Shaggy Owl
Shaggy Owl is an Italian SaaS company offering App Palestre, a cloud-based management platform with native mobile apps for fitness centers, CrossFit boxes, yoga and Pilates studios, and sports facilities, serving SMB operators exclusively in Italy via subscription and add-on modules.
- Company typePrivate
- Founded2013
- HeadquartersCivita Castellana, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shaggy Owl does
Shaggy Owl S.r.l.s. is an Italian private company founded in 2013 in Civita Castellana, Viterbo, by co-founders Giuseppe Marinozzi and Fabrizio Le Rose. Initially operating as a web and mobile app agency, the company launched its flagship SaaS product App Palestre in June 2013, a cloud-based management platform purpose-built for sports facilities including fitness centers, CrossFit boxes, yoga and Pilates studios, boutique fitness studios, large multi-venue sports complexes, and sports schools.
App Palestre is delivered via a web-based administrative dashboard and native iOS and Android applications for both facility operators and end-member clients, with integrated Stripe payment processing, electronic invoicing compliant with the Italian SDI (Sistema di Interscambio), and a digital cash register module for Agenzia delle Entrate compliance. The platform extends into vertical-specific functionality such as WOD (Workout of the Day) programming and athlete rankings for CrossFit, and is paired with proprietary Smart Access hardware (QR code and card readers, €400-€900 unit hardware plus €10/month software rental) for facility entry control.
The business model is a tiered monthly SaaS subscription (€0 for up to 20 clients, €18 for 21-80, €30 for 81-200, €40 for 201+, €54 for the App Plus premium tier with unlimited clients), with a branded white-label custom app (MyApp) starting at €90/month on a 12-month initial term, and à-la-carte add-on modules priced €10-€89/month for CRM, personal training, invoicing, and customization. Distribution combines product-led self-serve onboarding via a 30-day free trial, community-led referrals, the Wellhub corporate wellness channel, and annual presence at the Rimini Wellness trade show. The company remains bootstrapped, founder-owned, operates exclusively in Italy, and self-describes as the leading CrossFit box management platform in the domestic market.
Shaggy Owl firmographics
Firmographics- Name
- Shaggy Owl
- Legal name
- Shaggy Owl S.r.l.s.
- Website
- https://shaggyowl.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shaggy Owl is an Italian SaaS company offering App Palestre, a cloud-based management platform with native mobile apps for fitness centers, CrossFit boxes, yoga and Pilates studios, and sports facilities, serving SMB operators exclusively in Italy via subscription and add-on modules.
- Ownership category
- akta.pro rank
Where Shaggy Owl is headquartered
LocationHeadquarters
- HQ city
- Civita Castellana
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Shaggy Owl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- App Palestre SaaS Subscription: Tiered monthly subscription based on client count. Tiers: 0-20 clients free, 21-80 clients at €18/month, 81-200 clients at €30/month, 201+ clients at €40/month. Annual payment provides 10% discount.
- APP PLUS Premium Subscription: Premium tier with unlimited clients, credit-based subscriptions, recurring plans, health coaching, video attachments to WODs, discount codes, multi-documents, and digital signature. €54/month (€48.60 annual).
- MYAPP Branded App: Fully customized branded application for clients with logo and colors, presence on App Store and Google Play. Starting at €90/month with 12-month initial payment.
- Add-on Services: Additional modules including Personal Training (€29/month), Smart Access hardware rental (€10/month), Electronic Invoicing (€15/month), Digital Cash Register (mentioned separately), CRM Light (€19.90/month), CRM Pro (€89/month), SMS (€75 for 1000), WhatsApp (€100 for 1000 messages).
- Smart Access Hardware: QR code and card readers for access control. Hardware prices range from €400-€900 depending on model. Outdoor readers with screen €900, without screen €450-€480.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier for small facilities with up to 20 clients |
| Subscription | Monthly | Standard subscription for medium facilities |
| Subscription | Monthly | Premium subscription with unlimited clients and advanced features |
| Subscription | Multi-year contract | Fully branded custom mobile application |
| Subscription | Monthly | Personal training management module |
| Subscription | Monthly | Access control hardware with monthly rental |
| Subscription | Monthly | CRM for customer relationship management |
| Subscription | Monthly | Electronic invoicing integration |
| Subscription | Monthly | Customization add-on for app appearance |
| Subscription | Monthly | Customized website integrated with management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shaggy Owl product offering
Product offeringCore offering
Shaggy Owl develops and operates App Palestre, a cloud-based gym and sports facility management platform with native iOS and Android apps for both facility owners and members. The platform handles subscriptions, class scheduling, bookings, payments, CRM, electronic invoicing, and access control for fitness centers, CrossFit boxes, yoga/Pilates studios, and boutique fitness. Alongside its own SaaS product, Shaggy Owl operates as a web agency offering custom mobile apps, web portals, graphics, and video production services to business clients.
Product overview
Shaggy Owl operates App Palestre as its flagship product line—a cloud-based gym and sports facility management platform. The core offering includes App Palestre (base tier for up to 200 clients), App Plus (premium unlimited tier), and MyApp (fully branded custom app). Additional modules extend functionality: Personal Training for workout management with Chat GPT assistant, Smart Access for facility entry control, Fatturazione Elettronica and Cassa Digitale for Italian tax compliance, CRM (Light and Pro tiers) for customer relationship management, Classi Virtuali for online classes, Personalizzazione for app theming, and MyWeb for integrated website building. The platform supports multiple facility types including fitness centers, CrossFit boxes, yoga/Pilates studios, boutique fitness, and large sports complexes, with mobile apps for both iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- APP Palestre: Gym and fitness center management software with web portal and mobile apps for clients and facility managers.
- App Plus
- MyApp
- MyWeb
- Smart Access
- MyBeach
Products and services
- App Palestre Cloud-based gym management software with web dashboard and mobile apps for both facility owners and members. Manages subscriptions, class schedules, bookings, payments, and customer communications for fitness centers, yoga studios, CrossFit boxes, and sports facilities. Tiered pricing from free (0-20 clients) up to 201+ clients.
- MyApp Branded Mobile Application Fully branded custom mobile app for fitness facilities with personalized logo, colors, and branding, published on both App Store and Google Play. Starting at €90/month with 12-month initial payment term. Designed for boutique and premium fitness studios seeking a customized client-facing experience.
- MyBeach Beach volleyball facility management solution with facility management software, owner app, and member app tailored for beach volleyball clubs and venues.
- Smart Access Digital access control system with contactless entry via QR code, card reader, or through the App Palestre app. Includes hardware options for indoor and outdoor use with monthly software subscription (€10/month per device). Hardware prices range from €400-€900.
- MyWeb Dynamic website builder integrated with the gym management system. Creates modern responsive websites with SEO optimization, real-time content updates, and unified portal management for fitness facilities.
- Custom Mobile App Development Custom mobile application development service for Android, iOS, and Windows Mobile platforms, delivered as bespoke projects to business clients across industries. Shown as a core web agency service offering.
- Custom Web Portal Development Custom web portal, static and dynamic websites, e-commerce, and web app development service tailored to individual client needs and specifications.
- Graphics and Video Production Graphics, video, brochure, flyer, and spot production service for brand communication and digital design projects delivered to business clients.
Quantifiable outcome
- 5% increase in customer retention can increase profits by 25-95%
Companies that use Shaggy Owl
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
Shaggy Owl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Shaggy Owl partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wellhub (Gympass)corePartnership with Wellhub (formerly Gympass) corporate wellness platform. App Palestre is integrated with Wellhub, allowing fitness facilities to receive clients from corporate wellness programs. Facilities can join the Wellhub partner network to access corporate clients and increase memberships.
- VendivirtualeminorVirtual tour partner offering immersive virtual tours for fitness facilities. Helps venues attract and retain customers by allowing virtual visits of gym spaces, increasing perceived value and encouraging sign-ups.
- 3BeeminorItalian climate-tech company focused on biodiversity protection through bee monitoring technology. App Palestre created its own biodiversity oasis (100 trees adopted) and supports environmental initiatives through 3Bee platform, demonstrating sustainability commitment.
- StripecorePayment processing integration for online payments within the App Palestre platform. Required for in-app payment functionality and subscription management.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Shaggy Owl competitors and assessment
Company assessmentDirect peers
- GymMaster: Gym management software offering member management, booking, billing, and access control. Comparable to App Palestre's core management features, especially for small-to-medium fitness facilities.
- PerfectGym: Club management software for fitness chains and large sports facilities, offering membership, scheduling, and access control. Comparable to App Palestre's larger-facility tier and Smart Access hardware offering.
- Glofox: Gym and fitness studio management SaaS offering booking, memberships, payments, and branded apps. Closely comparable to App Palestre's core offering for boutique fitness and yoga/Pilates studios, with a similar PLG and branded-app model.
- Wodify: CrossFit-focused gym management software offering WOD tracking, athlete performance, and class management. Directly comparable to App Palestre's WOD and Rankings System for CrossFit boxes, though Wodify is much larger and serves international markets.
- ClubReady: Club management software for fitness studios with member management, scheduling, and billing. Comparable to App Palestre in its all-in-one management approach targeting fitness clubs of various sizes.
- Mariana Tek: Boutique fitness studio management platform with branded apps, booking, and payments. Directly comparable to App Palestre's MYAPP branded custom app offering for boutique fitness operators.
- TeamUp: Gym management software for fitness studios and CrossFit boxes with booking, payments, and member management. Directly comparable to App Palestre's core functionality, particularly for boutique and functional fitness studios.
- WellnessLiving: All-in-one business management platform for fitness studios and wellness businesses with booking, payments, and marketing tools. Comparable in scope to App Palestre's broader platform for SMB fitness operators.
Regional players
- Resamania: French gym management software for fitness clubs and studios with similar booking, subscription, and payment features. Comparable product model to App Palestre but serves the French market rather than Italy.
Broad incumbents
- Mindbody: Large-scale fitness and wellness business management platform with booking, payments, and marketing tools. Operates broadly in the same space as App Palestre but serves a much wider range of wellness verticals at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shaggy Owl social profiles
Digital presenceShaggy Owl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaggy Owl leadership team
Management profileNumber of profiles
Profiles10 records
Shaggy Owl subsidiaries and ownership
Company hierarchySubsidiaries7 records
Shaggy Owl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaggy Owl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaggy Owl
What does Shaggy Owl do?
Shaggy Owl develops and operates App Palestre, a cloud-based gym and sports facility management platform with native iOS and Android apps for both facility owners and members. The platform handles subscriptions, class scheduling, bookings, payments, CRM, electronic invoicing, and access control for fitness centers, CrossFit boxes, yoga/Pilates studios, and boutique fitness. Alongside its own SaaS product, Shaggy Owl operates as a web agency offering custom mobile apps, web portals, graphics, and video production services to business clients.
Is Shaggy Owl a public or private company?
Shaggy Owl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shaggy Owl founded?
Shaggy Owl was founded in 2013. It employs 1 to 10 people.
Where is Shaggy Owl based?
Shaggy Owl is headquartered in Civita Castellana, Italy, in the Europe region.
How does Shaggy Owl make money?
Five revenue lines are on record. App Palestre SaaS Subscription is the primary driver. The others are APP PLUS Premium Subscription, MYAPP Branded App, add-on Services and smart Access Hardware.
Who are Shaggy Owl's main competitors?
Direct peers on record are GymMaster, PerfectGym, Glofox, Wodify, ClubReady, Mariana Tek, TeamUp and WellnessLiving. Resamania is listed as a regional player. Mindbody is listed as a broad incumbent.
Does Shaggy Owl have an API?
No public API is recorded for Shaggy Owl.