Ocala Magazine

What Ocala Magazine does

Ocala Magazine is a privately held regional lifestyle publication founded in 1980 and headquartered at 743 E Fort King St in Ocala, Florida. The company produces a monthly print magazine distributed across Marion County and The Villages, reaching an audience of 70,000+ readers through 15,000 physical copies and 16,000-32,000 unique monthly digital visitors. Its core editorial offering covers local culture, business, lifestyle, and community events in the Ocala/Marion County area, with recurring original franchises including 40 Under 40, Better than the Best, Cover Model Contest, Person of the Year, Celebration of Nurses, and Charity Register. The magazine also produces a digital edition and offers a free email subscription that delivers monthly issues and exclusive content to subscribers.

The business model is entirely advertising-driven across both print and digital channels. Revenue is generated through the sale of print advertising placements (full-page, spread, half-page, quarter-page, eighth-page, premium cover positions, and advertorial features) and digital advertising on ocalamagazine.com, including display ads and integrated marketing packages. Pricing is quote-based and sold through direct sales relationships rather than self-service; advertising rates are not publicly disclosed. Distribution occurs through premium physical locations — hotels, restaurants, medical offices and hospitals, and businesses throughout Marion County and The Villages — as well as through the realtor channel where the magazine functions as a definitive relocation resource for Central Florida's luxury housing market.

The publication is owned by Philip Glassman, who acquired it in 2018 and serves as Publisher. The management team includes a VP of Corporate Development, an Editor, and section editors for Food, Society, and Style. Ocala Magazine has no disclosed funding, no subsidiaries, and no parent company; it operates as an independent, owner-operated regional media business with 11-50 employees. The company holds recognized "Official City Magazine of Fine Arts" status and maintains media partnerships with The Reilly Arts Center, TEDxOcala, HITS, the World Equestrian Center, and the Ocala Metro Chamber & Economic Partnership (CEP). It has won multiple Charlie Awards from the Florida Magazine Association and has been voted Best Consumer Magazine and Best Written Magazine at the state level.

Name

Ocala Magazine

Legal name

Ocala Magazine

Website

https://ocalamagazine.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocala Magazine is a privately held regional lifestyle publication founded in 1980 that produces a monthly print and digital magazine covering culture, business, lifestyle, and community events in Marion County and The Villages, Florida, monetized through advertising sales to local businesses, realtors, and hospitality providers.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Lifestyle magazine publishing
• Local news media
• Regional print advertising
• Community journalism
• Digital content publishing

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising: The magazine generates revenue through print advertising placements in its glossy, high-quality publication distributed monthly across Marion County and The Villages. Ad formats include full page, spread, half page, quarter page, and eighth page placements, with premium options like cover placements and advertorial features.
2. Digital Advertising: Revenue is generated through online advertising including premium search engine optimization services, display ads, and integrated marketing packages on ocalamagazine.com. The digital platform attracts 16,000 to 32,000 unique monthly visitors.
3. Email Subscription: Free email subscription delivering digital copies and exclusive content to subscribers' inboxes, building an engaged audience for advertising purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ocala Magazine publishes a monthly local lifestyle magazine covering community news, culture, business, lifestyle, and events in Marion County, Florida. The publication is delivered as a print magazine (15,000 monthly copies placed at hotels, restaurants, medical offices and businesses) and a digital edition accessible via the website and email newsletter, with advertising sales as the primary commercial offering.

Product overview

Ocala Magazine is a traditional lifestyle magazine publication operating as a single unified offering across print and digital formats. The core product is the monthly magazine covering local culture, business, lifestyle, and community events in Marion County, Florida. The publication is distributed both as a print magazine (15,000 copies monthly) and as a digital edition delivered via email subscription. The magazine also produces recurring editorial features including Better than the Best (annual awards), 40 Under 40 (young professionals recognition), Cover Model Contest, Person of the Year, Celebration of Nurses, and Charity Register. Additional revenue streams include advertising services with print and digital options, and a community event submission platform. The publication has operated since 1980 and is recognized as the most award-winning publication in Marion County.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Magazine Monthly glossy print publication covering community news, culture, business, lifestyle, and events in Marion County and The Villages, distributed to hotels, restaurants, medical offices, businesses, and realtor offices.
• Digital Edition Monthly digital edition accessible via ocalamagazine.com delivering community-focused content including local culture, business, lifestyle, and events to online readers.
• Email Newsletter Subscription Free email subscription delivering digital magazine copies and exclusive content directly to subscribers' inboxes to build an engaged audience.
• Advertising Services Print and digital advertising solutions including premium placements (full page, spread, half page, quarter page, eighth page), cover placements, advertorial packages, display ads, and integrated marketing packages sold to local businesses, realtors, healthcare providers, restaurants, and hotels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CEP (Community and Economic Partnership)coreGTM or Marketing PartnerOcala Magazine is a proud member and partner of the CEP, collaborating on community initiatives and economic development programs in Marion County.
• The Reilly Arts CentercoreGTM or Marketing PartnerNamed The Official City Magazine of Fine Arts for Ocala in partnership with The Reilly Arts Center, providing coverage and promotion of fine arts events and programming.
• TEDxOcalacoreGTM or Marketing PartnerOfficial media partner for TEDxOcala, providing editorial coverage and promotion for the annual innovation and ideas conference.
• HITS (Horse Shows in the Sun)coreGTM or Marketing PartnerOfficial publication partner for HITS equestrian events, providing coverage of equestrian sports and the horse industry in Marion County.
• World Equestrian CenterminorGTM or Marketing PartnerMajor equestrian venue in Ocala mentioned in business profiles and equine coverage, representing significant local partnership for equestrian lifestyle content.
• Ocala Metro Chamber & Economic Partnership (CEP)coreGTM or Marketing PartnerFeatured prominently in business coverage as the leading voice of the business community, with the CEP President and CEO profiled in the Men in Business section.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gulfshore Life: Naples/Southwest Florida regional lifestyle magazine with print + digital editions, luxury relocation focus, and a similar affluent advertiser base. Comparable to Ocala Magazine's niche positioning around luxury real estate and high-net-worth readership.
• Orlando Magazine: Florida city lifestyle magazine with monthly print, digital edition, and integrated advertising packages aimed at affluent Orlando-area residents and visitors. Highly comparable structure and GTM to Ocala Magazine, scaled to a larger metro.
• Palm Beach Illustrated: Affluent-market Florida regional magazine with print, digital, and event extensions serving Palm Beach's luxury audience. Comparable to Ocala Magazine's premium-positioned lifestyle and luxury advertiser focus.
• Jacksonville Magazine: Northeast Florida city magazine covering lifestyle, dining, and community with monthly print and digital distribution. Mirrors Ocala Magazine's community-news + lifestyle editorial mix and print-led advertising model.
• Tampa Bay Magazine: Established Tampa Bay regional lifestyle magazine with monthly print circulation and digital/email editions targeting an affluent local audience. Closely matches Ocala Magazine's print + digital advertising monetization and community-coverage approach.
• Austin Monthly: Austin city lifestyle magazine with monthly print + digital edition, integrated advertising, and community-event franchises. Matches Ocala Magazine's audience of affluent in-migrants and lifestyle advertiser base.
• 5280 (Denver): Denver-metro city magazine combining monthly print, daily digital content, and integrated advertising packages targeting affluent urban readers. Closely analogous in format and revenue mix to Ocala Magazine, scaled to a larger metro.
• Sarasota Magazine: Long-running Florida Gulf Coast city/lifestyle magazine covering Sarasota with monthly print + digital editions and integrated advertising. Directly comparable in format, audience (affluent Florida residents), and advertising-led business model to Ocala Magazine.

Broad incumbents

• Indianapolis Monthly: Established city-regional lifestyle magazine with broader Midwestern coverage and a wider portfolio of editorial extensions. Comparable to Ocala Magazine in category and GTM, but operates at a larger scale across a bigger metro.
• Atlanta Magazine: Large-metro regional lifestyle magazine with extensive print, digital, and event franchises serving the Atlanta market. Analogous to Ocala Magazine in editorial format and advertising-led model, but at materially greater scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ocalamagazine
• YouTubeyoutube.com/user/OcalaMagazine1
• Facebookfacebook.com/ocalamagazine
• Instagraminstagram.com/officialocalamagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocala Magazine