Broward Motorsports

What Broward Motorsports does

Broward Motorsports is a private multi-location powersports dealership headquartered in Hollywood, Florida, operating 9 retail showrooms across the state spanning from South Florida (Hollywood, Fort Lauderdale, Miami/Hialeah) through the Treasure Coast (Tequesta, Hobe Sound) and Palm Beach, to the Gulf Coast (Port Richey) and Central Florida (West Orlando/Oakland). Founded in 2002, the company sells new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, boats, bicycles, golf carts, and Honda power equipment as an authorized dealer for more than 20 manufacturers including Honda, Yamaha, Kawasaki, Suzuki, Polaris, Sea-Doo, Can-Am, BMW Motorrad, Ducati, Indian, Triumph, KTM, Husqvarna, and Specialized. The company self-positions as 'Florida's Largest and #1 Powersports Dealer.'

The business operates a traditional direct-to-consumer retail dealership model with three revenue streams: (1) one-time vehicle sales via in-person showroom transactions with online inventory browsing, (2) parts and accessories sold online with continental US shipping, and (3) manufacturer-authorized service and repair departments at each location. Vehicle pricing is quote-based and not publicly disclosed. Each location maintains its own branded website subdomain for local SEO, while the corporate site aggregates the network. There is no proprietary technology; the e-commerce platform is provided by Dealer Spike LLC, and LeadVenture Inc. is listed as a co-Site Owner in the Terms of Use, suggesting a vendor or potential ownership relationship.

The company has extended beyond its motorcycle roots into adjacent categories including a dedicated cycling division (Broward Motorsports Cycling), marine products (Scarab jet boats, Yamaha Marine, multiple boat OEMs), three-wheel vehicles (Polaris Slingshot, Can-Am Spyder), low-speed vehicles and golf carts (GEM, Kodiak), and Honda power equipment. Headcount is reported at 51-100 employees across the 9-location network, and no venture or private equity investment is disclosed in the source material.

Name

Broward Motorsports

Legal name

Broward Motorsports

Website

https://browardmotorsports.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Broward Motorsports operates 9 retail powersports dealership locations across Florida, selling new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, boats, and bicycles from 20+ manufacturers, plus parts and authorized service.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports dealership
• Motorcycle sales
• ATV and UTV dealer
• Personal watercraft sales
• Marine and boat sales

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, personal watercraft, and bicycles through retail dealership locations and online inventory listings.
2. Parts and Accessories: Sales of OEM and aftermarket parts, accessories, and gear for powersports vehicles. Available for online purchase with shipping to customers.
3. Service and Repair: Service departments at each location provide maintenance and repair services for vehicles sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Broward Motorsports is a multi-location powersports dealership retailing new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, boats, three-wheeled vehicles, golf carts, bicycles, and related parts, accessories, and service. Operating 8-9 showrooms across Florida, the company offers one-stop sales, financing assistance, OEM and aftermarket parts, and full maintenance and repair under authorized dealer agreements with brands such as Honda, Yamaha, Kawasaki, Suzuki, Polaris, Sea-Doo, Can-Am, BMW, Ducati, Indian, Triumph, and Specialized.

Product overview

Broward Motorsports is a multi-location powersports dealership operating 9 locations across Florida (Hollywood, Fort Lauderdale, West Palm Beach, Jupiter/Tequesta, Treasure Coast/Hobe Sound, Miami, Port Richey, West Orlando, and dedicated cycling stores). The company operates as a unified dealership network offering new and pre-owned powersports vehicles and equipment. The core product portfolio spans motorcycles from over 20 major brands (Honda, Yamaha, Kawasaki, Suzuki, Polaris, Can-Am, Indian, BMW, Ducati, Triumph, KTM, Husqvarna, Royal Enfield, Benelli, Stark, CF Moto, Kayo, SSR Motorsports), ATVs and UTVs, personal watercraft (Sea-Doo, Yamaha), boats and marine products (Scarab, Yamaha Marine, Savannah Boats, Sylvan, Stingray, Starcraft Marine, Mercury Marine, Suzuki Marine), three-wheeled vehicles (Polaris Slingshot, Can-Am Spyder), electric vehicles and golf carts (GEM, Kodiak), bicycles (Specialized, Intense Cycles), Honda power equipment, and pre-owned inventory. Each location has its own branded website and inventory, while the parent site serves as the primary digital storefront. The company uses Dealer Spike, LLC as its e-commerce platform provider.

Differentiator

Problem solved

Functional benefit

Brands

• Broward Motorsports Cycling: Bicycle division of Broward Motorsports offering gravel bikes, mountain bikes, e-bikes, active bikes, and kid's bikes with locations in West Palm Beach and Fort Lauderdale
• Broward Motorsports Hollywood
• Broward Motorsports Fort Lauderdale
• Broward Motorsports West Palm Beach
• Broward Motorsports Jupiter
• Broward Motorsports Treasure Coast
• Broward Motorsports Miami
• Broward Motorsports Port Richey
• Broward Motorsports West Orlando

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda motorcycle and powersports dealer. Multiple locations carry Honda motorcycles, powersports vehicles, and power equipment products.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha motorcycle and marine dealer. Carries Yamaha motorcycles, personal watercraft, and Yamaha Marine boats at various locations.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki motorcycle and powersports dealer. Available at most locations.
• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki motorcycle and powersports dealer. Available at multiple locations.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized Polaris motorcycle and UTV dealer. Also carries Polaris Slingshot three-wheel vehicles at select locations.
• Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo personal watercraft dealer. Available at most Florida locations.
• Can-AmcoreChannel Partner/ Reseller/ DistributorAuthorized Can-Am motorcycle and Spyder dealer. Available at multiple locations.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized BMW motorcycle dealer. Available at Treasure Coast and Port Richey locations.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized Ducati motorcycle dealer. Available at Treasure Coast location.
• Indian MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized Indian motorcycle dealer. Available at Treasure Coast location.
• TriumphcoreChannel Partner/ Reseller/ DistributorAuthorized Triumph motorcycle dealer. Available at Treasure Coast and Port Richey locations.
• KTMminorChannel Partner/ Reseller/ DistributorAuthorized KTM motorcycle dealer. Available at Miami location.
• HusqvarnaminorChannel Partner/ Reseller/ DistributorAuthorized Husqvarna motorcycle dealer. Available at Miami location.
• SegwayminorChannel Partner/ Reseller/ DistributorAuthorized Segway powersports dealer. Available at select locations.
• ScarabminorChannel Partner/ Reseller/ DistributorAuthorized Scarab jet boat dealer. Available at Fort Lauderdale, Jupiter, Treasure Coast, and Miami locations.
• BenelliminorChannel Partner/ Reseller/ DistributorAuthorized Benelli motorcycle dealer. Available at Jupiter/Tequesta location.
• Royal EnfieldminorChannel Partner/ Reseller/ DistributorAuthorized Royal Enfield motorcycle dealer. Available at Port Richey location.
• CF MotominorChannel Partner/ Reseller/ DistributorAuthorized CF Moto dealer. Available at Jupiter, Treasure Coast, and Miami locations.
• Specialized BicyclesminorChannel Partner/ Reseller/ DistributorAuthorized Specialized bicycle dealer with dedicated cycling division. Available at Fort Lauderdale and West Palm Beach locations with dedicated cycling website.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AutoNation: One of the largest U.S. automotive dealer groups with hundreds of rooftops across multiple states. While not focused on powersports, it competes for adjacent vehicle categories (used vehicles, financing) and represents the broader retail-dealer-group model that could expand into powersports.
• Lithia Motors: Public, large-scale U.S. automotive and powersports dealer group operating hundreds of rooftops nationally. Comparable as a scaled multi-OEM dealer operator, though its core focus is on automobile OEMs rather than powersports brands.

Direct peers

• Euro Cycles of Tampa Bay: Florida-based motorcycle and powersports retailer carrying premium brands including BMW, Ducati, Triumph, and others. Direct competitor for Broward's Treasure Coast and Port Richey locations, sharing similar premium-brand positioning and full-service dealership model.
• RideNow Powersports: One of the largest multi-state powersports dealer groups in the U.S., operating dozens of rooftops across multiple states. Directly comparable to Broward Motorsports in product breadth (motorcycles, ATVs, UTVs, watercraft), authorized-dealer business model, and multi-location operating approach.
• Appletree Powersports: Multi-location Florida powersports dealer offering motorcycles, ATVs, UTVs, and watercraft. Comparable to Broward in product mix, multi-rooftop Florida footprint, and authorized-dealer relationships with major OEMs like Honda, Yamaha, and Kawasaki.
• Power Motorsports of Tampa: Florida-based powersports dealership carrying major motorcycle brands and offering sales, service, and parts. Comparable regional competitor with overlapping brand portfolio and Florida customer base.
• Seminole PowerSports: Florida-based powersports dealership carrying Honda, Yamaha, Kawasaki, Suzuki, and other major brands. Comparable regional competitor with similar authorized-dealer model and full sales/service/parts offering.
• Babb's Harley-Davidson: Long-standing regional Harley-Davidson dealer group operating multiple locations in the southeastern U.S. Comparable as a multi-rooftop motorcycle dealership group with deep brand-partner relationships, though focused on a single premium OEM.
• Adrenaline Powersports: Multi-location powersports retailer operating in the Southeast U.S., carrying motorcycles, ATVs, UTVs, and watercraft. Comparable authorized-dealer model and category breadth, competing for similar Florida/Southeast customers.

Others

• Dealer Spike: Provider of e-commerce, website, and digital marketing platforms specifically built for powersports dealerships. Currently powers Broward Motorsports' website; included as a relevant ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/browardmotospor
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/broward-motorsports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broward Motorsports