & Riding: Specialty wholesale insurance brokerage focused on niche and complex risks with deep vertical expertise; comparable to SSP in specialization-heavy strategy and broker-driven distribution model.
• NFP (National Financial Partners): PE-backed insurance brokerage and advisory firm (Madison Dearborn) providing P&C, benefits, retirement, and wealth services — directly comparable to SSP across the four core service lines and middle-market positioning.

Broad incumbents

• Lockton: Largest privately held insurance broker globally, offering P&C, benefits, and risk management — a broad incumbent with overlapping middle-market practice that competes with SSP on large accounts while operating at materially greater scale.
• Marsh McLennan: Global leader in insurance brokerage, risk management, and consulting (Marsh, Mercer, Oliver Wyman); competes with SSP primarily on larger enterprise and specialty accounts but increasingly pushes downstream into SSP's middle-market territory.
• Arthur J. Gallagher & Co. Public global insurance brokerage and risk management firm with extensive middle-market and specialty operations — competes with SSP across virtually all of SSP's service lines, though Gallagher offers broader geographic and product coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pritchard & Jerden