Leadclic
WAM (WE ARE MARKETING SL) is a Spain-headquartered digital marketing and e-commerce consultancy, founded in 2014, delivering Salesforce, Magento, and Adobe-based commerce, CRM, and AI agent solutions to mid-to-large enterprises across Iberia, Italy, and the UAE.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Leadclic does
WE ARE MARKETING SL (WAM) is a Spain-headquartered digital marketing and e-commerce consultancy founded in 2014 by Giorgio Ascolese, operating under a professional-services model organized into four integrated studios: Commerce & Experience, Media & Optimization, CRM & Marketing Automation, and Creativity & Content. The firm delivers project-based and multi-year engagements to mid-to-large enterprises across more than ten verticals — including telecommunications (Telefónica), insurance (Mapfre, Cesce), travel (Iberia, Riu Party, Turisme Valencia), FMCG and beverage (Mahou San Miguel, Heineken), automotive (OMODA & JAECOO), pharmaceuticals (ISDIN, Atida Mifarma, MyPharma), and adult wellness (Wow Tech, Amorana). WAM is sales-led and project-priced, with project teams of approximately 29 specialists and offices in Madrid, Barcelona, and Valencia (Spain), Milan (Italy), and Dubai (UAE).
The technology backbone is built around the Salesforce ecosystem (Marketing Cloud, Agentforce, Service Cloud) augmented with Adobe Analytics, Magento 2 with Hyvä Frontend, and Genesys Cloud for contact-center operations, plus a broad integration layer covering Algolia, Clerk.io, Connectif, Minderest, Akeneo, Yotpo, Stripe, PayPal, Klarna, Amazon Pay, Netsuite, and Emarsys. In 2025 the firm launched a WAM Innovation division and proprietary AI autonomous agents (Enric, Anna, Sira, AgentPlus), alongside Agentforce Guided Shopping deployments. The company holds ENS (Spanish National Security Scheme, 2022), ISO 9001:2015, ISO 14001:2015, and ISO 45001:2023 certifications, and was named Best Gender Company 2026, with a workforce that is over 40% female. WAM is privately held with no disclosed external funding and completed the acquisition of e-commerce specialist Interactiv4 in 2024 as its principal inorganic move.
Leadclic firmographics
Firmographics- Name
- Leadclic
- Legal name
- WE ARE MARKETING SL
- Website
- https://leadclic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WAM (WE ARE MARKETING SL) is a Spain-headquartered digital marketing and e-commerce consultancy, founded in 2014, delivering Salesforce, Magento, and Adobe-based commerce, CRM, and AI agent solutions to mid-to-large enterprises across Iberia, Italy, and the UAE.
- Ownership category
- akta.pro rank
Leadclic industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Leadclic is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Leadclic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Marketing Consulting Services: Consulting, project design and development, and digital marketing activities. Services include Commerce & Experience, Media & Optimization, CRM & Marketing Automation, and Creativity & Content studios.
- Project-based Engagements: Custom digital transformation projects including e-commerce migrations, platform implementations, and marketing automation setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Leadclic product offering
Product offeringCore offering
Leadclic is a hybrid digital marketing consultancy that delivers strategy and execution across four studios — Commerce & Experience (Magento 2 / Hyvä, Shopify, BigCommerce implementations), Media & Optimization (paid media and performance), CRM & Marketing Automation (Salesforce Marketing Cloud, Pardot, Account Engagement), and Creativity & Content. A separate WAM Innovation division builds AI-driven autonomous agents for marketing operations. Engagement models span project builds, retainers, and end-to-end program ownership for enterprise and mid-market brands.
Product overview
WAM is a hybrid digital marketing ecosystem combining technology and creativity, consulting and execution, brands and people. The offering is structured into four studios: Creativity & Content to Impact, CRM & Marketing Automation to Connect, Commerce & Experience to Scale, and Media & Optimization to Grow. Under the WAM Innovation division, the company develops AI-driven autonomous agents (Enric, Anna, Sira, AgentPlus) and the Agentforce Guided Shopping solution for agentic commerce. Key technology specializations include Magento 2 + Hyvä Frontend development, Salesforce ecosystem (Marketing Cloud, CRM, Agentforce, Data Cloud), omnichannel contact center solutions (Genesys Cloud), and data & analytics platforms.
Differentiator
Problem solved
Functional benefit
Brands
- WAM Innovation: AI-driven solutions division focused on autonomous agents and intelligent commerce technology including Enric, Anna, Sira, and AgentPlus
- WAM Room
- Interactiv4
Products and services
- Commerce & Experience Studio End-to-end ecommerce platform implementation and optimization service covering Magento 2 with Hyvä Frontend, Shopify, and BigCommerce builds for enterprise and mid-market retail and DTC brands. Delivers storefront architecture, performance, and customer experience programs.
- Media & Optimization Studio Paid media strategy, campaign execution, and performance optimization service for enterprise brands running cross-channel acquisition programs.
- CRM & Marketing Automation Studio CRM strategy and marketing automation implementation service built on the Salesforce ecosystem (Marketing Cloud, Pardot, Account Engagement, Data Cloud, Genie, Agentforce) for enterprise marketing organizations.
- Creativity & Content Studio Creative strategy and content production service for brand campaigns and always-on content programs supporting commerce, media, and CRM engagements.
- WAM Innovation Innovation division developing AI-driven autonomous agents for marketing operations, deployed on top of clients' existing martech and contact center stacks (e.g., Salesforce, Genesys Cloud).
Quantifiable outcome
- +2.5% conversion rate increase with Agentforce guided shopping
- +8 more outcomes
Companies that use Leadclic
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles2 records
Leadclic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature5 records
Leadclic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TeradiskcoreTeradisk is mentioned as experts in Magento 2 + Hyvä infrastructures. They collaborated closely with WAM on the Atida Mifarma migration project, providing infrastructure expertise that was decisive for the project's success.
- NetsuitecoreIntegration with Netsuite for Wow Tech Group's global expansion project. Automates internal processes that were previously very costly, intervening in business processes and enabling automation.
- EmarsyscoreIntegration with Emarsys for Wow Tech to track user behavior and optimize the purchasing process with real data, improving customer engagement and retention.
- SalesforcecoreCore technology partner. WAM is a Salesforce ecosystem expert offering Agentforce, Marketing Cloud, and Service Cloud implementations. Deep expertise in Salesforce integrations and AI-powered solutions within the Salesforce ecosystem.
- Lovehoney GroupcoreParent company of Amorana. WAM aligned e-commerce with management model of other companies within the Lovehoney Group, demonstrating ongoing strategic relationship.
- Interactiv4minorAtida Mifarma CEO Ignacio Riesco cited as collaborator. Interactiv4 appears to be a Magento/ commerce specialist partner for complex implementations.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Leadclic competitors and assessment
Company assessmentDirect peers
- VASS: Spanish digital transformation consultancy combining technology services, digital platforms and consulting for large enterprises. Comparable to WAM on Spain HQ, enterprise B2B focus, and blend of consulting plus execution across commerce, CRM and cloud.
- Making Science: Spain-headquartered digital marketing and ad-tech consultancy offering performance media, martech, e-commerce and AI services to enterprise clients across Europe and LATAM. Directly comparable to WAM on geography, service mix (digital marketing + technology) and target customer (mid-to-large enterprise).
- Good Rebels: Spanish digital consultancy combining marketing strategy, creativity and technology (data, platforms, AI) for enterprise clients. Closely comparable to WAM on Spanish roots, hybrid consulting-plus-execution model, and focus on CRM, commerce and digital transformation.
- T2O media: Spain-based performance marketing and martech agency providing media, data, analytics and technology services to enterprise advertisers. Overlaps with WAM on Media & Optimization, paid-media execution and martech platform integration capabilities.
- Elogia: Iberian digital marketing agency specialised in performance marketing, e-commerce and digital transformation for enterprise brands (e.g. Amazon, IKEA, Tous). Closely matches WAM's Media & Optimization and Commerce studios and Spanish enterprise client base.
Broad incumbents
- Merkle: Global data-driven customer experience agency (Dentsu) specialising in CRM, marketing automation, analytics and personalised commerce. Comparable to WAM's CRM & Marketing Automation studio and Salesforce Marketing Cloud practice, but at vastly larger scale.
- AKQA: Global design and innovation agency (WPP) blending creativity, technology and customer experience for enterprise brands. Comparable to WAM on combining creative + commerce + tech delivery for enterprise customers, but at significantly larger scale.
- IPG Mediabrands: Global media buying and planning network within IPG, focused on media investment, programmatic and analytics for enterprise advertisers. Comparable to WAM's Media & Optimization studio at the level of media planning and buying services.
- Dept Agency: Large global digital agency combining creativity, technology and data, with offices across Europe and the US. Comparable to WAM as a 'hybrid' creative + tech + commerce agency serving enterprise clients, but at significantly greater scale and geographic breadth.
- VML (Wunderman Thompson): Global creative, commerce and customer experience agency within WPP. Comparable to WAM on hybrid creative + commerce + CRM service model for enterprise clients, but operates at significantly larger scale across many more geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Leadclic social profiles
Digital presenceLeadclic compliance and trust
Trust signalCompliance7 records
Leadclic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadclic leadership team
Management profileNumber of profiles
Profiles1 record
Leadclic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leadclic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadclic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadclic
What does Leadclic do?
Leadclic is a hybrid digital marketing consultancy that delivers strategy and execution across four studios — Commerce & Experience (Magento 2 / Hyvä, Shopify, BigCommerce implementations), Media & Optimization (paid media and performance), CRM & Marketing Automation (Salesforce Marketing Cloud, Pardot, Account Engagement), and Creativity & Content. A separate WAM Innovation division builds AI-driven autonomous agents for marketing operations. Engagement models span project builds, retainers, and end-to-end program ownership for enterprise and mid-market brands.
Is Leadclic a public or private company?
Leadclic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadclic founded?
Leadclic was founded in 2014. It employs 101 to 250 people.
Where is Leadclic based?
Leadclic is headquartered in Madrid, Spain, in the Europe region.
How does Leadclic make money?
Two revenue lines are on record. Digital Marketing Consulting Services are the primary driver. The others are project-based Engagements.
Who are Leadclic's main competitors?
Direct peers on record are VASS, Making Science, Good Rebels, T2O media and Elogia. Broad incumbents are Merkle, AKQA, IPG Mediabrands, Dept Agency and VML (Wunderman Thompson).
Does Leadclic have an API?
No public API is recorded for Leadclic.
What industry is Leadclic in?
Leadclic's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541810 and its SIC code is 7311.