Electronics Design Group
Electronics Design Group is a privately held New Jersey-based systems integrator that designs, engineers, and installs custom Crestron, Control4, Savant, and Lutron-based smart home, home theater, lighting, and commercial AV solutions for luxury residential and corporate clients in the NJ/NY/CT market.
- Company typePrivate
- Founded1989
- HeadquartersEdison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Electronics Design Group does
Electronics Design Group (EDG) is a privately held systems integrator headquartered in Edison, New Jersey, founded in 1989 and serving the New Jersey, New York, and Connecticut markets. The firm designs, engineers, and installs custom technology systems for luxury residential properties, corporate/commercial spaces, and hospitality developments, with a stated portfolio of more than 1,000 completed projects and 72 national industry awards including CEDIA Dealer of the Year and Lutron Electronics Hall of Fame recognition.
EDG's technology stack is built around third-party control and AV platforms — primarily Crestron, Control4, Savant, and Lutron — integrated with Apple (TV, Siri), Amazon Alexa, Sonos, Sonance, Aprilaire, Yale, IC Realtime, Pakedge, Séura, and other category-leading vendors. The firm specializes in unified control of lighting, audio/video distribution, HVAC, motorized shades, surveillance, networking, pool/spa systems, and home theater, with a particular emphasis on "stealth" or hidden technology that conceals hardware within architectural finishes. A dedicated engineering, programming, and networking team supports a fleet of more than 20 field vehicles delivering on-site service, complemented by the PRIORITAS remote managed service offering for ongoing support.
EDG operates three revenue streams: fee-based consulting and engineering, project sales and implementation, and recurring service/maintenance/upgrades. The company explicitly does not sell products without bundled design and installation, and all projects are custom-quoted with residential budgets ranging from approximately $110,000 to $1,500,000. Distribution is entirely direct, with EDG embedding itself into the architectural and construction workflow at the earliest project stages. Leadership transitioned to co-founder Ed Condiracci in February 2023 following the death of founder Bob Gullo, with stated intent to pursue growth.
Electronics Design Group firmographics
Firmographics- Name
- Electronics Design Group
- Website
- https://edgonline.com
- Company type
- Private
- Founded year
- 1989
- Headcount range
- 11–50 employees
- Short description
- Electronics Design Group is a privately held New Jersey-based systems integrator that designs, engineers, and installs custom Crestron, Control4, Savant, and Lutron-based smart home, home theater, lighting, and commercial AV solutions for luxury residential and corporate clients in the NJ/NY/CT market.
- Ownership category
- akta.pro rank
Electronics Design Group industry classification
Industry- Product category
- Smart Home and Commercial Systems Integration Services
- NAICS
- Industrial Design Services (541420)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Electronics Design Group is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Electronics Design Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-Based Consulting and Engineering: Professional consulting services for technology design in residential and commercial spaces
- Project Sales and Implementation: Design and installation of custom smart home and commercial automation systems. The company does not sell products without design and installation services.
- Service, Maintenance and Upgrades: Ongoing service, maintenance and system upgrades to existing business and residential clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Electronics Design Group product offering
Product offeringCore offering
Electronics Design Group is a professional systems integrator that designs, engineers, and installs custom smart home and commercial technology solutions across New Jersey, New York, and Connecticut. The company does not sell individual products; instead it delivers fully engineered, integrated systems built on platforms such as Crestron, Control4, Savant, and Lutron spanning home automation, home theater, lighting and shade control, audio distribution, surveillance, networking, and commercial AV.
Product overview
Electronics Design Group (EDG) is a professional systems integrator and design/engineering firm that provides comprehensive technology solutions for luxury residential homes and commercial spaces in New Jersey, New York, and Connecticut. The company does not offer a single unified software product but rather delivers custom-designed, professionally engineered systems across multiple service categories. Their core offerings include Home Automation (integrated control via Control4, Crestron, Savant platforms), Home Theater/Media Rooms (custom cinema design with projectors, screens, and surround sound), Lighting Control and Motorized Shades (Lutron-based systems), Audio Distribution (whole-house audio and Hi-Fi systems), Security/Surveillance (CCTV and access control), Network Infrastructure (Advanced Wiring Systems), and Commercial Solutions (Conference Rooms, Huddle Spaces, Hospitality Control, Video Conferencing). EDG also specializes in Hidden Technology (concealed speakers, vanishing TVs, motorized lifts) and Amenity Space Technology for luxury buildings. All systems are supported by PRIORITAS managed service for remote support. The company operates on a design/engineering and installation model, not a product-sales model, and does not sell individual products without professional design and installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Automation Centralized control system that integrates and manages lighting, audio, video, security, surveillance, HVAC, and other electronic systems throughout residential properties via touch panels, mobile devices, and universal remotes, built on Crestron, Control4, or Savant platforms.
- Home Theater Custom-designed dedicated theater rooms featuring projectors, projection screens, surround sound systems, acoustical treatments, and automated control for an authentic cinema experience in luxury residences.
- Lighting Control Intelligent lighting control systems using Lutron Homeworks QS that allow programming of lighting scenes, scheduling, period-specific switches, and integration with other home systems for convenience, energy efficiency, and ambiance control.
- Automated Shades Motorized window shades and drapery systems integrated with lighting and home automation for automatic operation based on schedules, sunlight, or user preferences.
- Thermostat Control Smart climate control systems allowing remote monitoring and adjustment of room temperature and HVAC systems via internet-connected devices, integrated into the home automation platform.
- Whole House Audio Distributed audio systems that deliver music throughout the home, controllable via touch panels, remotes, or mobile devices with source selection and zone management.
- Home Surveillance Systems Closed-circuit television systems using video cameras for monitoring and surveillance of residential properties, viewable on-site or remotely via mobile devices, integrated with the home automation platform.
- Media Room Multipurpose entertainment spaces featuring large video displays and powerful sound systems configured for movies, gaming, television, and internet usage in a more casual setting than dedicated theaters.
- Outdoor Audio & Video Weather-resistant audio systems and outdoor entertainment solutions including outdoor TVs, hidden speakers, landscape lighting, and pool/spa audio installations.
- Hi-Fi Audio High-fidelity audio systems featuring premium speakers, amplifiers, turntables, media streamers, and high-resolution audio playback capabilities for audiophile-grade sound.
- Hidden Technology Concealed technology solutions including in-wall/in-ceiling speakers, motorized TV lifts, vanishing TV mirrors, and disguised displays that blend seamlessly into home décor.
- Amenity Space Technology Technology solutions for luxury residential amenity spaces including spas, bars, theaters, game rooms, wine rooms, pools, screening rooms, and health clubs in residential buildings and hotels.
- Telephone & Intercom Systems Multi-user telephone systems with integrated voicemail, intercom functions, video door stations, and network camera connectivity for home communications.
- Network Services Sophisticated internet, computer, and entertainment network solutions for large residential and commercial environments with centralized control interfaces.
- Huddle Spaces Compact collaborative office spaces featuring video conferencing, flat panel displays, touch displays, and networking solutions for impromptu meetings.
- Conference Rooms Modern audio/visual environments for corporate spaces including high-definition displays, projectors, teleconferencing equipment, video conferencing, and integrated control systems.
- Advanced Wiring Systems Structured wiring infrastructure serving as the communications backbone for all electronic devices, including network, phone, TV, surveillance, audio, video, and smart HVAC connectivity.
- Commercial Surveillance Systems Business security camera systems with remote monitoring, archive storage, and integration capabilities for retail, office, and commercial properties.
- Hospitality Control Systems Hotel and commercial building automation systems providing guest room control of draperies, lighting, temperature, TV, music, and services, with scalable management from single rooms to 10,000+ properties.
- Video Conferencing & Telepresence Video conferencing and telepresence solutions for corporate collaboration, enabling real-time communication with realistic audio and video across multiple locations.
- PRIORITAS Managed Service Remote support and managed service offering for ongoing system maintenance, troubleshooting, and software support for installed systems, enabling EDG to resolve technical issues over the internet without on-site visits.
Quantifiable outcome
- Reduce business travel by 30 percent or more when implementing video conferencing solutions
- +4 more outcomes
Companies that use Electronics Design Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Electronics Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Electronics Design Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered notable, core and secondary.
- WCI CommunitiesnotableEDG partnered with WCI Communities to create luxury amenity spaces for The Watermark on Hudson property - a 12-story tower with 206 residences featuring hotel-quality amenities including pools, screening rooms, golf simulator, health club, and spa facilities.
- CrestroncoreCrestron is the primary control platform used by EDG for home automation, featuring Apple integration, motorized shade control (Color Match service), and comprehensive system management.
- Control4coreControl4 serves as the backbone for EDG smart home installations, combining lighting, audio, video, security, and HVAC under one controller with smartphone/tablet integration.
- SavantcoreSavant control system used for high-end residential installations requiring advanced integration capabilities.
- LutroncoreLutron Homeworks QS system used for lighting control with period-specific switches. EDG inducted into Lutron Hall of Fame.
- Architects, Builders, and Interior DesignerscoreEDG works with client's architects, designers, and builders at the earliest possible stages of projects, coordinating design plans and building requirements throughout the construction process.
- SéurasecondarySéura TV Mirrors and outdoor TVs used for bathroom and hidden technology installations that blend seamlessly with surroundings.
- SunbrightsecondaryOutdoor TV manufacturer providing weatherproof displays for backyard installations.
- KlipschsecondaryCommercial grade speakers and subwoofers used in high-performance home theaters, including custom-designed subwoofers.
- AprilairesecondarySmart thermostats (Model 8800) used for HVAC integration and climate control.
- YalesecondarySmart locks providing easy and remote access to doors around the home.
- IC RealtimesecondaryIndoor and outdoor security cameras for comprehensive surveillance systems.
- PakedgesecondaryPakedge access points used for networking solutions to ensure reliable connectivity throughout properties.
- SonossecondaryWireless audio systems integrated into smart home installations.
- ZodiacsecondaryiAqualink system for pool and spa integration with Control4 touchpad control.
- RPGsecondaryAcoustic treatment materials company providing wall and ceiling treatments for sound diffusion and absorption in home theaters.
- SonysecondarySony 4K projectors used in high-performance home theater installations.
- ApplecoreCrestron's partnership with Apple enables Apple TV integration, Siri voice control, and mobile device control via iPhone and iPad.
- Amazon AlexasecondaryVoice control integration for audio streaming and home automation control.
- SonancesecondaryArchitectural speakers including Visual Performance Series and in-wall/in-ceiling speakers for hidden audio solutions.
- HydrasecondaryWaterproof televisions for bathroom installations with over 800 color choices to match surroundings.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Electronics Design Group competitors and assessment
Company assessmentOthers
- Savant: Premium smart-home control platform vendor used by EDG in high-end installations. A technology partner whose dealer network includes integrators like EDG rather than a direct competitor.
- Crestron Electronics: Manufacturer of the Crestron control platform that EDG installs. While not a direct competitor, Crestron is closely connected via its certified dealer/integrator program and shapes EDG's commercial terms and product roadmap.
- Lutron Electronics: Lighting control and motorized shade manufacturer whose Homeworks QS systems EDG deploys. EDG is in the Lutron Hall of Fame, making this a key technology supplier and adjacent player rather than a competitor.
- Control4 (a Snap One brand): Provider of the Control4 smart-home platform used as a core integration backbone by EDG. A platform/ecosystem counterpart rather than a direct competitor, but central to EDG's delivery model and channel positioning.
Emerging players
- Crutchfield: U.S. consumer electronics retailer with custom-installation services for home audio, video, and smart-home gear. Comparable on AV/smart-home installation but more retail- and DIY-oriented than EDG's end-to-end design-build model.
- Vivint Smart Home: Smart-home and security provider serving mass-market residential customers with integrated, professionally installed systems. Comparable on smart-home integration but targets a much lower price point than EDG's luxury segment.
Broad incumbents
- Best Buy / Magnolia: National consumer electronics retailer with the Magnolia custom-installation division serving higher-end residential AV and smart-home needs. A broad incumbent with overlapping capabilities but lower specialization than EDG's boutique luxury focus.
- ADT Inc. Large incumbent security and smart-home provider with both consumer and commercial installation services. Overlaps with EDG on security/surveillance and home automation but at a more standardized, mass-market positioning.
- Comcast Xfinity (Xfinity Home): Broad incumbent offering Xfinity Home smart-home/security services bundled with cable/internet. Touches the same smart-home category as EDG but competes at a mass-market price point and broader scale rather than luxury custom design.
Direct peers
- Audio Advice: High-end home audio, video, and smart-home design/integration firm based in the U.S. Southeast. Comparable to EDG as a custom systems integrator serving luxury residential and commercial clients with similar premium AV, lighting control, and automation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electronics Design Group social profiles
Digital presenceElectronics Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronics Design Group leadership team
Management profileNumber of profiles
Profiles1 record
Electronics Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronics Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronics Design Group
What does Electronics Design Group do?
Electronics Design Group is a professional systems integrator that designs, engineers, and installs custom smart home and commercial technology solutions across New Jersey, New York, and Connecticut. The company does not sell individual products; instead it delivers fully engineered, integrated systems built on platforms such as Crestron, Control4, Savant, and Lutron spanning home automation, home theater, lighting and shade control, audio distribution, surveillance, networking, and commercial AV.
When was Electronics Design Group founded?
Electronics Design Group was founded in 1989. It employs 11 to 50 people.
Where is Electronics Design Group based?
Electronics Design Group is headquartered in Edison, United States, in the North America region.
How does Electronics Design Group make money?
Three revenue lines are on record. Fee-Based Consulting and Engineering is the primary driver. The others are project Sales and Implementation and service, Maintenance and Upgrades.
Who are Electronics Design Group's main competitors?
Others on record are Savant, Crestron Electronics, Lutron Electronics and Control4 (a Snap One brand). Emerging players are Crutchfield and Vivint Smart Home. Broad incumbents are Best Buy / Magnolia, ADT Inc. and Comcast Xfinity (Xfinity Home). Audio Advice is listed as a direct peer.
Does Electronics Design Group have an API?
No public API is recorded for Electronics Design Group.
What industry is Electronics Design Group in?
Electronics Design Group's product category is Smart Home and Commercial Systems Integration Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541420 and its SIC code is 3600.