VAVEX
VAVEX is a Czech wallpaper manufacturer and multi-brand retailer, operating the only domestic wallpaper factory (Teplice) alongside an e-commerce platform serving 35+ countries, four retail stores, and wholesale distribution of 15+ premium international brands. It serves retail consumers, interior designers, and commercial projects.
- Company typePrivate
- Founded1990
- HeadquartersPribram, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
VAVEX firmographics
Firmographics- Name
- VAVEX
- Legal name
- Vavex 1990 s.r.o.
- Website
- https://vavex.cz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VAVEX is a Czech wallpaper manufacturer and multi-brand retailer, operating the only domestic wallpaper factory (Teplice) alongside an e-commerce platform serving 35+ countries, four retail stores, and wholesale distribution of 15+ premium international brands. It serves retail consumers, interior designers, and commercial projects.
- Ownership category
- akta.pro rank
VAVEX industry classification
Industry- Product category
- Wallcoverings
- NAICS
- Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412), Converted Paper Product Manufacturing (3222)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where VAVEX is headquartered
LocationHeadquarters
- HQ city
- Pribram
- HQ country
- Czechia
- HQ region
- Europe
Offices6 records
Markets served
VAVEX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (B2C): Direct sales of wallpapers, wall murals, decorative mouldings, self-adhesive films, and accessories to end consumers through e-commerce and retail stores. One-time purchase model with unit pricing per roll or square meter.
- Wholesale/B2B: Wholesale distribution channel for trade customers including interior designers, construction companies, and retail partners. Dedicated velkoobchod (wholesale) section on website.
- Custom Printing on Demand: Print-on-demand service allowing custom wallpaper designs, serving specialized project requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
| Unit Pricing | Pay-as-you-go | Grandeco wall murals and phototapety |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
VAVEX product offering
Product offeringCore offering
VAVEX manufactures and retails wallpapers, wall murals, decorative mouldings, self-adhesive films, and related interior wallcovering accessories under its own Vavex brand (produced in its Teplice factory) and as the Czech distributor for 17+ international wallpaper brands. The company sells direct-to-consumer through its multilingual e-commerce platform and four retail showrooms, and supplies trade/wholesale customers with volume pricing. Custom print-on-demand wallpaper services and digital planning tools (Roomvo AI visualization, wallpaper calculator, virtual catalogues) complement the product range.
Product overview
VAVEX 1990 s.r.o. is a Czech wallpaper manufacturer and multi-brand e-commerce retailer operating the only wallpaper factory in the Czech Republic (Teplice) and a showroom in Příbram. The company operates a unified platform combining its own Vavex brand wallpapers — produced in-house using rotogravure printing on non-woven and paper substrates, entirely PVC-free — alongside an extensive catalog of over 12,000 wallpaper designs and wall murals from 17+ international brands (Graham & Brown, Grandeco, Eijffinger, ARTE, Decoprint, Marburg, Limonta, Masureel, Borastapeter, and others). The offering spans core wallpaper product lines (non-woven, vinyl, paper), wall murals (phototapety) in multiple materials and designs, decorative mouldings (Mardom, Orac Decor), self-adhesive films, decorations (borders, pictures, 3D panels), accessories (adhesives, primers, tools), and print-on-demand customization. A wallpaper planner tool and virtual catalogues support online selection, complemented by an AI-powered Roomvo interior visualization integration.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 98% customer recommendation rate based on satisfaction surveys
- +2 more outcomes
Companies that use VAVEX
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
VAVEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
VAVEX partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Graham & BrowncoreExclusive Czech representation of Graham & Brown wallpaper brand. Graham & Brown is a leading UK wallpaper manufacturer known for contemporary designs and premium quality wallcoverings.
- GrandecocoreMajor wallpaper brand representation. Grandeco is one of Europe's largest wallpaper manufacturers, offering high-quality non-woven wallpapers easy to install.
- EijffingercorePremium brand partnership with Dutch manufacturer Eijffinger. Added to portfolio in 2014 as first premium brand representation.
- ARTEcoreExclusive representative of ARTE premium brand for Czech market since 2025. ARTE is an exclusive international wallpaper brand known for high-end designs.
- MasureelcoreRepresentation of Belgian wallpaper manufacturer Masureel, known for design-led collections and sustainable production.
- BorastapetercoreExclusive representation of Swedish wallpaper manufacturer Borastapeter, known for Scandinavian design traditions.
- DecoprintcoreRepresentation of Belgian manufacturer Decoprint, combining modern design with affordability for everyday homes.
- MarburgcoreRepresentation of German manufacturer Marburg, known for innovative wallpaper designs and high-quality standards.
- LimontacoreRepresentation of Italian manufacturer Limonta, offering premium wallcoverings with European design heritage.
- Zambaiti ParaticoreRepresentation of Italian manufacturer Zambaiti Parati, known for classic and baroque wallpaper designs.
- Design IDcoreRepresentation of Design ID wallpaper brand offering contemporary interior solutions.
- UgépacoreRepresentation of French manufacturer Ugépa, known for diverse wallpaper collections.
- Len-TexcoreRepresentation of Canadian manufacturer Len-Tex offering North American wallpaper designs.
- Prestige WallcoveringscoreRepresentation of Prestige Wallcoverings brand offering premium wallcovering solutions.
- Parato by Cristiana MasicoreRepresentation of Parato brand by Italian designer Cristiana Masi, combining Italian design excellence with wallpaper artistry.
- Mardom DecorcorePartnership with Polish manufacturer Mardom Decor for decorative mouldings (lišty), including floor, ceiling, and decorative wall mouldings made from PolyForce® (HD Polymer).
- Orac DecorcoreRepresentation of Orac Decor brand for decorative mouldings and architectural elements.
- Helping Dolls FoundationminorSocial responsibility partnership where portion of proceeds from children's wallpaper sales is donated to Helping Dolls Foundation, helping children without families grow up with support and hope.
- Tereza Maxová FoundationminorCharitable partnership launched in 2014 with Krteček (Little Mole) wallpaper collection supporting the foundation's work with children.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
VAVEX competitors and assessment
Company assessmentBroad incumbents
- Farrow & Ball: UK-based premium paint and wallpaper brand with global retail footprint. Comparable in the premium wallcovering/finishes segment with focus on design, sustainability credentials, and direct retail; operates at much broader scale and brand premium than Vavex.
- York Wallcoverings: York Wallcoverings is the largest North American wallpaper manufacturer, operating both own-brand manufacturing and licensed brand distribution. Comparable as a vertically integrated wallpaper producer with multi-brand retail and DIY distribution at much greater scale.
Direct peers
- Borastapeter (Midbec / Sandberg Wallpaper): Swedish wallpaper brand with Scandinavian design heritage; represented by Vavex. Comparable as a designer wallpaper brand distributing internationally via exclusive territory partners with overlapping product aesthetics and channels.
- Marburg (A.S. Création): German wallpaper manufacturer under A.S. Création, represented by Vavex. Comparable as European designer wallpaper producer with similar gravure/screen printing techniques and export-oriented distribution through retail partners.
- Graham & Brown: Graham & Brown is a leading UK premium wallpaper manufacturer and designer (and one of Vavex's represented brands). Direct comparable: physical product manufacturer and retailer of designer wallpapers serving consumer and contract markets with overlapping product types.
- Eijffinger: Dutch premium wallpaper brand represented by Vavex since 2014. Comparable as a design-led wallpaper manufacturer selling through international distributor partners, including overlapping product categories (non-woven, vinyl, murals).
- Grandeco Wallcoverings: Belgian wallpaper manufacturer specializing in non-woven wallpapers; represented by Vavex in Czech Republic. Highly comparable as a European wallpaper producer operating in similar non-woven/vinyl categories and exporting through multi-brand distributors.
- ARTE (Arte International): Belgian high-end international wallpaper brand exclusively represented by Vavex in Czech market since 2025. Comparable as a premium designer wallcoverings manufacturer with strong contract/hospitality orientation and exclusive-distribution model.
- Masureel: Belgian family-owned wallpaper manufacturer known for design-led sustainable collections (and a Vavex-represented partner). Comparable as a design-forward European producer serving retail and contract channels with similar wallcovering product lines.
Emerging players
- Brewster Wallcovering: US-based wallpaper distributor/manufacturer with broad multi-brand portfolio (Brewster, A-Street Prints, etc.). Comparable as a multi-brand wallpaper e-commerce and wholesale operator, though operating at a different geographic and structural scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VAVEX social profiles
Digital presenceVAVEX compliance and trust
Trust signalCompliance1 record
VAVEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
VAVEX leadership team
Management profileNumber of profiles
Profiles1 record
VAVEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VAVEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VAVEX
What does VAVEX do?
VAVEX manufactures and retails wallpapers, wall murals, decorative mouldings, self-adhesive films, and related interior wallcovering accessories under its own Vavex brand (produced in its Teplice factory) and as the Czech distributor for 17+ international wallpaper brands. The company sells direct-to-consumer through its multilingual e-commerce platform and four retail showrooms, and supplies trade/wholesale customers with volume pricing. Custom print-on-demand wallpaper services and digital planning tools (Roomvo AI visualization, wallpaper calculator, virtual catalogues) complement the product range.
Is VAVEX a public or private company?
VAVEX is a private company. It is classified as family owned and is currently operating.
When was VAVEX founded?
VAVEX was founded in 1990. It employs 1 to 10 people.
Where is VAVEX based?
VAVEX is headquartered in Pribram, Czechia, in the Europe region.
How does VAVEX make money?
Three revenue lines are on record. Product Sales (B2C) is the primary driver. The others are wholesale/B2B and custom Printing on Demand.
Who are VAVEX's main competitors?
Broad incumbents on record are Farrow & Ball and York Wallcoverings. Direct peers are Borastapeter (Midbec / Sandberg Wallpaper), Marburg (A.S. Création), Graham & Brown, Eijffinger, Grandeco Wallcoverings, ARTE (Arte International) and Masureel. Brewster Wallcovering is listed as an emerging player.
Does VAVEX have an API?
No public API is recorded for VAVEX.
What industry is VAVEX in?
VAVEX's product category is Wallcoverings. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 444120 and its SIC code is 2851.